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Category: MAM

  • Truecaller Ads appoints Archana Roche as global head of measurement & analytics

    Truecaller Ads appoints Archana Roche as global head of measurement & analytics

    MUMBAI: Truecaller has announced the appointment of Archana Roche as global head of measurement & analytics for its rapidly growing Ad Solutions business. This strategic hire reflects Truecaller’s deepening focus on building a world-class advertising ecosystem powered by data-driven insights, transparent metrics, and business impact.

    With the advertising landscape becoming increasingly performance-oriented, Truecaller Ad Solutions is positioning itself as a trusted partner for brands seeking measurable and meaningful outcomes. Archana’s appointment marks a critical step in embedding measurement as a strategic cornerstone of the platform designed to enable advertisers to unlock greater return on investment through rigorous, full-funnel analytics and evidence-based attribution.

    Bringing over 18 years of experience in digital measurement, ad effectiveness, and data strategy, Archana joins Truecaller from Aleph, where she served as Global Lead for Meta Measurement. In her previous role, she led marketing effectiveness initiatives across Europe, Africa, and APAC, driving adoption of advanced methodologies such as incrementality testing, lift studies, and Marketing Mix Modeling (MMM). Her career spans strategic roles at Tata Motors, Pidilite, and Future Group—anchoring her expertise in both digital-first and traditional marketing environments.

    “Measurement will be a defining factor in the next phase of growth for Truecaller Ad Solutions,” said Archana Roche. “We’re building a measurement framework rooted in trust, precision, and accountability—ensuring every ad dollar delivers clarity and real business results. Our mission is to create an ecosystem where advertisers not only measure what matters, but also act on it with confidence.”

    Speaking on her appointment, Truecaller VP global ads business, Hemant Arora said, “I’m delighted to welcome Archana on board. Under her leadership, Truecaller Ad Solutions will continue to evolve its analytics capabilities—integrating performance metrics across the customer journey, from awareness to conversion. This move reinforces Truecaller’s ambition to offer a comprehensive, insight-led advertising platform that delivers both scale and precision”

  • Bright Outdoor Media announces strategic expansion

    Bright Outdoor Media announces strategic expansion

    MUMBAI– Bright Outdoor Media Ltd (BSE – 543831) announces its strategic foray into a diverse suite of media and marketing services. With a legacy spanning over four decades and a reputation for iconic billboard campaigns, Bright is now extending its reach far beyond traditional outdoor advertising.

    The company is significantly broadening its offerings to include Television, Print, and Radio Campaigns, Mall and Multiplex Advertising, Cinema and In-Film Branding, Events & Exhibitions, Celebrity & Talent Management, BTL Activations, Digital & Social Media Management, Public Relations, Corporate Gifting, Ad Film Production and Creative Services.

    To deliver excellence across these newly launched verticals, Bright Outdoor Media has assembled an experts team comprising seasoned professionals with deep expertise across media, marketing, and event management domains. Scheduled to commence operations from July 15, 2025, this expansion represents a bold and forward-looking strategic vision—aimed at transforming Bright into a full-spectrum marketing and branding partner. By offering end-to-end promotional and communication solutions under one unified brand, the company is committed to delivering integrated, high-impact campaigns across every consumer touchpoint.

    In addition to its media expansion, Bright Outdoor Media is also sharpening its focus on the real estate sector, aiming to unlock new growth opportunities and build long-term value through strategic developments and asset optimization.

    This move represents a significant milestone in Bright’s journey, reinforcing its commitment to innovation, integration, and leadership in the ever-evolving media landscape. By providing seamless engagement across touchpoints from billboards and digital screens to multiplexes, events, and beyond—Bright Outdoor Media is poised to redefine how brands connect with their audiences.

    Commenting on the development, Bright Outdoor Media Ltd CMD Dr. Yogesh Lakhani said, “At Bright Outdoor Media, we have always believed in staying ahead of the curve. Our leadership in the Out-of-Home (OOH) advertising space is a result of decades of trust, innovation, and an unwavering commitment to delivering high-impact visibility in the public domain. Today, as we step into newer territories such as Event Management, Celebrity Engagement, Public Relations, and multi-channel advertising, our vision is to carry forward that same legacy of excellence into these high-growth and dynamic segments.

