‘We will breakeven after the third year‘ The Indian Premier League (IPL), which kicks off next month, has brought in $2 billion into the Twenty20...
It‘s a quirky world full of inscrutable clients, unrealistic deadlines and unpredictable bursts of energy, advertising is. Presenting tongue-in-cheek peeks at life in media as...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
The flash committers – a tribe usually found in the upper echelons of the corporate world. These people instantly commit timelines and deliverables with the earnestness...
Testimonials by celebrities “are below average in their ability to change brand preference. Viewers guess the celebrity has been bought, and they are right…. Viewers have...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: A trailer of the new series of UK pubcaster BBC One’s Bafta award-winning drama Doctor Who is airing in cinemas across the UK. The show...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Hyundai i10 and Bajaj Pulsar 220 DTS FI has been awarded the ‘Car of the Year’ and ‘Bike of the Year’ respectively at the annual...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: BBC World has been voted ‘The World’s Leading TV Channel for Travellers’ at the 14th World Travel Awards, for the third year in a row....
MUMBAI: BBC World Service Trust has launched a campaign Jo Bola Wohi Sikander, wherein a riddle will be given to get people talking about a taboo...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: The All India Football Federation (AIFF) and Bharti Airtel have launched Kick Off. This is a talent identification and development programme designed to help find...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: The Ad Club Mumbai Ad Review is becoming one of these eagerly awaited opportunities for the advertising and marketing fraternity to get together and take...
MUMBAI: Madison’s chairman Sam Balsara has unveiled a second outdoor agency – Platinum Outdoor. Set to function as an independent agency, the company has roped in...
MUMBAI: Ad agencies are making forays into new areas in a bid to increase revenues. The leader WPP and its arms have taken the lead. Globally,...
MUMBAI: Christian Dior, the name that spells seduction, creativity and femininity in luxury goods, officially launched Christian Dior watches in the financial hub of the country...
By VINAY KANCHANIt was a wretched Saturday morning. Well, to be fair the weather was in top form, but almost the entire agency had been dragged...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Under a new CNN initiative sponsored by NEC corporation, six men and women, wanting to make a difference in the world, will blog and post...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: With an aim to capture the Indian market, BBC World has launched a new advertising campaign in India for the new show World News Today...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Having locked in $ 1.1 billion dollars from the sale of telecast rights, the International Cricket Council will soon start the sales process for sponsorship...
MUMBAI: ESPN STAR Sports took to the streets in Singapore this week with an outdoor campaign featuring their English sports news presenters on wholly painted buses....
MUMBAI: Ernst & Young LLP, has expanded its marketing and advertising risk services (MARS) practice through the launch of its media performance auditing unit. An official...
MUMBAI: Deafening! Pounding! Lots of Jumping! These are a few words that come to mind when one thinks of last nights event at the popular discotheque...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
By VINAY KANCHAN The appropriators: – a tribe who give themselves the right to lord over other people, often to achieve their own ends, even when...
MUMBAI: Motorola Inc. has unveiled special mobile offers throughout the multi-city branded outlets called Motostores. Motorola has set up shops across India targeting key cities like...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Bharat Kapadia, executive director of Divya Bhaskar, has been appointed as the executive director of the entire Bhaskar Group. The appointment comes in the wake...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
By VINAY KANCHAN The agency churn phenomenon: – One of the big problems facing the industry today is that more people seem to be exiting it...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Keeping World Cup fervour in mind, Pantaloon has launched Passion Wear, a specially designed range of World Cup apparel and accessories. Pantaloon Retail India is...
NEW DELHI: Eternit Everest, a cement roofing sheet manufacturer, has shifted its advertising account from SSC&B to EuroRSCG India. The move was confirmed by Euro RSCG...