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MUMBAI: In-store media network creator Premier Retail Networks (PRN) has announced the results of its recent survey conduced in the US. This shows that PRN’s Home...
For almost 15 years, his name was synonymous with the celebrated utterly butterly Amul campaigns; his Bottoms Up series remains the most performed English play in...
The Indian Media Business penned by Business World senior editor Vanita Kohli, published recently by Sage Publications, treads territory few Indian writers have ventured into –...
VIRGINIA: The cape figure is going from strength to strength courtesy the internet. An original online Batman comic strip has been created for America Online by...
MUMBAI: A rather odd start to a day. A frantic call from an office colleague, “When are you getting in to work? There is some telegram...
MUMBAI: Nokia has launched Nseries branded range of next generation multimedia devices. Packed with the latest technologies such as 3G, Carl Zeiss Optics, megapixel cameras, multi-gigabyte...
MUMBAI: Over the past month ad agency Lowe has signed up over Rs 400 million worth of new business. These gains include VIP luggage, Tata Tea,...
NEW DELHI: Footwear manufacturer Adidas Salomon AG has announced that from 15 September Tarun Kunzru will head its South East Asia operations. He is currently Adidas...
LOS ANGELES: This is an excellent example of a media conglomerate using its bread-and-butter property to cross-promote a struggling enterprise. Last year, to shore up ratings...
BANGALORE: Boogie on the beach is the bottomline for Reebok’s new launches this season. With a host of new sports sandals and water shoes and a...
MUMBAI: The Atlanta-based cola major Coca-Cola will review its US media planning and buying business, with the goal of consolidating its business into one agency account....
MUMBAI: Ann Cook has joined AP International as director of international client relations, making it the first external appointment to the senior management team the newly...
MUMBAI: Oral-B has anounced a new Junior promotion which pushes the message to kids that brushing teeth need not be a chore if the likes of...
MUMBAI: The advertising and media scenario may be seeing an upswing but not fast enough for the respected Mediaweek and its sister publication Mediaweek Online. The...
By VINAY KANCHAN Performance appraisal – An integral part of the company EHS (employee humiliation scheme), the closest you get to acting in your own TV...
MUMBAI: Media conglomerate Viacom is looking to sell video rental chain Blockbuster. The unit has had a bad time as of late and a group of...
MUMBAI: Good news for the twinkle toes. MTV network India is all set to launch a twin pack compilation of the best of 80’s music titled...
MUMBAI: After introducing a giraffe soft toy in a movie, Archies is now going all out to promote the movie. The company has launched a TVC...
LONDON: It is not just the youth that the beeb has set its eye on with its Top Gear initiative. BBC Magazine is giving car-mad kids...
NEW YORK: McCann-Erickson has formed Tag, a unit that develops strategies targeting the 18-24 demographic target audience. The unit is partnering with New York-based Blue Flame...
MUMBAI: A week after releasing Bewafaa and Classic Dance of Love, Shemaroo has announced that it has released the action movie with a soul – Tango...
MUMBAI: One of the sessions at the second India-ASEAN business summit on Saturday dealt with the entertainment industry. The speakers included Celestial Pictures’ CEO William Pfeiffer,...
MUMBAI: Radio City 91 FM has launched a host of unique community service programs in association with the Mumbai Traffic Police and the Law and Order...
NEW DELHI: A new leadership for Ernst & Young in India was decided at a meeting of the firm’s partners. The impending retirement of chairman and...
By VINAY KANCHAN Focus group – a research tool, largely inspired by the methodology used to resolve the Middle East crises… with the same success rate....
MUMBAI: “We are not launching a sports marketing company (a la IMG, PMG, Procam), we’re launching a sports agency,” the core team behind Starcom MediaVest Group’s...
MUMBAI: Latest addition to the Walt Disney Company (NYSE: DIS) board of directors Aylwin Lewis. Yum! Brands president, chief multibranding and operating officer was elected on...
MUMBAI: The Advertising Club, Bombay, has organised a special treat for advertising creative afficianados on 12 September 2003. The special screening of the 50th Cannes International...
LONDON: WPP’s Mediaedge:cia (MEC) has created MEC:Sponsorship as the specialist sponsorship consulting division of MEC. The global media communications specialist is looking to reinforce its commitment...
MUMBAI: SBI Mutual Fund has awarded its Rs 200 million AOR to Media Direction. The account encompasses the print and television medium. In a...
FILM PRINT OUTDOOR CYBER MEDIA DIRECT AWARD CATEGORY TITLE ADVERTISER, PRODUCT AGENCY, CITY Grand Prix Retail Stores & Rental Companies Lamp Ikea, Home Furnishings Crispin...
NEW DELHI: As a part of its global initiative, McDonald’s India is gearing up to launch its new `I am loving it’ television commercial towards the...
BBC World, BBC’s commercially funded 24-hour international news and information channel, has launched a series of eight 60-second vignettes called Asia Pacific Guides, which features key...
MUMBAI: Sonali Iyer will be joining Sri Adhikari Brothers Television Networks (SABTNL) as ad sales vice president for north and west India. Iyer will assume office...
MUMBAI: Associate Media Director, in charge of broadcast, Madan Mohan Mohapatra has put in his papers at Starcom Worldwide. The agency simultaneously announced the appointment of...
NEW DELHI: Direct marketing major Wunderman India has appointed Niranjan Jayaram as the head of customer relationship management (CRM) and loyalty management. Jayaram will lead the...
WASHINGTON: Tiny tots in America are growing up immersed in media, spending hours a day watching TV and videos, using computers and playing video games, says...
The ‘Thanda Matlab Coca-Cola’ campaign is testimony of what McCann Erickson firmly believes in! The agency strives hard to produce work that is rooted in a...
BANGALORE: Last year, two giants Pepsi and Hindustan Lever got hitched to each other in order to exploit their respective strengths to market, sell and distribute...
AHMEDABAD: MICA (Mudra Institute of Communications, Ahmedabad) has announced a career development programme in emerging areas of communications – public relations and events management. The course...
BANGALORE: In keeping with the explosive worldwide growth of Wi-Fi; Microsense — the largest provider of this service in the country — announced their multi pronged...
MUMBAI: The Western Railways (WR) in Mumbai has grabbed a total amount of Rs 80 million from advertising on railway properties in the previous financial year....
NEW DELHI: Pepsi bagged two major awards at the 3rd annual All India Promo Power awards ceremony namely the Best Promotion (Gold) for the “World Cup...
MUMBAI: Hero Honda has announced the launch of its latest two wheeler – Passion Plus. This is a value-added variant of its stylish model Passion, one...
NEW DELHI: “Boost is the secret of our energy.” This would now be said by cricket icons Sachin Tendulkar and Virendra Sehwag as they try and...
NEW YORK: Euro RSCG Worldwide has named James R. Heekin as the new president and chief operating officer. He will report to the chairman and chief...
NEW YORK: Perfume and fragrance manufacturer Chanel has announced that Oscar winning actress Nicole Kidman The Hours will represent Chanel N° 5. Kidman will be featured...
MUMBAI: One of America’s highest rated reality show Joe Millionaire which is all set to launch in India on 16 October at 9 pm on Star...
NEW DELHI: Honda Motorcycle and Scooter India (HMSI) recently conducted a promotional-cum-response generation event – `The Great Eterno Yatra’ for its four-stroke scooter Eterno. The yatra...
MUMBAI: Although not in a big way, but the entertainment industry channels have started doing their bit for society. Radio also has adopted the do-gooders stance...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...