MUMBAI: This is a piece of news that should interest American radio stations. 47 per cent of American consumers say that they would listen to a...
MUMBAI: Promax & BDA EMEA has announced that Frank Radice will deliver the keynote address on News Promotion at the first ever PROMAX&BDA Arabia conference. The...
NEW DELHI: In a bid to further its connect with today’s youth, Barista Coffee Company has aligned with Duniya Vision Production, bagging the exclusive music launch...
NEW DELHI: Graffiti Media Group, a leading media software technology provider, has launched GraffitiXpert, a comprehensive ERP package for the media industry. The solution can be...
MUMBAI: Sony Corporation announced today that Andrew House has been promoted to the newly-created position of chief marketing officer and group executive, effective immediately. He will...
MUMBAI: Today with intense competition in the food sphere thinking outside the box is becoming increasingly important. Fast food major McDonalds claims to have done just...
MUMBAI: Wondering what Juhi Chawla is doing posing as Tulsi of Kyunki Saas Bhi Kabhie Bahu Thi in a leading newspaper today? Here’s what. Lehar Kurkure...
MUMBAI: With the 10th AdFest just around the corner, the Asia Pacific Advertising Festival president Jimmy Lam has announced the agenda for this year consisting of...
MUMBAI: Eyeing the opportunities that the Indian entertainment scenario has to offer, Havas Media has launched its Indian operations in the branded entertainment space with B6....
MUMBAI: While none of the Indian ads made it to the Top 50 Leo Burnett Cannes Predictions 2005, the agency, however, did take opinions from all...
MUMBAI: Mudra, along with National Domestic Worker’s Movement, an NGO that works for and with domestic workers, has created a campaign to sensitise the community to...
MUMBAI: Disney ABC Television Group has elevated Eleo Hensleigh to chief marketing officer and executive vice-president for marketing and brand strategies, a newly created position. ...
MUMBAI: MTV US has announced the appointment of Long Ellis to the position of COO, MTV Networks Ad Sales. In this position, Ellis will oversee the...
MUMBAI: The Domino’s Pizza chain in India, has unveiled its new ‘Domino’s Summer Special Offer’, to beat the heat of summers. The special offer launch involves...
MUMBAI: Leo Entertainment was awarded the ‘Best Publicity Design’ for its creative work for Ab Tak Chhappan at the Zee Cine Awards in London on 26...
MUMBAI: With J Walter Thompson now history and the newly born JWT ready to take on the changing brandscape and the new age consumer, the re-christened...
MUMBAI: The government of Saudi Arabia has been carrying out a national public awareness and education campaign as part of its strategy to combat extremism. ...
MUMBAI: The Rural Network comprising major rural marketing agencies like Anugrah Madison, Sampark Marketing and Advertising Solutions, MART and Rural Relations along with other players like...
MUMBAI: Adding glamour to life on a daily basis! Beauty soap brand Lux from the HLL stable is celebrating 75 years in India. On the occasion...
MUMBAI: Beer brand Budweiser and the Mexican Olympic Committee have announced the brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with...
MUMBAI: Two wheeler major TVS Motor Company has introduced three new products – Star City, Victor Edge and Scooty Pep+. The offerings are targetted at different...
MUMBAI: Innovation and change is not about vision but about guts, says the creative energies’ steward of the Arnell group. The personification of that validation is...
MUMBAI: With the insurance sector witnessing a boom, owing to private insurance players going all out with their to big-bang advertising to build awareness and recall,...
MUMBAI: IMRB International has announced its partnership with the Yankee Group to be their exclusive representative for India. This strategic partnership between IMRB International and Yankee...
MUMBAI: Nielsen Analytics in the US has released a new report revealing that advertisers and television programmers are finding new and more lucrative advertising opportunities with...
MUMBAI: Two couples perched on a billboard overseeing the traffic snarl below… sounds absurd? Well, it is purely a demonstration of traditional media cutting through mundane...