    This strategic expansion is a natural progression of our brand’s journey. It reflects our intent to evolve with the changing needs of the market and offer clients a truly integrated marketing experience. By leveraging our existing infrastructure, decades of expertise, and deep-rooted client relationships, we are confident in our ability to create synergies across platforms—from traditional billboards and digital displays to red-carpet events, cinema advertising, and radio campaigns.

    We have put together a highly skilled and experienced team to lead these verticals, ensuring that every solution we deliver is impactful, relevant, and aligned with the brand objectives of our clients. This marks a transformative chapter in our journey.

    We are enthusiastic about the road ahead and remain committed to generating long-term value for our clients, partners, and stakeholders through innovation, integration, and excellence at every step.”

  • Imagicaa makes a splash in MP with Central India’s biggest water park

    Imagicaa makes a splash in MP with Central India’s biggest water park

    MUMBAI: Move over metro exclusivity, the wave has officially reached Madhya Pradesh. Imagicaaworld Entertainment Limited, under the Malpani Group, has unveiled Aqua Imagicaa, the largest water park in Central India, making a grand entry near Indore with a deluge of rides, jobs, and tourism promise.

    Formally inaugurated in Paliya on the Indore–Ujjain Highway by chief minister Mohan Yadav, along with senior ministers Kailash Vijayvargiya, Tulsi Silawat, and Dharmendra Bhav Singh Lodhi, the launch signals a strategic splash in the state’s leisure and economic landscape.

    Spread across themed zones with 20 plus international-standard water attractions, the park blends thrill slides, family play areas, and child-friendly zones, all backed by global safety and water recycling standards. It’s designed as an all-weather retreat for locals, tourists, and adrenaline seekers from across the region.

    “This is a proud and defining moment not just for us, but for Madhya Pradesh,” said Malpani Group chairman Rajesh Malpani. “Aqua Imagicaa is more than a park, it’s a lifestyle and tourism anchor, creating joyful memories and boosting economic opportunity far beyond city limits.”

    The project has already generated 300 direct jobs, with hundreds more expected through sectors like transport, food & beverage, retail, and allied tourism. Sustainability is woven into the design, with advanced filtration systems ensuring clean, safe water and eco-friendly operations.

    From Sai Teerth in Shirdi to the flagship park near Mumbai, Imagicaa’s expansion into MP is part of a broader push to democratise world-class recreation across India. Positioned between Indore and Ujjain, Aqua Imagicaa aims to be both a weekend hotspot and a symbol of inclusive development proof that fun, in Madhya Pradesh, is now a serious business.

  • AnyMind Group extends AI customer service agent feature on AnyChat to WhatsApp

    AnyMind Group extends AI customer service agent feature on AnyChat to WhatsApp

    MUMBAI – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced that its AI customer service agent feature launched in March 2025 on its conversational commerce platform, AnyChat, is now connected to WhatsApp. This feature was previously available only for LINE.

    In April 2025, Meta revealed that WhatsApp has more than 3 billion monthly active users globally. In addition, the Asia-Pacific region is home to three of the top five countries with the most WhatsApp Users: India, Indonesia and the Philippines. With the extension of the AI customer service agent feature on AnyChat, businesses and online merchants in markets such as India, Indonesia, the Philippines, Malaysia and Singapore, and any other region that has WhatsApp users, can now leverage AnyChat to automatically handle initial customer inquiries on WhatsApp by using LLMs to understand free-text messages.

    For businesses and merchants serving customers on WhatsApp’s vast user base, especially those handling thousands of customer inquiries daily with only human operators, integrating AnyChat’s AI customer service agent into existing customer service workflows holds the potential to dramatically transform customer support. In a 3-month study, between March 2025 and June 2025, done with leading global water flosser brand, Waterpik, using AnyChat’s AI customer service agent feature on LINE, Waterpik was able to tap on AI to respond to a quarter of all customer inquiries.

    Unlike typical chatbots, AnyChat’s AI customer service agents can understand questions in natural language and generate responses based on brand-approved guardrails and inputs, reducing operational workload and eliminating the risk of hallucinated answers.

