Category: MAM

  • Libas set to launch 11 news stores on one single day this Independence Day

    Libas set to launch 11 news stores on one single day this Independence Day

    MUMBAI: Libas is set to make retail history by launching 11 new stores in a single day across India on August 15. The expansion reflects the brand’s deeper push into India’s dynamic offline market and marks a significant step towards its goal of opening 100+ stores by the end of 2025.

    From design to sourcing to customer experience, Libas has always stayed true to its core philosophy – “Made in India. Made for India.” The upcoming store launches are an extension of this belief, celebrating the diversity, individuality, and aspirations of modern Indian women across geographies.

    Each store location has been selected with strategic intent, from the bustling neighbourhoods of Jasola and Rohini in Delhi-NCR to the high-footfall zones of Phoenix Palassio in Lucknow and MG Road in Kochi. These markets represent strong consumer demand and digital engagement for the brand.

    The 11 new store locations include Jasola, Rohini, and Gaur City in Delhi-NCR; Lucknow; Indore; Kochi; Amritsar; Udaipur; Bel Road and Sarjapur in Bengaluru; and Mumbai.

    Libas founder & CEO Sidhant Keshwani said, “This expansion marks a decisive step in our growth trajectory as we strengthen our presence across the country. By foraying into these high-impact markets, we are strategically taking Libas closer to the modern Indian women who have shaped and inspired us. The 11 steps closer campaign is a tribute to India’s fashion-forward women across regions. As we scale across Tier 1 and Tier 2 cities, we’re committed to creating spaces that reflect local aesthetics while delivering a consistent Libas experience. Every store is an opportunity to engage meaningfully, to listen, and to co-create fashion experiences that appeal to our target audience.”

  • Lux posts Rs 23.9 cr Q1 profit as revenue slips to Rs 613.6 cr

    Lux posts Rs 23.9 cr Q1 profit as revenue slips to Rs 613.6 cr

    MUMBAI: Lux Industries may be in the business of keeping India snug, but its June quarter performance proved it can hold its own even when topline shrinks. The Kolkata-headquartered innerwear giant reported a standalone net profit of Rs 3.92 crore for the quarter ended 30 June 2025, down from Rs 48.17 crore in the March quarter but only moderately lower than the Rs 34.56 crore booked a year earlier.

    Revenue from operations stood at Rs 604.49 crore (including Rs 3.34 crore in other operating income), a drop from Rs 819.14 crore in the preceding quarter but up from Rs 535.3 crore in Q1 FY25. Total income came in at Rs 613.55 crore.

    The quarter saw cost of materials consumed jump to Rs 423.09 crore, while subcontracting and jobbing expenses held high at Rs 188.52 crore. A sharp Rs 199.44 crore reduction in inventories helped cushion the impact on margins. Other expenses fell sequentially to Rs 106.28 crore from Rs 139.38 crore, with employee costs at Rs 42.20 crore.

    Finance costs edged up to Rs 6.23 crore, while depreciation stood at Rs 7.09 crore. The company’s total expenses were Rs 582.40 crore, leading to a profit before tax of Rs 31.15 crore.

    Tax outgo for the quarter was Rs 7.23 crore, translating to an earnings per share (EPS) of Rs 7.95 well below March’s Rs 16.02 but reflecting stability given the seasonality in the hosiery and innerwear business.

    With a paid-up equity capital of Rs 6.26 crore and reserves of Rs 1,740.36 crore, Lux remains comfortably capitalised. For the full year ended March 2025, the company had clocked Rs 2,565.69 crore in revenue and Rs 166.09 crore in net profit.

    Lux’s Q1 may not have been a blockbuster, but in an industry often pulled and stretched by raw material prices, seasonality, and consumer sentiment, the numbers suggest a company keeping its fit just right.

  • Philips partners with Snitch to ‘Steam It Up’

    Philips partners with Snitch to ‘Steam It Up’

    MUMBAI: Showcasing an exciting blend of innovation and style, Philips home appliances, from the house of Versuni India has announced a retail partnership with Snitch, a popular men’s fashion brand, and launched “Steam It Up” — an exceptional in-store experience blending modern fashion with smart garment care. The collaboration aims to engage the audience across 12 Snitch stores in Bangalore, Mumbai, Delhi-NCR, Jaipur, and Ahmedabad.

