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MUMBAI: Interactivity and Reality TV make one happy couple! AT&T Wireless’ sponsorship of Rupert Murdoch’s Fox’s reality show American Idol has yielded rich dividends. Over 2.5...
MUMBAI: The Times Group, the official representative of Cannes in India, along with The Advertising Club Bombay, is holding a contest to provide students an opportunity...
MUMBAI: After being in hibernation for quite a while, Mumbai’s live event scene is all set to shake, rattle and roll courtesy The Rollingstones. The band...
MUMBAI: This is an initiative that seeks to take the business of movie merchandising in India to the next level. Toy licensee Mattel India has announced...
MUMBAI: Wal-Mart has signed up as a leading sponsor of a new unscripted, reality TV series – The Scholar, which will be the first prime-time show...
BANGALORE: Online bookstore Firstandsecond.com has tied up with with satellite service provider Hughes Escorts Communications Limited (HECL). Under this tie-up, customers across India can access and...
MUMBAI: Philips India, the Indian Space Research Organisation (ISRO), Apollo Telemedicine Networking Foundation (ATNF) and Madurai based NGO – Development of Humane Action (DHAN) have joined...
MUMBAI: Henkel India, has moved its media duties from Lodestar to Mediaedge:cia as part of a move to globally align their accounts. The account size is...
MUMBAI: After having acquired the live and exclusive rights of FIA Formula One (F1) World Championships in India; ESPN Star Sports has sign Narain Karthikeyan as...
MUMBAI: After the recent exit of Mike Connor from VNU’s Media Measurement & Information group (MMIG), Nielsen Media Research’s president-CEO Susan Whiting will be taking over...
MUMBAI: The world’s most powerful earthquake in more than 40 years triggering massive tsunami in more than 10 countries has not stopped the biggest Asian creative...
MUMBAI: Max, which will be airing the Johnnie Walker Super Series cricket tournament live in October, has unleashed yet another marketing campaign to promote the same....
NEW DELHI: `Doordarshan means desh darshan (watching DD means watching the whole country). Yeh, main Amitabh Bchchan bol rahan hoon.’ Soon the Big B may be...
MUMBAI: Hindustan Lever Limited’s (HLL) brand Fair and Lovely recently launched a speckled soap with fairness vitamins. The new fairness soap helps discover fair, radiant skin...
MUMBAI: With the World Cup around the corner, Microsoft Xbox 360 will roll out its signature campaign ‘Good Luck India’ to wish the Indian cricket team...
MUMBAI: Ambience Publicis has roped in Anirban Mukherjee as vice president, planning. Currently, Mukherjee heads planning at McCann Erickson. Chief strategy officer Partha Sinha, “At Publicis...
MUMBAI: Pix, the movie channel from the Sony stable, has finally got up and running in the city of Bangalore following distribution conflicts which were in...
MUMBAI: Pester power is on the rise. Even Cartoon Network, the channel that commissioned NFO to study brat power of persuasion on the purchasing power of...
MUMBAI: Reliance Infocomm will premiere its new commercial featuring Virender Sehwag during the cricket World Cup telecast on DD today when India commences its battle. A...
NEW YORK: The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) have issued an open...
MUMBAI: Taj Television India has announced the promotion of Rukin Kizilbash, to vice president advertising sales. Kizilbash will continue to lead Taj’s national sales team, which...
MUMBAI: The Cincinnati-based consumer-goods giant Procter & Gamble Co. is reportedly is slashing its TV advertising budget. The growing doubts about the effectiveness of traditional TV...
MUMBAI: Kaun Banega Crorepati 2 (KBC 2) thats makes its comeback on Star Plus on 5 August has opened its phone lines for aspiring participants. The...
MUMBAI: It is celebration time at the Lowe stable as yet another Bajaj account lands in Lowe’s Kitty. Bajaj Discover, which was being handled by O&M,...
MUMBAI: Telecom firm Tata Indicom has appointed Identity Counsel, Singapore, to create its identity to give it the image of an innovative multifaceted communication company. Tata...
