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MUMBAI: The Geneva-based Media and Society Foundation is launching a new quality management standard for the international broadcasting industry. A company release informs that the standard,...
By VINAY KANCHAN The interview – A ritual marked by creative distortions of the truth, right from the time you excuse yourself from the job to...
MUMBAI: Media companies will survive or fail in 2010 based not just on content but also on creative intelligence they are able to gather about their...
Egmont Imagination India has tied up with Vijayta Films for the launch of an entire range of products based on its forthcoming film – 23rd...
MUMBAI: To strengthen its strategic emphasis on ‘360 Degree Branding’ Ogilvy & Mather Advertising has launched Ogilvy – Signscapes. The new division will cover the entire...
MUMBAI: Several brands seem to have been bitten by the fashion bug and are using youth specific events to communicate their features, advantages and benefits. In...
MUMBAI: Fiat India has recently tied up with NIS Sparta, to give an impetus to the company’s efforts in enhancing customer service levels. NIS Sparta, a...
Indian cricket team captain Sourav Ganguly along with Mr Reliable Rahul Dravid, firebrand batting sensation Virender Sehwag and VVS Laxman will be singing praises of the...
Women climbing trees to watch cricket matches; a traditionally dressed South Indian woman replacing Sanskrit words with the names of cricket stars while drawing a rangoli...
Meet Calmat Sidhu. He resides in South Delhi with his wife and two children. He is an educated man, holding a senior position in a multinational...
MUMBAI: “Stick to core competencies – outsource the rest” seems to the mantra for ad agencies! A new breed of one-stop direct marketing shops for loyalty...
NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised,...
Cosmetics conglomerate Revlon has announced a planned promotional partnership with Metro Goldwyn Mayer. The venture will support the 20th James Bond film Die Another Day set...
MUMBAI: Online lottery Playwin has now turned its attention to the burgeoning mobile phone market in the country. Escotel Mobile Communications, which provides services in Kerala,...
MUMBAI: Fevicol has announced that it has entered yet another overseas market – Egypt. The adhesive brand is already being exported to over 15 countries like...
MUMBAI: Vivek Krishnani has quit his post as marketing head of Radio City. Krishnani, who was with the MBPL promoted FM radio station since its inception...
LONDON: Controversy is not new territory for Britain’s Channel 4. Earlier it drew the ire of UK authorities through shows like the Brass Eye paedophile special,...
In her second column for bbcnews.com leading Bollywood star Priety Zinta has hit out at 'eve teasing'. Detailing her own experiences of sexual harassment she wonders...
The awards night – An excuse to arrive late, take credit for everything that has transpired, drink yourself silly, exchange dirty gossip about fellow professionals, roll...
MUMBAI: While most of the times they are harmless and innocuous, the pop ups are nevertheless a constant irritant to net surfers. Yet the in-your-face ads...
MUMBAI: Percept has officially announced that former Vibrant Advertising director Amit Ray has joined Percept Media as director, strategy. In response to recent reports of Tapan...
NEW DELHI: BBC World in India is seeing a remarkable increase in category advertising and finding new advertisers over the past year or so, the latest...
NEW YORK: This is an alliance that AOL Time Warner is hoping will bring two of its leading assets even closer together for the US kids...
MUMBAI: With the ICC Cricket World Cup excitement mounting to a feverish pitch, KFC, fast food retail outlet is sending winners of the ‘Yeh contest hai...
MUMBAI: Across the globe, ad agency specialists and media specialists are talking about the fact that traditional media will no longer continue its monopoly over media...
MUMBAI: The multiplex phenomenon in the country is going from strength to strength. PVR which works in the movie exhibitions and entertainment business unveiled its latest...
MUMBAI: For the first time in India, a live action event will be brought to the mobile device in near real time. Hutchison has launched the...
MUMBAI: So what if government directives prevent cigarette brands from advertising in conventional media – high profile events may still be the solution! GTC Industries (formerly...
MUMBAI: Two of the hottest pop culture icons in the US reality TV and online auction forum, eBay are coming together for the first time. The...
MUMBAI: Media streaming over the Internet faces stiff competition from traditional television. The anticipated convergence of television, cable, and the Internet and high speed Internet access...
MUMBAI: Crown Media which operates the Hallmark Channel has reported its operating results for the three months and year ended 31 December 2003. For the full...
Phir mile hain… break ke baad!! Yes, the famous gully cricket duo – Kapil Dev and the ‘kid with the attitude’ are back together after a...
From outside, 24 Akbar Road looks like just any other bungalow in Lyuten‘s Delhi – big with a huge lawn in the front amidst which sits...
The creative brief – the modern day equivalent of Narad Muni, the legendary instigator from Indian mythology. Anything but an ordinary piece of paper minding its...
It‘s that time of year. When people who couldn‘t care two hoots rustle up some contrived empathy for the cause of womanhood. But for those who...
NEW DELHI: MindShare has been awarded the honour of ‘Global Agency of the Year 2003’ by the Advertising Age magazine. “Meticulous and tenacious, blessed...
The Business Today American Express PRO-AM of Champions 2002 will tee off on 2- 3 March. The Gurgaon tournament has the distinction of being the only...
MUMBAI: In its capacity as the conduit for consumer brands to effectively access the global community of television marketing and promotion executives, Promax&BDA US has entered...
MUMBAI: It’s time to take creativity to the loo! Well, at least for some ad men abroad. To demonstrate the importance of the restroom to office...
FMCG major Levis and music publication Rock Street Journal (RSJ) have announced major marketing initiatives for the sixth edition of the Great Indian Rock (GIR) music...
Cartoon Network’s brand popularisation drive Toon Cricket 2002 has scored some more brownie points for the channel this year. If the network’s figures of over 30,000...
MUMBAI: MarVista Entertainment, a newly formed distribution and production company, will be visiting the MIP marketplace this year for the first time, armed with a broad...
MUMBAI: Seems like old is still gold. While the ‘mouse’ stuck in a media tussle, the grand daddy of comedy, Charlie Chaplin is being called back....
Television viewing among children in India is growing strong, a fact that underlines the ambitious plans by several broadcasters to launch kids’ channels this year. But...
The pocket monsters have just been dealt a punch in the solar plexus. For the numerous Pokemon-panicked parents in the country, reeling under a barrage of...
It’s awards season in the advertising business. The first of them: the seventh edition of The Triple A Awards (in association with leading Indian...
As awareness campaigns go this one’s certainly off the beaten trail. Action channel AXN and the Hong Kong Tourism Board (HKTB) have tied up for...
MUMBAI: Associated Press, the international news agency is expanding its business outside the United States. The agency has announced the appointment of Daisy Veerasingham as its...
No longer a recluse in the world of advertising, Indian financial services are out there in full force to grab customer attention offering rosy policies and...
MTV is pumping more life into its Loveline. The channel, which had tied up with Citibank and BPL Mobile last year, has announced its second tie...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...