ITV

Category: MAM

  • French Bloom races ahead as Formula 1’s first alcohol-free fizz partner

    French Bloom races ahead as Formula 1’s first alcohol-free fizz partner

    MUMBAI: Formula 1 has uncorked a new kind of partnership, naming French Bloom its first official non-alcoholic sparkling wine partner. The collaboration brings bubbles without the buzz to Grand Prix weekends, offering an inclusive and elevated way to toast every lap, podium and party.

    From the 2025 season, French Bloom’s award-winning cuvées will be served across Paddock clubs, the F1 Garage and hospitality spaces, marking a milestone in the sport’s partnership with LVMH. The maison, co-founded by Maggie Frerejean-Taittinger and model Constance Jablonski, is the first alcohol-free brand backed by Moët Hennessy, which acquired a minority stake last year.

    “Our sparkling cuvées unite centuries of French winemaking savoir-faire with cutting-edge innovation,” said Frerejean-Taittinger. “This partnership celebrates intention, sophistication and the future of how we raise a glass.”

    With Netflix’s Drive to Survive fuelling global fandom and a surge of younger, more diverse audiences, the move reflects changing tastes. Millennials, gen z and female fans are driving demand for luxury choices that balance indulgence with moderation. French Bloom, crafted from organic Chardonnay and refined through an innovative dealcoholisation process, answers that call with style.

    Formula 1’s chief commercial officer, Emily Prazer, added, “The addition of French Bloom brings variety to our hospitality portfolio and ensures every guest experiences true luxury at our races.”

    Beyond bubbles, the tie-up carries a green note. French Bloom’s commitment to organic ingredients and reduced production impact dovetails with F1’s net zero carbon by 2030 goal.

     

  • Re’equil turns 7 with a virtual birthday bash, giveaways and good skin vibes

    Re’equil turns 7 with a virtual birthday bash, giveaways and good skin vibes

    MUMBAI: Seven years, zero wrinkles! Skincare brand Re’equil proved that anniversaries can glow as much as their products, marking its seventh year with a virtual birthday party that blended fun, gratitude and community.

    From 26 to 28 August, fans were treated to an anniversary sale with exclusive discounts. But the real showstopper came on 28 August, when more than 300 people logged into a live zoom celebration. Complete with a DJ set, bollywood-themed games, trivia and riddles, the bash felt less like a marketing event and more like a night in with friends.

    Prizes added extra sparkle to the evening. Lucky winners took home Re’equil vouchers worth Rs 5,000, a Rs 30,000 travel voucher and an Apple ipad. The giveaways underscored the brand’s message: skincare is serious, but celebrations can be playful.

    Re’equil began its journey with a simple promise of science-backed, dermatologically tested solutions for skin and hair. Seven years on, it has grown into a household name while staying true to its founding belief in real science, real people and real results.

     

  • Sunfeast’s ‘Missing Wife’ campaign puts equality back on the nameplate

    Sunfeast’s ‘Missing Wife’ campaign puts equality back on the nameplate

    MUMBAI: When Bengaluru saw posters declaring “Nikhil’s wife is missing…”, passers-by were left puzzled, worried, and curious in equal measure. But the mystery wasn’t a crime scene, it was ITC’s Sunfeast Marie Light turning everyday nameplates into a powerful statement on equality.

    The campaign, fittingly titled ‘Missing Wife’, is the latest chapter in the brand’s ongoing push for shared identity in households. Last year, Sunfeast Marie Light launched the Strong Team Nameplate Campaign, spotlighting how many Indian homes still display just one partner’s name at the door. This year, the OOH teasers across Bengaluru bus shelters and hoardings dialled up the intrigue with one-liners like “Nikhil’s wife is missing…” before revealing the emotional message: the absence of a woman’s name on a nameplate may not make headlines, but it quietly reinforces imbalance at home.

    Taking the message beyond hoardings, Sunfeast Marie Light partnered with Mygate to extend the initiative into 40 plus residential societies. The campaign struck a chord by contrasting the immediate concern when a loved one goes missing with the near invisibility of a missing name. By putting equality, respect, and shared identity back on the doorstep, the brand once again underlined its belief that a home isn’t complete without both partners standing side by side.

  • You Glow Different: Foxtale’s new campaign proves real skin wins

    You Glow Different: Foxtale’s new campaign proves real skin wins

    MUMBAI: In a world obsessed with filters and flawless feeds, Foxtale is switching off the ring light and turning up the realness. The home-grown skincare brand’s latest campaign film, You Glow Different is a heartfelt, head-turning tribute to the messy, marvellous, magical glow that comes from showing up just as you are, no edits required.

    Launched on 3 September 2025, the film is a visual hug to women everywhere, capturing small yet powerful moments: a bold boardroom pitch, a sweaty-but-glowing post-workout break, bathroom mirror pep talks, and bursts of unfiltered laughter with friends. Each frame is soaked in sincerity and subtle strength: proof that beauty doesn’t need a spotlight, it needs a mirror.

    “We wanted this film to feel like a mirror,” said Foxtale, founder & CEO, Romita Mazumdar. “Strong, soft, messy, radiant, unstoppable: women are all of it. You Glow Different is how we see our consumers.”