    As the official Garment Care Partner for Snitch, Philips home appliances brings its innovation-led STH5000 Garment Steamer range into the lifestyle space. Known for its vibrant colors, sleek design and travel-friendly body, the garment steamer is designed for today’s fashion-forward generation— aligning perfectly with the high-energy, expressive aesthetics that define Snitch.

    Extending an engaging and value-added customer experience, the activation makes Snitch’s walk-in customers experience Philips’ latest range of handheld garment steamers—a product designed to make daily fashion care easier, quicker, and more effective.

    The campaign kicks off with a pan India activation across Snitch stores, including select in-store setups where customers can design Snitch outfit looks, steam them up with the Philips STH5000 garment steamer, and post their styled photos on social media to participate in an exciting daily contest. Every day, one lucky winner will receive a Philips garment steamer and Snitch’s exclusive fragrance set.

    “We wanted to create an experience that seamlessly weaves garment care into the fashion narrative. The Philips garment steamer is the perfect everyday solution for your garment care needs. This partnership with Snitch is a celebration of individuality, functionality and style—values that deeply resonate with today’s Gen Z audience,” said Versuni India CMO Pooja Baid.

    Philips home appliances and Snitch are working together to create a unified consumer experience – covering everything from high-tempo fashion to effective garment care. This is the beginning of a long-term strategic partnership that will engage a new-age consumer relating to style, utility, and lifestyle. It combines the legacy retail expertise of Philips with the new-age content driven retail expertise that Snitch offers.

    “At Snitch, we’re always looking to create engaging in-store experiences that go beyond shopping. This collaboration with Philips brings together two brands focused on smart, stylish everyday living. It’s our way of adding a little more ease, energy, and excitement to our customers’ fashion journey,” said Snitch founding member and CMO Chetan Siyal.
     

  • Rotary Club of Bombay Seacoast and Frido unite to honour army veterans with comfort

    Rotary Club of Bombay Seacoast and Frido unite to honour army veterans with comfort

    MUMBAI: The Rotary Club of Bombay Seacoast, in collaboration with Frido, has donated advanced electric wheelchairs to the Queen Mary’s Technical Institute (QMTI), Pune, an institution that has been rehabilitating and training disabled soldiers from the Indian Army, Air Force, and Navy since 1917. The initiative aims to honour the courage and sacrifice of India’s paraplegic veterans while restoring their independence and mobility.

    The collaboration, made possible through the Rotary Club’s network and the generosity of its supporters, along with Frido’s expertise in mobility solutions, ensures that the beneficiaries receive equipment designed for maximum comfort, portability, and ease of use. By combining the Rotary Club’s legacy of community service with Frido’s innovation, the effort goes beyond a gesture of support, it’s a commitment to dignity and inclusion for those who have served the nation.

    Speaking on the occasion, Sunil Devnani, President, Rotary Club of Bombay Seacoast, said, “These wheelchairs will help them lead a life of dignity, independence and comfort, while also reminding them that their sacrifices are never forgotten.”

    Frido’s journey began under Arcatron Mobility with a mission to give dignity and independence to people with mobility challenges. The company’s first breakthrough came when it designed a wheelchair for a Paralympian, a project that not only sparked innovation but also revealed a deeper calling: to create world-class mobility solutions for individuals with disabilities, helping them live life on their own terms.

    Speaking on the initiative,  Frido, co-founder & CEO Ganesh Sonawane said, “This collaboration with the Rotary Club of Bombay Seacoast has given us the opportunity to contribute towards the wellbeing of the brave soldiers who have served our nation without ever seeking anything in return. It is our privilege to play a role in restoring independence and comfort in their lives, and we are grateful for the chance to make a meaningful difference.”

    Part of Frido’s CSR efforts and the ‘Find Your Frido-m’ campaign, and in honour of Independence Day, this collaboration reflects the brand’s vision of giving veterans the freedom to live with dignity and on their own terms. With its expertise in mobility solutions, Frido, alongside the Rotary Club of Bombay Seacoast, is championing mobility and inclusion, showing how such partnerships can transform lives.

