ITV

Category: MAM

  • Mona Singh voices Coto’s new brand film on emotional wellness

    Mona Singh voices Coto’s new brand film on emotional wellness

    MUMBAI: Coto, India’s leading emotional wellness platform, has released a stirring brand film narrated by actor Mona Singh, urging people to speak up and seek support without fear.

    Drawing from millions of minutes of real conversations on its platform, the film transforms lived struggles into powerful stories. A long-distance partner, a burnt-out parent, a young professional crumbling under expectations, each vignette reflects lives we recognise, but too often ignore.

    Produced with Trigger Happy Entertainment Network, the campaign doesn’t just spotlight problems; it offers pathways forward. “This film gives voice to the invisible battles so many fight while wearing a smile,” said coto, co-founder, Shefali Anurag. “Our mission is clear: to replace silence with presence, stigma with compassion, and isolation with connection.”

    For Mona Singh, lending her voice was more than a gig. It was personal. “Just as I rely on a nutritionist and fitness trainer for my physical health, coto
    supports my emotional wellness, bringing clarity and calm when it matters most,” she said. “The difference between barely surviving and truly thriving often comes down to having the right support at the right moment. That’s why I count on coto’s experts, not as a sign of weakness, but as essential
    tools for peak performance in every aspect of life.”

    With India’s $7 billion wellness market booming, coto is positioning itself not just as a platform but as a cultural force, normalising conversations around mental health, love, and relationships. The brand film is now live across coto’s digital channels, sparking dialogues that aim to travel well beyond the screen into living rooms, workplaces, and communities.

  • Nilay S exits Upstox after five-year marketing stint

    Nilay S exits Upstox after five-year marketing stint

    MUMBAI: Nilay S has wrapped up his near five-year run at online brokerage Upstox, where he rose to director of marketing.

    Joining in 2020, Nilay helped shape the firm’s brand and product marketing strategy, spearheaded marquee campaigns across the IPL and World Cup, and built initiatives such as UpLearn and UpNews. He led a 25-strong team, directly managing seven functional leaders, and drove growth across SEO, ASO and newer platforms.

    Earlier, Nilay spent nearly two years at Bytedance in senior marketing roles, handling go-to-market strategy for TikTok India. His résumé also spans stints at WPP’s Maxus Global, Accenture and TBWA.

    A graduate of Gujarat University with a later product management programme at Duke, Nilay signalled that he is “excited about what lies ahead” as he moves on from Upstox.

  • Mayoori Kango returns to Publicis to script an AI-powered new chapter

    Mayoori Kango returns to Publicis to script an AI-powered new chapter

    MUMBAI: From Bollywood spotlight to boardroom strategy, Mayoori Kango has never shied away from reinvention. The digital veteran has now rejoined Publicis Groupe as part of the global executive leadership team at Publicis Global Delivery (PGD), while also stepping in as CEO for PGD’s India Delivery Centre. The move marks a homecoming for Kango, who has already left her imprint on Publicis through earlier leadership roles at Performics (2016–2019) and Zenith (2012–2016). This time, her remit is bigger: driving global strategy across media, data-tech, and AI, and scaling PGD’s India operations into a hub of innovation.

    Kango arrives at Publicis fresh from Google, where she spent six and a half years. Most recently, she served as Industry head for AI, Martech & Media Solutions (Aug 2024–Aug 2025), and before that as head of industry for agency partnership (2019–2024). Her time at the tech giant placed her at the forefront of AI’s impact on marketing and media, a focus she is set to double down on at Publicis.

    Her career trajectory reads like a map of the digital advertising revolution: from 360i (2007–2009), where she worked on campaigns for Natgeo and Red Roof Inn, to Resolution Media (2009–2010), leading SEM for Pepsi, Monster, and Electrolux, to Digitas (2010–2012), running the Delta Search business. By the time she took the reins as chief digital officer at Zenith India, she was already recognised as one of the leading voices in digital transformation.

    Armed with an MBA in Marketing from Zicklin School of Business, Baruch College (2005–2007), Kango has built a rare global career that blends Silicon Valley tech with Madison Avenue storytelling and Indian market scale.

    Her dual role at Publicis is as much about the future as it is about continuity. As AI reshapes workflows, creativity, and consumer engagement, Kango will lead PGD’s efforts to position Publicis as the go-to partner for next-gen marketing solutions with India at its core.

    For an industry that thrives on reinvention, Kango’s return feels fitting. After all, who better to script a new chapter in AI-led marketing than someone who has lived through every act of digital’s ongoing drama?
     

