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MUMBAI: With limited advertising options at their disposal, liquor brands are examining all the possible opportunities to piggy-back on cross-marketing tie-ups. UB group’s flagship brand McDowell’s...
MUMBAI: Mountain Dew may have been pitched as Pepsi’s new energy drink, but indications are that the beverage major may soon be launching the internationally popular...
HONG KONG: NDS Group plc, a News Corporation company and a leading provider of technology solutions for digital pay-TV, today announced the appointment of Christopher Yap...
LOS ANGELES: FPBA Group a provider of advertising tools for online publishers, and Grokster a provider of peer-to-peer file-sharing technology have announced the results of a...
LONDON: The Office, I’m Alan Partridge, Delia’s Vegetarian Collection, Life of Mammals, Fimbles,Tweenies were among BBC Worldwide’s top-sellers last Christmas. Sales of BBC2’s sitcom The Office...
MUMBAI: Fears about a second-string Indian team representing India at the World Cup have been laid to rest. All the 15 members of the Indian World...
BANGALORE: The Advertising Agencies’ Association of India (AAAI) organised a three day creative and strategy workshop between 23-25 January 2003. Several participants travelled from other cities...
SINGAPORE: Nokia and Castrol have teamed up with ESPN Star Sports (ESS) on the sports broadcaster’s live coverage of the new English Premier League (EPL) season....
MUMBAI: Rediffusion DY&R, Mumbai has been awarded the Cannes cyber national diploma for the Daikin monkey animation. Designed by RDYR Interactive, the ad campaign was designed...
MUMBAI: As expected, US regulators on Monday voted on partisan lines new media ownership rules that allow television broadcasters to expand their reach. Despite fears the...
MUMBAI: Chennai-based Radaan Mediaworks (I) Ltd, promoted by film actress Radikaa and her family, has terminated the joint venture it had formed with the Agate group...
MUMBAI: Mobile service provider Orange and BBC World Service have announced the launch of a new ‘BBC news on SMS’ service. The service has been launched...
BANGALORE: The Mysore based Rs.1.6 billion NR group today added one more brand -‘DNA’ to their existing kitty of Cycle, Lia, Prosperity, Ripple and NESSO, etc....
MUMBAI: Need for professional marketing in the business of entertainment is the need of the hour! Attempting to understand and apply the above-mentioned theme is Ad...
MUMBAI: Cola ad wars have taken yet another interesting twist with Coca-Cola signing on Penelope Cruz, Courteney Cox and singer Mya for the latest ad campaign....
MUMBAI: Ad agencies can now contribute their bit to the sagging revenues of the postal department. The Indian postal department (Maharashtra and Goa) is seeking advertising...
MUMBAI: ‘If size does matter, it does not get bigger than this’! This is the motto of the Nimbus World Cup cricket World Cup Safari contest...
MUMBAI: Narayanan Vaidya of Initiative Media (Lowe Mumbai) has joined Dhupinder Sandhu of Starcom Delhi to become the first two lucky winners of the Nimbus Cricket...
MUMBAI: MTV, Nickelodeon, Pepsi and MAX have announced the Pepsi Badaa Shikari Hunt which gives six kids the chance to lead the Indian team onto the...
MUMBAI: Corporate India is that much poorer today with the passing away of ace marketer Shunu Sen. The CEO of marketing consultancy Quadra Advisory passed away...
Lowe India president and COO Pranesh Misra has this aura of an understated and minimalist elegance about him. His scholarly persona exudes the impression of an...
MUMBAI: Sony Entertainment Television’s (SET) obsession with cricket continues. SET had acquired the exclusive rights to air the Samsung IIFA awards. The International Indian Film Academy...
LONDON: New media seems to have scored over traditional media for the first time in 2002! These are the findings of a joint research conducted by...
MUMBAI: ‘Just chill’ with fashion – is the mantra that liquor brands to create buzz! The inaugural Royal Challenge Student Fashion awards, kicked off this morning,...
NEW YORK: In the US, four major ad agencies and at least one automaker are exploring the possibilities of addressable advertising. They have been mandated by...
