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MUMBAI: MagIndia, a division of Mudra Communications has launched a paid marketing and advertising reference service (MARS). MARS will deliver breaking advertising and marketing news for...
MUMBAI: Cartoon Network is all set to inject fun ‘n’ frolic into the lives of kids who go wild at Dexter’s crazy antics in the laboratory...
NEW YORK: Sony Music and Pepsi Cola have unveiled plans for a multifaceted, global marketing campaign that will span the worlds of radio, television and retail....
MUMBAI: Universal Communications has entered into an alliance with Onyx Webtech for exclusive promotions of their clients on the Internet. The web needs of all the...
NEW DELHI: It is not just television channels that are planning to use music to spread the message about the mesage of the menace of aids....
MUMBAI:Although the rights to the World Cup have been bagged by MAX, ESPN and Star Sports are hoping to cash in on cricket fever with a...
MUMBAI: Some of Cartoon Network’s best and brightest toon stars danced like the night would never set in at the Toon Yatra in Mumbai on Sunday....
MUMBAI: Wham! Bam! Choke slam! After six years the World Wrestling Entertainment came back to the city and boy did they get a reception. The fans...
LONDON: BBC Worldwide, the commercial consumer arm of the BBC, has been recognised for its Outstanding Export Achievement in the Trade Partners UK-backed International Business Awards....
MUMBAI: Percept Advertising has launched a new division – Percept Customer Lifecycle Management (PCLM). Harsh Vardhan will be heading PCLM, which will have customer relationship management...
Sports marketing major IMG today announced the appointment of Ravi Krishnan as the new managing director of IMG/TWI South Asia. Krishnan, an Australian of Indian origin,...
MUMBAI: Brilliant. As innovative promotional campaigns go, this will certainly take some beating. Last night saw the last act of a three city-tour of the country...
MUMBAI: CNBC India, in partnership with TVS, Nippon and Shriram Piston will organise a high – powered forum for the automobile industry. The CNBC Auto Evolution...
NEW YORK: Innovative US network HBO is using the immense popularity of its crically acclaimed gangster series The Sopranos to raise funds for a worthy cause....
CALIFORNIA: Plantronics which claims to be the world leader in lightweight communications headsets and the exclusive headset partner for MGM Pictures and Eon Productions’ new James...
LONDON: BBC’s international news strengths are being promoted in a new joint global advertising campaign by BBC World, the BBC’s 24-hour international news and information television...
MUMBAI: When Subhash Chandra relieved Sandeep Goyal of the Zee Group broadcast CEO’s post, the question was what would marketing director Partha Pratim Sinha have in...
MUMBAI: After touring five cities in round one, MAX’s Gully Cricket will be in Mumbai for the second round on 30 November with brand ambassador Kapil...
MUMBAI:Car owners may not turn out to be the largest audience segment for radio in the country, but they are the ones that advertisers are most...
MUMBAI: Diwan Arun Nanda, chairman and MD of Rediffusion DY&R brand communications and co-chairman Dentsu Young & Rubicam/Wunderman, Asia-Pacific, has been appointed to the global leadership...
PUNE: It may not figure in the top recall music channels bracket, but CMM is trying to revamp its image. The music channel is following in...
MUMBAI: In an effort to add a different dimension to mobile marketing for its client Lee, Maxus Interaction, the digital media arm of Maxus, is conducting...
NEW DELHI: Former Zee Telefilms chief executive and marketing whiz Vijay Jindal, who had been appointed as the chairman of the advisory marketing committee of Prasar...
MUMBAI: Doordarshan is aggressively turning to the booming lottery market to boost ad revenue on the channels. Although it had issued a circular on 31 July...
PHOENIX : Limelight Networks which claims to be the price-performance leader in IP transport services, has announced a new agreement with Adsertion Technologies the leading provider...
NEW YORK: The world’s biggest advertiser Procter & Gamble Co. on Friday announced a sweeping realignment of its $3.77 billion global agency roster that will end...
MUMBAI: Sansui India has achieved for the first time, record sales of over 80,000 colour television (CTV) sets in the last one month. This fiscal, Sansui...
MUMBAI: Even though Disney may not be entering India in the near future, the little mouse seems determined to derive the maximum mileage out of its...
No longer the film stars, not even an original ‘Lalitaji‘. The common protagonist in a TV ad these days is the ubiquitous hausfrau from your favourite...
CALIFORNIA: T-Mobile and Sony Pictures Digital have announced an agreement for Sony Pictures Digital to deliver mobile entertainment and games services over t-zones, T-Mobile’s consumer portal....
NEW YORK: BBDO New York was the most awarded individual agency at this year’s London International Advertising Awards (LIAA), dominating the television/cinema competition with awards in...
MUMBAI: The phones just don’t stop ringing it seems since Star India-backed Radio City’s mega interactive radio game show went onstream. A month since the launch...
NEW DELHI: Global tech major Toshiba has opened its first futuristic IT showroom, e-Studio, in India. It has also announced investments of $1 million for marketing...
MUMBAI: Mediascope Associates, which has been handling the Hallmark ad sales account since March, says the channel is on course to exceed its short term revenue...
MUMBAI: Star Plus has organised a series of activities relating to kids show Shaka Laka Boom Boom that airs weekdays at 7:30 pm. Among the activities...
CALIFORNIA: Kicking off a major international licensing agreement, the Union of European Football Association (UEFA) has announced the appointment of Warner Bros. Consumer Products as the...
NEW DELHI : Levi Strauss today announced its A Time to Lead programme, calling upon youth to join in the battle against the AIDS epidemic. The...
MUMBAI: What does the recently spruced up Star Gold Channel have in the offing?Well ! following a revamp (the buzz word in the television industry today!!!)...
LONDON: The BBC scooped over 40 awards at the Promax UK Awards 2002, which were presented in London last weekend. The industry awards, which honour excellence...
MUMBAI: The Louis Vuitton Moët Hennessy (LVMH ) Watch and Jewellery account has finally found its media house in India. In a pitch against eight other...
BANGALORE: The Clothing Manufacturers Association of India (CMAI) is conducting the first South India garment fair to be held in Bangalore from 13 February to 15...
MUMBAI: RMG Connect, the direct marketing operations of JWT, has developed Connexions – an advanced Oracle-based eCRM tool to be able to offer better, more robust...
BANGALORE: The Bangalore-based WeP Peripherals Ltd (new name of Wipro ePeripherals Ltd), the leading IT peripherals solutions and services enterprise has achieved yet another milestone by...
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India, is going all out to grab brand associations for producer Ravi Chopra’s multi-starrer...
MUMBAI: Nokia is in its fifth year as corporate sponsor of the Academy of Television Arts & Sciences. The company was involved with this morning’s telecast...
MUMBAI: The All India Chess Frederation (AICF) and sports communication consultancy, SportzPR has announced that it will organise A Category 20 Super Grandmaster World Invitation chess...
The creative presentation: – Typically the end product of the many hours of self satisfaction that has preceded it. Till the point when something is actually...
Launching Itchguard, a cream which provided relief from ‘itching’ proved to be a challenge for Mudra as they were required to promote the product in an...
Orient PSPO was launched as a technological breakthrough. It was positioned as the Latest Air Delivery Technology with a clear tone of finality in the television,...
MUMBAI: The buzz phrase of the new century may not be “integrated marketing” after all, but rather “Show me the gross ratings points!” The total...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...