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NEW DELHI: Impact Communications, which claims to be the largest mela marketing and operations agency, has given several leading brands a chance to associate with the...
MUMBAI: Tata Motors (formerly TELCO) has launched a nationwide customer care campaign for its commercial vehicle customers starting 25 August 2003. A press release says that...
MUMBAI: A Unicef -supported television and radio campaign to fight polio won a silver medal at this year’s EFFIE Awards given by the advertising industry. The...
MUMBAI: Sony Pictures India Ltd has roped in P9 Integrated in an exclusive marketing deal for it’s upcoming feature Spiderman 3. A replication of an International...
MUMBAI: Tribal DDB India, a specialist communications unit of the Mudra Group, has a new logo – the Kite. In an endeavour to leverage the power...
MUMBAI: This is what could be termed a real opportunity for television programming honchos. Indians on an average spend a lowly 13.3 hours a week in...
MUMBAI: News channel Times Now has appointed Neel Chowdhury as the head of marketing. He will oversee all marketing, communication and digital responsibilities and will report...
MUMBAI: One of the best ways for a brand to imprint itself in the mind of its customer is to get involved in a big way...
MUMBAI: Viacom and Blockbuster have jointly announced terms of separation. The divestiture is to be achieved through split-off exchange offer to Viacom stockholders. The registration statement...
Television programming is increasingly devoting more time to airing mega events and shows to increase their TVRs. These are some of the findings of The Compass,...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
MUMBAI: It has been a brief tenure to say the least for Srikant Raman at Triton Communications. Raman joins Starcom Worldwide’s Mumbai office tomorrow as media...
MUMBAI: Channel [V] has announced that all 81 finalists of the Coke [V] Popstars 2 hunt, will be awarded scholarships for a year worth rupees 1,...
NEW YORK: This is news that should give our broadcasters some pause for thought! Discovey US is continuously thinking of unusual ways to promote its specials....
MUMBAI: Sanjay Sharma has ended his two-year stint as media director of The Media Edge, Mumbai, recently. He will soon be leaving for Bangkok to start...
MUMBAI: There’s some good news for Coca Cola vis-?-vis the ongoing pesticide controversy. A press release issued by the cola company claims that the Madhya Pradesh...
MUMBAI: Next Gen Publishing (NGPL), a Forbes Group and HDFC Enterprise today launched the Indian version of two world leading auto magazines, Car India and Bike...
MUMBAI: Madison Outdoor Media Services (MOMS), a leading outdoor services company and part of the Madison Group, celebrated its second anniversary at the ITC Grand Maratha...
NEW DELHI: Continuing with its strategy of portraying salient motorbike attributes through innovative and enticing concepts, Lowe India has created a campaign ‘wind biking’ for its...
MUMBAI: Diwan Arun Nanda, chairman, Rediffusion DYR and co-chairman of Dentsu Young & Rubicarn and Wunderman, Asia Pacific is the recipient of the AAAl-Premnarayen Award for...
NEW DELHI: Good news seems to be pouring in for Ogilvy & Mather’s Delhi office. After being chosen as one of empanelled agencies for the Chhattisgarh...
MUMBAI: BBC’s Tamil Service, Tamilosai, will distribute prizes to the winners of a cricket quiz held during the March cricket world cup in South Africa earlier...
MUMBAI: Hot on the heels of the recently concluded Lakme India Fashion Week With Liberty 2003 (LIFWL 2003) in Mumbai, the event organisers the Fashion Design...
NEW YORK: Procter & Gamble (P&G) has announced that it has appointed Bernhard Glock as manager, global media and communication. The position takes effect from 1...
MUMBAI: India’s first media independent agency Carat, part of the Rs 450 billion Aegis group, claims to have bagged business worth Rs 4 billion through the...
MUMBAI: Midday Outdoors has acquired the rights of mobile van advertising in Mumbai city from Emcon and has become the dominant player in this particular stream...
MUMBAI: European news channel EuroNews is aiming at generating advertising sales reveune in India. The channel has signed an agreement with the Mumbai based Cutting Edge...
MUMBAI: The second edition of the Effie Awards, organized by Advertising Club of Bombay, will be announced in a ceremony held at the Taj Lands End...
MUMBAI: It’s getting on to just about four years at the top for Star Plus and looks like the channel has decided to make a strong...
MUMBAI: The effectiveness of brand placements in feature films can be marred by controversies surrounding the brands or the segment that pop up during the release...
MUMBAI: BBC World CEO Richard Sambrook and BBC Worldwide Global Channels managing director Darren Childs have announced their plans to merge airtime and distribution sales teams...
FLORIDA: Monogram International has been awarded the rights to manufacture and distribute novelty items for Nickelodeon, the award-winning, phenomenally popular children’s television network that broadcasts programming...
MUMBAI: Indian consumers can get a glimpse of the latest trends in wrist watches and timepieces under a single roof. The International Watch Exhibition 2003 will...
MUMBAI: Videocon International, the Rs 5.5 billion consumer durables major, launched its Khel Ke Dekho offer for its consumers starting prior to the ICC World Cup...
MUMBAI: The Coca-Cola Company will be launching a new Coca-Cola and coffee fusion drink called Coca-Cola Blak in January in France. France will be the first...
NEW DELHI: Timex Watches India has announced that it has been adjudged a Superbrand in the country by the Superbrands Council. This is an independent body...
By VINAY KANCHAN The film pre production meeting – In actuality a meeting that takes place before one proceeds with an ad film shoot, but in...
MUMBAI: TV research and ratings giant Nielsen Media Research has suffered a setback in its efforts to introduce its new system, Local People Meter (LPM). US...
MUMBAI: One of India’s leading contributor to exports, The Gem & Jewellery Export Promotion Council (GJEPC) today announced the appointment of Hanmer & Partners, one of...
MUMBAI: In a quick reshuffle of portfolios following the exit of Tushar Shah, Sony Entertainment TV India has made Nina Jaipuria vice-president marketing of the network’s...
NEW DELHI: It seems to be boom time for the advertising agencies. Some of the top agencies are vying for various Zee channel accounts said to...
MUMBAI: Procter & Gamble (P&G) Hygiene and Healthcare Ltd today launched Vicks Formula 44 cough syrup with a promise that it would give “long-lasting cough relief...
MUMBAI: Wipro Technologies has won the 2003 Asian Most Admired Knowledge Enterprise (MAKE) Award. Wipro Technologies was recognised in the second annual Asian MAKE study for...
MUMBAI: Samsung has announced the launch of their biggest-ever channel promotion called Samsung Power of 3, which seeks to reward system integrators (SI) all across the...
MUMBAI: FMCG major Videocon has launched its festival promotion Diwali Phataka- Ek Mein Char Ka Dhamaka. The four stroke offer gives customers gifts, exchange offer, extended...
NEW DELHI: It seems to be boom time for the advertising agencies. Some of the top agencies are vying for various Zee channel accounts said to...
HONG KONG: CNN is continuing to build cachet among the well heeled Asians. Its audiences earned US$79.9 billion in the past year according to the latest...
syrup with a promise that it would give “long-lasting cough relief for up to eight hours.” Present at the press conference held in Mumbai to announce...
MUMBAI: The day of reckoning – 17 February 2003 at 5:45 pm; the venue- Presidential Room, Hotel President, Cuffe Parade, Mumbai; the event- Ad Club Bombay’s...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...