NEW DELHI: At a time when the print medium is seeing action, Delhi-headqaureterd Hindustan Tinmes has unveiled a new look from 1 May. The new avatar...
MUMBAI: AXN original production, Hong Kong Movie Odyssey won the ‘Best Travel and Tourism Campaign Award’ at this year’s Casbaa (Cable & Satellite Broadcasting Association of...
MUMBAI: Battery maker Amara Raja Batteries is looking to take advantage of its brand ambassadior Narain Kartikeyan making a mark in F1. It has launched the...
MUMBAI: Percept H, a joint venture between Percept and Japanese firm Hakuhudo, has roped in former SSC&B Lintas president Ajay Chandwani as chief executive officer of...
MUMBAI: The Orlando Forum will be featuring the best practice leaders, case studies and techniques to boost online return on investment (ROI). This forum was announced...
MUMBAI: Students are now down to eight in the school, whose activities the entire nation has been following. We’re talking about Sony’s Fame Gurukul, where the...
BANGALORE: It had to happen in a rapidly growing competitive industry where every businessman worth his salt is into – the realty business. And brand building...
MUMBAI: Time Warner occupies the top spot in Zenithoptimedia’s ranking of the leading 30 global media owners. Time Warner generates US$30 billion which is 13 per...
NEW YORK: NetRatings which provides Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, has launched SiteCensus. This is a census-based site measurement service that...
MUMBAI: Tamil Nadu Tennis Association (TNTA) has finalised the sponsorship deals for South Asia’s only ATP International series event, the Chennai Open. TNTA has roped in...
MUMBAI: The week long annual International Advertising Festival commences once again on 19 June in Cannes, France. And as it has since 1986 globally and 2000...
MUMBAI: The Advertising Agencies Association of India (AAAI) will be presenting the AAAI Premnarayen award for outstanding contribution to the industry to Advertising Avenues chairman Goutam...
MUMBAI: With a view to strengthen it’s 62 year relationship with Ford Motor Co., JWT Worldwide CEO and chairman Bob Jeffrey announced two executive moves –...
MUMBAI: “Young successful media planners today are aware of the different dimensions one needs to look at when one is making a media plan. Whilst the...
MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Café Coffee Day has...
MUMBAI: On the weird and wacky scale, this one’s right up there. A small white box labelled ‘Human Organ For Transplant’, inside which is a plastic...
MUMBAI: Mudra Advertising has roped in Bobby Pawar as national creative director. In his capacity, he will oversee the agency’s creative product across the country. Mudra...
MUMBAI: Companies that heavily promote their products would do well to heed this piece of information. A survey, conducted in the US, shows that traditional marketing...
MUMBAI: Motorola has launched the Motorola RAZR BLK V3, which is the latest version of the popular and ultra-slim metal-clad flip phone. The RAZR...
MUMBAI: It was a farewell to remember for Andre Nair – outgoing chief of Group M in India. The heavyweights of the industry were there to...
MUMBAI: Advertising needs to stop interrupting what people are interested in and start becoming what people are interested in. That was the premise of JWT Worldwide...
MUMBAI: Reiterating its leadership in providing innovative services, Hutch has now launched ‘push2talk’ mobile service that combines a walkie-talkie experience with instant messaging, Short Messaging Service...
MUMBAI: This is a move that reflects the changes in the global market research industry and the way that businesses use market information. Global market information...
MUMBAI: Global ad and communications service group, Havas, has reported results for the third quarter ended, 30 September, 2005. It generated third quarter revenues of...
MUMBAI: O&M Kolkata has won the creative duties of Lafarge cement It is worthy to note here that O&M was instrumental in launching the brand...
MUMBAI: Rasna Private Limited has roped in Aurobindo Mohanty as vice president marketing. The appointment is expected to provide a further impetus to Rasna’s position in...
MUMBAI: While product placement in television shows is growing in the US a new study has found that TVCs are still more effective in influencing consumer...
MUMBAI: General Motors India has announced the launch of unique customer service programme – the GM Service Plus – a cluster of services that are designed...
MUMBAI: Its all about 360 degrees marketing of entertainment through events and promotions. Shringar Films which operates in all the three segments of the film and...
NEW YORK: It is a minor trend which could be picking major momentum and soon changing the landscape of media buying across the globe – roster...
MUMBAI: Consumer electronics maker Samsung has announced a multi-million dollar deal for the 2005 and 2006 National Footbal League (NFL) seasons in the US. Samsung, which...
MUMBAI: German luxury car major DaimlerChrysler’s Indian arm DaimlerChrysler India has signed an agreement with Atlantic Lubricants and Specialities (P) Limited (ALSL), the manufacturers and marketers...
MUMBAI: Fame Gurukul @ MTV. Before lawyers out there start licking their chops, a clarification. The music channel has NOT stolen the idea of SET’s latest...
MUMBAI: It is celebration time at Channel [V]. As chief Amar K Deb put it, an “ecstatic, delighted, jubilant, over the moon” channel [V] team went...
MUMBAI: Toyota Kirloskar has decided to launch its latest offering Toyota Innova, India’s first three-row seating passenger car, with an exclusive television event on Star Plus...
MUMBAI: At the peak of his career, unlike most CEOs and chairmen, he was never present at the “right places” at the “right time” and that’s...
MUMBAI: American kids below eight years of age are unable to critically comprehend televised advertising messages. They are prone to accept advertising messages as truthful, accurate...
MUMBAI: Mudra Communications which earlier this year celebrated its 25th anniversary has launched two television commercials (TVCs) for hair care brand Livon. Livon had earlier been...
MUMBAI: Samsung India Electronics Ltd unveiled its mega festival promotion called ‘Pehla Kamaal, Doosra Dhamaal’ offer. Starting today, this promotion will run on an all India...
BANGALORE: BenQ Mobile has kickstarted its India operations today. Following BenQ’s announcement to acquire the Siemens Mobile Devices Division in June, the new company started its...
BANGALORE: Airtel today announced ambitious growth plans for Karnataka. This includes around Rs 1 billion spends on obsolesce replacement, increasing network from the existing 360 towns...
MUMBAI: Interactive soap! That is what Zee TV calls its upcoming soap Saath Phere which replaces Kareena Kareena in the Monday to Friday 9:30 pm slot,...
MUMBAI: The Chappell Ganguly controversy notwithstanding cricket remains to be a medium through which brands can capture the imagination of Indians. Consumer electronics maker Samsung which...
MUMBAI: ESPN Star Sports (ESS) Asia has announced that it has promoted Himanshu Verma to director, marketing communications. Recently relocated from New Delhi, Verma...
MUMBAI: The India Brand Summit held from 30 September – 1 October in Mumbai honoured the best of the brains in the business with Awards for...
MUMBAI: The organised retail sector in India is expected to grow stronger than GDP growth in the next five years. This growth will be driven by...
MUMBAI: Leo Burnett Worldwide unveiled the results of a proprietary global study of men’s attitudes and values at Advertising Week 2005 during its seminar, “Metros Versus...
MUMBAI: Unilever has signed a contract to outsource significant parts of its financial transactional services to IBM. This agreement covers more than 20 European countries including...
MUMBAI: In an effort to encourage greater grassroots networking in the promotional, marketing and design community, Promax/BDA has formed a new Chairman’s Business Council aimed to...
MUMBAI: Spice Telecom launched its Spice Caller Songs service. This caller ring back tone (CRBT) service is a personalised mobile music service where the caller hears...