MUMBAI: Breakfast cereal maker Kellogg in the US has announced that Starcom will remain its media buying and planning agency of record for the US. ...
MUMBAI:World Gold Council in association with D’damas has launched Gold Expressions 2005. Bollywood icon Lara Dutta unveiled the non-conventional collection is a range of fine gold...
MUMBAI: Ogilvy & Mather Mumbai is getting a new head with the current president Nishi Suri moving to Shanghai, China in September to take on the...
NEW DELHI: Yepp, it’s on: a tieup between a south Korean electronics major and a young music channel. Samsung Electronics and Channel [V] have announced an...
MUMBAI: Mudra, has just added McDowell’s No.1 whiskey to its portfolio of brands. The creative business for McDowell’s will be handled from Bangalore. Commenting...
BANGALORE: Mobile phones are soon going to take over all other forms of communications. A global study released by Gartner on mobile phones revealed that the...
MUMBAI: This is an allinace that gives women’s sport a tremendous boost. Mobile phone company Sony Ericsson and the Women’s Tennis Association (WTA) Tour have signed...
MUMBAI: Tam Media Research and Ad Club of Mumbai will be holding a one day workshop for the media industry titled – “Effective Media Decisions –...
MUMBAI: Yahoo! Mail today announced plans to upgrade its storage capacity for its free users worldwide to one gigabyte (1GB). The global roll-out will begin in...
MUMBAI: Madison Media has won yet another prestigious media accounts. General Motors, the world’s largest auto maker and USA’s largest advertiser today announced its decision to...
MUMBAI: AdEx India, advertising analysis firm and a division of Tam Media Research celebrates its 37th anniversary with a Gala Annual night titled – “Josh 2007.”...
MUMBAI: Optimum Media Solutions (OMS), Mudra’s independent media agency, conducted a study titled EAR (Estimation of Audience Response) by taking the ‘Junta’s Vote’ on their perception...
MUMBAI: Shiksha Aapke Bachhe Ki! Zimmedari HAMARI! Over the past few months television channels have realised the need to inculcate social awareness and education themes into...
MUMBAI: The golden jubilee Filmfare Awards this year has found a new sponsor. The Swarup Group of Industries owned by Guru Swarup Srivastava has replaced “gutka”...
MUMBAI: Following a multi-agency pitch, which involved the likes of Maitri Communications, Fifth Estate, Creative Garage, Winds of Change and rmg David (Chennai), the latter has...
In the report that went out earlier headlined L’Oreal appoints Lodestar as its media agency, it was incorrectly stated that Starcom was one of the agencies...
MUMBAI: The Star Group has elevated Gautam Kiyawat to senior VP of advertising sales, distribution and marketing. Kiyawat was earlier VP. Also promoted is Hamidah Hashim...
MUMBAI: The Beijing Olympic organisers and Adidas-Salomon AG today announced that adidas will be the official sportswear partner of the Beijing 2008 Olympic Games. The sports...
MUMBAI: India’s tourism ministry today announced a major initiative -‘Athiti Devo Bhava’ (Treat your guest like God), which is aimed at providing the inbound tourist a...
MUMBAI: To celebrate Diwali the festival of lights Electrolux Kelvinator has announced the launch of Tathasthu Baba. This is a Diwali Scratch Card promotion....
MUMBAI: Warner Bros. Consumer Products (WBCP) has signed a long-term strategic licensing agreement with Union of European Football Association (Uefa). The company has been...
MUMBAI: Yamaha Motors turns on the heat in 100cc biking with the launch of Libero LX. The latest offering from Yamaha come from the current need...
MUMBAI: In the true Mallya style, the UB Group made its formal entry into the aviation sector on 7 May with the launch of Kingfisher Airlines....
MUMBAI: ECO-India has announced the winners of its contest 2005, which invited individuals and advertising agencies from across India to send in their communication solutions on...