  • Kogo AI wins Accenture Ventures’ Tech Next 2025

    Kogo AI wins Accenture Ventures’ Tech Next 2025

    MUMBAI–Kogo AI, a leader in Private Agentic AI infrastructure, has won the Accenture Ventures Tech Next Challenge 2025, held at the Accenture Innovation Hub in Bengaluru on 7 August. The event, themed “Autonomous AI: The Future is Now,” spotlighted autonomous AI solutions. From over 700 global applications, 300 startups advanced to the shortlist, and 15 made it to the finals.

    Participants were evaluated on solution maturity, originality, market impact, team strength, business plan, and competitive edge. Kogo emerged as a winner with its Private Full Stack Agentic AI Platform-as-a-Service (PaaS) designed for regulated sectors. By combining a low-code/no-code interface, transparent pricing, scalability, and native responsible AI, Kogo’s platform directly addressed the event’s focus.

    “Honoured for Kogo AI to be among the winners at the 2025 Accenture Ventures Tech Next Challenge, standing alongside some of the brightest minds in autonomous AI,” said Kogo AI co-founder & CEO Raj K Gopalakrishna. “This recognition validates our mission to bring Private, Responsible, Full-Stack Agentic AI to enterprises globally — solving real-world problems with innovation, scalability, and impact. A big thank you to Accenture Ventures, the jury, and all the ecosystem partners for this platform, and congratulations to my fellow winners!”

  • Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    MUMBAI: This monsoon, Godrej Yummiez and Godrej Vikhroli Cucina present ‘Cloudy with a Chance of Yummiez’, a campaign that turns classic rainy-day cravings into flavourful surprises. Through a 3-part video series featuring Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, the campaign showcases how Godrej Yummiez products can seamlessly elevate familiar monsoon snacks into crispy, flavourful, convenient delights, right from home kitchens to the city’s most loved street foods.

    Campaign Film Series:

    https://youtube.com/shorts/O9lBBEG7aIk?feature=share

    https://youtube.com/shorts/rXTKvic3S7U?feature=share

    https://youtube.com/shorts/K7gjM8BDyGk?feature=share

    Monsoon in India is incomplete without street-side snacks, from sizzling rolls to spicy chaat’s, it’s a season where cravings peak and food becomes a shared experience. The campaign taps into this deep-rooted connection by collaborating with chefs and iconic street food joints, bringing together familiar flavours and the versatility of Godrej Yummiez to show how a ready-to-cook frozen snack can do so much more than expected.

    The series opens in Delhi, where Chef Anahita Dhondy embraces the rainy-day feels from her home kitchen. With the city soaked and cravings in full swing, she turns to her freezer, and whips up a quick, podi flavoured crispy Chicken Nugget snack at home. Her video sets the tone for the series, nostalgic, experimental, and full of flavour, as she signs off by tagging fellow Chefs Amrita Raichand & Ajay Chopra and passing on the craving to continue the flavour trail.

    Back in Mumbai, the series picks up with Chefs Amrita Raichand and Ajay Chopra in conversation, texting about monsoon snacks and Anahita’s dish. One is in the mood for something nutritious yet crispy, the other inspired by regional flavours. Each steps out with a Yummiez pack in hand and heads to bustling food hotspots in Versova to put their own spin on monsoon favourites; Collaborating with Bhaap Re Bhaap, a Versova-based food truck, owned by Ayesha Khan, which is known for nutritious street food and Rongmit, a kitchen loved for its authentic Northeast flavours. Chef Amrita co-creates a fusion air-fried omelette using Hot & Crispy Chicken Bites, while Chef Ajay explores how Laphing can be elevated by the crunch and convenience of Yummiez Chicken Nuggets.

    Together, they fuse local favourites with the crispness of Chicken nuggets, high in protein and zero preservatives, elevating the dish with a satisfying crunch thus blending cultures and cuisines in a way that feels both inventive and deeply comforting.