NEW DELHI: Adidas India Marketing has signed up with India’s fast bowling duo, Zaheer Khan and Ashish Nehra, to endorse its entire range of products, today....
DoubleClick which claims to be the leading provider of tools for advertisers, web publishers and direct marketers has unveiled an enhanced version of the DART Enterprise...
MUMBAI: The 30-stock Bombay Stock Exchange (BSE) sensex registered a 6.74-point drop on Friday, 23 May 2003 to settle at 3,049.84 (3,056.58 last week). The sensex...
MUMBAI: After Indica and Indigo comes the Tata CityRover! In what is being referred to as a momentous occasion for India’s indigenous automobile industry, Tata Motors...
MUMBAI: Birla Sun Life Insurance (BSLI) is seeking new ways of perfecting the art of giving a 360 degree marketing and communication spin to support its...
MUMBAI: Beer manufacturer Kingfisher has signed on Australian speedster Brett Lee and wicketkeeper cum blazing opener Adam Gilchrist as its brand ambassadors. Kingfisher has selectively chosen...
MUMBAI: The markets settled above the key resistance level of 3037-3049 on Friday, 16 May 2003 and the 30-stock BSE Sensex was up 43.61 points at...
NEW YORK: Advertising spends in the US rose by a meagre 1.5 per cent in the first quarter of the year, says Nielsen Media Research. The...
MUMBAI: Thums Up announced the names of the regional winners for the Thums Up Ninja Hunt promotion. The promotion, which was launched nationally few weeks back...
MUMBAI: FMCG major Procter & Gamble has announced the launch of Pantene Long Black, a variant of its Pantene Shampoo brand. Pantene was launched in India...
MUMBAI: The week witnessed heavy volatility and the 30-stock BSE Sensex fell by 16.63 points, or 0.56 per cent to dip to 2,950. The frontline stocks...
BANGALORE: Following the successful launch of their PDA-phones the Xda IIs and Xda II mini in India in December 2004, all eyes are now turned to...
MUMBAI: Even as the government issued a notification on the basic tier in a post-conditional access systems (CAS) environment, media research and publishing company Media Partners...
West meets East seemed to be theme of VISA’s much appreciated television commercial starring the suave Pierce “Bond” Brosnan and Zhang Ziyi, the svelte actress who...
LONDON: Global advertising expenditure is now expected to rise by a total of 3.2 per cent in 2003. These new figures released by media buying giant...
CONNECTICUT: Premium drinks company Diageo has announced the relaunch of one of its most recognisable icons Smirnoff. Later this year the vodka brand Smirnoff, flavoured vodka...
MUMBAI: CGI animation, magic, ballet. These are the ingredients of Mattel Entertainment’s new film Barbie of Swan Lake. The film airs on Cartoon Network on 5...
LONDON: Focussing on increasing its share of the global stock footage market, BBC Library Sales has appointed Jan Ross to manage its activity in the US....
CHENNAI: Grey Worldwide, Chennai has won the India Baseball communication account. An official release informs that the agency is known for taking on new categories and...
MUMBAI: The grand finale of the 10-day-long Parle-G INMumbai Ganeshotsav 2003, was held at a function at the Birla Matoshree auditorium today (Tuesday). Maharashtra state home...
MUMBAI: It was a hectic week with the Reserve Bank of India credit policy, annual results for several companies – Zee Telefilms and ETC Networks amongst...
MUMBAI: Seems like Channel [V] is taking the cricket fever head on. The Star music channel will be promoting football in the time when the entire...
MUMBAI: Following the Indian defeat at the World Cup final, Aaj Tak has announced that it will be returning all the cheques collected from viewers for...
MUMBAI: The loo as an advertising medium? It has not been exploited in India apart from being used as a canvas for cheap erotic art or...
MUMBAI: Gizmondo Europe, which is a subsidiary of the Florida-based Tiger Telematics, will sponsor MTV Europe’s pan-European movie initiative MTV at the Movies. It will also...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...