MUMBAI: Mobile content player and telecom solutions firm Mauj has tied up with filmmaker Rakesh Roshan’s company Filmkraft. Through the tie up Mauj will...
MUMBAI: The Unitech Group has decided to award its creative duties to Mudra, Delhi, following a multi-agency pitch, which started a couple of months ago. According...
MUMBAI: Sony Entertainment Television took a bold step by pitching their new show Ye Meri Life Hai (YMLH) against Star Plus’ stalwart show Kahaani Ghar Ghar...
MUMBAI: Senior media professional Anjali Kasbekar, who was working with the Ravi Kiran-headed Starcom West and South as a consultant has bid adieu to the firm....
NEW DELHI: Sustaining the account-winning spree in GroupM, Maximize has won the media AoR business of Britannia. The decision will be effective from April onwards. The...
MUMBAI: After a long sabatical Coca-Cola India is back this summer with one of the biggest consumer promotions in the soft drinks category. Titled ‘Thanda Aish-Cash’...
MUMBAI: In line with their vision of growth and expansion, Mudra Communications announced the acquisition of Kidstuff Promos and Events Company (KPE), a promotional agency in...
MUMBAI: It is once again time to play cricket with your favourite cartoon characters. The tongue in cheek battle royale Toon Cricket 2003 takes place in...
NEW DELHI: The Indian government today formally decided to allow publication of facsimile edition of foreign newspapers in the country as also investments by non-resident Indians...
MUMBAI: On account of the ‘World Environment Day’ today ( 3 June), Coca Cola India in an endeavour to do its bit, has introduced their new...
MUMBAI: American designer and humanitarian Kenneth Cole in conjunction with Know HIV/Aids the joint public education initiative of Viacom and the Kaiser Family Foundation unveiled the...
MUMBAI: Hindustan Lever Limited (HLL) has introduced six new products in its personal wash, detergents, oral care and skin care portfolios in the September quarter. In...
MUMBAI: It’s getting bigger, better and tougher. And more challenging than ever before. As The Press Club, Mumbai, today announced the launch of the Mumbai Press...
MUMBAI: B4U marketing head Melissa Machado has resigned and will be joining Ram Gopal Varma’s The Factory. She will start her new assignment as...
MUMBAI: Last year it was raining shampoos on Indian television. This year its toilet soaps! But whether shampoos or soaps, when it comes to India’s top...
MUMBAI: The world’s most valuable media company Google is aggressively moving to include classifieds listings in its organic search results. It is making the rounds of...
BANGALORE: Newport, an Indian jeans brand, has launched its new festive line of jeans. Newport has roped in cricketer Harbhajan Singh as its brand ambassador in...
MUMBAI: WPP’s operating company Bates Asia agreed to acquire, subject to regulatory approvals, a majority stake in Enterprise Nexus Communications Private Limited. The new merged entity...
NEW DELHI: The Indian government has brought about a ban on promotional activities of tobacco and tobacco-related products like chewing tobacco, but it has no mechanism...
MUMBAI: Zee is pulling all the plugs to make sure that ‘India’s Best -Cinestars Ki Khoj makes it to the super big league. Besides pumping in...
MUMBAI: Global market research firm Synovate has announced that it will be significantly expanding global commitment to interactive research offerings. The company has also appointed Larry...
MUMBAI: The Mudra Group has announced a slew of senior management changes. The current president at Mudra Mumbai office Jude Fernandes has been promoted to executive...
MUMBAI / NEW DELHI: The great thing about Zee is that it cannot be far behind from what others have done and this time round it...
MUMBAI: The Internet and Online Association (IOA) has undertaken a research study, which will provide extensive data to prove the effectiveness of advertising, marketing and e-commerce...
MUMBAI: Aaron Mac Ajith a winner of the Pepsi Badaa Shikari Hunt on MAX, Nickelodeon & MTV will lead Saurav Ganguly and company onto the field against...
MUMBAI: According to media reports from China, a McDonald’s television ad that showed a Chinese man begging has been taken off the air in the country...