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MUMBAI: With World Cup cricket 2003 just three days away, the advertising world is all geared up with its cricket-centric ads . The latest...
MUMBAI: Hindustan Lever Limited’s (HLL) Sunsilk Naturals shampoo has introduced a novel concept of ‘Sunsilk 9 to 9 Zone’ for the launch of Sunsilk 9 to...
Newsletters Email Story Print Comment Indiantelevision.com’s Media, Advertising, Marketing Watch Viral marketing, ground activities take center stage for Sony’s ‘Deal Ya No Deal’...
MUMBAI: Two of the American entertainment industry’s creative marketing firms – Trailer Park and Creative Domain will merge. The new entity will provide diverse...
BANGALORE: Air Deccan and Café Coffee Day (CCD) are initiating a cross-promotion exercise. CCD will find ad space on Air Deccan’s aircraft (23 in number, flying...
MUMBAI: After a detailed two-month scrutiny, Radio City has finally appointed Everest Brand Solutions as its creative agency. Six heavyweight agencies made a formal pitch for...
MUMBAI: Max’s monsoon offering ‘5 baje 5 Superstar’ is now wooing the media professionals. Five human mannequins dressed like the 5 superstars replicating the famous acts...
MUMBAI: Electronics and imaging major Brother International has adopted an aggressive pricing strategy to further penetrate the Indian market with its range of Lifestyle Inkjet MFDs....
MUMBAI: Titan Industries Limited has roped in Bollywood hunk John Abraham as the brand ambassador for its trendy sunglasses brand – FasTrack. Abraham will be endorsing...
MUMBAI: Barista, which claims to be the leader of the specialty coffee market in India has announced a strategic tie-up with Indian Oil Corporation (IOC). As...
BANGALORE: Vernacular Journalism received yet another boost with the launch of the new daily “Usha Kirana”. The new publication for the Vijaya Karnataka group is a...
MUMBAI: Sripad Nadkarni, the man who took Coca-Cola to new heights in the last four years has just floated a venture, MarketGate Consulting, in partnership with...
MUMBAI: American Honda Motor and Cartoon Network’s Adult Swim block are teaming for the first time to inspire creative, out-of-the-box thinking from viewers for an unusual...
MUMBAI: The Film and Television Producers Guild of India’s entertainment, media and marketing forum EM2 was held in Mumbai today. The seminar was targeted toward marketers,...
MUMBAI: In a strategic development, the London-based bank HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising and marketing business...
MUMBAI: BBC World, BBC’s international television news channel launches its first ever Indian focused brand advertising campaign on 16 January. The campaign tag line reads ‘What...
MUMBAI: This is something which will make the ICC officials smile! Studies conducted by AC Nielsen as well as TAM India show that the official sponsors...
MUMBAI: In around 100 days time the world’s attention will be on Torino, Italy, for the start of the 2006 Olympic Winter Games. As a Top...
MUMBAI: Cable and Satellite penetration has increased by 53 per cent to 61 million homes in 2005, up from 40 million homes in 2002, according to...
BANGALORE: After the electric car ‘Rewa’, Bangalore is going gaga for another battery run automobile. Set to hit the roads on 21 January, the Eco-Cosmic is...
NEW DELHI: Yamaha Motor India today announced that it has spun off its sales and marketing division to form Yamaha Motor India Sales. The...
NEW DELHI: Fast food giant McDonald’s India today announced the rollout of its premium range of ready-to-drink Georgia Gold ice tea and cold coffee in a...
MUMBAI: With the traditional advertising space on American television notching a record number of commercials per hour, advertisers and major US television networks are trying to...
MUMBAI: Publishing phenomenon Time has announced that it will launch All You. This is a monthly women’s magazine and will debut in the US in September....
MUMBAI: Promodome Communications recently acquired the advertising duties for Carlson Hotels Asia Pacific, a division of Carlson Hotels Worldwide. The brand operates five of the world’s...
NEW DELHI: TBWA India has won the advertising account of Tasty Bite, a ready-to-serve foods brand from Tasty Bite Eatables Limited (TBEL). TBEL is a subsidiary...
MUMBAI: The Hong Kong Intellectual Property Department (IPD) has joined hands with the California Commission for Jobs and Economic Growth (Cajobs) to fight piracy and to...
Newsletters Email Story Print Comment Indiantelevision.com’s Media, Advertising, Marketing Watch 30% online consumers turn to cable TV websites for news: JupiterResearch Indiantelevision.com...
MUMBAI: After a five year stint with Johnson & Johnson as general manager marketing, Rahul Gambhir has put in his papers. He is all set to...
MUMBAI: Adidas, the leading sports accessories brand in the world, has launched its third generation Barricade series of tennis shoes – The Barricade III. Adidas’ Barricade...
MUMBAI: Radio Mirchi has an exclusive tie-up with Yash Raj Films to play the yet to release movie Salaam Namaste. The music of Salaam...
MUMBAI: Trying to take fashion beyond the realm of the elite of Indian society and making it relevant and accessible to common people! That is what...
MUMBAI: The first Promax&BDA Arabia conference, which opened in Dubai today, saw Pan-Arabic promotion, marketing and broadcast design executives stressing on the importance of visual creativity...
MUMBAI: Sony Entertainment Television India’s movies and cricket channel Max already has a cricket legend as its brand ambassador in Kapil Dev. It has now added...
MUMBAI: London cabbies are getting hi-tech! Following the launch of a new broadcast service, black cabs in the Queen’s country will have an in-built television. Named...
MUMBAI: MindShare has been awarded the prestigious title of Global Media Agency of the Year by Advertising Age magazine for an unprecedented second consecutive year. Advertising...
MUMBAI: Virgin Atlantic has introduced a new, exciting and funky radio spot to woo customers. The lively spot is being aired on Radio City reiterating the...
MUMBAI: Each day an American spends 11.7 hours on the media, on an average. While the “least media-active person” spent 5.25 hours a day with the...
MUMBAI: Cricket Australia (CA) has lost its battle to retain a long-term corporate backer as a team sponsor for the World Cup. Despite CA’s drawn-out fight...
MUMBAI: The Ogilvy Group has announced the formation of OgilvyAction to provide a full range of brand activation services globally. In North America, OgilvyAction will be...
MUMBAI: Two-wheeler manufacturer TVS Motor Company, today announced its decision to continue with Universal McCann as its Agency of Record. The decision comes post a three-agency...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
BANGALORE: BrandWidth 2005 – a seminar on the dynamics of building successful and memorable brands – held in the city attempted to bring together a cross-industry...
MUMBAI: Tata Indicom and Kinetic Motor Company have entered a strategic alliance to offer consumers a series of joint promotions. Under this tie-up, Tata Indicom...
MUMBAI: Time Warner is finalising a deal with Microsoft for an online advertising service to compete with Google, reported the Wall Street Journal, quoting unnamed sources....
MUMBAI: Warner Bros. Interactive Entertainment has announced the production of the Justice League of America videogame, based on the DC Comics super heroes, for the Sony...
MUMBAI: The first-of-its-kind exhibition cum conference on point – of – purchase advertising POP Asia 2005 will commence on January 20 and will go on till...
MUMBAI: NBC Universal and Volkswagen have entered a multi-year global marketing alliance. As part of the partnership, Universal will incorporate Volkswagen’s products and brand, in...
MUMBAI: Hit Entertainment, producer of Bob The Builder- the animated show has launched its licensing business in India in conjunction with Licensing Plus (India) Pvt Ltd,...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...