    It also collects key information such as order ID and customer name, allowing human customer service agents to take over seamlessly when needed. AnyChat also stores historical conversation data, helping businesses and online merchants to identify common inquiries and continuously improve response templates. In addition, product information (such as seasonal products) can be easily updated at any time, enabling businesses to always provide the most up-to-date information to customers.

    On the extension of AnyChat’s AI customer service agent feature to WhatsApp, AnyMind Group managing director, growth markets; Co-MD, India and MENA, Aditya Aima said, “For most Indian consumers, WhatsApp is the first and often the only touchpoint with a brand. That’s why this integration matters. It’s not about adding another tool, but about helping businesses have faster, more meaningful conversations with their customers, without overloading their teams. It’s a small shift with the potential for real, lasting impact.”

  • JioStar reveals Festive Sentiment Survey 2025

    JioStar reveals Festive Sentiment Survey 2025

    MUMBAI – As the country gears up for the upcoming festive season, JioStar today released the 2025 edition of the JioStar Festive Sentiment Survey, which reveals that 92 per cent of Indian consumers plan to continue or increase their festive spending this year, signalling robust consumer confidence and a golden opportunity for brands. The survey, built to decode how India is thinking, spending and discovering this festive season, uncovers key trends for marketers – a growing millennial spend base, men spending more this festive season but women set to drive diversity in purchases, shopping across more categories such as fashion, beauty, wellness, home appliances, and mobiles, gifting resurgence with nearly 1 in 2 consumers shopping for others this season and most importantly 65 per cent of consumers yet to decide which brands they will buy from. With an average festive shopping budget of ₹16,500, the window to influence purchase decisions is wide open.

    JioStar is India’s most powerful entertainment engine, commanding ~50 per cent TV viewership during festive peaks and to capture the hearts of audiences and the attention of advertisers, JioStar also unveiled its most expansive entertainment line-up yet. From kids to families to premium audiences, JioStar’s festive programming ensures there’s something for everyone, with iconic characters, beloved shows, and new launches lighting up every screen. At the heart of this festive season lies #HarGharMeinJashn, JioStar’s flagship celebration of India’s biggest cultural months. Through this campaign, JioStar aims to go beyond just programming and focus on building moments of joy, memory and meaning across screens.

    “This year’s festive outlook is marked by strong consumer optimism and evolving media consumption. Marketers are looking to engage audiences across platforms and languages, and that’s where JioStar’s robust festive offering becomes invaluable. With #HarGharMeinJashn, we are creating a high-impact funnel for brands across discovery, intent, and purchase touchpoints,” said JioStar head of revenue, entertainment, Mahesh Shetty.

    As India prepares to celebrate, JioStar’s diverse content line-up includes a robust mix of reality and fiction that span cultures and languages. The line-up includes pan-India favourites like Bigg Boss across five languages, Star Parivaar Awards, a new weekend prime-time reality format Pati Patni Aur Panga, JioHotstar Specials such as Trial 2, Salakaar and Rambo in Love and marquee movies such as Chhaava, Kesari 2, Empuraan and Thudaram. Fiction powerhouses continue to drive daily engagement, with shows like Kyunki Saas Bhi Kabhi Bahu Thi (Hindi), Siragadikka Aasai (Tamil), and Chempaneer Poovu (Malayalam) resonating deeply with audiences. International titles such as Thunderbolts, A Minecraft Movie, Final Destination Bloodlines, King & Conqueror, Only Murders in the Building S5 will also resonate with the newer audiences.

    With curated programming across Onam, Durga Puja, Navratri, Ganesh Utsav and Diwali, JioStar ensures that brands are placed at the heart of every celebration. JioHotstar will also bring families together for large-scale digital celebration Janmashtami LIVE, Navratri LIVE, Dussehra LIVE. The hyper-local festive programming is market-specific and curated to align with regional traditions, viewer behaviours, and cultural nuances.

    JioStar, with its unprecedented reach across TV and digital, is uniquely positioned to convert this consumer momentum into measurable brand impact. The survey, developed to decode how India is thinking, spending, and discovering this season, points to strong media influence and significant opportunity for last-mile persuasion.

