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MUMBAI: The advertising industry hasn’t reacted well to the fact that the service tax has been increased from 5 per cent to 8 per cent. However,...
MUMBAI: Essel Group and Subhash Chandra-owned Fun Republic Entertainment and Multiplex Centre will host the seven-day annual Mumbai film festival scheduled to take place from 20-27...
VIRGINIA: This is news that will cement the strong synergy that exists between the theme park and television characters. Paramount’s Kings Dominion in the US has...
MUMBAI: Greek legend has it that diamonds are splinters of stars that have fallen to earth. But, the truth is that even diamonds need a 360-degree...
MUMBAI: The Indian advertising industry has lost another stalwart with the demise of advertising guru Larry Grant. Grant, CEO of the Pune-based Larry Grant Communications, had...
CALIFORNIA: Philip I Kent, a veteran senior executive at Turner Broadcasting System who last served as President of the CNN News Group, has rejoined Turner as...
Media maven Ashish Bhasin is a man on the move! Literally, as the scholarly looking jet-setting Bhasin is constantly thinking of new ways to innovate; exploring...
MUMBAI: Rediffusion DY&R India’s media division The Media Edge (TME) headed by Divya Gupta is gearing up for some high-profile campaigns. The media independent is also...
NEW DELHI: Triton Communications has been allotted the advertising account of Honda Eterno, the four-stroke scooter designed exclusively for Indian market by Honda Motorcycle and Scooter...
CALIFORNIA: It may have been the least watched Oscar telecast ever in the US but a study shows that TV and Internet advertisers have reason to...
MUMBAI: After the Australian tourism board promoting its business through Balaji Telefilms’ soaps likeKyunki Saas Bhi Kabhi Bahu Thi and Kasutii Zindagi Kay, it is BBC...
MUMBAI: King Khan will now endorse ITC Ltd-Foods Business’ flagship brand Sunfeast. Shahrukh Khan (SRK) will be endorsing the entire range of snacks under the umbrella...
LONDON: Is advertising on television really a value for money proposition? Not if you go by the findings revealed in a recent study by the London...
MUMBAI: Raymond Apparel Limited – which claims to be the pioneer in the men’s readymade industry in India with its brands Park Avenue, Parx and Manzoni...
MUMBAI: Madison Communications chairman and managing director Sam Balsara has announced the elevation and appointment of Veena Gidwani as Chief Executive Officer of Madison Public Relations....
CHENNAI: Battery and torch maker Nippo is all set to increase its market share. In a strategic decision to enhance its brand image and challenge the...
CHINA: BBC has joined forces with China’s media and internet services company, Sina, to launch a unique mobile phone service, which will teach English to upto...
MUMBAI: MSN today announced new opportunities for advertisers to more deeply integrate their brands into consumers’ overall communications experience with the latest version of MSN Messenger...
MUMBAI: With the brouhaha over the pesticide controversy having died down for the cola majors, Coca Cola has announced a number of on-ground activities for the...
MUMBAI: So you want to be a model, then Star World latest offer might just be of some interest. Star World in association with Elle Magazine...
NEW YORK: Ad agencies are fulfilling their duties of being responsible corporate citizens. An integrated campaign from the WPP group agencies OgilvyOne, Ogilvy PR and UniWorld...
His diminutive size may well fool you. His high pitched voice may mislead you. But make no mistake. Sam Balsara is a powerhouse, a giant of...
Madison group of companies CMD Sam Balsara has over 25 years experience; eight in marketing with Sarabhais and Cadburys and rest in advertising with Contract (JWT),...
MUMBAI: The day of reckoning is at hand! The ad industry’s night out! The Abby awards, the Oscars of Indian ad awards, will honour creative excellence...
MUMBAI: Pepsi’s summer campaign, boasting a casting coup of actors will launch on television from tonight. Conceptualised by Pepsi’s ad agency JWT, the TV spot has...
NEW DELHI/MUMBAI: Finally. The Sony Entertainment Television Indian account, after weeks of speculation, has moved from Roger Periera Associates to Genesis PR later this month. While...
MUMBAI: India’s premier business channel, CNBC India will partner Sun Microsystems and SAP India to launch the fourth in the series on industry vertical forums –...
MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza. The company has...
MUMBAI: indiantelevision.com and SportzPR – the communications consultancy focusing exclusively on the business of sports – present yet another first from a growing list. SportzBiz 2003,...
LONDON: Marketers looking at new innovative approaches to spread brand awareness are letting their imagination run wild. However, their wacky strategies could be a blessing in...
MUMBAI: WPP Media India has added yet another feather to its cap. The company comprising MindShare, Maximize and MindShare Fulcrum has won ‘Agency of the year’...
MUMBAI: Just how much has Extraaa Innings expanded the “non-purist” cricket audience base? That Charu Sharma, his “angels” and crew, were expected to beat the “few...
MUMBAI: Trust him to pull it off and marketing whiz Raj Nayak has done it once again. This time, he’s shaking hands with MSN India for...
VIRGINIA : America Online, one of the world’s leading interactive services company, has announced the appointment of Leonard Short as Executive Vice President, Brand Marketing. Short...
MUMBAI: Technology firm Samsung has launched its new, sporty bar type colour phone the SGH C210 in the Indian market. The company states that the SGH...
MUMBAI: Mind Space Events (India) is organising a marketing seminar on Pester Power: The Increasing influence of Kids in today’s buying decisions in suburban Mumbai on...
MUMBAI: The Dubai Department of Tourism and Commerce Marketing (DTCM) recently conducted a three-week-long advertising campaign on the BBC World TV that gave millions of viewers...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
NEW DELHI: Mumbai-based advertising production firm Corcoise Films has produced a television commercial for Malaysia’s telecommunication major Maxis Communications’ cellular network. Maxis account is handled by...
NEW DELHI: Henkel SPIC, the Chennai-based FMCG giant has signed on TV Ad Indx to provide consolidated ad monitoring services for it’s range of products which...
Abraham Maslow (1954) attempted to synthesise a large body of research related to human motivation. Prior to Maslow, researchers generally focused separately on such factors as...
NEW DELHI: The Ministry of Tourism, Government of India has tied up with Discovery Channel, to air the prestigious international TV campaign called Incredible India. The...
MUMBAI: Percept IMC has won the prestigious 14th annual All India Media Trans Asia Cup beating Triton Communication by 169 runs for the fourth time. For...
NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and,...
MUMBAI: Zee and Godrej have announced that they will host the first mega Bollywood Awards show on Saturday. The Godrej FairGlow Zee Cine Awards take place...
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role...
MUMBAI: Mahindra & Mahindra’s indigenously engineered SUV Scorpio ended 2002 with three prestigious National awards – the Car of the Year Award from Business Standard Motoring;...
NEW DELHI: Wunderman, the world’s leading direct marketing agency, has appointed Rajat Sethi as CEO of its Indian operations. Wunderman is one of the largest integrated...
MUMBAI: It’s paying out big money. And not just in prizes. Playwin, the online lottery wing of Subhash Chandra’s empire, has set aside a mammoth budget...
MUMBAI: Hearing MAX and the DD-Nimbus combine tell it, it would appear that both sides are well on target to achieve their sales targets for the...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...