Category: MAM

  • India’s tourism bonanza continues as foreign arrivals hit record high

    India’s tourism bonanza continues as foreign arrivals hit record high

    MUMBAI: India’s tourism sector is roaring back to life, with foreign tourist arrivals surging to nearly 100 million last year—the highest on record. The ministry of tourism announced that 99.5 million foreigners visited India in 2024, up from just 15.3 million during the pandemic-ravaged year of 2021.

    The recovery has been spectacular. Foreign exchange earnings from tourism more than quadrupled from Rs 64,000 crore in 2021 to Rs 293,000 crore in 2024. Tourism’s share of GDP has jumped from a measly 1.5 per cent in 2020-21 to 5.2 per cent in 2023-24, making it a significant economic driver.

    Americans lead the charge, with 1.8 million visitors in 2024, followed closely by Bangladeshis at 1.75million. The British, Australians and Canadians round up the top five source markets. Notably, Australia saw its visitor numbers soar from just 34,000 in 2021 to over 518,000 in 2024.

    The boom has created jobs too. Employment in tourism rose from 68 million  positions in 2020-21 to 84.6 million in 2023-24, providing livelihoods for millions across the country.

    Union minister for tourism and culture Gajendra Singh Shekhawat shared these figures in parliament, highlighting how India has bounced back from the travel restrictions that decimated global tourism. International tourist arrivals, including non-resident Indians, reached 206 million in 2024.

    The numbers suggest India is capitalising on pent-up demand for travel as the world emerges from the pandemic’s shadow. With its rich cultural heritage, diverse landscapes and competitive costs, India appears well-positioned to maintain this momentum.

  • Vertices seals the deal as trio of lawyers rise to equity partner ranks

    Vertices seals the deal as trio of lawyers rise to equity partner ranks

    MUMBAI: It’s a case of promotion in progress at Vertices Partners, where three of the firm’s brightest legal minds have argued their way to the top. Vishal Mehta, Vikrant Anand and Rajat Agarwal have been elevated to Equity Partners, marking a milestone in the new-age, full-service law firm’s growth story across Mumbai, Gurugram and Bengaluru.

    For Vishal Mehta, the first associate ever hired at Vertices, the rise caps a journey that’s seen him steer top-tier transactions and showcase steadfast leadership. Vikrant Anand has built his reputation managing domestic and cross-border deals, while also leading the NCR office and driving client delivery with aplomb. Meanwhile, Rajat Agarwal anchors the firm’s Dispute Resolution and Banking & Finance practices, heads forensics and investigations, and has earned recognition as Vertices’ go-to litigator by the Legal500 directory.

    Vertices Partners founder and managing partner Vinayak Burman called the trio’s elevation “truly rewarding,” praising their blend of legal excellence, leadership and deep understanding of client needs. And the promotions don’t stop there. Vertices also confirmed the elevation of six associates across its NCR and Mumbai offices, underlining its people-first philosophy and clear career progression pathways.

    With these moves, Vertices isn’t just expanding its partnership ranks, it’s making a statement: the firm’s courtroom victories are matched by wins in culture, loyalty and long-term vision.
     

  • Birla Opus paints a bold stroke with free repainting ‘Assurance’ plan

    Birla Opus paints a bold stroke with free repainting ‘Assurance’ plan

    MUMBAI: Looks like Birla Opus is ready to brush away all consumer doubts quite literally. Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has unveiled its new ‘Birla Opus Assurance’ campaign, a first-of-its-kind pledge in the Indian paint industry that promises to repaint homes free of charge if customers aren’t satisfied within a year.

    The one-year repainting warranty covers all four seasons, putting walls through the ultimate weather test. This goes above and beyond the standard product warranty, signalling Birla Opus Paints’ confidence in its advanced formulations and service quality.