MUMBAI: As the clock ticks for the launch of KBC2, what Star India has billed as the biggest by far TV event of 2005, six associate...
MUMBAI: Superbrands India Ltd has announced the launch of its second edition of Consumer Superbrands of India. This is the third project for Superbrands India, which...
MUMBAI: Amidst an array of multimedia effects and interactive kiosks, Nokia announced its intention of opening several Nokia Flagship Stores in “shopping capitals of the world.”...
MUMBAI: Recent Sony Entertainment Television India acquisition Sab TV has finally got itself a marketing head. Former Zoom business development, alliances and trade marketing head Ajay...
MUMBAI: ITC Limited – Foods Division today announced the launch of its new Sunfeast Pasta Treat, which is India’s first instant pasta with sauce maker inside....
BANGALORE: Air Deccan announced a tie up with Hindustan Petroleum Corporation Ltd (HPCL) to sell Air Deccan Air Tickets at HPCL petrol pumps. HPCL Retail executive...
MUMBAI: Samsung India is planning to grow its IT business by establishing its technology leadership in the marketplace. Lifestyle products like NotePCs, multifunction printers and TFT...
MUMBAI: Twentieth Century Fox have teamed up with Indiagames to launch Buffy the Vampire Slayer on wireless. A leading mobile entertainment developer – Indiagames has entered...
MUMBAI: India continues to ride high on a wave of strong consumer confidence, with the country leading ACNielsen’s 46-country Consumer Confidence Index for the fourth half...
MUMBAI: Bollywood actress Shilpa Shetty has probably emerged as the luckiest victim of racial banter following her success at Endemol’s reality show Celebrity Big Brother. Apart...
MUMBAI: “Stand tall, don’t lose hope in victory or defeat, don’t get nervous. Just take the next step. Don’t blame it on destiny, as destiny is...
MUMBAI: The Media Edge (TME) is aggressively strengthening its senior management team. After Sushma Jhaveri stepped in as the agency’s national planning head, the latest appointment...
BANGALORE: Training and Advanced Studies in Management and communications Ltd (TASMAC), in association with Business Gyan, is hosting a seminar on ‘Fine Art of B2B marketing’...
MUMBAI: At the Promax&BDA Awards held in New York on 23 June, Sony Entertainment Television (SET) has bagged four awards (one BDA Silver and three BDA...
MUMBAI: Mudra South has been nominated for the Times Asia Pacific Advertising Awards and also the New York Festivals. Interestingly, Times Asia Pacific Advertising Awards short-listed...
MUMBAI: Lowe India’s Bangalore arm has a new business head. Vikram Satyanath took office yesterday as Preethi Maroli, the former Bangalore business head has decided to...
MUMBAI: Hindi movie channel Zee Cinema has intensified its efforts to promote one of its key weekend properties Shaniwaar Ki Raat Amitabh Ke Saath. A clear...
MUMBAI: Channel [V], in association with EMI Music, is organizing a contest Draw The Gorillaz. The contest kicked off 23 May. The UK’s Gorillaz are...
MUMBAI: Soft Drinks major Pepsi has announced that its brand Mirinda has kicked off its summer initiatives with a new TV campaign. The campaign is aimed...
MUMBAI: P&G today announced the launch of a new shampoo – New Pantene – positioned as a one-step solution shampoo that contains coconut oil and promises...
MUMBAI: Encouraged by the success of converting The Matrix Revolutions into the Imax format last year Warner Bros. has announced that it will release Tom Hanks’...
MUMBAI: Major US entertainment companies such as Disney, Electronic Arts and Viacom have identified branded-content as a potentially valuable revenue stream. The figures say it all....
MUMBAI: 50 per cent of broadband users in the US say that a recent purchase was influenced by the Internet, 36 per cent were influenced by...
MUMBAI: National Geographic Channels International (NGCI) has promoted Rafael Sandor to senior VP, creative and marketing. It has also hired Stephen Hunter as senior executive producer...