  • Taronish Karkaria to lead iconic Taj West End, Bengaluru as GM

    Taronish Karkaria to lead iconic Taj West End, Bengaluru as GM

    MUMBAI: Taj West End, Bengaluru has appointed Taronish Karkaria as its new general manager. A second-generation hotelier, Karkaria has spent more than 20 years with Indian Hotels Company Ltd (IHCL), shaping operations at some of the group’s most celebrated properties.

    He was most recently the pre-opening general manager of Taj Gandhinagar Resort & Spa, and earlier served as director of operations at  Taj Palace, New Delhi, the capital’s largest luxury convention hotel. His career has also spanned senior roles at The Taj Mahal Palace, Mumbai, and Taj Lands End, Mumbai.

    IHCL, senior vice president–operations, Satyajeet Krishnan said Karkaria’s experience would “play a key role in further strengthening the hotel’s position as one of the city’s most distinguished luxury destinations.”

    Calling Taj West End “a true icon of Bengaluru’s hospitality landscape,” Karkaria said he aimed to build on its legacy by blending warmth and innovation to craft meaningful guest experiences.

    In his new role, he will oversee operations, sharpen revenue strategy and strengthen the property’s reputation as one of Bengaluru’s most storied hotels.

     

     

  • Mirchi powers up world’s first live solar radio show with Adani Group

    Mirchi powers up world’s first live solar radio show with Adani Group

    MUMBAI: Talk about a bright idea! Mirchi has flipped the switch on the world’s first live solar-powered radio studio, proving that sunshine can power more than just rooftops, it can fuel an entire cultural moment.

    In partnership with the Adani Group’s campaign Hum Karke Dikhate Hain, Mirchi staged live solar-fuelled broadcasts in Mumbai and Ahmedabad. RJ Jeeturaaj, RJ Krutarth and RJ Urvi kept the energy high at two buzzing venues: the BMC Office Selfie Point near CST and Gurudwara Crossroads in Thaltej. The twist? Every watt came straight from the sun.

    The shows blended music, interviews and tales of clean energy transforming lives, from farmers and schools to hospitals. And this wasn’t a one-off spectacle. Mirchi rolled the movement out across 30 cities, with its RJs sharing real-world stories of how solar power is lighting up India.

    At the campaign’s heart sits Suraj Bhaiya Hain Na, a film showcasing Adani’s renewable vision and underscoring that solar energy is not just possible but scalable, practical and even cultural.

  • Mallika Nath Handa inks a new chapter with Network18 leadership move

    Mallika Nath Handa inks a new chapter with Network18 leadership move

    MUMBAI: When it comes to building big brand bridges, Mallika Nath Handa knows the blueprint. The seasoned media and partnerships leader has joined Network18 Media & Investments Limited in August 2025 to helm Building Strategic Relationships, marking yet another power move in a two-decade career spanning India’s biggest media and digital houses.

    Handa’s career arc is as eclectic as it is impressive. She most recently spent 1 year and 9 months at Zomato, where she headed partnerships and played a pivotal role in shaping the food-tech major’s brand-building efforts. Before that, she spent a mammoth 11 years and 8 months at Times Internet, rising to the position of head of revenue and branded content for Indiatimes Lifestyle Network.

    Her early innings saw her hold senior sales roles at AIDEM Ventures (1 year 11 months), NDTV Media (4 years 3 months), and Star TV (2 years 5 months). Across these stints, she sharpened her expertise in revenue growth, branded content, digital innovation, and strategic partnerships, working at the intersection of media, technology, and brand storytelling.

    An alumna of the National Institute of Fashion Technology (2000–2004) with a degree in Fashion Design and Information Technology, Handa’s journey reflects a blend of creativity and commercial acumen, a combination that’s particularly suited to navigating Network18’s expansive media ecosystem.

    The move comes as Network18 continues to deepen its relationships with advertisers, creators, and platforms in an increasingly fragmented media landscape. With her proven track record in forging partnerships and scaling businesses, Handa’s entry signals the company’s intent to fortify its strategic growth playbook.

    From fashion design to food-tech to forging the future of one of India’s largest media networks, Handa’s career trajectory proves she has always been in the business of connections and at Network18, she now gets to take that literally.