    Fronting the colourful campaign are brand ambassadors Vicky Kaushal and Rashmika Mandanna, who don quirky avatars across multiple ad films. Adding extra sparkle to the ensemble are Ranveer Shorey, Murali Sharma, Seema Pahwa and Jaaved Jaaferi, each bringing humour and relatability to the brand’s promise. The ads cheekily thank the design and construction community contractors, architects, and dealers whose word-of-mouth recommendations continue to fuel Birla Opus’ growing popularity in the decorative paints market.

    Birla Opus Paints CEO Rakshit Hargave said the campaign reflects the brand’s “deep-rooted belief in the exceptional quality and performance of our products”, while Marketing Head Inderpreet Singh called it “a bold statement of confidence” that balances reassurance with humour.

    On the creative front, Leo Burnett South Asia’s CCO Sachin Kamble revealed that the films tap into the Indian psyche of “value, trust, and quality service”, with humour used to tackle everyday consumer concerns about durability and finish.

    The ‘Birla Opus Assurance’ campaign will run across Hindi and regional languages, backed by a 360° push spanning TV, digital, and print. With India’s decorative paint sector seeing fierce competition, Birla Opus has taken a bold stroke, one that promises to keep consumers covered, rain or shine.

  • Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    MUMBAI: Rahul Dravid has gone from “The Wall” to “Mr Dependable” in his newest innings this time not on the pitch, but in the wardrobe. Global apparel giant Uniqlo has launched its ‘Everyday Wear for Mr. Dependable’ campaign, fronted by the cricket legend, spotlighting its LifeWear philosophy of comfort, simplicity, and quality.

    The campaign hinges on two of Uniqlo’s core offerings: the breathable Airism Polo Shirt and the crisp Super Non Iron Shirt. In the campaign film, Dravid plays a split-screen double act on one side, a coach in his Airism Polo strolling past the nets; on the other, a family man in his Super Non Iron Shirt, ready for dinner. Together, the twin Dravids underline how Uniqlo promises dependable style across every facet of life.

    “For me, simplicity and consistency matter, in cricket and in life. Uniqlo fits into every version of my day, it’s simple, comfortable and functional,” said Dravid, reflecting the same calm assurance that earned him his moniker on the field.

    The rollout is set to be as versatile as its star: a 360° campaign across digital, social, in-store, CRM, and outdoor platforms from August 18. Adding tech to the mix, Uniqlo will also unveil a first-of-its-kind AR activation at its newest store in Orion Mall, Brigade Gateway, Bengaluru, opening August 29, 2025. Shoppers will be able to interact with a life-sized virtual Dravid through an immersive zone, a campaign twist as dependable as the man himself.

    Uniqlo India marketing director Nidhi Rastogi said the collaboration was a natural fit: “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies.”

    From crease to closet, Dravid seems to have mastered the art of being reliably stylish. With a house full of fans and a wardrobe now full of Uniqlo, Mr Dependable is still batting for consistency only this time, in everyday wear.

  • Sharp rise in childhood myopia in India tied to excessive screen time, say experts

    Sharp rise in childhood myopia in India tied to excessive screen time, say experts

    MUMBAI: India may face a myopia epidemic among children, with nearly 50 per centp expected to be affected by 2050 if current screen usage trends continue, according to projections in Ophthalmic & Physiological Optics.

    As screens become part of daily life for young users, particularly for entertainment and education, doctors are flagging a spike in eye-related health issues among Indian children, ranging from myopia to digital eye strain, disturbed sleep, and even behavioural changes.

    A recent study reported in the Times of India, citing findings from the journal Cureus, revealed that over 50 per cent of children under five who were exposed to extended screen time showed symptoms of digital eye strain. These included fatigue, headaches, sleep disturbances, and mood-related behavioural issues, raising concerns over long-term developmental impact.

    “Prolonged screentime puts school-age children at a higher risk of ocular digital stress like increased incidence of myopia or near-sightedness, rapid progression of myopia, squint, and dry eye disease,” said Dr Deepti Joshi, MS, FIPO, Consultant in the Department of Paediatric Ophthalmology and Strabismus at MM Joshi Eye Institute in Karnataka. “Screen-emitted blue light poses a dual threat: damaging the retina due to free radicals and affecting overall health by suppressing melatonin and disturbing sleep.”

