ITV

Category: MAM

  • Client Associates banks on Mayank Sharma to steer asset allocation

    Client Associates banks on Mayank Sharma to steer asset allocation

    MUMBAI : When it comes to wealth, allocation is everything and Client Associates has made a big one of its own. The multi-family office and private wealth management pioneer, founded in 2002, has appointed Mayank Sharma as director & head of asset allocation and products.

    In his new role, Sharma will chart the firm’s asset allocation strategy while bolstering its product portfolio for India’s affluent set, spanning HNI and UHNI families. His mandate: to deliver forward-looking investment opportunities across traditional assets, alternatives, and global solutions ensuring that portfolios evolve as fast as the markets do.

    With over 15 years of leadership experience, Sharma is no stranger to wealth management’s high-stakes game. His CV features senior stints at Standard Chartered Bank, Nuvama Private and DBS Bank, where he specialised in alternative investments, product innovation, and risk management consistently building strategies with measurable outcomes.

    “Joining Client Associates is an opportunity to bring sharper focus on asset allocation and expand the product suite in line with the evolving needs of Indian HNIs, UHNIs and Family Offices,” Sharma said, adding that his goal is to deliver “long-term, consistent outcomes through a disciplined investment approach.”

    Client Associates co-founder Himanshu Kohli called the move “a significant step forward” in strengthening its ability to deliver sophisticated solutions. “His deep understanding of market dynamics and proven track record in asset allocation will be instrumental in advancing our product capabilities and serving our clients’ diverse investment needs,” Kohli added.

    An alumnus of IIM Calcutta, Sharma brings an analytical rigour honed over years of navigating complex market cycles. His appointment reflects Client Associates’ intent to make asset allocation the bedrock of wealth creation, a philosophy that’s helped it remain a trusted advisor to some of India’s most prominent families for over two decades.

  • Shantanu Sapre takes charge as chief business officer at MullenLowe Lintas Group

    Shantanu Sapre takes charge as chief business officer at MullenLowe Lintas Group

    MUMBAI: Shantanu Sapre, a seasoned advertising leader with more than 25 years in the business, has been appointed chief business officer at MullenLowe Lintas Group. He stepped into the role in July after a three-year entrepreneurial run, where he was involved in tech start-ups building mobile apps in ticketing, quizzing and fantasy sports.
    Sapre is no stranger to the agency. Over a 15-year stint at MullenLowe, he rose from executive vice president to president, steering some of its biggest business units and contributing nearly a quarter of its India revenues at his peak. He was instrumental in driving the agency’s “hyperbundling” solutions, pushing digital transformation, and broadening its client roster beyond FMCG to online, fashion, sport and media brands.
    Earlier in his career, Sapre held leadership roles at Leo Burnett, TBWA, Euro RSCG and MTV Networks India, where he helped launch Viacom Brand Solutions. His portfolio includes campaigns for Bajaj Auto, Surf, Axis Bank, Johnson’s Baby, Burger King, FirstCry and Mumbai Indians. In 2015, Campaign Asia named him Account Person of the Year.
    Back at MullenLowe, Sapre is expected to lean on his blend of big-agency heft and start-up agility to sharpen the group’s growth strategy, deepen client relationships and accelerate digital-led innovation.

     

  • The Rise of Online Astrology Consultations And How They’re Changing Lives

    The Rise of Online Astrology Consultations And How They’re Changing Lives

    Astrology has always been part of daily life in many cultures, and today, its online presence continues the traditional values with emerging technology. This shift helps to bring more clarity on relationships, career and personal growth. Astrology is a guide to know our destiny and the possible outcome of our actions. In this context, here is a simple guide to understand why this traditional culture is taking a modern shift.

    Why are Online Astrology Services Increasing?

    Digital astrology gained popularity during the COVID-19 pandemic, when all business meetings and education were shifting to the online mode. Meanwhile, the most influential factors for the rise of online astrology have become its convenience, privacy and accessibility. After you register on such platforms, you can talk to an astrologer for free, anytime and anywhere, for the first time.

