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MUMBAI: An evolving concept in the media space, which is slowly but steadily gaining momentum in India, is that of branded entertainment. It started with Leo...
MUMBAI: An evening to cheer, an evening to learn. Yet again, the men in black reigned supreme at the ad industry’s night out – Abby 2005...
BANGALORE: Castle Lager and Prasad Bidappa Associates, in association with the Karnataka State Tourism Development Corporation (KSTDC), has announced India’s first ever fashion fair dedicated to...
MUMBAI: SAP India, provider of business software solutions, has announced SAP Summit ’05 – the largest business and technology summit in the country – being hosted...
MUMBAI: : Infomedia India Ltd., the publisher of special Interest titles including Better Photography, Overdrive, Search and Chip, is now ready to launch their next title...
MUMBAI: Confectionery major Nutrine has awarded the creative duties of its brand Naturo Fruit Bar to TBWA. The account is pegged at Rs 40 million. ...
MUMBAI: While in India interactivity in television is restricted to SMS, in the US it is a complex phenomenon for advertisers to deal with. Now you...
MUMBAI: The Standard Chartered Bank, in association with Visa International, has introduced ‘Marathon’ credit card to celebrate the spirit of the Standard Chartered Mumbai Marathon. ...
MUMBAI: Toyota Kirloskar Motor has managed to rope in India’s most innovative film celebrity Aamir Khan as its brand ambassador to promote Toyota Innova in India....
MUMBAI: Media conglomerate Viacom has appointed Michael J. Dolan as its executive VP and CFO. Dolan will report to Viacom chairman and CEO Sumner Redstone. Dolan...
MUMBAI: WorldSpace India Private Ltd., the company that is running WorldSpace satellite radio in India, has appointed former IndusInd Media & Communications head Deepak Varma as...
MUMBAI: Essel Group’s 24-hour interactive and gaming channel PlayTV, managed by Dakshin Media Solutions, is now on air. The channel, which was soft-launched on 1 April,...
MUMBAI: Spice Telecom launched the video tones service, which is a personalised mobile video service where the subscriber will be alerted of an incoming call by...
MUMBAI: Maxus has bagged the IDBI media account in Mumbai. The account is estimated to be in the region of Rs 200-250 million. The win comes...
MUMBAI: England soccer captain David Beckham has signed a three-year marketing agreement to promote Gillette razors and blades. Beckham will be featured in Gillette’s worldwide consumer...
NEW YORK: DoubleClick has announced results of its Q1 2003 Ad Serving Trend Report based on more than 136 billion ads from thousands of clients. The...
MUMBAI: In a bid to strengthen its ties with the fast food Indian fan McDonald’s India has launched a Music Meal campaign. This is being done...
MUMBAI: Drinks firm Diageo has joined hands with the International Cricket Council (ICC). It has agreed a multi-brand, multi-region sponsorship for its Johnnie Walker and Red...
NEW YORK: It will tower above them all by being the world’s largest media services company! WPP Group has created a new parent company called GroupM...
Millions of entrepreneurs and thousands of account executives from major ad agencies all over the world are losing their sleep these days, most sleepwalking in search...
Music channel MTV has announced that cult brands will take pride of place at the “5th MTV & Brand Equity Youth Marketing Forum”. The event, slated...
MUMBAI: As Nielsen Outdoor in the US prepares to expand its electronic audience measurement system for outdoor advertising, it has announced the results of its outdoor...
MUMBAI: Bates India has bagged the creative account of Star Ananda, the Bengali news channel from the ABP Group-Star India stable that is scheduled for a...
MUMBAI: Talk about high impact and in your face sales pitch! This time round, it was none other than Red FM 93.5 that decided to promote...
Passing the buck – the one skill that is genetically transmitted through the organizational DNA over decades. Some agency systems have actually developed ‘propriety models’ to...
MUMBAI: Hero Honda, which has been a long time supporter of Indian and ICC cricket has signed on as team sponsor of the Asia team in...
MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a...
MUMBAI: IPC Media, which claims to be UK’s largest consumer magazine publisher, has launched Britain’s very first compact paid-for TV Listings weekly TV Easy. Backed by...
MUMBAI: Lakme and IMG will be organising two Lakme Fashion Weeks in 2006 and every year thereafter. The Fall /Winter Week will be held from 28...
MUMBAI: Samsung Electronics Co., Ltd, a leading telecommunication systems and handset provider has launched the opening of a new web site ‘AnyFilms.net’ offering a series of...
MUMBAI: DHL has appointed Chandrashekhar Pitre as national marketing manager for India. He will be responsible for the entire spectrum of DHL Express’ marketing, advertising, promotional...
MUMBAI: Coca-Cola’s Indian subsidiary Hindustan Coca Cola Beverages along with Farmland Rainwater Harvesting Systems and TERI has implemented a rooftop rainwater harvesting system programme called ‘My...
MUMBAI: ‘Pass Pass’ the herbal and natural mouth freshener has added one more variant to its range of fun mixes – “Pass Pass Meetha Magic”. The...
MUMBAI: MSN and Vodafone are planning to launch a first-of-its-kind seamless instant messaging (IM) service between PCs and mobile phones. Customers will be able to see...
MUMBAI: The human brain consists of 100 billion cells, 100 trillion connections and is by far the most complex organism in the universe. It is the...
MUMBAI: Perhaps the most enthralling of all the speakers at the Advertising Agencies Association of India’s (AAAI) Diamond Jubilee celebrations’ conference was WPP country manager Ranjan...
MUMBAI: Hungama TV in association with MSSA (Mumbai School Sports Association), the apex body of school sports in Mumbai, has kicked off the second leg of...
MUMBAI: Former IPAN president Rajiv Desai who made his exit to start his own independent communications outfit intermittently named ‘Comma’- the full form being communications management,...
MUMBAI: Star today announced the appointment of Gautam Kiyawat as vice president ad sales and distribution for Singapore, Hong Kong, Malaysia and Indonesia. Based out of...
MUMBAI: The Hong Kong Tourism Board (HKTB) has launched the Personal Digital Assistant (PDA) version of its leisure guide for business travellers. The launch of this...
MUMBAI: And yet another appointment at Sahara One Television.Hungama’s marketing head Rajeev Chakrabarti is joining Sahara One Television as head of marketing and PR. He is...
MUMBAI: Online spending by Visa cardholders’ at e-commerce merchants outside their home countries for the three months ended September exceeded $377 million, representing 71 per cent...
MUMBAI: Home entertainment content house Shemaroo has lined up two new home video releases of recent Bollywood releases Raincoat and Hulchul. The films will be released...
MUMBAI: Leo Burnett has promoted Srikanth Sarathy as the head of the Mumbai office. Sarathy, who was earlier brand partner, has been with the agency for...
MUMBAI: After the Sultan of Swing Mark Knopfler it is now the turn of another guitar legend Joe Satriani to take India by storm. Satriani will...
MUMBAI: Rasna, which claims to enjoy a 93 per cent share of the soft drink concentrates market, has announced that Bollywood star Hritik Roshan is its...
MUMBAI: Macromedia has announced plans to host its second annual Max conference in New Delhi from 14 – 15 March and in Bangalore from 17 –...
MUMBAI: PROMAX&BDA has commissioned Frank N. Magid Associates to execute its third annual study, to explore new and traditional methods of promoting television. The key findings,...
MUMBAI: China has declared the slogan for its Beijing 2008 games as, “One world, One dream”. This was announced at a grand ceremony held in the...
MUMBAI: Procter & Gamble (P&G) has always played in the premium segment of the sanitary napkin market. But now it is entering the mass market with...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...