    Between 1999 and 2019, myopia among urban Indian children aged 5 to 15 rose from just over 4 per cent to more than 21 per cent, according to a Times trend report. If this trajectory continues, researchers warn of a generational spike in vision impairment that may affect education, attention spans, and even emotional well-being.

    In Rajkot, a survey by the Psychology Department at Saurashtra University found that 81% of children under 10 were regularly using screens, mostly to watch cartoons, during meals. The study underlines how digital devices have become deeply embedded in routines like eating, learning, and even sleeping.

    Health experts now urge a two-pronged approach: limit screen time and encourage the use of devices that reduce visual strain.

    “Instilling healthy screen habits early on is the key to safeguarding children’s eye health,” added Dr Joshi. “Setting a strict screen time limit is one-way parents can support the same. When screens are necessary for academics, follow the 20-20-20 rule: Every twenty minutes, take a twenty-second break and stare at something 20 feet away to alleviate digital eye stress. Using blue light filter modes can also help.”

    While the bulk of responsibility still lies with caregivers, some tech companies are beginning to design products with eye health in mind. Devices like the OPPO Pad SE, for instance, include TÜV Rheinland-certified low blue light and flicker-free displays, intended to reduce visual strain.

    The tablet also features Kids Mode, allowing parental controls on app access and screen time, along with adaptive eye-protection settings that respond to ambient light, helping reduce harsh contrasts in low-light use.

    According to Oppo India head of product communications, Savio D’Souza said, “At Oppo, innovation isn’t just about performance metrics, it’s about designing technology that improves life in a measurable, meaningful way.”

    What was once dismissed as a parenting challenge is now being recognised as a public health concern. With screens unlikely to disappear from children’s lives, experts agree the focus must shift to how screens are used—and how safe they are.

    “It’s not about eliminating digital access for kids,” said Dr Joshi, “but about enabling safer and healthier use—starting with awareness and supported by responsible tech design.”

  • Meghavi Wellness Air SpaLounge reimagines transit wellness as a premium experience

    Meghavi Wellness Air SpaLounge reimagines transit wellness as a premium experience

    MUMBAI: Breaking away from the conventional airport spa model, the Meghavi Wellness Air SpaLounge reimagines transit wellness as a seamless and premium experience. Think elevated comfort, therapeutic treatments, and on-the-fly accessibility all under one roof.

    Designed for modern travelers constantly chasing time, this lounge merges digital-first convenience with luxurious spa services, eliminating the need to leave the terminal or make prior reservations. Whether it’s a quick recharge or a full reset, this is wellness redefined.

    “As someone who lives between terminals and therapies, I’ve experienced how travel strains the body at a cellular level disrupting sleep cycles, circulation, and cognitive balance. Meghavi’s Air SpaLounges are built on the science of recovery, merging frequency-based therapies, lymphatic stimulation massages, zero gravity furniture to aid back stiffness and multi-sensory calm to help travelers reset in motion. This is transit wellness reimagined as essential infrastructure for the modern traveler,” said Meghavi Wellness co-founder Megha Dinesh.

    “There’s no airport in India with a spa lounge model like this — our Air SpaLounges now offer Ayurvedic potli massages, hot stone therapy, and even no-touch options like vibroacoustic beds for those who prefer minimal contact. With private therapy rooms, shower pods, self-check-in kiosks, and National Access inside the terminal itself, we’ve eliminated the wait and reimagined what’s possible in transit wellness. This Mumbai Domestic & International airport launch marks our 5th Air SpaLoungeand 60th outlet nationally — a milestone in making access frictionless and future-ready,” added Meghavi Wellness co-founder Prashant Jain.