    What are the Main Services Available on Online Astrology Platforms?

    Online astrology platforms are expanding to offer more services apart from the simple daily horoscope creation, comparison, and checks. Each service has its own significance, and it ensures that every person gets targeted insights as per their life circumstances. Here are some of them:

    1. Convenient Online Consultations

    Online astrology services allow you to instantly connect with an astrologer via chat and calls. This communication strategy increases accessibility to professional advice at your convenience.

    2. Personalised Horoscope Reading

    You can access customised horoscope predictions just by providing your birth details like time, date and place to the astrologers. These readings allow you to get insights about your strengths, challenges you may face and life opportunities.

    3. Comprehensive Kundali Matching

    This calculator allows you to compare the Gunas of the bride and groom to highlight potential strengths and challenges in their relationship. The higher scores on the Kundali represent the strengths and weaknesses of their bond. However, those getting lower scores need not worry, as these astrologers also offer suggested remedies and solutions.

    4. Daily Panchang Information

    Panchang has Tithi, Yang, Nagstar, and Karan information. They also give insights about he time of sunset, sunrise, moonset, and moonrise. These aspects are used in determining auspicious moments for carrying out different events and rituals.

    5. Detailed Kundali Reading

    Kundali is used as the cosmic blueprint to indicate different aspects of life, including health, career, love, etc. All you have to do is provide information such as your name, date of birth, gender, place and time of birth to receive your kundali through online astrology services.

    6. 24/7 Expert Availability

    Online astrology services are always available to answer your queries. Many of them offer free talk to astrologers for kundali or horoscope reading. You can get in touch with these experts anytime, depending on your convenience. Since the conversation is discreet, you can discuss anything without worrying about the information getting leaked.

    How Technology is Shaping Astrology?

    Technology is enhancing online consultations with expert astrologers. You can connect with experts through the following methods:

    ●   Chat: You can instantly chat with astrologers to bring clarity about kundali reading, panchang information and many more.

    ●   Call: Calling allows you to express your needs clearly and describe in detail what you are looking for.

    Why You Should Prefer Online Consultation?

    Online astrology consultation brings privacy and convenience in one place. With platforms like Astrochat.com, you will get free talk to astrologers to discuss issues related to your relationships, marriage compatibility, career growth, health and many more. So, register and get comprehensive guidance about life!   
     

  • Max Marketing marks 10 years of redefining film promotions in India

    Max Marketing marks 10 years of redefining film promotions in India

    MUMBAI: India loves a blockbuster but in the last decade, it wasn’t just films making waves, it was the campaigns behind them. This August, Max Marketing & Innovations, the brainchild of Varun Gupta, marked 10 years of rewriting the rules of film promotion in India, turning over 150 releases into cultural moments. From concerts that made characters come alive to billboards that became landmarks, Max’s decade-long playbook is a masterclass in spectacle. For Kabir Singh, they staged a live concert; for Satya Prem Ki Katha, they turned a white heart emoji into a trending symbol of love and acceptance. In Ayodhya, they even unfurled a 50-ft poster at Ram Ki Paidi, creating a historic fusion of cinema and sacred space.

    Actors and filmmakers have been unanimous in their applause. Ranveer Singh calls Max’s campaigns “spectacle-making,” Tabu says they’re “always fresh, always impactful,” while Vishal Bhardwaj insists that “promotion today is as much storytelling as the film itself and Max weaves that magic.” From Anil Kapoor to Sooraj Barjatya, Kabir Khan to JP Dutta, the chorus is the same: Max doesn’t just market films, it creates memories.

    Their portfolio reads like a greatest hits playlist: RRR, Animal, Article 370, Major, Padman, Bhool Bhulaiyaa 2, Hanuman, all stamped with the agency’s flair for scale and innovation. Beyond splashy stunts, Max has championed inclusivity too, with campaigns like the “Common Man’s Campaign” that put films on autos, buses, and metro hoardings, ensuring cinema met audiences in their daily grind.

