ITV

Category: MAM

  • Shaking up brands in a jar, agency brews success with creative mix

    Shaking up brands in a jar, agency brews success with creative mix

    MUMBAI: When it comes to branding, Brandsjar has found the perfect recipe shake well, add creativity, and serve with a dash of personalisation. In just six years since its founding in 2019, the digital integrated creative agency has worked its way onto the radar of some of the biggest names in business, from Clean Slate Filmz and Monginis to Tourism New Zealand, Swiggy Packaging and even Maserati.

    What started as the brainchild of Shlokh Sanjay Sangtani and Sidhant Sanjeev Kakar has grown into a two-city operation, with branches in Mumbai and Pune, and a portfolio spanning branding, social media marketing, performance marketing, SEO, UI/UX design, and website development.

    The agency even managed to impress the notoriously tough panel of Shark Tank India with Ashneer Grover, Namita Thapar, and Aman Mittal praising Brandsjar’s smart and budget-friendly design for Inacan, a crafted canned cocktail brand. For a young shop competing in a crowded creative market, that sort of applause is worth more than a marketing award.

    “Our journey has just begun, but we’re delighted with the overwhelming response from partner brands,” said Shlokh Sangtani, pointing to the firm’s insistence on tailoring every campaign so brands achieve top-of-mind recall.

    Brandsjar co-founder Sidhant Kakar added that value for money and distinct brand appeal remain the agency’s guiding principles. “Being praised on Shark Tank India was a sign we’re on the right track,” he said, noting that the agency now wants to scale its formula for success to even more industries.

    For a company that prides itself on shaking up conventional brand storytelling at a time when attention spans are shrinking and engagement matters more than ever, BrandsJar has managed to create something rare, a blend that works for both start-ups and global giants. And if its trajectory so far is any indication, this jar is only just being opened.

  • Lehar sprints into sportswear with new Rannr shoe brand launch

    Lehar sprints into sportswear with new Rannr shoe brand launch

    MUMBAI: Lehar Footwear is lacing up for a big leap. The Jaipur-based company, best known for slippers and sandals, has announced the launch of Rannr, its new sports and athleisure footwear brand designed to blend comfort, durability and style for India’s mass and mid-market consumers.

    Backed by five manufacturing facilities in Rajasthan and Haryana, Rannr will hit the ground running with performance-driven shoes that promise everyday versatility at accessible prices. The target: young professionals, fitness buffs, students and lifestyle-conscious shoppers who want value without compromise.

    Lehar is rolling out the brand through its network of more than 520 distributors across 27 states, alongside e-commerce platforms and a new direct-to-consumer site. The company’s long-term play includes expanding into running, training and lifestyle footwear, while also scouting export opportunities in Asia, Africa and the Middle East.

    Lehar Footwear, chairman and whole-time director, Raj Kumar Agarwal said, “With Rannr, our goal is to make reliable, stylish, and performance-oriented sports shoes available to millions of consumers looking for quality at the right price. This is not just about entering a new segment but shaping the future of footwear for India’s next generation.”

    Lehar’s expansion into sports shoes comes on the heels of strong growth. The company clocked its highest-ever revenue of Rs 277.2 crore in FY25, and Rs 142.2 crore in Q1 FY26. Having recently ventured into EVA footwear with brands such as Crozi, Hilux and Bliss, Lehar now wants Rannr to be the name Indians think of when they think of affordable sportswear.

  • ITV Network strikes a festive chord with Rasrang ad engagement platform

    ITV Network strikes a festive chord with Rasrang ad engagement platform

    MUMBAI: Festivals in India aren’t just about lights, laddoos and laughter, they’re also prime time for brands to shine. ITV Network has now rolled out Rasrang, a festive-special ad engagement platform designed to help advertisers hit the right note with over 100 million users across India. With Navratri, Diwali and Christmas just around the corner, the timing is more than auspicious.

    Rasrang blends data-driven targeting with editorial storytelling, giving brands both cultural resonance and measurable impact. Built on the scale of ITV’s flagship platforms including Newsx, Newsx World, India News, Inkhabar, The Daily Guardian and The Sunday Guardian the offering provides a multi-platform push across web, social, video and marquee live events. Brands can tap into 8,500 plus audience cohorts spanning entertainment, auto, BFSI, health, fitness, fashion, travel, sports and tech, while leveraging premium ad formats like Display, Video, Spotlight and AdTalk.

