MUMBAI: It was Champagne popping time for Group M’s MindShare, which swept the most awards by far at the Emvies 2005 that were held in Mumbai...
MUMBAI: Ad spend in the US in the first nine months 1 January – 30 September 2005 rose by 4.5 per cent over the same period...
MUMBAI: “God, these women are attractive but why are they so desperate?” That in essence has been the average Joe’s response at first sampling to ABC’s...
MUMBAI: Cartoon Network Enterprises, the consumer products division of Cartoon Network has inked a licensing deal with Funskool India for Beyblade toys. In May this year,...
BANGALORE: The US-based Leather upholstery specialists Stanley Seating (SS) have partnered with La-Z-Boy Inc., USA (LZB) to bring their world famous reclines to India. SS will...
MUMBAI: There will be 165 million interactive (Internet and mobile) users in India by 2007 in the 20-40 year age group. Now there are 25 million...
MUMBAI: Pepsi is going ‘bubbly’ this summer. The soft drink major has unveiled a new campaign, taking forward the concept of ‘thirst’ (pyaas) through a new...
MUMBAI: Encouraged by its memberships’ growing demand for more local market educational and networking opportunities, Promax/BDA is launching a new 2005 edition of its successful Road...
MUMBAI: It is touted as an initiative that will make online lottery gaming as more accessible and easy to play. Playwin has announced a tie-up with...
MUMBAI: It’s now official. Monica Tata, who quit Star India after the elevation of senior V-P Kevin Vaz to ad sales head of the entire network,...
MUMBAI: Malaysia’s Measat Satellite Systems has announced the appointment of Terry Bleakley to head Measat’s global sales and marketing efforts. In this role, Terry oversees the...
MUMBAI: Vyas Giannetti Creative is in expansion mode and within its ambit, the agency, in partnership with international retail firms, will launch two companies that will...
HYDERABAD: Pepsi is going retro by bringing back the funky character Fido Dido for 7Up. The designated King of Cool Fido will create awareness about the...
MUMBAI: FMCG manufacturer Procter and Gamble (P&G) has announced a new product Head & Shoulders with VitaZinc. A company release claims that the product gently conditions...
MUMBAI: Digital imaging solutions and printer manufacturing major Epson has rolled out its annual photography competition, which aims to encourage and promote digital imaging endeavours. The...
MUMBAI: The Kingfisher Premium beer Swimsuit Special Calendar 2005 has bagged an award at the 7th International Food & Beverage (Fab) Creative Excellence Awards 2005 held...
MUMBAI: In a move to ensure rigour in understanding business issues and hurdles to growth, Lowe India has revamped its planning services with the launch of...
MUMBAI: Marking the 10th anniversary of it’s parent company, Yahoo! India today announced the Yahoo! Mobile Megafest, an offer for mobile users across the country. Staring...
MUMBAI: Close on the heels of a humungous account win from Kishore Biyani’s Future Group, Starcom Media Vest Group has unveiled an independent agency called FutureWorks...
MUMBAI: Infosys has for the fourth year running, topped the ACNielsen Corporate Reputation Index (CRI), according to the 2006 ACNielsen Corporate Image Monitor. The Top 20...
By VINAY KANCHANThe Headhunters – a noble tribe that gets us all a better deal. Sworn to secrecy and acting with the utmost discretion they...
MUMBAI: Tamil general entertainment channel Raj TV has associated with a group of student filmmakers. The channel aspires to capitalise from the visibility it gets when...
MUMBAI: Gautam Rajgopal, who recently quit Starcom, has joined Optimum Media Solutions (OMS) as the national buying head. Rajgopal was the TV buying head at Starcom....
MUMBAI: In a rare feat of intellectual achievement, Ogilvy & Mather India Discovery vice president Kunal Sinha has won the top honour in WPP Group plc’s...
MUMBAI: Valentine’s day is just round the corner. Shemaroo has released a collection of a two DVD collection carrying special love songs. Thecollection called...