    Reflecting on the milestone, Gupta says: “From day one, our aim was to craft experiences, not campaigns. The next ten years are about pushing boundaries further, creating stories that outlast opening weekends.”

    As Max steps into its second decade, the stage is set for an even bigger act where cinema, technology, and culture collide. If the last 10 years proved anything, it’s this: when Max is in the picture, the marketing itself is part of the show.

  • Schbang elevates Neel Gawde to chief business officer

    Schbang elevates Neel Gawde to chief business officer

    MUMBAI: Digital agency Schbang has promoted Neel Gawde to chief business officer, marking his rise from national head of business development. Gawde, who joined the firm in 2018, has been instrumental in driving client acquisition and expanding Schbang’s solutions, media and events portfolio.

    A marketing specialist with a track record of more than 700 pitches and 300 closures, Gawde earlier worked at Togglehead and Activ Eight Dimensions. He began his career in social media management before moving into business development.

    At Schbang, he credits founder Harshil Karia’s mentorship and his team’s “relentless pursuit of excellence” for the agency’s momentum. In his new role, Gawde is tasked with accelerating growth and shaping the next phase of Schbang’s expansion in India’s fiercely competitive digital market.

  • Raghu Ramanujam takes charge as vp of product at Nielsen’s Gracenote

    Raghu Ramanujam takes charge as vp of product at Nielsen’s Gracenote

    MUMBAI: Raghu Ramanujam, a seasoned product executive with stints at Flipkart, InMobi and Zoho, has joined Nielsen-owned Gracenote as vice president of product management.

    At Flipkart, Ramanujam steered the payments and fintech strategy, shaping products that sought to democratise access to credit and scale digital transactions for India’s 1.4bn people. He previously founded PoolCircle, once Bengaluru’s largest carpool network, with the mission of taking a million cars off the road.

    At InMobi, he oversaw SmartPay, expanding its reach across nine countries, and built products that propelled the firm from 200m to 100bn ads served per month. Earlier, at Zoho, his NetFlow Analyzer became the company’s fastest product to notch $1m in revenue.

    Ramanujam has also led the product division at Tambora Systems, Embibe and Microsoft Accelerator, and began his career in sales and engineering before moving into software and digital platforms.

     

  • Sunny side up, Bappa! Cooking oil brand pens film for Ganesh Chaturthi

    Sunny side up, Bappa! Cooking oil brand pens film for Ganesh Chaturthi

    MUMBAI: Modaks, melodies, and memories Ganesh Chaturthi is here, and this year International Sunny Cooking Oil is stirring the pot with emotion. The brand has launched a moving three-minute film titled Letter to Bappa, capturing how India welcomes its beloved deity into homes and hearts. The short film traces the journey of a little girl travelling from city bustle to village calm, soaking in the colours, rhythms, and aromas of the festival. It all culminates in her writing a heartfelt note to ‘Bappa’, a letter that becomes the film’s emotional anchor, symbolising the different ways families express devotion.

    Food, naturally, plays centre stage. Tying back to Sunny Oil’s proposition Life Aapki, Recipe Aapki, the narrative shows how celebrations come alive around kitchen tables, where festive feasts and everyday meals alike become moments of bonding.

    “Ganesh Chaturthi is a festival that brings families together, and food is at the centre of every celebration. With our film, we wanted to capture that spirit, the laughter, the togetherness, and the joy of sharing a meal,” said Frigorifico Allana Pvt. Ltd. CEO for consumer products Division Milind Pingle makers of Sunny Oil.

    For Alphax co-founder Dorothy Rebello the film was also deeply personal: “The way children see Bappa with wonder and unfiltered love became the heart of the story. We wanted it to feel human, relatable, and rooted in everyday celebrations.”

    From the nostalgic making of modaks to the aroma of festive spreads, Sunny positions itself not just as a cooking staple but as part of India’s cultural fabric. The film closes on the brand’s enduring promise: that every festival, every recipe, and every shared meal becomes a memory seasoned with love.