    Narrated by Anasuya Sengupta, winner of best actress at Cannes 2024 for The Shameless. Uplifting without being preachy, the narration flows like a quiet anthem of encouragement: “You’re not glowing because you’re perfect. You glow because you keep showing up.”

    This isn’t your typical skincare ad with flawless faces and glam close-ups. There are no airbrushed promises or celebrity plugs. Instead, Foxtale taps into something far more powerful: authenticity. The kind that stays with you long after the serum sinks in.

    Foxtale’s approach is rooted in its brand philosophy: skincare made for the real you, not the ideal you. With its clean, effective formulations and growing fanbase, the brand continues to carve out a space where confidence is the currency, and real skin is always in.

    By stepping away from traditional beauty tropes, You Glow Different positions Foxtale not just as a skincare brand, but as an ally: a quiet, consistent companion in every woman’s day, whether she’s killing deadlines or just taking five minutes to breathe.

     

  • All Things Baby gets a star mum: Athiya Shetty joins as brand ambassador

    All Things Baby gets a star mum: Athiya Shetty joins as brand ambassador

    MUMBAI: The actor and new mum has just been announced as the latest brand ambassador for All Things Baby (ATB), India’s premium parenting platform. Known for its curated range of top-tier products, ATB aims to redefine the parenting experience with a blend of style, safety, and simplicity.

    Since its launch in 2019 by Tejal Bajla and Akshay Jalan, All Things Baby has quickly become a go-to destination for modern parents. With over 120 brands in categories ranging from cots and strollers to feeding essentials, ATB offers everything you could possibly need for your little one, without the stress of navigating a crowded market. And now, with Shetty joining the team, they’re setting their sights even higher.

    “Athiya truly embodies the modern, discerning parent who’s intentional in their choices,” said ATB, founder, Tejal Bajla. “Her authenticity, her approach to motherhood, and her commitment to quality align perfectly with our brand ethos.”

    Shetty’s own journey into motherhood has been closely followed by fans, and she’s now using her platform to share what’s working for her. In a recent statement, she shared, “Motherhood is one of the most beautiful experiences of my life, and All Things Baby has been a trusted companion with its curated selection of world-class baby products. Their approach makes it simpler for today’s parents to make informed decisions.”

    As part of the collaboration, Athiya will feature across ATB’s social media, digital channels, and performance marketing campaigns, connecting with new-age parents across Meta, Youtube, and other online platforms.

    The partnership also signals a key moment in India’s burgeoning baby care market, valued at over 4.4 billion dollars and growing at a projected nine per cent CAGR. By focusing on premium, curated offerings, ATB is positioning itself as a premium parenting ecosystem: a trusted resource for families looking to make the best choices for their children.

    The brand’s portfolio includes international heavyweights such as Strokke, Leander and Ergo baby known for their focus on safety, design, and functionality. And as ATB continues to expand into cities like Bengaluru and Hyderabad, the future is looking bright and very baby-friendly. 
     

  • Havas India launches Gate One consultancy in Bengaluru

    Havas India launches Gate One consultancy in Bengaluru

    BENGALURU: Havas India has launched Gate One, its global business and digital transformation consultancy, signalling that the Indian consulting market is too large—and growing too fast—to ignore. India becomes the fourth market for Gate One after the UK, Ireland and the US, with France lined up next. For Havas, it also marks the sixth global agency launch in the country, underscoring India’s rising weight in its worldwide network.

    Gate One India will be led by Karan Ingle, client director, based at Havas’s integrated village in Bengaluru. He will report to Rana Barua, group chief executive of Havas India, South East Asia and North Asia, and to Ben Tye, managing partner, Gate One.

    The consultancy will offer expertise in customer experience, marketing transformation, digital, data and AI strategy, as Havas looks to position itself as a full-service player combining creativity, media and consultancy. 

    The expansion aims to help Indian brands unlock new opportunities and reimagine customer engagement at a time when digital transformation budgets are ballooning.

  • Asian Paints brushes up trust with ‘Decades of Warranty’ campaign

    Asian Paints brushes up trust with ‘Decades of Warranty’ campaign

    MUMBAI: Promises may fade, but Asian Paints insists its colours and its word never will. The country’s leading paints and décor giant has rolled out a new nationwide print campaign, ‘Decades of trust, warranty that lasts’, splashed across the front pages of top national and regional dailies. Carrying the line “The years will change. Our promise won’t,” the campaign reinforces the brand’s legacy of reliability that has tinted Indian homes for over 80 years.

    At the heart of the campaign lies the company’s formidable warranty portfolio stretching well beyond the industry’s short-term norms. From 4 years on smart emulsions to a robust 12 years on luxury ranges, Asian Paints has long assured longevity. This year, it raised the bar even higher with Smartcare Infinia, a first-of-its-kind product offering a 25-year warranty making it a true outlier in the paints category. With every second home in India carrying its mark, the brand isn’t just selling colour; it’s cementing confidence across generations.