    What sets Rasrang apart is its promise to deliver not just eyeballs, but ROI with recall. According to iTV, its digital properties already generate 100 million impressions monthly across websites, social media, YouTube and events. This reach, paired with Rasrang’s precision, positions campaigns to ride India’s festive frenzy while staying relevant to regional cultures and consumer aspirations.

    The ethos remains rooted in iTV’s DNA of fearless journalism, incisive analysis and credible storytelling, now extended to brand partnerships. As the festive calendar kicks into high gear, Rasrang pitches itself as the stage where advertisers can not just be seen, but remembered, a platform where data meets diya, and campaigns celebrate alongside the country.
     

  • TVS shifts gears with NTORQ 150, India’s first hyper sport scooter

    TVS shifts gears with NTORQ 150, India’s first hyper sport scooter

    MUMBAI: TVS Motor Company has blurred the lines with the launch of the NTORQ 150, billed as India’s first hyper sport scooter. Unveiled in Bengaluru at a starting price of Rs 1.19 lakh (ex-showroom, all India), the NTORQ 150 promises to give riders more than just a daily commute. It offers acceleration, attitude and Alexa.

    Powered by a 149.7cc race-tuned engine, the scooter rockets from 0 to 60 km/h in just 6.3 seconds, topping out at 104 km/h. Add in ABS, traction control and a racy muffler note, and it makes a strong case as the quickest scooter in its class.

    Design-wise, TVS has gone full stealth mode. Inspired by fighter jets, the NTORQ 150 comes with Multipoint projector headlamps, aerodynamic winglets, a naked handlebar and a distinctive ‘T’ tail lamp. The forward-biased stance and arrowhead front give it the look of a machine always ready for take-off.

    But performance isn’t the only talking point. Riders get a hi-res TFT cluster packed with over 50 connected features, including Alexa and smartwatch integration, live vehicle tracking, turn-by-turn navigation and even social media alerts. The adaptive display, styled like a gaming console, underscores its Gen Z appeal.

    Safety hasn’t been left in the rear-view either. ABS, traction control, hazard lamps, theft alerts and an emergency brake warning all feature as segment firsts. Comfort is boosted with telescopic suspension, adjustable brake levers, a patented EZ centre stand and roomy 22-litre under-seat storage.

    The NTORQ 150 comes in two variants, with colourways like Stealth Silver, Racing Red, Turbo Blue and Nitro Green ensuring riders won’t go unnoticed on city streets.

    Speaking at the launch, TVS Motor Company, president of India 2W business, Gaurav Gupta said the new scooter combines “race-inspired performance, advanced connectivity, and first-in-segment safety features” to delight a new generation of riders.

     

  • MOMS and Mother Dairy serve festive flavour at Lalbaugcha Raja

    MOMS and Mother Dairy serve festive flavour at Lalbaugcha Raja

    MUMBAI; MOMS, part of Madison World’s expansive communications stable, has teamed up with Mother Dairy to light up Ganeshotsav at Lalbaugcha Raja with a splash of colour and clever branding. The campaign turned one of Mumbai’s most visited pandals into a canvas of festive cheer, weaving the dairy giant’s identity into the city’s biggest celebration.

    The takeover stretched across the pandal’s busiest touchpoints, from the Mannat line outdoor to the Lalbaug exit milestone gate. Each installation fused devotional spirit with Mother Dairy’s warm, everyday ethos, ensuring the brand stood tall in the swirl of faith, festivity and footfall.

    “Lalbaugcha Raja isn’t just an event, it’s an emotion for millions,” said MOMS, chief executive, Jayesh Yagnik. “Our goal was simple: to respect the cultural sentiment while creating a memorable brand presence.”

    Mother Dairy echoed the sentiment, noting that the campaign gave the brand a chance to engage directly with devotees. “Festivals are about joy and togetherness, and this celebration reaffirmed the bond we share with Mumbai,” said a company spokesperson.

    MOMS has built a reputation for scale and precision. With clients ranging from Asian Paints to Maruti Suzuki, its latest splash at Lalbaug shows that in the right hands, out-of-home can be as heartfelt as it is high-impact.