NEW DELHI: adidas India Marketing Pvt. Ltd. and the All India Tennis Association (AITA) announced the opening of the Adidas ITF Juniors’ Tournament. The adidas ITF...
MUMBAI: Joining hands in a unique partnership with Unicef, Indian cricketers participating in the Afro – Asia Cup matches in South Africa found a new cause...
MUMBAI: Middle East airline Emirates has announced that it has strengthened its association with the bat and ball game of cricket. It has extended its relationship...
MUMBAI: The lack of familiarity among Indian viewers with Hellboy is not stopping Columbia Tristar India from using the different media vehicles to create awareness about...
MUMBAI: Meenakshi Madhvani, designated CEO, Carat Media Services India, is moving on. There is no information on Madhvani’s future moves but sources claim that she is...
MUMBAI: Dainik Jagran with a readership of 21.12 million has toppled Dainik Bhaskar to be the most read newspaper in the country, according to the National...
MUMBAI: In a bid to broaden the scope of its HIV Aids Staying Alive campaign MTV Networks International has announced its first-ever partnership with publication Creative...
BANGALORE: Xerox India Ltd. (XIL) has announced plans to expand its presence in new product categories of the Indian market. As part of this endeavor, Xerox...
MUMBAI: A mobile revolution is happening up above the skies with two of the prominent global aircraft manufacturers bringing in on-board mobile phones. Boeing has kicked...
MUMBAI: The Desktop PC market has grossed 3.63 million units in 2004-05, registering a growth of 20 per cent over the last fiscal. The consumption in...
BANGALORE: “Indian tourists were the second largest group to visit Sri Lanka for the year ended 2004, after visitors from the UK,” said SriLankan Airlines (SLA)...
MUMBAI: Electronic Arts (EA) and sports broadcaster ESPN US have announced a long-term agreement for the development and integrated marketing of EA Sports games containing ESPN...
BANGALORE: Goldkist Group of Singapore, a distributor of O2, Sony Ericsson, Watch Data and Lexmark, has set up South East Asia’s first Mobile Technology Academy in...
MUMBAI: The International Gemological Institute (IGI) has launched India’s first ‘LaserScribersm’ – Diamond Laser Inscription System for jewelers and consumers in India. With the introduction of...
MUMBAI: Mid Day has launched its new lifestyle section, Your Life, with sample copies being sent along with dabbas to office goers in South and Central...
MUMBAI: Interactive Television Pvt. Ltd., a pioneer in the rapidly expanding movie marketing industry in India, has come up with innovative promotions for brands like Fair...
MUMBAI: Beverage conglomerate Coca Cola in the US is all set to create a stir at a poolside and on a neighbourhood street by using bubbles...
MUMBAI: Search engine giant Google plans for the first time to sell ads that include images, says a posting on the company’s Web site. The posting...
NEW DELHI: While most broadcasters are smarting under a ban reiterated by the Election Commission and the government, relating to political advertising on TV channels, Zee...
MUMBAI: It’s Oscar time again and Adlabs cinemas is bringing Oscar themed programming in which the best of Oscar nominated films of this year and the...
MUMBAI: Priority Public Relations has been named the AoR for Singapore’s Media Development Authority, a government agency created in part to develop global awareness of Singapore’s...
MUMBAI: Alain de Pouzilhac, chairman and CEO of French advertising company Havas, has resigned. According to agency reports, de Pouzilhac’s departure was followed by a...
MUMBAI: Mobile phone manufacturer majors Nokia and Sony Ericsson have launched fresh models in the market. While Nokia unveiled three new CDMA handsets during the annual...
MUMBAI: Viacom has entered the 16 billion Yuan outdoor advertising market in China by opening a shop in Beijing. According to a China Business News...
MUMBAI: Tourism New Zealand has introduced online travel planner. In order to plan one’s vacations tourism New Zealand now offers online travel planner at www.newzealand.com. This...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...