    The new campaign is the latest stroke in Asian Paints’ evolving communication journey. Earlier this year, it launched ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai’, spotlighting how households across geographies vouch for its trust. That was followed by the Independence Day tribute ‘Colours of India’, a celebration of the tricolour through its portfolio of over 5,000 shades. With ‘Decades of Trust, Warranty that Lasts’, the brand now anchors itself firmly in the consumer’s faith, promising to guard homes season after season.

    Asian Paints MD & CEO Amit Syngle summed it up best: trust, he said, “is not about short-term commitments, it’s about standing by families for years and decades with performance, protection and proof.” With the campaign set to expand beyond print into cricket tie-ups and digital amplifications, the message is clear: while walls may change hues, Asian Paints’ pledge of protection isn’t going anywhere.

  • Amorepacific turns 80, marks milestone with mega celebration

    Amorepacific turns 80, marks milestone with mega celebration

    MUMBAI: Glow-rious at 80! It’s not every day a beauty giant hits the big 8-0 but when it does, it glows big. Amorepacific, the South Korean powerhouse behind cult-favourite brands like Laneige, Innisfree, Etude and Sulwhasoo, is celebrating 80 radiant years with the launch of Amorepacific Day: a three-day K-beauty carnival from 5-7 September 2025.

    For the first time ever, this celebratory splash is going live across all major beauty platforms such as Nykaa, Sephora, Tira, Myntra, Amazon plus offline stores nationwide. Shoppers can snag up to 30 per cent off on bestselling skincare icons and makeup must-haves from Amorepacific’s legendary labels.

    “Turning 80 is not just about looking back, it’s about celebrating the beauty we’ve built together,” said Amorepacific India, managing director & country head, Paul Lee.

    With Laneige’s water sleeping mask and Sulwhasoo’s first care activating serum, Amorepacific has been setting K-beauty benchmarks since 1945. And now, with Amorepacific Day, it’s throwing open its beauty vaults for fans old and new to explore, indulge and glow-up.

    Whether you’re a sheet mask stan, a skincare minimalist, or just browsing for your next beauty fix, Amorepacific Day promises something for everyone: minus the guilt, plus the glow!

    So, mark your calendars, clear your carts, and get ready to join the celebration. Because 80 never looked so goo and your skincare shelf is about to thank you.

  • Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    MUMBAI: From stirring up campaigns at Diageo to building Magicbricks into an award-winning portal, Devarshy R. Ganguly has worn many marketing hats. Now, the veteran brand-builder is donning the entrepreneurial cap with the launch of his consulting venture, GLX Eminence, a platform designed to engineer clarity, growth and lasting impact.

    Armed with over two decades of experience across Dr. Oetker, Mars Wrigley, Del Monte, Beam Suntory and Diageo (UB Group), Ganguly has carved out a reputation for driving breakthrough innovations. Along the way, he’s been named among India’s Top 50 CMOs by The Financial Express, featured in Nielsen’s Top Launches, and earned accolades from DMA Asia and AdLift for his contributions to MarTech. His last corporate innings at Magicbricks saw him expand the platform into a full-stack real estate marketplace, supercharge content via MBTV on YouTube, monetise proprietary research, and roll out campaigns that culminated in CNBC’s Best Real Estate Portal of the Year (2024).

    GLX Eminence is built on four pillars: driving growth for startups, SMEs and enterprises; bridging industry and academia through experiential programmes; mentoring leaders, professionals and students; and inspiring audiences as a motivational speaker and storytelling expert. “GLX Eminence was born of a simple belief that growth must be purposeful, leadership empowering, and excellence sustainable,” said Ganguly, adding that the mission is to help brands and talent “find clarity, create significance, and engineer lasting impact.”

    With the venture, the award-winning marketer is not just turning a new page but writing an entirely new playbook, one that blends boardroom lessons with classroom wisdom, and storytelling with strategy.

  • Suno strikes a new note with Gourab Ghose as head of international markets

    Suno strikes a new note with Gourab Ghose as head of international markets

    MUMBAI: When Suno talks, the world listens and now it wants the world to sing along. The music creation platform has roped in Gourab Ghose as its new head of international Markets, a move that sets the tempo for its global expansion plans.

    Ghose arrives with an eclectic track record across some of the world’s biggest platforms. At Snap Inc., he was instrumental in scaling communities and monetisation in India the company’s largest market worldwide. Before that, he tuned growth strategies at Amazon Prime Video and Disney+ Hotstar (now JioHotstar), where his subscription initiatives hit high notes in one of the fastest-growing streaming battlegrounds.

    At Suno, Ghose will orchestrate the company’s international growth strategy, focusing on taking its AI-powered music creation tools to millions of creators across cultures, languages and communities. “Suno is rewriting the way the world interacts with creativity and creativity tools,” he said, calling the chance to globalise its vision both “exciting and deeply personal.” Suno’s co-founder Martin Camacho echoed the sentiment, hailing Ghose’s experience as key to scaling the platform’s community-first approach.

    With Ghose at the helm, Suno is looking to harmonise technology, creativity and global reach striking fresh chords in the rapidly evolving world of music creation.