  • David George takes charge of creative content & design at Gulf News

    David George takes charge of creative content & design at Gulf News

    MUMBAI: David George, a journalist turned brand strategist, has been named director of creative content and design at Gulf News. His promotion crowns a ten-year stint at the Dubai-based daily, where he has previously served as publisher–commercial and head of design.

    George cut his teeth at Emirates Today before moving to MEED and Bloomberg Businessweek Middle East, where he helped launch both the print and digital editions. Over the years, he has worked across newsrooms, commercial desks and design studios, bringing a journalistic rigour to branded storytelling.

    With more than 15 years in the region’s media industry, George has built a reputation for crafting campaigns and working at the intersection of journalism and brand storytelling. At Gulf News, he will now oversee strategy, design and branded content at a time when publishers in the Gulf are under pressure to monetise audiences and diversify revenues.  

  • Efficacy Worldwide bolsters leadership with three senior hires

    Efficacy Worldwide bolsters leadership with three senior hires

    Gurugram: Efficacy Worldwide, the full-service advertising and marketing agency founded in 2021, has added three heavyweights to its top deck as part of an aggressive expansion across India.

    Somnath Sarkarr joins as national investment director, bringing two decades of media-buying expertise from Madison, Vivaki, Lodestar UM and Initiative, where he was most recently vice-president investment. He will oversee digital and traditional media portfolios, blending programmatic with scale, and drive partnerships to squeeze more value out of spends.

    Prajesh Dutta, with over 20 years at Madison, Wavemaker, m/Six, Maxus and GroupM, has been named national director – strategy and innovation. He will spearhead P&L, sharpen strategy and strengthen teams.

    Meanwhile, Raj Choudhary takes charge as business head for the south. He moves from History TV18, where he was regional head, and has stints at Zee Media, Indian Express, Warner Media, Network18, Sony Pictures and Network India.

    “We are at a pivotal point in our journey and these three key senior appointments underscore our commitment to strengthening leadership and scaling operations across India,” said co-founder Sapna Sharma.

    In three years, the agency has bagged mandates from Kohler, Omega, Rado, Hero Cycles, Suzlon Energy, Foundit, Clear Dekho, UP Tourism and more. Efficacy has built a reputation for marrying creativity with technology, wielding AI-led insights, influencer SaaS tools and funnel optimisation to deliver ROI at speed.

    The trio’s combined half-century of experience marks the agency’s latest attempt to turn scale into clout.

  • Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    MUMBAI: Punjabi cinema’s biggest night had an extra fizz this year, with Medusa Beverages stepping in as title sponsor of the Filmfare Awards Punjabi 2025.

    The awards, held on August 23 at the I.S. Bindra PCA Stadium in Mohali, brought together top names from the Punjabi film and music industry, including Jacqueline Fernandez, Honey Singh, Satinder Sartaj and Neeru Bajwa. The event celebrated achievements across film, music and performance, with Medusa’s beers on offer at refreshment stations as guests mingled between performances.

    “The Filmfare Awards Punjabi 2025 was a perfect stage for us because it’s more than just an award show, it’s a cultural phenomenon that captures the pride, passion, and creativity of Punjabi cinema. Partnering with Filmfareallowed us to not only celebrate incredible talent but also to connect with an audience that shares our energy and spirit,” said Medusa Beverages, executive director,  Amardeep Singh.

    The partnership continues Medusa’s push into lifestyle and entertainment spaces. The brand has previously appeared at Delhi Times Fashion Week, Sundowner music festivals, concerts by Sonu Nigam and Sunidhi Chauhan, and even art collaborations.

     

  • Logitech names Manoj Sahay as India country head

    Logitech names Manoj Sahay as India country head

    MUMBAI:  Logitech has appointed Manoj Sahay as its new country head for India, betting on the FMCG veteran to sharpen its consumer focus and push deeper into one of the world’s fastest-growing economies.

    Sahay, who has logged more than 20 years at Britannia, Reckitt Benckiser and Castrol, takes charge of Logitech’s India business with a brief to accelerate growth, expand distribution and strengthen brand presence.

    “India is a top priority market for us, and Manoj’s deep understanding of consumer behaviour, honed in the competitive FMCG sector, is precisely the expertise we need,” said Logitech, vice-president and head of global emerging markets, Moninder Jain.

    Sahay said he was “honoured and excited” to lead the company’s India operations, adding that his passion for building brands and mining consumer insights would help connect Logitech’s “legendary” innovation with local needs.

    The appointment underlines Logitech’s ambition to scale up across product lines ranging from PC peripherals and gaming gear to streaming and hybrid-work solutions.