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ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
It’s been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefully in Chennai in the wee hours on...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: Arrow has launched unique shirts with self-adjustable collars. An initiative of this kind has been undertaken for the first time by any apparel brand in...
CALIFORNIA: Here is a piece of news that gives a new perspective to the business of advertising on the web. Ask Jeeves Web Properties, a division...
MUMBAI: Managing India Brainstorm, the corporate forum which converges luminaries from diverse streams of industry and business will focus on the manufacturing sector in its the...
MUMBAI: The internationally renowned Crocodile brand known for its “relax” wear at “value for money” positioning is expanding its range. Crocodile Products India (CPPL) a joint...
NEW DELHI: To further ignite the world cup fever, Luxor Writing Instruments (LWIPL) has come up with the Catch A Ball Promotion . To make this...
MUMBAI: The Fashion Design Council of India (FDCI), the apex body of the Indian fashion design industry has announced the full schedule for Lakme India Fashion...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
MUMBAI: Mudra has elevated Milind Jadhav to group business director, Mudra, Chennai. Jadhav will play a key role in the agency’s plans in the South and...
MUMBAI: The Fashion Design Council of India has announced that footwear manufacturer Liberty Shoes is the new associate sponsor for the upcoming Lakme India Fashion Week...
MUMBAI: Star Movies is pushing its Friday evening flick with an innovative campaign this week. While it may be hard put to bring Reese Witherspoon down...
NEW DELHI: Ogilvy & Mather (O&M) India has added another prestigious award in its roster this year. O&M Delhi office’s campaign for Human Organ Procurement and...
MUMBAI: Chocolate manufacturer Cadbury India has announced the rearrangement of its brand portfolio across its three existing creative agencies in line with its future growth ambitions....
MUMBAI: Maxima Watches has introduced the ‘Sensation Collection’ in the Indian market. The new collection ‘Sensation’ is positioned as the sleek and elegant watch collection with...
MUMBAI: Niraj Dutt, the former number two in ad sales at Star India, who also quit about the same time as did Raj Nayak, is joining...
NEW DELHI: Following a prolonged battle, spanning over two months, Chhattisgarh Tourism Board seems to have chosen three agencies for its creative account. The three empanelled...
MUMBAI: Good news for TV production executives who are looking for great locales down under. More than 100 leading travel agents from Asia will be heading...
MUMBAI: MediaCom India, the media independent unit of Grey Worldwide India, has won the Agency of Record (AOR) business of Modi Lottery account. MediaCom India senior...
NEW DELHI: Maruti has been allotted its entire AOR business to Initiative Media. The annual ad spends of the recently listed company is estimated to be...
indiantelevision.com’s Media, Advertising & Marketing Watch Reliance is India’s most admired business house The Indiantelevision.com Team (28 July 2003 5:00 pm) MUMBAI: Reliance...
NEW YORK: DoubleClick has announced the results of its Q2 2003 Ad Serving Trend Report. The data reveals that rich media usage continues to grow quarter...
NEW DELHI: Chennai-based TI Cycles of India has launched a new television commercial (TVC) for its new bicycle BSA i Bike, designed by I.D.E.A Institute, Turin...
MUMBAI: The three and a half year old Trivandrum based animation firm Toonz is looking to expand its content scope. With this in mind, it is...
indiantelevision.com’s Media, Advertising & Marketing Watch Williams signs Budweiser to Formula 1 deal The Indiantelevision.com Team (18 July 2003 3:00 pm) LONDON :...
MUMBAI: SSC&B Lintas Bangalore has appointed G S Shridhar as creative director and branch head. Shridhar, who has over two decades of advertising experience, has been...
MUMBAI: It was bound to happen. The idiot box is increasingly losing out to silicon – aka the computer. Specially as far as the youth are...
MUMBAI: Beverage conglomerate PepsiCo has turned blue for next months cricket World Cup in South Africa and must be hoping that the move will leave the...
NEW DELHI: Brooke Bond Bru which claims to be the country’s largest instant coffee brand has come out with the Just Go offer for Delhi. An...
indiantelevision.com’s Media, Advertising & Marketing Watch MAX takes out press ads to set ‘record straight’ on cricket coverage The Indiantelevision.com Team (15 January 2003...
MUMBAI: The “last mile” syndrome seems to be catching up with the sales teams of the MAX-SET combine. The efforts that were initiated in May 2002...
MUMBAI: Movies should evolve as brands to provide multiple revenue opportunities. That is the message that came from UTV CEO Ronnie Screwvala while speaking on “Marketing...
MUMBAI: The World Cup cricket mania will soon become sweet music that cricket fans can lap up! Nirvana Music, a division of Nimbus, will be launching...
MUMBAI: Colour TV sales during the World Cup season are likely to touch the two million mark. This market estimate should come as specially good news...
MUMBAI: “Kids today are no different from what we were. The differences are only minute and so the manner of communication is important.” This was one...
MUMBAI: In a renewed and refocussed brand strategy, S. Kumars’ Reid & Taylor has announced the appointment of WPP-owned MindShare India as its Agency of Record...
MUMBAI: As the countdown to the biggest fashion extravaganza, Lakme India Fashion Week (LIFW) 2005, Yahoo! India adds flair to the fashion mania by bringing the...
MUMBAI: The battle for outdoor advertising channels like bus-shelters, kiosks and hoardings is intensifying with World Cup on the anvil. Another major revenue driver in this...
MUMBAI: The music industry is cashing in on World Cup cricket fever. Nirvana Music, a wholly-owned subsidiary of Nimbus Communications, yesterday announced the launch of Khel...
NEW DELHI/MUMBAI: An irreparable loss was the common refrain among marketing and media professionals today to the passing away of industry doyen Shunu Sen. Said Suhel...
NEW DELHI: CNBC India and Auto Car have announced the winners of the second CNBC Auto Car Auto Awards, the Oscars of the Indian automobile industry....
MUMBAI: The seventh international Ceat cricket rating awards ceremony, held on 28 January 2003 at Mumbai’s Police Gymkhana grounds was a star-studded “cricketainment” affair with cr?me...
NEW DELHI: Angshuman Chowdhury has joined brand consultancy firm Shining Emotional Surplus Pvt. Ltd. as President. Shining specialises in aligning corporations for end-user benefit. An official...
MUMBAI: Television channels are realising that FM Radio is an effective way to create and build up brand awareness about their programming. Star World and Hallmark...
MUMBAI: The Ad Club Mumbai has some action-packed itinerary for the new year 2003. The dates for the annual Ad Club events have been announced by...
indiantelevision.com’s Media, Advertising & Marketing Watch Super Bowl scores for advertisers: Ipsos-ASI The Indiantelevision.com Team (29 January 2003 4:00 pm) CONNECTICUT, US: Research...
MUMBAI: “Watch our Kahaani Terri Merri nine-thirty pm daily on Sony TV… send this message to three people or you experience three years of bad TV...
MUMBAI: If the “Lagaan World Cup Eleven” contest held on Republic Day during the screening of Aamir’s Khan cricket-related movie on Sony’s MAX is any indication,...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...