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MUMBAI: The National Readership Survey (NRS) 2005, the world’s largest readership study covering 2,61,000 respondents has been completed and the findings of the same will be...
BANGALORE: Bangalore based Reva Electric Car Company Pvt. Ltd. (RECC) and Indian Oil Corporation (IOC) have signed a statement of intent to develop two fuel cell...
MUMBAI: Spurred by the twin success of its Mumbai launch and recent IPO, Hindustan Times is accelerating action on new initiatives. And the man...
BANGALORE: LG Electronics India Ltd. (LGEIL) has announced the launch of home entertainment solution LG “MyHomNet”. The range is targeted at the discerning buyer who appreciates...
MUMBAI: Tomorrow 17 March Microsoft CEO Steve Ballmer will deliver the keynote address at the sixth annual MSN Strategic Account Summit in the US. ...
UMBAI: BBC World Service has launched a major marketing campaign to grab the attention of its Urdu audiences across Pakistan. The aim is to promote BBC...
MUMBAI: ESPN Star Sports had rolled out Closeup Dream Job – Harsha Ki Khoj contest to identify a presenter. Here comes, the winner Anand Narasimhan who...
MUMBAI: US video ad network Instream has announced that it has emerged from its Beta period as one of the largest sources of managed video advertising...
MUMBAI: Shemaroo Home Video has released the classic film Mughal-E-Azam in colour. In a bid to create awareness about the release Shemaroo is doing...
MUMBAI: Domino’s Pizza in India has announced a special offer for its customers – “Get 50 per cent off on the 2nd Pizza”. This offer entitles...
MUMBAI: Warner Brothers Interactive Entertainment has forged a technology, marketing and promotional relationship with ATI Technologies, a leading graphics card supplier, in support of ‘The Matrix...
MUMBAI: It looks as if the spiritual bug is hitting the advertising industry. A special Art of Living course is being organised for ad industry professionals...
MUMBAI: Disney Channel and Microsoft have come together to offer Indian kids a unique opportunity to unleash their creativity with “Start your story” contest. Kids across...
MUMBAI: Iintegrated marketing communications agency Euro RSCG Worldwide has announced that PR industry veteran John P. Margaritis has been named to the newly created position of...
MUMBAI: Coca-Cola general manager marketing Madhvi Pahwa will be joining Group M as director training, South Asia in mid-January 2006. She will be based in...
MUMBAI: GroupM’s mOne is looking at strengthening its core team and has taken the first step towards that by appointing Vishal Chinchankar as director. Chinchankar will...
MUMBAI: Henkel India has announced its entry into the home use hair colorant segment with two new brands: Schwarzkopf Silkience and Schwarzkopf Palette. Silkience, priced at...
MUMBAI: SSC&B Lintas has been awarded the Essar Oil Limited’s advertising and marketing communications account after a keenly contested, multi-agency pitch, involving almost all the key...
BANGALORE: Omega will soon rope in “a personality either from Bollywood or cricket” to be its male brand ambassador in India. The company is expected to...
MUMBAI: Spending on internet advertising will account for 10 per cent of total US ad dollars in 2010, doubling from five per cent in 2004, according...
MUMBAI: Promax&BDA will hold its first conference in China this November. The organisation has announced that it would hold its maiden conference in China, in conjunction...
MUMBAI: Nike is all set to host basketball phenomenon – LeBron James – on a three-city tour of Asia. Designed as a cross-cultural exchange between James...
MUMBAI: Kids channels are getting more and more aggressive by each passing day to grab their target audiences’ attention. In a market where the kids’ space...
BANGALORE: Close on the heels of their recent offerings on March 2005 – the Globus and the Starbus range of contemporary buses, India’s auto major Tata...
MUMBAI: Sai Nagesh to join the Lintas Media Group as a senior position with Insight, its youngest brand that was launched last year, from April 2005....
MUMBAI: Srikant Raman, an old hand in the advertising and media business who is with OMS, Mumbai is all set to join GroupM’s Consumer Connect Group...
MUMBAI: Women’s wear brand W has launched a new campaign. The aim is to correctly depict the modern Indian woman in her different facets, that of...
MUMBAI: In a move that emphasizes its brand name and underscores its commitment to create an integrated, streamlined global organization, VNU has announced that it is...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment). There...
MUMBAI: “Instead of hunting consumers with advertising like a shark, it would be better if brands involved consumers through communication. The consumer should be involved with...
MUMBAI: News broadcaster CNN’s online broadband video has attracted more than four million page views in Asia since its launch. This has prompted IBM to continue...
BANGALORE: The Jury of the “International Engine of the Year” award have chosen the 1.3 turbo diesel engine, a product of Fiat and GM, as the...
MUMBAI: Indian movie VCD and DVD distributor Ultra Movie Channel Ltd has tied up with Germany’s Kiddinx Merchandising GmbH to market Benjamin, the friendly elephant, in...
MUMBAI: The ad revenues that web sites of television, radio and print companies in the US garnered grew significantly last year. Newspapers, TV and...
MUMBAI: It was time to uncork the bubbly this afternoon in Mumbai as Virgin Atlantic Airways celebrated 21 years in existence by announcing the launch of...
MUMBAI: Submit to major search engines like Google, Yahoo, MSN, and Alta Vista. Encourage other sites to link to yours, thereby increasing its ‘popularity’ ranking. These...
MUMBAI: Mudra Marketing Services’ National creative director Meera Sharath Chandra has been invited be on the Interactive Jury for two world-renowned award shows – the One...
MUMBAI: The low cost international carrier Air India Express will sponsor 60th edition of Santosh Trophy. The tourney will be called Air India Express Santosh Trophy....
MUMBAI: India’s tourism ministry has today empanelled 15 agencies for marketing and promotion for the ‘Incredible India’ campaign. The agencies were selected on the basis of...
MUMBAI: “Keep it simple,” was SKA advisor Sunil Alagh’s opening line. The ten truths about marketing that were spelt out by Alagh were as...
MUMBAI: American cable network USA Network has planned a multimedia campaign to promote World Wrestling Entertainment (WWE) which recently returned to it. In India WWE action...
MUMBAI: US broadcaster CBS has announced that it will use one of the iconic characters of the Christmas holiday season, Rudolph the reindeer in a new...
MUMBAI: Indiagames has signed up cricketer Zaheer Khan and will develop content based on his game, skill and charm for mobile phones. Mobile users...
MUMBAI: Digital Branding Solutions (A Mudra Group venture) has designed a new website for Life Insurance Company (LIC) – www.licindia.com. The e-portal was launched by Indian...
MUMBAI: Retail company Shoppers’ Stop has unveiled its new brand campaign with a series of monochrome print and outdoor executions. The company claims that the...
BANGALORE: Maruti has strategised the brand campaign of its newly launched brand Swift. The ad-campaign will be product-centric and no props will be used. The ads...
MUMBAI: The comedy Desperate Housewives has turned the fortunes of US broadcaster ABC round. Now the broadcaster has launched an online contest. The grand prize includes...
MUMBAI: French financier and Havas Group chairman Vincent Bollore has upped his stake in the Aegis Group from 25 per cent to 25.05 per cent of...
MUMBAI: SET Max is all set to launch a Madhuri Dixit film festival for the afternoons. Starting 20 June, the channel will telecast super hit films...
MUMBAI: Visa International has unveiled new brand identity. The company’s Reliance Any Time Money Card will be the first Visa payment product that will have the...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...