  • Icubeswire Films takes a short cut with new 15 second ad studio

    Icubeswire Films takes a short cut with new 15 second ad studio

    MUMBAI: Blink and you’ll miss it or maybe that’s the point. Icubeswire Films, part of the Icubeswire Martech group, has launched Stop Shots, a new creative studio dedicated to crafting ad films that last just 10–15 seconds but aim to leave a lasting impact.

    In an era where Instagram Reels, Youtube Shorts, and shrinking attention spans dominate consumption patterns, the studio is betting big on the power of brevity. Stop Shots will harness data intelligence and consumer trend analysis to create mini cinematic spots that are not just visually arresting but also culturally rooted. The aim: deliver emotionally resonant, hyper-localised stories that spark recall and engagement in seconds.

    The demand is already there. According to Icubeswire, over a dozen brands have begun experimenting with the short-format model, citing stronger resonance than traditional one-minute commercials. “Today’s consumer navigates to what’s short and crisp, and attention spans have fallen drastically,” said  Icubeswire co-founder & CEO Sahil Chopra at the launch. From regional slang to cultural quirks, the studio sees a 10-second hyper-local ad connecting more deeply than longer TV spots. In a noisy, fragmented content landscape, Stop Shots is hoping to prove that less really can be more.

  • Publicis promotes Krishna Mothey to senior vice president

    Publicis promotes Krishna Mothey to senior vice president

    MUMBAI: Publicis Groupe India has elevated Krishna Mothey to senior vice president after six years with the agency. Mothey, who joined in 2019 to establish its commerce practice, has overseen its expansion from a two-member team into a 300-strong unit.

    In his new role, Mothey will continue as practice lead for commerce, steering strategy across e-commerce, direct-to-consumer channels, content, analytics and marketplaces.

    “I’m proud of the journey we’ve taken. When I started, it was with a vision to create the commerce practice, and it’s been a phenomenal experience to watch the team grow,” Mothey said in a note marking the promotion. He credited the support of Publicis leadership, internal teams, brand partners and clients, adding that he was “energised for the future.”

    Mothey’s promotion caps a career spanning more than 15 years in digital marketing and e-commerce. He has previously held senior roles at GroupM, iProspect and Ybrant Digital, and is also a founding member of The Digital Brunch, a training initiative.

  • Social media influencers are reshaping India’s wellness culture, Ipsos finds

    Social media influencers are reshaping India’s wellness culture, Ipsos finds

    MUMBAI: Social media influencers are no longer just selling protein shakes and yoga mats. They are increasingly setting the tone for how Indians think about diet, fitness and mental health. A new Ipsos Market Essentials study shows that across generations, people are tuning into influencers for health advice, from smoothie recipes to sleep hacks.

    Millennials top the charts, with 81 per cent saying they pick up health and dietary trends from influencers, closely followed by Gen X (76 per cent) and Gen Z (74 per cent). Even among boomers—traditionally thought sceptical of online chatter—a striking 57 per cent admitted to drawing wellness cues from influencer feeds.
    “Influencers with credible qualifications and relevant expertise have cemented their position as trusted voices in health and wellness,” said  MSU Global Ipsos senior vice president Allyson Leavy.

    Yet the same platforms that dispense health wisdom are also fuelling unease. More than half of Gen Z (54 per cent) confessed to feeling anxious about the negative effects of social media on wellbeing. The worry is less pronounced among millennials (47 per cent), Gen X (37 per cent) and boomers (28 per cent). The tension underlines the double-edged nature of social media: a source of connection and information, but also of misinformation, comparison and stress.

    India paints a paradoxical picture. A robust 71 per cent of Indians say they feel good about themselves mentally and physically—far higher than the global average, where only one in two citizens express such satisfaction. But optimism coexists with strain. Nearly half (47 per cent) of Indians report that stress is embedded in their daily lives, mirroring global patterns where 50 per cent of respondents feel the same.

    Helplessness in the face of global crises is another unifying theme. 61 per cent of Indians, identical to the global average, admitted to anguish over challenges that feel too large to solve—whether climate change, geopolitical turmoil or economic uncertainty.

    Asked about their biggest health concerns, Indians singled out “mental vitality”—a catch-all for sharper focus, resilience and energy. Some 59 per cent cited it as their top priority. The specific complaints: low energy (32 per cent), mental health struggles (29 per cent), fatigue (16 per cent) and insomnia (13 per cent).

