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MUMBAI: The Steel Authority of India (Sail) will be the presenting partner for the Hero Honda FIH World Cup 2010, to be hosted by India in...
MUMBAI: BBC Worldwide, the commercial arm of UK pubcaster the BBC, has appointed ZenithOptimedia as its sole global media agency to deliver media buying and planning...
MUMBAI: Pan Asian action broadcaster AXN has announced AXN Big Breaks, in association with travel search engine Wego. AXN Big Breaks allows AXN viewers to enjoy...
MUMBAI: Bates 141 has roped in Shubhabrata Sarkar as chief operating officer for its Indonesian business. Prior to this, Sarkar was with JWT Indonesia as general...
MUMBAI: OMD India has bagged the media duties of Visa Inc, following a global alignment. The account size is pegged at Rs 500- 600 million, according...
MUMBAI: STC Associates, the New York-headquartered global brand management firm, has roped in Swati Katakam as regional director for the Indian subcontinent. The company established its...
MUMBAI: Film and entertainment magazine Filmfare has awarded its creative duties to Mudra West, following a multi-agency pitch. The account was earlier with Lowe. “Very few magazines...
MUMBAI: Bharti AXA General Insurance has rolled out its new mass media campaign that revoles round the company‘s health offerings. Beginning 18 November, the campaign will...
MUMBAI: Kansai Nerolac has launched a new television commercial for its premium exterior paints, ‘Nerolac Excel Total‘. Playing on the theme, ‘Na papdi utre, na surat...
MUMBAI:Palasa Creative House has bagged the creative duties of Kidzee and Zee School that form part of Zee Network’s education arm Zee Interactive Learning Systems. The...
MUMBAI: Aromaz, the aromatic concept brand from RDM Care (India), has roped in Bollywood actress Karishma Kapoor for its new Tamarind-based skin care range. RDM Care...
MUMBAI: Jewellery brand Tribhovandas Bhimji Zaveri (TBZ) is ready to adorn a new look. As part of the rebranding exercise, the brand will launch a new...
MUMBAI: Toyota has awarded the advertising duties to Dentsu Communications for its small car segment in India, a space which it is planning to make an...
MUMBAI: Ignite Mudra has bagged creative duties for three new business – Delhi-based Okaya Batteries, Vinsura (part of Vinsura Winery) and Ahmedabad-based Dishman Pharmaceuticals and Chemicals...
MUMBAI:TheCongress party has given Crayons Advertising and JWT India the mandate to handle its media and creative duties for the upcoming Jharkhand assembly elections. JWT India...
MUMBAI: The Incredible India promotional film has received the Grand Prix Award in Vienna, Austria. The award was received by tourism minister Kumari Selja. Said Selja,...
MUMBAI: Jaypee Cement has taken the title sponsorship for the upcoming three-match test series between India and Sri Lanka. Information available with Indiantelevision.com indicates that Jaypee...
MUMBAI: Former Bates 141 SVP south Vijay Jacob has joined Grey Worldwide as VP for the southern market. Interestingly, this is Jacob‘s second stint with the...
MUMBAI: Children‘s apparel company Gini & Jony has partnered with Bajaj Allianz to launch the limited edition of ‘Groovy T-shirts‘. Says Giny & Jony director Anil...
MUMBAI: The Advertising Agencies Association of India (AAAI) has unanimously elected Colvyn Harris, JWT CEO, to replace Mudra Communications MD and CEO Madhukar Kamath, as president...
MUMBAI: The ODI format is still alive, at least when it comes to bilateral series featuring India. However, it is also subject to the law of...
MUMBAI: DDB Worldwide has bagged the creative rights for Unilever‘s Flora/Becel brands including Flora pro.activ, in Western Europe and North America in a multi-agency pitch. A...
MUMBAI: Credit card major Visa, a Worldwide Olympic Games sponsor for more than two decades, has announced the global launch of its Olympic-themed marketing campaign for...
MUMBAI: Film actor R Madhavan is the brand ambassador for the Dubai-manufactured Spark mobile phones which are aimed at being ‘fashion phones wrapped in toughness’. Madhavan...
