MUMBAI: The recent joint venture between Taj Hotels Resorts and Palaces and Conservation Corporation Africa (CC Africa) has resulted in a further bonus. South African cricketer...
MUMBAI: The Aliagroup has roped in The Marketing School of the London College of Communications director of postgraduate studies Tony Kent as a strategic retail advisor....
NEW DELHI: Leading FMCG firm Amway India today announced its foray into the Rs 3,250 million skincare market with the launch of cosmetic brand Attitude and...
MUMBAI: The Ad Club’s annual Ad Review 2004, this time round saw a speaker back from the advertising fraternity after three years of witnessing speakers from...
MUMBAI: Having done a number of short term assignments already with Pantene, Bollywood hopeful Katrina Kaif has now been signed on as the official brand ambassador...
MUMBAI: Bajaj Auto has appointed Insight, a member of the Lintas Media Group to look after both television and print media buying and planning for its...
MUMBAI: Tommy Hilfiger will be launching a new range of watches titled Angelica on Valentine’s Day (14 February). Angelica is a range of water-resistant watches. ...
NEW DELHI: The Indian government is contemplating contensting the Andhra Pradesh high court order quashing a ban on political advertisements on the electronic medium. Reason: to...
MUMBAI: Malaysia – Truly Asia! With Narain Kartikeyan joining the Formula One team of Jordan, F1 fever is on a gradual rise in India. In order...
MUMBAI: In a bid to extend its appeal further to the ethnic viewer in the US, Nickelodeon US has announced a travel exhibit La Casa de...
MUMBAI: Pakistan Cricket Board (PCB) has expressed its inability to further postpone Pakistan’s tour of India, says a UNI report quoting a PCB official release. ...
NEW DELHI: Indian consumer is rapidly changing and evolving as far as his or her shopping habits are concerned. At the end of the day, a...
MUMBAI: The “Mumbai version of O&M Brand forum” as O&M CEO India and South Asia John Goodman described it, which was held in Mumbai today, was...
MUMBAI: Mobile entertainment developer Indiagames has entered into an agreement with New Line Cinema, a unit of Time Warner, to bring wireless content based on Son...
MUMBAI: Change is the only constant. Only it’s happening at a much more rapid pace today! From the changing consumer, to building relevant media, to moving...
MUMBAI: The home appliance major Haier, touted as the second largest home appliances brand in the world, today unveiled seven GSM state of the art mobile...
MUMBAI: Leo Activation, Leo Burnett’s integrated communications division, has added two major accounts to its kitty, both of which are down South. The 49th All India...
MUMBAI: FMCG major P&G has roped in Archana Aggarwal from MindShare to head the company’s media unit in India. Aggarwal, who is serving her notice period...
NEW DELHI: The Indian retail sector in India, which is approximately $ 200 billion strong, is steadily growing despite some restrictive policies and ham-handed handling of...
BANGALORE: Café retail chain Café Coffee Day has opened its 200th café in India. The outlet at Indiranagar in Bangalore was inaugurated by former Miss India...
MUMBAI: Lovers around the world may be celebrating Cupid’s annual visit today 14 February. However, a new study conducted by J. Walter Thompson uncovers that in...
MUMBAI: Fast food meets music! Fast food major McDonald’s and MTV Networks have announced a global partnership. The collaboration launches with McDonald’s exclusive support...
NEW DELHI: With increasing number of international brands entering the Indian market, one aspect of worry is the survival of local brands in a market where...
MUMBAI: In a bid to strengthen its ad sales team, Turner International India Pvt Ltd has poached Avinash Pillai from MindShare. Pillai will be the director...
CHENNAI: The second day at the brand summit infused a lot of inspirational thought, discussion and provocation with speakers across genres addressing the age old yet...
NEW DELHI: On the second day of the KSA Retail Summit, global experts advised the Indian retail industry to ‘lead change.’ The Indian customers today look...
MUMBAI: Samsung India Electronics Ltd. has kicked off the PC gaming revolution in India by announcing the launch of the Cyber Olympics event – the World...
MUMBAI: Promotions are an integral part of a company’s marketing plan. Marketers in an effort to break through the clutter and reach their target audience, conduct...
Every hour round the clock and every single day of the year, a major corporation is forced to change its name for several reasons, such as...
MUMBAI: With more than 700,000 people voting worldwide rock anthem We are the Champions by Queen was crowned number one in the first global search for...
Why should Internet break and how ridiculous is this issue? Imagine if a few printers around the globe got together and jointly decided to replace all...
Here are ten clues that your entire branding campaign has gone overboard. Get the lifeboats ready! One: There is a specially built underground tunnel between your...
MUMBAI: Infosys chairman and chief mentor Narayana Murthy has emerged as India’s most admired business leader, for the 4th consecutive year, in a survey conducted by...
MUMBAI: Is 59 years a good age to be given a face lift and a new lease on life? Most of us would answer in the...
MUMBAI: The Advertising Agencies Association of India (AAAI) has for the fifth consecutive year announced the young creative talent contest renewing their endeavour of nurturing and...
MUMBAI: Considering that it is the US that is defining the direction of culture globally, this could be a scenario that India will be confronting sooner...
MUMBAI: Expect some fizzy fun when beer brand Kingfisher hosts a fashion awards. And that’s just what happened at the Kingfisher Fashion Awards 2005 held recently....
MUMBAI: Samsung India has initiated an online marketing campaign for the promotion of its lifestyle-focussed ‘X Series’ of Note PCs. Launched on 11 April, this month-long...
MUMBAI: Leo Burnett’s three years old baby – Leo Activation, which offers 360 degrees solutions for energising brands, has come a long way. It has now...
MUMBAI: A new way for the Indian advertising and marketing community to study consumer behaviour and build a stronger brand connect! That is what Dfx -CCI,...
BANGALORE: Titan Industries Ltd recently announced the launch of their new Gold and Steel Collection in Bangalore. The Gold & Steel Collection is a radical range...
MUMBAI: Ogilvy & Mather’s national business director on Hutchison Telecom Renuka Jaypal has been elevated to OgilvyOne India president. Jaypal however, will continue her responsibilities as...
MUMBAI: Sansui India together with Optical Disc Systems magazine announced India’s first DVD awards for excellence in DVD Authoring and Creation. In a ceremony at the...
MUMBAI: Shringar Cinemas’ multiplex Fame has taken movie marketing one step further by tying up with actor Akshay Kumar and director Vipul Shah for the soon...
MUMBAI: In a first of its kind initiative, US outdoor agency Viacom Outdoor is launching digital escalator posters on the London Underground in the UK. The...
MUMBAI: Samsung India Electronics Limited (SIEL) today announced the elevation of Ravinder Zutshi to the position of deputy managing director. Prior to this, Zutshi was director...
MUMBAI: With the explosion of gizmos and explicit content all around; parents of today’s teenagers sure are a wary lot. According to a recent survey findings...
MUMBAI: Yet another appointment at the Zee Stable. This time it is print media veteran Sridhar Pongur who has joined in the capacity of network sales...
MUMBAI: Tata-Star joint venture Space TV senior vice-president content Shantanu Nalavadi has decided to call it a day. Nalavadi is slated to join Disney as director...
MUMBAI: Tata-Star joint venture Space TV senior vice-president content Shantanu Nalavadi has decided to call it a day. Nalavadi is slated to join Disney as director...