  • OpenAI names Sheeladitya Mohanty as India marketing lead

    OpenAI names Sheeladitya Mohanty as India marketing lead

    MUMBAI;OpenAI has appointed Sheeladitya Mohanty as its marketing lead for India, tasking him with driving awareness, adoption and responsible use of the firm’s products across the subcontinent.

    An XLRI Jamshedpur alumnus, Mohanty began his career at Nokia in 2009 and later worked at Microsoft as a business evangelist before joining Facebook (now Meta) in 2016. Over nine years at the social-media giant, he handled platform, public affairs and brand marketing roles, most recently serving as marketing lead for Meta AI and Facebook across Asia-Pacific.

    Mohanty says his strength lies in “systems thinking”—connecting workstreams across silos to deliver scale. His expertise spans consumer marketing, go-to-market launches, platform partnerships and large-scale campaign execution.

    At OpenAI, he will lead education and outreach in India, a market critical to the firm’s global ambitions of making artificial intelligence “accessible and impactful”.

  • VOX lays it down with durable Primerra SPC floors for busy spaces

    VOX lays it down with durable Primerra SPC floors for busy spaces

    MUMBAI: VOX India is rolling out the red carpet only this one’s tougher than it looks. The interior solutions brand has launched a new variant of its Primerra SPC Flooring, designed especially for high-traffic commercial spaces, where style must stand its ground against endless footfall. The upgraded collection pairs advanced SPC layers with IXPE backing, creating floors that shrug off scratches, stains, and spills while offering comfort underfoot and sound insulation. Thanks to I4F Drop-Lock technology, installation is a quick snap literally with panels locking into place without gaps, whether short or long.

    Inspired by the timeless charm of wood, the range brings oak-textured finishes and bold brick patterns, perfect for interiors that want both warmth and contemporary flair. From offices and retail outlets to hospitality projects, the designs promise adaptability, while also doubling up as fresh ideas for bedrooms and homes looking for modern flooring with character.

    VOX India isn’t just making a style statement; it’s also guaranteeing peace of mind. Each installation is backed by a 10-year commercial warranty, making it as reliable as it is refined.

    “This new Primerra SPC flooring variant has been developed to withstand heavy commercial usage without compromising on style,” said VOX India founder Varun Poddar. “It reflects our focus on blending innovation, functionality, and design for modern interiors.”

    With this launch, VOX India strengthens its Primerra portfolio, expanding a lineup that already resonates with architects and designers. By fusing global design sensibilities with Indian commercial needs, the brand is ensuring that durability and design no longer walk separate paths, they’re laid side by side, plank by plank.

     

  • Sony Pictures’ Juhita Gupta takes lead role on YouTube channels

    Sony Pictures’ Juhita Gupta takes lead role on YouTube channels

    MUMBAI: Sony Pictures Networks India has handed the reins of its YouTube channels to Juhita Gupta, a seasoned media professional with over 16 years of consumer insights and market research under her belt.

    Gupta, who has spent more than a decade shaping programming strategies and audience growth across Sony Sab, Sony Pal, Sony Max and Set, is known for blending data storytelling with sharp commercial impact. Her remit now includes steering Sony’s digital video footprint at a time when streaming platforms are fighting fiercely for attention.

    Before joining Sony, she worked with 9XM, Disney Channel, Hungama, Star Movies and Channel V, giving her a panoramic view of India’s entertainment ecosystem, from kids’ content to blockbuster films.

    She began her career in FMCG research at Nielsen and TNS, tracking categories from skincare to home care. Those early years sharpened her instincts in quantitative and qualitative research, a skill set she later repurposed for television and, now, digital.

    Gupta’s expertise runs the gamut from weekly TV ratings (TAM, BARC) and promo planning to ethnographies, focus groups and social listening. In her own words, she thrives on “insight mining” and translating numbers into narratives, a talent Sony hopes will give its YouTube channels an edge in the battle for viewers.