MUMBAI: Pepsi’s lemon-lime brand 7UP has kicked off its new campaign for 2005, co-starring brand mascot Fido Dido with Bollywood star Yana Gupta. According to Pepsi...
MUMBAI: Mobile games publisher IndiaGames has launched a mobile game based on the popular TV series Buffy – The Vampire Slayer. This action / adventure game...
MUMBAI: Tanishq unveiled its exclusive branded Platinum range today which promises to provide women with an opportunity to express their individuality. While epitomising today’s...
MUMBAI: Public relations firm Good Relations (India) Pvt. Ltd. (GRI) has appointed Meenakshi Sachdev Varma as its chief operating officer, with immediate effect. Good Relations also...
MUMBAI: Zee Cinema is in full swing promoting the premiere of blockbuster movie Mujhse Shaadi Karogi. The channel, which has earlier attempted various outdoor innovations to...
MUMBAI: The one billion pharma major Alembic has taken a giant leap into the sugar substitute market with the launch of no calorie sugar substitute ‘Zero’....
MUMBAI: Nielsen Media Research in the US will launch a branding advertising campaign for ethnic groups this month. The aim is to heighten awareness about who...
MUMBAI: The recently launched private sector bank- YES Bank has acquired ISO 9001:2000 certification for all its Back Office Operations. The scope of the...
MUMBAI: Comedy chat show Batliwalla House No 43, Sony Entertainment Television India’s Friday slot replacement for its big-ticket reality show Indian Idol, is ready and waiting...
MUMBAI: US broadcaster CBS is rolling out an aggressive multi-platform marketing and publicity campaign to support the finale of its sitcom Everybody Loves Raymond. In India...
MUMBAI: Coca Cola India has appointed Vikas Gupta as vice president marketing for the India Division that also includes Sri Lanka, Bangladesh, Nepal and Maldives. Gupta,...
MUMBAI: US broadcaster Fox has announced that Ford Motor Company, Coca-Cola and Cingular Wireless will return as sponsors of its reality based show American Idol. ...
Some would say that this particular brand was the turning point for the Sony channel and others would look at it as television’s biggest contradiction. The...
The dilution of a business name by so many similar names points to the demise of the power of once-unique names. They have become a big...
Pay a high price to acquire a blockbuster movie, back it with heavy marketing, and hope the advertising money will follow. That is what Zee Cinema...
MUMBAI: For a couple of years now, consumers have been subjected to the ongoing price war between the detergent and shampoo brands of Hindustan Lever Limited...
MUMBAI: One of the leading players in Mumbai’s outdoor horizon, Bright Advertising, recently crossed the magical 1,000 mark. The Bright kitty now has more than a...
MUMBAI: Chandradeep Mitra has been appointed as the president of Mudra’s media agency Optimum Media Solutions (OMS). Mitra will be based out of Mumbai and will...
MUMBAI: In a rebranding exercise, Godrej Tea Ltd, part of the Rs 55 billion Godrej Group, is replacing its existing tea brands – Noble House and...
MUMBAI: Lintas Personal, the direct marketing and customer relationship management division of Lintas Integrated Marketing Action Group (IMAG), has appointed Suprio Guha Thakurta as president. As...
MUMBAI: Coca Cola India has appointed John Ustas as the CEO of the company’s bottling operations with effect from 1 July. This move has been made...
MUMBAI: Sharp Electronics, the U.S. subsidiary of Sharp Corporation, has entered into a five-year partnership with NBC Universal that will make the Sharp AQUOS the official...
MUMBAI: Will the uproar created by the pathetic performance of the Indian cricketers in the World Cup thus far scare away advertisers? Are advertisers planning to...
MUMBAI: With the curly locks back into making a fashion statement, HLL decided to play whacky by partnering with Channel [V] in the very original Sunsilk...
MUMBAI: Yahoo! India has appointed Sonya Banerjee as head – marketing with immediate effect. Banerjee has over 10 years of experience in media and marketing, having...