  • Jasdeep Singh takes over as group CEO of Sparsh Hospitals

    Jasdeep Singh takes over as group CEO of Sparsh Hospitals

    MUMBAI: Sparsh Group of Hospitals announced the appointment of Jasdeep Singh as its Group Chief Executive Officer. A distinguished healthcare business leader with over 25 years of cross-functional experience, Jasdeep Singh brings to SPARSH a powerful vision rooted in patient-centric care, operational excellence, and transformative leadership.

    Jasdeep Singh joins Sparsh from Care Hospitals, where he served as the group CEO of Quality Care India Limited. His leadership philosophy is centered around building people-first institutions that prioritize clinical quality, patient satisfaction, and sustainable growth.

    Speaking on his new role, Sparsh Hospitals group CEO Jasdeep Singh said, “Healthcare should not be seen just as a business; it should be a commitment to healing and human dignity. My vision is to strengthen patient experience, elevate standards of care, and integrate technology in ways that make recovery and healing truly seamless. When a patient leaves SPARSH Hospitals, they should walk away not just healed, but with an assurance and comfort that SPARSH will stand by them for life. That’s the benchmark we’re setting.”

    “SPARSH Hospitals have set benchmarks with expertise, experience, and advanced technologies. The strength of any hospital lies in its people. Our doctors bring unparalleled skill and dedication to every case, ensuring that patients receive world-class medical care. Equally, our nurses, technicians, and support staff form the backbone of patient experience — their compassion, efficiency, and commitment make all the difference. My goal is to foster a culture where every member of the SPARSH family feels valued, empowered, and inspired,” added Singh.

    Welcoming him to the Sparsh family, Sparsh Group of Hospitals chariman Dr. Sharan Shivaraj Patil said, “Jasdeep brings with him not just experience, but a sense of purpose that aligns with our mission—to make healthcare more precise, compassionate, accessible, and affordable. With nine hospitals in our network, SPARSH Group of Hospitals is redefining excellence in Indian healthcare by blending clinical innovation with accessibility. As we expand our footprint, including the upcoming launch of Sarjapur facility, his strategic leadership will be instrumental in taking SPARSH to the next level.”
     

  • 22feet Tribal WW strengthens leadership with appointment of Anvita Arora and Shyam Nair

    22feet Tribal WW strengthens leadership with appointment of Anvita Arora and Shyam Nair

    MUMBAI: 22feet Tribal Worldwide has announced the appointment of Anvita Arora as vice president & head of Mumbai and Shyam Nair as executive creative director. The announcement marks their return to the company after successful stints across top creative networks. Their journey at 22feet Tribal Worldwide comes full circle, now marked by broader perspective and a shared ambition to help shape the next phase of the agency’s growth.

    Anvita and Shyam bring a sharp blend of storytelling, strategic thinking, and brand-building expertise over a combined 3-decade career span. Anvita’s unique experience across digital, content, and strategy at Yahoo, Ogilvy, Supari Studios, Kulfi Collective, and most recently, Creativeland Asia is a big plus. With leadership roles at VML, Lowe, and Creativeland Asia, Shyam has led impactful campaigns for brands like Disney Star, Netflix, and Spotify.

    Commenting on the new leadership appointments, 22feet Tribal Worldwide president Vanaja Pillai said, “Over the past few years, we’ve seen strong growth and had the privilege of working with an ambitious set of brands that push us to raise the bar. Welcoming Anvita and Shyam again is not just about familiar faces returning; it’s about the energy, trust, and shared history they carry with them. Their return is a testament to the work we’re doing, the environment we’ve built, and the exciting road ahead for our clients and teams.”

    Speaking on her new role, Anvita said, “I’ve always had a soft spot for 22feet Tribal WW. The people are sharp, the culture is electric, and the work has always had teeth. My primary goal is straightforward: to grow the business, expand the brands, and build teams that thrive on ideas and collaboration. What sets 22feet apart is its guts. It’s one of the few agencies that has stayed proudly digital while still thinking like a brand builder. I plan to take that legacy and push it further, creating work that doesn’t just land but lingers, work that clients back and audiences actually feel.”

