MUMBAI: Boalt Advertising has rebranded itself as THAT Agency. It emphasises on putting the client first in everything that they do. THAT Agency president Bill Teubner...
LONDON: Britain’s advertisers have reposed their faith in the Internet. Net advertising spend in the UK grew by 19 per cent year on year to ?196.7m...
MUMBAI: A dozen media companies in the US will exhibit their best marketing campaigns at the NCM Expo 2005 in New York, the First National Expo...
MUMBAI: Lowe seems to be expanding it’s category portfolio. The agency has managed to bag the creative account of C&O (Coal & Oil) – the fuel...
BANGALORE: MAA Bozell, a part of the Rs 1.8 billion MAA group, have recently got on board four executives to head their offices in the South...
MUMBAI: World chess junior champion, P Hari Krishna who clinched the recent Grandmaster Tournament in China has been roped in as the brand ambassador of Gail...
MUMBAI: The biggest television property to be unleashed this season is coming with a heavy duty price tag attached. Star India today presented the KBC 2...
MUMBAI: Ogilvy and Mather (O&M) has secured the top position in the ACNielsen ORG-Marg AgencyTrack Agency Equity Index. The survey studies the advertising agencies’ brand equity....
MUMBAI: This beverage ad is different from the rest. There are no film stars, no jazzy music and definitely no love birds. Mirinda has more often...
MUMBAI: Mauj Telecom has announced the launch of a new Wap-based mobile application called wallGenie, which is one-of-a-kind application that enables people to custom-make and individualise...
MUMBAI: BBC Broadcast Ltd (BBC’s commercial media services arm) which is widely known for its award-winning designs and creative and promotional excellence is gearing up to...
MUMBAI: Hutch has launched ‘Microsoft Outlook on Hutch’, a service that allows Hutch users to access their office emails on their mobile phones. A unique corporate...
MUMBAI: Saatchi & Saatchi worldwide creative director Bob Isherwood has been selected by the International Clio Awards to receive the Lifetime Achievement Award for 2007. The...
MUMBAI: Citizen has roped in Bollywood actress Kareena Kapoor for the launch of Kareena Diamond Collection and Kareena Fashion Collection of watches. Citizen also plans to...
MUMBAI: With the cricket World Cup scheduled to kick off next week, Sony Entertainment’s Max has got a raft of sponsors on board. Information available with...
NEW DELHI: Come summer and the soft drinks market in India is all geared for another round of price war. But this time, unlike in the...
MUMBAI: Massive Incorporated, the world’s first and only video game network has roped in MTV Networks senior vice president ad sales Nicholas Loria as executive vice...
MUMBAI: Zip TV’s has rolled out the latest Honda interactive ad campaign, which combines brand extension and increased data capture with mobile content. Zip Television unveiled...
MUMBAI: Percept/H stood tall among the 17 top agencies that were invited to pitch for a promo spot for CNBC TV18’s ad show Storyboard. Storyboard dissects...
MUMBAI: NASA has signed innovative agreements with Yahoo! Inc. and Akamai Technologies, Inc. to help bring the Space Shuttle’s return to flight mission (STS-114) to millions...
MUMBAI: London’s beer brand Cobra, targeted at the South East Asians, has announced the launch of Cobra Vision, a competition aimed to give budding film-makers the...
MUMBAI: In a sudden turn of events, VNU, a leading global information and media company and the parent company of Nielsen Media Research, has announced the...
MUMBAI: Madison PR has started the New Year with a bang! After bagging the Hay Group account earlier this month, the agency has added two more...
MUMBAI: The Interactive Advertising Bureau (IAB) in the US and PricewaterhouseCoopers (PwC) have released the Internet Advertising Revenue Report. The report notes that Internet advertising in...
MUMBAI: The Shapoorji Pallonji venture NextGen Publishing has awarded both the creative and media duties to Madison. The account is pegged at Rs 80 million. NextGen...
MUMBAI: Pepsi in the US is counting on the dark force to help it build up a stronger brand connect with the consumer. In conjunction with...
MUMBAI: A photo montage created by Eastman Kodak celebrating the citizens of Greece and the return of the Olympic Games to Athens won the Gold Award...
MUMBAI: The Communication Arts Guild (CAG) Shield a cricket tournament of the Indian advertising and media industry will now be repackaged and revamped by Vyas Giannetti...
MUMBAI: MPG has roped in Ganesh Shenoy as VP South, essentially to handle the Chennai and Bangalore operations. Commenting on his appointment, MPG CEO Anita Nayyar...
MUMBAI: With a little over a week to go before the biggest sporting event of the year the Cricket World Cup Visa which is the regional...
MUMBAI: It is finally out – the insurance sector spent around Rs 1.8 billion on advertising in the previous year. The Indian ad fraternity is slightly...
MUMBAI: The latest BRANDchild research conducted by Millward Brown and IMRB, shows that pester power is spreading its tentacles far and wider than previously thought. Millward...
NEW DELHI: The ministry of tourism and culture has taken another step in its endeavour to promote tourism in the country. With an objective of positioning...
MUMBAI: Cosmetics and hair care major L’Oreal has awarded its Rs 500 million media account to Lodestar. This was confirmed to Indiantelevision.com by L’Oreal officials. The...
MUMBAI: In the US Generation Y is one of the most coveted consumer segments around, and for good reason. These young consumers, who comprise today’s tweens,...
MUMBAI: Lodestar Media has won the Rs 50 million media duties of the Sapat Group of Companies. The company has diversified businesses in tea, pharmaceuticals, real...
MUMBAI: After film song tunes and then the real songs as caller tunes, now it is the turn of devotional tunes. Cellular service provider Hutch has...
MUMBAI: GroupM has hired Ashoke Sengupta as its CFO for South Asia. Sengupta, who joins GroupM from Microsoft, where he was the head of corporate finance,...
BANGALORE: The World Gold Council (WGC) and The Art of Jewellery magazine are coming together to conduct Karnataka Gold Festival 2005 in Bangalore. The event is...
MUMBAI: In a sudden turn of events, the British media and marketing specialist – the Aegis group – declared that it has received an offer from...
MUMBAI: Radio Mirchi’s got a game plan up its sleeves and has kickstarted it with a burst of advertising! It’s been raining Radio Mirchi hoardings in...
MUMBAI: Creative outfit 1pointsize recently stole the show at the 2004 Spark which were awards hosted by the Ad Club Chennai as it walked away with...
MUMBAI: New gear from Reebok’s Kids and Classic collections will be in the hands of Hollywood stars at the 17th Annual Nickelodeon Kids’ Choice Awards (KCAs)....
MUMBAI: Diet Coke has announced that it is teaming up with Revolution Studios to promote the romantic comedy 13 Going on 30. The film stars Jennifer...
MUMBAI: Paramount Pictures has appointed Gerry Rich as the new president, Worldwide motion picture marketing. As announced by the Paramount Pictures chief operating officer and Motion...
NEW DELHI: The launch of its channel in India may have been delayed but that is not stopping Disney from trying to create cachet with fans...
MUMBAI: Television measurement agency Nielsen Media Research in the US has announced that it has acquired Audio Audit. Audio Audit provides broadcast verification technology services for...
NEW DELHI: Happy days are here again. As far as big money in India cricket goes that is. The first piece of the Indian cricket board’s...
MUMBAI: Concern India and Pantaloon donated over 10,000 pairs of jeans to the less privileged under their ‘Great Denim Exchange’ offer. Pantaloons partnered with...
MUMBAI: Ten Sports has announced that Maruti Suzuki will sponsor their cricket rating property. It will be called the Maruti Suzuki Cricket Ratings. The...