    JioStar’s media solutions this festive season are sharper, smarter, and more immersive than ever. Alongside high-impact formats like pre-roll takeovers, pause ads and interactive formats, this year introduces innovations such as MegaBlasts for maximum reach, JioStarverse for AI-powered influencer marketing and Moment.ai for contextual storytelling. Advertisers can also tap into smarter ad formats, including countdown, location-based and AQI-based dynamic formats, unlocking real-time relevance and driving deeper audience engagement.

    As Indian homes light up, so do their screens, and JioStar is where brands can show up meaningfully and memorably. JioStar is giving advertisers every tool to make their presence count, at scale, in context, and in culture.

    Other Key Findings from the JioStar Sentiment Survey 2025 include:

    ·  Increased spending capacity: 85 per cent say their financial situation has improved or stayed the same over the last year

    ·  Millennial vs. Gen Z: Millennials expected to spend more than Gen Z, with higher budgets and category intent

    ·  Women shoppers drive variety: Women will shop across more than 2 categories, including apparel, beauty, gadgets, and home décor

    ·  Top product categories: Apparel and fashion (33 per cent), mobiles (27 per cent), electronics (18 per cent), followed by holidays, jewellery, and beauty

    ·  Online discovery leads: 76 per cent of consumers cite online ads as the top information source, followed by OTT/UGC content and social media

    ·   High brand influence opportunity: 65 per cent of shoppers have not yet decided on the brand they’ll buy from—opening the door for last-mile persuasion

    ·  Balanced retail channels: 52 per cent plan to shop online; 42 per cent offline, indicating the need for omnichannel strategies

    ·  Digital payments dominate: 61 per cent of shoppers prefer cashless options, led by UPI and mobile wallets

    Link to the Festive Sentiment Report

  • Wavemaker veteran Ravishankar Iyer jumps ship to Hogarth as strategy chief

    Wavemaker veteran Ravishankar Iyer jumps ship to Hogarth as strategy chief

    MUMBAI: Ravishankar Iyer, the former national head of communications planning at Wavemaker, has landed at Hogarth as advisor-head of strategy. The appointment marks a homecoming of sorts for the Mumbai-based strategist, who returns to the WPP fold after a six-year stint at the media agency.

    Iyer’s career spans over two decades in India’s advertising trenches. At Wavemaker, he built what the company called a “highly successful full funnel content practice” anchored on culture, data and commerce. Before that, he spent four years at Mindshare, where his team became one of the country’s most garlanded, handling marquee accounts including Star TV Network, Castrol, Facebook and HSBC.

    The strategist’s résumé reads like a who’s who of Indian advertising: stints at Ogilvy & Mather, Bates, Lowe Lintas and McCann Erickson. He even dabbled in the start-up world as marketing director at VPTA, a grassroots sports venture.

    Hogarth, WPP’s creative execution powerhouse, appears keen to beef up its strategic muscle as brands demand more integrated approaches. Iyer’s appointment suggests the agency is betting on old-school planning chops to navigate an increasingly complex media landscape.

    The move comes as advertising’s traditional boundaries continue to blur, with strategy, creative and media planning increasingly overlapping. For Iyer, it’s another chance to apply his “cultural provocation” philosophy—this time from Hogarth’s Mumbai office.

  • Oven Story serves up cheesy freedom with week-long pizza party

    Oven Story serves up cheesy freedom with week-long pizza party

    MUMBAI: Who says freedom can’t come with extra cheese? As India gears up for its 79th Independence Day, Oven Story Pizza is swapping the tricolour for a triple helping of indulgence with its week-long ‘Freedom Week’ from 11 to 15 August, a festival where pizza, prizes, and playful surprises share the same table.

    The celebration is far from a standard pizza promo. For five days, Oven Story is firing up ovens and imaginations with daily temptations: free garlic bread on every order, a complimentary Choco Lava Cake for sweet patriots, a Buy 1 Get 3 Pizzas deal that laughs in the face of moderation, and budget-friendly combos to keep both hearts and wallets warm.

    But the real twist comes from the brand’s Instagram feed, where it’s staging a digital treasure hunt. Over the week, 79 exclusive promo codes will drop via Instagram Stories each unlocking a different reward, from meal upgrades and free add-ons to the jackpot prize: free pizza meals for your entire gang.