    Global citizens echoed these worries, with 57 per cent prioritising mental vitality. But fatigue (26 per cent) and insomnia (29 per cent) registered at higher levels globally than in India, suggesting that Indians, while stressed, may be faring marginally better on rest and recovery.

    “The July edition of our tracker offers a deep dive into health and wellness by age group and consumer cohort—a goldmine for marketers tailoring their communication,” said Ipsos India group service line leader market strategy and understanding Archana Gupta. She added that previous editions explored leisure travel, examining motivations, preferred destinations and the very definition of leisure—whether adventure, luxury or immersive experiences.

    Ipsos conducts the Market Essentials survey across 15 countries including India, the US, the UK, Germany, China, Japan and Brazil. Around 1,000 respondents are sampled in large markets, 500 in smaller ones. In India, the sample skews more urban, affluent and connected than the general population.

    Results are presented as a “global country average” rather than a world total, since large parts of the global population remain outside the survey. Ipsos notes that its online polls carry a credibility interval of +/-3.5 percentage points.

  • The Hype Studio teams up with Kaydence to amplify advocacy in PR

    The Hype Studio teams up with Kaydence to amplify advocacy in PR

    MUMBAI: The Hype Studio is adding fresh firepower to its advocacy game. The fast-growing communications consultancy has struck a strategic partnership with Kaydence Media Ventures to sharpen its leadership in bespoke PR while unlocking new frontiers in the Middle East, Africa and Asia-Pacific.

    Known for its agile, insight-driven approach, The Hype Studio has carved a reputation as one of India’s most ambitious players in public relations. By aligning with Kaydence Media Ventures, the firm says it is ready to blend creativity with precision-led execution to deliver campaigns that cut through policy, business and cultural complexity.

    “At Kaydence Media Ventures, we believe in aligning with partners who share our commitment to excellence and innovation in storytelling,” said Kaydence Media Ventures, managing director and chief executive, Savio Rodrigues. “Our partnership with The Hype Studio reflects a shared vision to elevate advocacy communications with a balance of creativity, strategy and measurable impact.”

    For The Hype Studio, the tie-up is more than a handshake. “This partnership marks a significant milestone in our journey,” said director of business and strategic partnerships, Aman Uppal. “Kaydence Media Ventures’ proven expertise perfectly complements our own, enabling us to craft campaigns that champion causes, drive conversations and deliver transformative results.”

    The consultancy has made its name by fusing agility with polish, consistently setting benchmarks in client-centric advocacy and communications. With this deal, it looks set to widen its canvas, scale its influence, and entrench its position as a trusted counsel for brands seeking not just visibility but impact.

     

  • MRSI puts the power of ‘and’ at centre of 33rd annual seminar

    MRSI puts the power of ‘and’ at centre of 33rd annual seminar

    MUMBAI: The Market Research Society of India (MRSI) is set to bring fresh energy to Gurugram this month, with its 33rd annual market research seminar promising a heady mix of data, ideas and debate under the banner “The Power of And”.

    Dr Saurabh Garg, secretary at the ministry of statistics and programme implementation, will deliver the opening keynote on “Driving impact through data insights: harnessing public-private synergies for a Viksit Bharat at 2047”. His address will anchor two days of panels, papers and provocations at The Leela Ambience on 11–12 September.

    The line-up features Karthik Nagarajan of Hogarth, Aradhana Lal of Lemon Tree Hotels and Aditya Kasyap of Unilever, alongside sessions on navigating “many Indias” and a panel on the “joys and dilemmas of insight in the age of technology” with senior voices from HUL, Nestlé, Airtel, Kantar, Smytten and more.

    This year drew over 100 research paper submissions, with 22 shortlisted across four themes: bending and breaking methodologies, innovating at the edges, technology as an intersection, and the human mosaic of future leaders.

    “The seminar has long been the cornerstone of India’s research and insights industry,” said Rituparna Dasgupta, chairperson of the 33rd edition and EVP at Zee entertainment. “This year’s theme captures how our world is being shaped.”

    With Smytten Pulse AI as lead partner and heavyweights such as Kantar, Nestlé, ITC and Hindustan Unilever backing sessions, MRSI is positioning its flagship gathering as more than a talking shop.