MUMBAI: Taking advantage of the economic slowdown, advertisers have worked out a new formula in what they term as a roadblock strategy. Television channels were the...
MUMBAI: Creativeland Asia has roped in Paul Menacherry as its executive creative director. Based out of Kochi, Menacherry will head the company‘s South India operations. Prior...
MUMBAI: MTV has partnered with Ballarpur Industries Limited (Bilt) to launch an exclusive range of ‘MTV‘ and ‘Roadies‘ notebooks. With over 25 designs, the notebooks are...
MUMBAI: Rediffusion – Y&R has launched the toolkit PlayDo that aims to deliver ‘brand conversations‘ in a bid to recognise that the brand is not just...
MUMBAI: Mudra Group has elevated Jude Fernandes, until now executive director, to chief executive officer of Mudra Advertising. In his new capacity, Fernandes will oversee Mudra...
MUMBAI: Global technology leader IBM has named EuroRSCG 4D as its lead digital agency worldwide. The appointment spans web and digital brand experiences, including the development...
MUMBAI: After undertaking a major review of its worldwide media planning and buying activities, Kia together with Hyundai, has appointed Havas Media-owned to operate a consolidated...
MUMBAI: Yatra.com, an online travel company, has roped in Pratik Mazumder as head – marketing. In his new capacity, Mazumder will be responsible for the overall...
MUMBAI: The joint body formed by merging the National Readership Studies Council (NRSC) and Media Research User‘s Council (MRUC) to conduct an amalgamated readership survey will...
MUMBAI: Soon after partner Manish Bhatt decided to move on from Contract Advertising, senior vice-president and executive creative director Raghu Bhat has also put in his...
MUMBAI: Tata Sky, the joint venture company between the Tata Group and Star, has announced the launch of its latest television campaign with Aamir Khan playing...
MUMBAI: San West, a company that manufactures, sells and repairs off-road vehicles, apparel and accessories, has announced the launch of its first marketing and advertising campaign...
MUMBAI: Orange Advertising Network, an advertising sales house in Europe, has forayed into the US and Latin America markets to provide a complete portfolio of online...
MUMBAI: Mumbai-based Boiling Point Communications has bagged the creative account for Zodhita Health Solutions, a health and hygiene company, following a multi agency pitch. Says Zodhita...
MUMBAI: Percept OOH has appointed Ovez Khan as regional head for the South India region. Based out of Bangalore, he will report to Percept OOH president...
MUMBAI: Not all brands need to use social media in their communication strategy. However, those that do, should adopt a transparent strategy so that there is...
MUMBAI: Mediaedge:cia (MEC) has roped in Rashna Pochkhanawala as MEC Interaction national director. She will report to MEC India MD, T Gangadhar and MEC Interaction Asia-Pacific...
MUMBAI: While GroupM India bagged the agency of the year award at the World Brand Congress this year, it was Madison World chairman and managing director...
MUMBAI: As the economic downturn has picked significant holes into consumer pockets thereby forcing buyers to become exceedingly cautious is their spending habits, marketers need to...
MUMBAI: Mudra Max‘s media agency Mudra Connext has bagged the media duties of She Comfort, a female care brand, and V-Guard, the electrical appliance brand. The...
MUMBAI: Primesite, the Mudra Max-owned out-of-home (OOH) agency, has roped in Shermann Colaco as general manager. Prior to this, Colaco was with Ogilvy & Mather as...
MUMBAI: Multi Screen Media (earlier Sony Entertainment Television India) has roped in seven sponsors for the third season of the Indian Premier League (IPL). Vodafone has...
NEW DELHI: Taking advantage of her slim figure, Sony has taken petite actress Kareena Kapoor as their brand ambassador to promote the sales of the latest...
MUMBAI: Creativeland Asia has won the creative duties for JM Financial following an account review. The size of the business however remains undisclosed. Earlier, Grey Worldwide...
MUMBAI: Uninor, the brand name taken on by Unitech Wireless and Norwegian telecom operator Telenor for the Indian market, has appointed Navia Asia as its out-of-home...
MUMBAI: In an attempt to woo more youngsters through Pepsi‘s ‘What‘s your way‘ campaign, JWT has developed a new television commercial (TVC) for the soft drink...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....