    “It’s about more than just deals,” says Rebel Foods CMO Nishant Kedia. “Food especially pizza, has this uncanny power to bring people together. Freedom Week is our way of turning Independence Day into a shared celebration of joy, community, and flavour.”

    With an irresistible blend of indulgence, gamification, and community spirit, Oven Story’s Freedom Week promises to be a delicious rebellion against the ordinary. Whether you’re in it for the garlic bread, the grand prize, or just the thrill of the hunt, one thing’s certain this is one freedom you’ll want a slice of.
     

  • Casio strengthens India strategy with local manufacturing of select watches

    Casio strengthens India strategy with local manufacturing of select watches

    MUMBAI: Casio India, a subsidiary of Japan-based Casio Computer Co. Ltd., today announced the sale for its locally manufactured watch models, marking a strategic step in deepening Casio’s local footprint and long-term vision for India. This milestone aligns with Casio’s efforts to enhance product availability, support national manufacturing goals, and respond more intuitively to Indian consumer preferences.

    Since entering the Indian market in 1996, Casio has steadily built a reputation for innovation, reliability, and stylish design. The decision to “Make in India” is both a strategic and symbolic step that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in terms of fashion, function, and consumer expectation. As part of this development, Casio is manufacturing 28 specially curated watch models in India, integrating its globally trusted Japanese technology with the strengths of India’s manufacturing ecosystem.

    Commenting on the initiative, Casio India managing director Takuto Kimura said, “India has always been a priority market for Casio, and we continue to see immense potential for growth here. By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle. This move allows us to be more agile in responding to consumer needs, while also ensuring that the watches we offer are more aligned with local tastes and expectations. Local manufacturing is not just a strategic step—it’s a consumer-first approach that reflects our deep commitment to the Indian market.

  • Coca-Cola India Foundation unveils stories of transformation through Amrit Sarovar revival in Rajasthan

    Coca-Cola India Foundation unveils stories of transformation through Amrit Sarovar revival in Rajasthan

    MUMBAI: Over the past decades, Sikar district has experienced irregular monsoon seasons, with an average annual rainfall of just 550 mm, leaving communities vulnerable to severe water scarcity. The available water was also affected by high fluoride levels, leading to health issues within the community. Under its campaign ‘Refreshing Difference,’ Anandana – The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in the district. Implemented in collaboration with Social Action for Rural Advancement (SARA), the initiative focuses on reviving traditional water systems to address water scarcity in the drought-prone regions of Sikar, Rajasthan.

    The newly launched video series features stories of transformation and is narrated by beneficiaries who have been directly impacted by the project.

    • Kamlesh Devad, a young sarpanch, helped lead the efforts to expand water access across 6 villages: Click Here
    • Shravan Lal Ghayal shares how the recharged pond has revived his village’s groundwater and provided water access to local animals: Click Here
    • Lala Ram Punya transformed his dry farmland into thriving fields assisted by the check dams: Click Here

    Over the past decade, the project has benefited 18,000+ residents across six villages – Rajpura, Balyawas, Karad, Khora, Dungri Khurd, and Chhota Narena. It includes check dams, pond restoration, and groundwater recharge. These efforts ensured safe drinking water access, enhanced agricultural productivity, revitalized local ecosystems, and supported more resilient rural livelihoods.

    Lauding the initiative, Social Action for Rural Advancement (SARA) director Mota Ram said, “What makes this project different is not just the structures we built, but the mindset we helped shift. We worked with communities. Families contributed, some gave ₹100, some gave labour, others gave land. That ownership changed everything. We insisted on equal pay for women, trained them as barefoot engineers, and helped form Village Development Committees that now manage the water systems themselves. Even nine years after project completion, they’re still maintaining, adapting, and innovating. With the support from Anandana, The Coca-Cola India Foundation, we created more than just recharge structures, we created local stewards of sustainability.”

    Sharing the impact on his community, Kamlesh Devad, Sarpanch of Laxmipura, said, “The check dams constructed in Laxmipura, Rajpura, and Nausal through the efforts of SARA and Anandana, have transformed our villages. Rainwater now stays, recharging wells and ponds, and providing much-needed water for both farming and livestock. Earlier, our cattle struggled during dry spells. But now, they drink from the ponds revived by this initiative. Farmers are seeing better yields, and the entire village benefits. These structures haven’t just conserved water; they’ve strengthened our way of life and supported livelihoods.”