    Speaking on the campaign, Godrej Foods Ltd. Head – Marketing & Innovation, Anushree Dewen said: “Speaking on the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd. said: “We aim to empower consumers with snackable solutions that fit their dynamic lifestyles. This campaign showcases not just the versatility of our portfolio, but how it resonates across Indian culinary styles and spaces. Our collaborations with celebrity chefs and popular food spots help build rich, authentic narratives that place Godrej Yummiez at the heart of modern food conversations.”

    Sharing her experience, Chef Amrita Raichand mentioned: “The joy of cooking in the monsoon hits differently, especially when you’re working with something that’s already flavourful, and ready to go. I loved stepping out of the kitchen and onto the street to experiment in a setting that feels so real and relatable. Godrej Yummiez made it easy to turn a simple omelette into something memorable.”

    The campaign culminates in a UGC contest inviting audiences to remix their own monsoon snack using any Godrej Yummiez product. By sharing their creations and tagging the brand, participants stand a chance to win exclusive hampers and be featured across brand platforms.

  • Content India 2026 confirms dates and opens registrations

    Content India 2026 confirms dates and opens registrations

    MUMBAI: Following the success of the Content India Summit in April 2025, registrations are now open for its first three-day edition, set to take place from 16-18 March, 2026, at Taj Lands End, Mumbai.

    Content India 2026 aims to connect India’s domestic market with international partners to unlock billions in untapped value. Building on the momentum from earlier this year, Content India 2026 is set to be a dynamic platform for cross-border partnerships in the content space. The three-day event will feature panel discussions, a marketplace for domestic and international content, special screenings, curated networking sessions, and more. It aligns with insights from The Future of the Indian Entertainment Business report, which highlights major growth potential in content sales, acquisitions, co-productions, and services in this new era of collaboration.

    The announcement coincides with a major geopolitical milestone: the signing of a landmark trade agreement between India and the UK, expected to boost bilateral trade by an additional £25.5 billion annually by 2040. This lends even greater relevance to Content India 2026’s broader ambition of strengthening India’s position as a global content hub through strategic international collaboration.

    Content India 2026 is anchored around twelve strategic goals designed to transform India’s entertainment economy. These include creating globally resonant hybrid content, attracting international productions, and showcasing India’s capabilities in AI and post-production. The event will connect the creator economy with legacy media and explore new funding models such as venture capital. It also aims to enable co-productions through a trusted partner network, boost format exports and imports, drive brand partnerships, and highlight global content trends.

    By placing a strategic lens on international collaboration and creative synergy, Content India 2026 positions itself as a marquee industry event for stakeholders looking to be part of the next wave of growth and innovation in India’s content economy.

    Announcing the dates, C21’s editor-in-chief & managing director David Jenkinson said, “The Content India Summit in April 2025 consolidated the fact that there is real opportunity for the Indian and international market to create new partnerships in a fresh way. Content India 2026 will focus on how to build successful content partnerships which benefit all, and lead to new formats of content that can work locally, but also be a hit on the world stage. Now is the time.”

    Dish TV India CEO & executive director Manoj Dobhal added, “India is entering a pivotal phase where content goes beyond entertainment—it represents influence, identity, and economic strength. Content India Summit 2025 offered deep insight into the industry’s evolving aspirations and reaffirmed India’s readiness to lead the next wave of global content innovation. With Content India 2026, we aim to build a purpose-driven platform that champions bold storytelling, connects emerging talent with real opportunity, and turns ambition into impact. Our goal is to foster an inclusive, globally competitive eco-system that empowers both seasoned professionals and the next generation of creators. The potential is immense, and this platform will help unlock it through meaningful collaboration. We welcome all who share this vision for India’s entertainment future to join us.”
     

  • Accedo gives streaming identity a One stop upgrade ahead of IBC 2025

    Accedo gives streaming identity a One stop upgrade ahead of IBC 2025

    MUMBAI: When it comes to streaming, knowing your audience just got a whole new meaning. Accedo, the global provider of video streaming software and services, is rolling out a native identity management feature for its award-winning SaaS platform, Accedo One, set to debut at IBC 2025 in Amsterdam. Until now, user registration and authentication on Accedo One were only possible through third-party plug-ins. The new upgrade bakes these capabilities directly into the platform, allowing video service providers to handle subscriber sign-ups, logins, and account security without ever leaving the ecosystem.

    “Identity management is a critical building block for any video service,” said Accedo One CEO Markus Hejdenberg. “By bringing it natively into Accedo One, we’re making it easier than ever for our customers to manage their subscribers, helping them build, scale, and evolve their video services.”

    The move is part of Accedo’s upcoming subscription management suite, which will cover the entire subscriber lifecycle from sign-up and billing to retention and churn control. While this native option streamlines operations, Accedo One will continue supporting integrations with major external identity and subscription platforms, giving media companies the flexibility to align with their strategic needs.

    Accedo will showcase the upgrade at IBC 2025 from 12–15 September at booth 5.F80, where the company is expected to highlight how unified subscriber management can help broadcasters, OTT players, and niche streamers deliver slicker user experiences and drive long-term loyalty.

    Because in the streaming game, it’s not just about who’s watching, it’s about knowing exactly who they are.
     

  • Bright lights up Navi Mumbai Metro with 85,000 sq ft of ad space

    Bright lights up Navi Mumbai Metro with 85,000 sq ft of ad space

    MUMBAI: The Navi Mumbai Metro just got a glow-up and it’s not just the trains making tracks. Bright Outdoor Media Limited, India’s first listed Out-of-Home (OOH) media company, has switched on every single display board across Navi Mumbai Metro Line 1, marking the corridor’s grand entry into the big league of commuter advertising.

    Awarded by the City & Industrial Development Corporation of Maharashtra Limited (CIDCO), the project hands Bright the exclusive rights to 85,000 sq. ft. of premium advertising space for 10 years. The spread covers 11 stations, metro pillars, and viaducts along the 11 km stretch from Belapur Terminal to Pendhar, a high-traffic route set to become even busier once the Navi Mumbai International Airport opens its doors.

    Stations under the Bright banner include Belapur Terminal, RBI Colony, Belpada, Utsav Chowk, Kendriya Vihar, Kharghar Village, Central Park, Pethpada, Amandoot, Pethali-Taloja and Pendhar. All sites are now installed, illuminated, and open for brand bookings, offering advertisers unmissable exposure to thousands of daily commuters and travellers.

    “We are thrilled to see Navi Mumbai Metro Line 1 glowing with Bright & Ronak Advertising boards,” said Bright Outdoor Media Limited chairman & MD Yogesh Lakhani. “With the upcoming airport expected to boost metro traffic, this is the perfect moment for brands to secure prime visibility.”

    For brands looking to own the commute, Navi Mumbai’s newest ad corridor is already on the fast track.

     

  • ADC India dials up Q1 profit to Rs 497 lakh on stronger sales and margins

    ADC India dials up Q1 profit to Rs 497 lakh on stronger sales and margins

    MUMBAI: When the lines are this clear, even static can’t hide the signal ADC India Communications Limited has rung in a strong start to FY26, reporting a net profit of Rs 497.15 lakh for the quarter ended 30 June 2025, up from Rs 294.94 lakh in Q4 FY25. The BSE-listed telecom and IT networking solutions provider saw revenue from operations touch Rs 4,510.87 lakh, only marginally lower than the previous quarter’s Rs 4,574.56 lakh, but backed by tighter cost control and better margins. Profit before tax surged 64 per cent quarter-on-quarter to Rs 665.93 lakh, as expenses dropped to Rs 3,923.91 lakh from Rs 4,279.54 lakh.

    The tax outgo for the quarter stood at Rs 168.78 lakh, leaving earnings per share at Rs 10.81, up from Rs 6.41 in the March quarter.

    Segment-wise, telecommunication revenue came in at Rs 285.70 lakh, while IT networking the bigger business contributed Rs 4,225.17 lakh. Together, these verticals generated Rs 599.40 lakh in segment profit, sharply higher than Rs 378.48 lakh in the preceding quarter.

    On the balance sheet, total assets were at Rs 10,707.76 lakh, with capital employed rising to Rs 7,493.58 lakh. The company ended the quarter with liabilities of Rs 3,214.18 lakh.

    The results, reviewed by the audit committee and approved by the board on 12 August 2025, show a company leaning on its operational discipline as much as its top line. If Q1 is any indication, ADC India is tuning in to a year of stronger reception.