    “At 22feet Tribal WW, I believe we can do more than just making ads. We can craft stories that earn attention, move culture, and live beyond the brief. With the talent, the brands, and the drive to outdo ourselves, we can create work that’s built for the medium, not just the media plan. Because the best advertising doesn’t feel like advertising, it feels like something worth sharing,” added Shyam.

  • Dentsu turns up the volume with India’s first agency-led podcast network

    Dentsu turns up the volume with India’s first agency-led podcast network

    MUMBAI: Mic check, India branded storytelling just got a whole new sound. Dentsu India has launched the Dentsu Podcast Network (DPN), a dedicated vertical set to make podcasts the next big stage for brands to converse, connect, and create communities across Bharat.

    Podcasts are no longer just background noise. With over 650 plus shows, 100 plus brands, and 120 plus creators already under their belts, the trio of Aditya Kuber, Agith Kuruvilla, and Ashwin Gangakhedkar now vice presidents at dentsu are bringing their podcasting prowess from Ideabrew Studios into the global agency ecosystem. Their experience spans seven languages, from chart-topping Hindi originals to fast-growing regional formats, making them uniquely placed to amplify dentsu’s branded content play.

    Reporting to Dentsu Creative Isobar CEO Sahil Shah,  the new team will collaborate across dentsu’s media, creative, and CXM businesses to push the boundaries of branded audio. “Podcasts are no longer a niche; they are the most immersive and authentic way to connect with audiences,” said Shah, adding that DPN will help brands “tap into India’s cultural pulse” like never before.

    With India’s diverse subcultures and rising appetite for vernacular content, the opportunity is huge. As Dentsu Creative & Media Brands South Asia CEO Amit Wadhwa put it, “This is more than a media launch; it is a bold step towards shaping narratives that travel from the heart of Bharat to audiences across the globe.”

    In the months ahead, DPN will roll out original branded series, vernacular-first IPs, large-scale creator collaborations, video podcasts, and immersive storytelling innovations. The goal: to ensure every dentu client can harness the intimacy of podcasts and the diversity of Indian languages to build deeper, more meaningful brand affinity.

    For India’s podcasting scene already one of the world’s fastest growing, this could well be the big leap from playlists to power plays, with dentsu tuning brands into conversations that echo far beyond the metros.

  • Simran Kodesia takes charge of communications at Peak XV Partners

    Simran Kodesia takes charge of communications at Peak XV Partners

    MUMBAI: Peak XV Partners, the venture capital firm spun out of Sequoia Capital’s India and Southeast Asia operations, has appointed Simran Kodesia as head of communications. Based in India, she will be responsible for shaping and protecting the firm’s reputation across India, Southeast Asia and the US
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    Kodesia brings 17 years of international communications experience across consumer technology, hospitality and media. She joins Peak XV from DoorDash in San Francisco, where she spent nearly four years as director of international communications, steering the food-delivery giant’s consumer and technology narrative, managing global media relations and handling crisis strategy.

    Prior to that, she played a central role in Airbnb’s India and Southeast Asia expansion, helping to embed the brand in new markets and reframe travel culture through campaigns focused on community and conscious tourism. She has also held senior positions at The Claridges Hotels & Resorts, ixigo, and Hill+Knowlton Strategies, where she worked with marquee clients including Hyatt Hotels Corporation and Sony Entertainment Television on pre-opening launches, brand positioning and new-channel roll-outs.

    Colleagues describe her as a values-driven leader with a flair for storytelling that scales. Over the years she has built and led award-winning campaigns in collaboration with global influencers, founders and senior executives. Her expertise spans influencer marketing, strategic and corporate communications, crisis management and public affairs.

    Educated at the International School of Communication in London, with further training at the University of Zurich, Kodesia says she is motivated by building platforms that allow founders and brands to “tell authentic stories at scale.”

    For Peak XV, which manages over $9bn in assets and backs companies such as Zomato, Freshworks and GoTo, her appointment signals a renewed focus on narrative discipline as competition intensifies among venture firms in Asia and scrutiny of tech investors grows sharper in Washington and beyond.