    Rajiv Gupta, Director, Anandana, The Coca-Cola India Foundation, said, “Water is fundamental to thriving communities and resilient ecosystems. In Rajasthan, our interventions focus on restoring traditional water systems and building local infrastructure that strengthens long-term water security. Through the ‘Refreshing Difference’ campaign, we are deepening our commitment to water stewardship in the state, supporting agricultural sustainability, community health, and climate resilience. Our partnership with organisations like SARA is part of a broader effort to empower local communities and drive meaningful, lasting change across high-need regions.”

  • India’s ice queens rise in Pocket FM’s ‘Sound of Courage’

    India’s ice queens rise in Pocket FM’s ‘Sound of Courage’

    MUMBAI: In a world flooded with noise, opinions, and clutter, Pocket FM, the world’s largest audio series platform, is on a mission to inspire the nation through meaningful narratives. The latest chapter in its widely loved ‘India, Kuch Acha Suno’ campaign spotlights the incredible true story of the Indian Women’s Ice Hockey Team — a tale of grit, belief, and breaking barriers.

    Despite family resistance, societal pressure, and being mocked for playing “men’s sport,” each player faced her own challenges but never gave up. They eventually went to represent India and won a historic bronze at the Asia Cup. Their incredible journey – from frozen lakes in Ladakh to the international podium – now comes alive in ‘Sound of Courage’, a brand film launched by Pocket FM, as part of its campaign ‘India, Kuch Acha Suno!’.

    Set against the stark and stunning landscape of Ladakh, the film documents how these women braved societal resistance, inadequate gears, and freezing temperatures to chase a dream many deemed impossible. Often training in borrowed men’s gear, their story is one of courage, conviction, and unrelenting belief in themselves.

    “Victory is born out of persistence,” says Indian Women’s Ice Hockey Team captain Tsewang Chuskit. “Our journey was filled with doubt back home, but it was our association that believed in us and stood by us. Still, we chose to listen to our inner voice. ‘Sound of Courage’ reflects our truth—it’s a reminder that trusting yourself can change everything.”

    “We didn’t just win a medal — we made a statement. Against all odds, we carved our own path, broke barriers, and proved that passion knows no boundaries. This Bronze at the IIHF Asia Cup isn’t just about the game — it’s about resilience, belief, and a dream that refused to die.

    To our incredible Ice Hockey family — the players, parents, coaches, and support staff — who believed in us when few did. You showed up when it was hard. Together, we turned every challenge into a stepping stone. We are more than a team — we are a movement,” said Harjinder Singh ‘Jindi’, General Secretary, Ice Hockey Association of India and Member IIHF Asia Committee.

    Pocket FM SVP & head of brand marketing, communications and partnerships, Vineet Singh shared, “In a world filled with noise and negativity, we want to shine a light on stories that inspire and uplift. ‘Sound of Courage’ is more than a film—it’s a tribute to every individual who’s ever dared to defy the odds and to the unheard stories that deserve to reach far and wide.”

    Padma Shri recipient Morup Namgyal has lent his voice to the video. The film is not just about ice hockey. It is about every Indian woman who has chosen her own path – mothers, daughters, and sisters who’ve broken barriers with silent strength. It speaks to a nation where listening to your heart is an act of defiance and courage.

    The film features the players from India’s Women’s Ice Hockey team including Tsewang Chuskit, Sonam Angmo, Sonam Angmo (Kanji) Skarma Rinchen, Rinchen Dolma, Sherap Zangmo, Padma Chorol, Rigzin Yangdol, Dechen Dolker and Diskit C Angmo.

    With ‘Sound of Courage’, Pocket FM furthers its ‘India, Kuch Acha Suno’ movement—an initiative to amplify real stories that bring hope, pride, and purpose to every Indian ear. The film was conceptualised by Pocket Entertainment’s in-house creative team, which led the visualisation, direction, and production in collaboration with Black And White Films.

    Watch here: