Category: MAM

  • Davaindia rolls out pan-India ‘#CareForAll’ shelters and emergency

    Davaindia rolls out pan-India ‘#CareForAll’ shelters and emergency

    MUMBAI: Zota Healthcare has a retail business called Davaindia, which has been running its #CareForAllcampaign – a community-based shelter and medical response to help with humane care for stray animals throughout the country. As part of this campaign, Davaindia has been systematically establishing outdoor low-cost, weather-proof enclosures that double as feeding stations outside its COCO stores, providing safe areas for community dogs while ensuring they are fed, cared for, and protected from weather extremities. The #CareForAll campaign also partners and works closely with veterinary practitioners, and NGOs focused on animal-welfare to provide humane uptake, vaccination, sterilisation, and sheltering for animals needing long-term shelter. Building on this well-established network and consistent and successful model, #CareForAll is currently embarking on significant scaling in light of the recent order of the Supreme Court of India that ordered no stray dogs remain in Delhi-NCR within eight weeks, with a planned humane approach to adaptation and shelter guarantee.

    Experts and civic authorities caution that acting in large numbers without proper planning can result in public health and welfare issues  from outbreaks of disease to what ecologists refer to as the “vacuum effect,” whereby territorial, vaccinated dogs will be removed and unvaccinated, potentially more aggressive animals will enter the cleared space. Davaindia states that its programme provides a sheltering model with immediate action, mass vaccinations, and sterilisation in specific areas so communities will be safer humanely.

    Talking on behalf of DavaIndia, Healthcare group CEO  Dr.Sujit Paul stated that “Neutering and spaying of dogs is the only sustainable method of mitigating litter at the source — and that, if undertaken in a systemic manner, the communities will be stabilised in a decade, with spay/neuter averages of aprox ₹1000–₹2000 per animal being small costs relative to the human and animal suffering we are preventing. India lacks shelter infrastructure to humanely house millions of stray animals, which is why DavaIndia is trying to address the issue with a community shelter operation at company stores and mass vaccination campaigns. We must also avoid the vacuum effect — i.e. removing territorial attendant to unvaccinated dogs to occupy their territory creating exposure to zoonotic outbreaks of leptospirosis, mange, parvovirus, etc. During visits to South Africa (content that supports community based sheltering in pet food stores) and Georgia (rural community program) I observed radio/RFID tagging and also willing to pilot microchipping and RFID linkage with municipal records whenever possible (to improve accountability and follow up care)”.

     

  • Tata Motors brings Kerala together this Onam with exciting products and great benefits

    Tata Motors brings Kerala together this Onam with exciting products and great benefits

    MUMBAI: Tata Motors launched its exclusive Onam offers campaign for the state of Kerala. Valid from 25 July to 30 September 2025, the Company is offering special benefits up to 2, 00,000 on Passenger and Electric vehicles with priority deliveries as a part of Onam bookings. Enhancing the festive spirit, Tata Motors has also introduced flexible and value-rich financial plans in partnership with leading institutions. Customers can now avail Balloon Schemes – enabling low initial EMIs for easier upgrades, Step-Up Schemes that provide progressive EMIs tuned to income raises for ease of payment and Low EMI Scheme offering just ₹100 per lakh EMI for the first 3 months. Moreover, EV customers can also avail 6-month financing for accessories, extended warranty, AMC, and servicing, making EV ownership even more accessible.

    Celebrating the festivities across the state, the Company launched a new regional campaign – “Kerala comes together with Tata Motors’. Deeply rooted in local sentiment and cultural understanding, the campaign thoughtfully portrays the meaningful moments that culminate in the Onam festivities. Central to this narrative is the iconic Malayalam track “Nada Nada” by Avial— an enduring and cherished song in Kerala, whose uplifting melody and message to “keep moving forward” resonate deeply with the spirit of Onam.

    Enhancing the festive fervor in Kerala, Tata Passenger Electric Mobility Ltd., chief commercial officer, Vivek Srivatsa said, “Kerala has always been a vital market for Tata Motors and holds special significance for the Tata Group. Onam is the most important festival for our customers here, and we are committed to making this celebration even more meaningful. This year’s festive campaign is designed to enhance the overall buying experience with attractive cash offers, easy financing options, and priority deliveries—ensuring a delightful journey for our customers.

    In line with our commitment to seamless ownership, Tata Motors has expanded its service network across Kerala, now boasting 622 passenger vehicle bays in 83 workshops, a dedicated EV battery repair centre, training facilities, and 5 Tata.ev stores. We believe these initiatives, coupled with our heartfelt campaign, will bring added joy to the season and strengthen our emotional bond with our customers.”

  • IAA India partners with BrandMusiq to launch its sonic identity

    IAA India partners with BrandMusiq to launch its sonic identity

    MUMBAI — The International Advertising Association (IAA) India Chapter, the country’s only cross-industry body uniting advertisers, agencies, and media professionals, has partnered with BrandMusiq—Asia’s pioneering sonic branding agency—to launch its sonic identity.

    In a world where brands are increasingly defined by how they make us feel, IAA’s new sonic identity offers a bold and emotionally resonant way to experience the brand—not just see it or read it, but hear it.

    As a part of the collaboration, BrandMusiq has crafted a distinct Mogo (musical logo) and an immersive Mogoscape—a rich sonic environment that reflects IAA’s archetypes: the Hero (courageous, inspiring) and the Creator (imaginative, expressive). Rooted in Indian aesthetic philosophy, the identity draws from the Rasas of Veera (inspiration), Adbhuta (awe), and Karuna (empathy)—echoing IAA’s purpose to lead, uplift, and connect with heart.

    IAA president India Chapter Abhishek Karnani shared,  “IAA has always stood for ideas that move industries forward. With this sonic identity, we now have a new language—one that’s emotionally alive and future-facing. It reflects who we are today and who we hope to become tomorrow.”

    BrandMusiq founder & soundsmith, Rajeev Raja added, “IAA isn’t just an institution—it’s a creative spirit that brings people together across borders and disciplines. The Mogoscape we’ve created is more than a sound—it’s a musical embodiment of courage, curiosity, and care.”

  • Mankind Pharma launches video campaign featuring Amitabh Bachchan

    Mankind Pharma launches video campaign featuring Amitabh Bachchan

    MUMBAI: Mankind Pharma launched a powerful video campaign featuring legendary actor Amitabh Bachchan to raise awareness about organ donation on World Organ Donation Day. The campaign themed “Live Beyond Your Life” aims to address India’s critically low organ donation rates and encourage more citizens to register as organ donors.

    The sobering reality in India is that for every 10 lakh Indians, less than 1 per cent pledge to donate their organs to those in need. This significant gap between demand and supply has resulted in thousands of patients waiting for life-saving organ transplants, including kidneys, liver, eyes, and hearts.

    Mankind Pharma vice-chairman and managing director, Rajeev Juneja shared, “At Mankind Pharma, we believe that collective action has the power to transform healthcare outcomes. Our organ donation awareness campaign reflects our steadfast commitment to tackling one of India’s most pressing health challenges. Registering as an organ donor is a simple step, yet it holds the power to change and even save multiple lives. By this initiative, we aim to engage with our wider community and honour the compassionate individuals who choose to give the ultimate gift of life. We call upon every Indian to take this pledge and be part of a legacy that continues long after our time.”

    On this initiative by Mankind, National Organ and Tissue Transplant Organization (NOTTO) deputy director, Dr Kanika Rastogi commented, “India’s low organ donation rate has left thousands of patients waiting for a second chance at life. This campaign by Mankind Pharma is an important step in addressing this shortage. By creating awareness and simplifying the process of registration, we can inspire more people to pledge. Just one donor has the power to save up to eight lives, a gift of hope that truly extends beyond our own.”

    Medical experts – Dr. A.K. Bhalla (Sir Ganga Ram Hospital) and Dr. Neelam Mohan (Medanta) – addressed the humanitarian importance of organ donation, dispelled myths and highlighted the vast demand-supply gap in organ availability. They lauded Mankind Pharma’s campaign and reiterated that such social awareness initiatives are vital to spreading the message on the need to donate organs.

    The video campaign featuring Amitabh Bachchan serves as a clarion call to the nation, urging Indians to make an invaluable promise that can save the lives of many. By leveraging the megastar’s influential voice and Mankind Pharma’s commitment to healthcare advancement, the initiative seeks to create a lasting impact on public consciousness about the importance of organ donation.

    This World Organ Donation Day, Mankind Pharma calls upon every Indian to consider the profound impact they can have on society by taking the simple yet meaningful step of registering as an organ donor. The campaign reinforces that the legacy of giving extends far beyond one’s lifetime, creating ripples of hope and healing for generations to come.

  • MediBuddy inspires nation to move with #FitIndiaFestival

    MediBuddy inspires nation to move with #FitIndiaFestival

    MUMBAI: MediBuddy announced the launch of its new campaign, “Let the Movement Begin”, under the #FitIndiaFestival initiative. The campaign is designed to inspire every citizen to embrace daily movement, the campaign celebrates motion not just as a fitness goal, but as an expression of personal freedom, strength, and national pride.

    Inspired by India’s own journey of resilience and progress, the campaign urges citizens to view movement as a commitment to their own health and a contribution to the nation’s strength. Much like India’s fight for freedom was driven by collective action and perseverance, #FitIndiaFestival aims to spark a national movement toward better health. In a time when physical inactivity is quietly affecting well-being, the campaign encourages people to take small, yet powerful steps—whether it’s stretching at your desk, walking with family, or simply standing up after hours of sitting. Every step counts towards a healthier self and a stronger India.

    MediBuddy head of branding, Manu Sankar Das said, “Our nation’s story is one of movement—of people rising, striving, and refusing to give up. This Independence Day, we want to remind every Indian that looking after your health is not just a personal choice; it’s part of the responsibility we share as citizens. Movement keeps us strong, focused, and ready to contribute to the nation’s progress. With #FitIndiaFestival, we want to inspire everyone to take that first step towards better health. The journey to better health is made up of small, consistent actions—and the most important one is the first step.”

    Conceptualised and produced by MediBuddy’s in-house creative team, the campaign film runs 1 minute 4 seconds and is being amplified across digital channels and social media platforms.

  • Ampere Nexus becomes first EV to conquer Shipki La Pass, (13,200ft)

    Ampere Nexus becomes first EV to conquer Shipki La Pass, (13,200ft)

    MUMBAI: Ampere Nexus, the electric 2-wheeler from the house of Greaves Electric Mobility, has made history by becoming the first-ever electric scooter to reach the Shipki La Pass at an altitude of 13,200 ft, riding to just 200 metres from the LOC. This Independence ride, undertaken to promote the Border Tourism Initiative of the Indian Army led by Tripeak Brigade under the aegis of Surya Command, also proves that India’s EV revolution can thrive from urban roads to the nation’s most remote and challenging terrains.

    Flagged off from Chandigarh on 9 August 2025, the Shipki La Pass expedition was a three-day journey and a feat achieved by two Ampere Nexus scooters. Covering over 425 km of winding mountain roads, steep gradients, and diverse terrains – the journey covered Shimla, Reckong Peo and Pooh, passing through the Kinnaur Valley before the final climb to Shipki La Pass.

    Since its launch in 2024 — marked by the Kashmir-to-Kanyakumari ride — the Ampere Nexus has been achieving records due to its endurance, performance, and adaptability. From traversing the length of the nation to now conquering one of its highest and most formidable passes, the Nexus continues to prove it is Engineered to Outperform, Outlast, and Outshine in every environment.

    On arrival at the Shipki La Pass, the Ampere Nexus riders and the team were welcomed by Indian Army jawans, who then participated in the flag-hoisting ceremony to celebrate India’s 79th Independence Day. This served as a powerful moment that fused national pride, technological progress, and environmental commitment.

    The achievement was also formally recognised with a certificate from the India Book of Records stating, “First Electric 2-Wheeler to Reach Shipki La Pass – The record for the First Electric 2-Wheeler to reach Shipki La Pass was set by Ampere Nexus, supporting the Indian Army’s border tourism initiative. The ride started from Chandigarh on August 9, 2025, and concluded on 12 August at Shipki La Pass (13,200 ft). This expedition showcased the endurance and performance of the EV scooter, highlighting its ease of charging, empowering it to drive to the very edge of our map, as confirmed on 12 August 2025”

    Greaves Electric Mobility managing director Vikas Singh said, “From conquering Kashmir-to-Kanyakumari to now scaling one of the nation’s highest and most challenging passes, the Ampere Nexus has consistently proven what it was designed for — to Outperform, Outlast, and Outshine. This Shipki La achievement is far more than a record — it’s proof that India’s EV technology is ready to go the distance, from the heart of our cities to the very edge of our borders. Amplifying the Indian Army’s Border Tourism initiative makes this feat even more meaningful. As the country celebrates the 79th Independence Day, the Ampere Nexus aims to stand as a symbol of innovation, resilience, and the unstoppable spirit of a new, electrified India.”

    This feat is part of Greaves Electric Mobility’s larger purpose- to democratise smart, sustainable mobility in the country. The journey demonstrates that electric mobility is no longer confined to cities; with the Ampere Nexus’s reliable performance, adaptable design, and ease of charging, it can reach even India’s farthest frontiers, making clean mobility accessible to all.

    Expedition film will be released on 15 August on Ampere social handles: Youtube and Instagram

  • K Raheja Corp unveils ‘Desh Ki Dhun’

    K Raheja Corp unveils ‘Desh Ki Dhun’

    MUMBAI: Building on the melodies of the past two Independence Days – Pragati Ki Dhun, a tribute to India’s progress, and Azaadi Ki Dhun, a salute to the nation’s freedom, K Raheja Corp now unveils its third edition titled: Desh Ki Dhun, a two-minute crowd-sourced musical celebrating the spirit of everyday India. The musical brings together spontaneous and fun responses from people who interact with the Group’s business verticals – employees and officegoers at Mindspace Business Parks, residents of K Raheja Corp Homes, guests at Chalet Hotels, shoppers at Inorbit Malls and Shoppers Stop, and the labourers on site. Captured in moments of work, leisure, travel, and shopping, these unfiltered voices blend into an uplifting harmony, offering a vibrant tribute to the nation, this Independence Day.

    The film opens with a simple question: “Aapko kya karne se aati hai Azaadi Wali Feeling?” Responses were captured exactly as they were shared – light-hearted banter over chai at the office café, the calm of a home balcony at sunrise, the delight of a complimentary buffet breakfast, the rush of a flash sale. Each unfiltered phrase became a lyric; each natural cadence transformed into a beat. No professional vocalists, just India speaking in its very own authentic voice. The idea is conceptualised by the K Raheja Corp’s Corporate Communications Team, music is composed by the gifted music director Sanket Sane, with visuals directed by Alok Sutar.  

    K Raheja corp head – corporate communications, Cheryl D’souza-Waldiya said “With Desh Ki Dhun, we’ve transformed the everyday voices of India into an ode to Independence Day. By placing real people at the heart of the song, we celebrate the fact that our spaces – from offices to homes, hotels to malls and retail stores, are far more than structures. They are vibrant stages where India’s spirit comes alive each day. Every handshake, every smile, every shared moment adds a note to this anthem of progress, and together, we’re composing a future that is bold, united, and unstoppable.”

    Desh Ki Dhun premieres today on YouTube, LinkedIn, Instagram, and Facebook handles of K Raheja Corp. Viewers are invited to share their own #AzaadiWaliFeeling moments with #DeshKiDhun.

  • UPL honours India’s unsung heroes this Independence Day with a special film ‘Jai Jawan, Jai Kisan’

    UPL honours India’s unsung heroes this Independence Day with a special film ‘Jai Jawan, Jai Kisan’

    MUMBAI: This Independence Day, UPL spotlights two of the nation’s strongest pillars –the farmer and the soldier – with the launch of ‘Jai Jawan, Jai Kisan’, an evocative short film released in eight languages.

    The film draws a compelling parallel between two unsung heroes – one guarding our borders, the other safeguarding our food supply. It underscores their shared commitment to nation-building and the equal respect they deserve.

    ‘Jai Jawan, Jai Kisan’ forms a powerful chapter in UPL’s year-long storytelling initiative, ‘Atoot Vishwas Ki Kahaniya’ – a monthly video series that celebrates the unwavering trust and deep-rooted relationships within India’s farming communities. Hosted on the dedicated YouTube channel Mitti Ke Rishtey – A UPL Initiative, the series brings to life authentic and heartfelt stories of farmers who embody resilience, community spirit, and an enduring bond with SAAF, one of India’s most trusted fungicides. Through these narratives, UPL pays tribute to the everyday heroes who nurture farmlands and safeguard livelihoods, reinforcing the values that keep our nation growing strong.

    Atoot Vishwas Ki Kahaniya

    Commenting on the initiative, UPL SAS CEO Ashish Dobhal said, “At UPL, farmers are at the core of our mission. They are not just stakeholders – they are our partners in progress. This Independence Day, through ‘Jai Jawan, Jai Kisan,’ we extend our gratitude to another pillar of our nation – the soldier. Both protect India in their own profound ways, and this film is our tribute to their shared spirit of service and sacrifice.”

    Since its launch, SAAF has been more than just a crop protection solution – it has been a symbol of trust in the fields. By helping farmers combat fungal diseases in crops and safeguard their harvests, SAAF® has played a vital role in securing rural livelihoods. ‘Atoot Vishwas Ki Kahaniya’ captures these connections, spotlighting not only farmers but also retail partners who have helped make SAAF a household name across India’s heartland.

    The campaign, which began in April 2025 and runs through March 2026, will feature 12 short films in total. Five films have already been released, each capturing real-life farmer experiences and exploring powerful themes of trust, family bonds, and journeys of success. With ‘Jai Jawan, Jai Kisan’ now live, six more films will follow – continuing UPL’s celebration of India’s agricultural spirit and reaffirming its commitment to empowering farming communities. 

  • Vadilal Dairy churns out sweet profit in Q1 as sales stay creamy

    Vadilal Dairy churns out sweet profit in Q1 as sales stay creamy

    MUMBAI: Vadilal Dairy International is scooping up profits again and this time, the flavour is decidedly sweet. The ice cream and dairy products maker posted a net profit of Rs 29.91 lakh for the quarter ended 30 June 2025, a sharp drop from Rs 119.08 lakh in the previous quarter but a turnaround from the Rs 88.87 lakh loss in the same period last year.

    Revenue from operations came in at Rs 1,139.47 lakh, up from Rs 1,088.07 lakh a year ago, with total income at Rs 1,139.48 lakh. Costs, however, took a generous bite out of margins total expenses rose to Rs 1,112.08 lakh, led by Rs 563.31 lakh in raw material costs, Rs 87.55 lakh in employee benefits, Rs 69.99 lakh in finance costs, and Rs 41.19 lakh in depreciation. Other expenses, including marketing and distribution, stood at Rs 371.11 lakh.

    Profit before tax for the quarter stood at Rs 27.40 lakh, compared with Rs 63.66 lakh in Q1 FY25 and Rs 148.37 lakh in Q4 FY25. Deferred tax expense for the quarter was Rs 2.51 lakh. Earnings per share came in at Rs 0.92 basic (Rs 0.94 diluted), versus Rs 1.50 in the same quarter last year.

    The company also reported a total comprehensive income of Rs 30.23 lakh for the quarter, underscoring a steady if modest performance amid rising input costs and competitive pressures in the FMCG sector.

    For shareholders, it may not be a record-breaking summer, but Vadilal’s Q1 still managed to keep the books in the black proof that even in a crowded market, a well-served scoop can still sweeten the bottom line.

  • Milkmaid launches new TVC

    Milkmaid launches new TVC

    MUMBAI: Nestlé Milkmaid, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing desserts at home, with loved ones. The film highlights the rich, creamy and heartwarming experience that Milkmaid brings to every sweet creation. Conceptualised by BBH India,  the TVC has been directed by acclaimed filmmaker Ram Madhvani.

    The film also showcases Milkmaid’s new reusable pack, designed for everyday convenience. It allows consumers to use, store and reuse the product easily, encouraging effortless dessert-making at home.

    Manav Sahni, Head, Dairy Business, Nestlé India, said, “Milkmaid enjoys a timeless legacy that lives on in kitchens across India. With every generation, it has reinvented itself while staying true to the promise of great taste. With this film, we celebrate the joy of homemade desserts and inform the consumers how Milkmaid, with its signature taste elevates their flavour.”

    BBH India CCO Parikshit Bhattaccharya added, “It is always a delight to tell a new story for Milkmaid – the window to a world of desserts for Indian families for over a century. To add Yummazing next to the much-revered brand has been our privilege and we hope it adds to the shared vocabulary of mothers and kids while describing every dessert made with Milkmaid.”

    For over a century, Milkmaid has inspired both traditional and contemporary dessert-making. With its creamy consistency and versatile usage, Milkmaid continues to help Indian families turn sweet moments into something truly Yummazing.