MUMBAI: Linc Pen has renewed its brand endorsement contract with Shah Rukh Khan. Says Linc Pen & Plastics Ltd. managing director Deepak Jalan, “We have renewed...
MUMBAI: The Ad Club Bombay will organise the Effie Awards on 16 December at the Royal Western India Turf Club. The award night provides a platform...
MUMBAI: Total measured ad expenditures in the first nine months of 2009 in the US dropped by 14.7 per cent as compared to the same period...
BANGALORE: Tata Tea has blocked over 1000 spots on all the 14 Star Network channels on 9 December for the second phase of its ‘Jaago Re‘...
MUMBAI: Consumer knowledge firm Ormax Media has published the second edition of its “Characters India Loves” track. As per the findings, Colors has consolidated its lead...
MUMBAI: Cheil Worldwide, the ad agency that belongs to Samsung, has bagged the creative duties of IndiaCan, a joint venture between Pearson Education and Educomp Solutions....
MUMBAI: Pradeep Guha, representing the Advertising Council of India, takes over as the Asian Federation of Advertising Associations (AFAA) chairman. Guha said “While the improvement on...
MUMBAI: DAVP (Directorate of Advertising & Visual Publicity) has announced the names of 29 advertising agencies that it has empanelled to handle its creative duties. DAVP...
MUMBAI: Sun TV Network has decided to up the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels with effect from 1 January, a...
MUMBAI: Zee Turner marketing head Gareth Eswin Thomas has put in his papers. Thomas is serving his notice period till second week of December. Confirming to...
MUMBAI: Mediacom has bagged the media duties for TVS Group’s TVS Srichakra, following a multi-agency pitch. Mediacom officials confirmed the development. The pitch involved six other...
MUMBAI: DDB Mudra Group, a part of Mudra Group, has promoted Rajeev Raja to the position of national creative director for the entire group. He was...
MUMBAI: TBWA India is elevating Nirmalya Sen to the role of managing director. Sen, who is currently the COO of the agency, will move into his...
MUMBAI: The second cricket Test match between India and Sri Lanka which was won by India has managed a rating of 1.28 TVR on Neo Cricket....
MUMBAI: In the wake of a multi-agency pitch, Capital Advertising has bagged the creative duties of Tata Enterprsies’ Voltas air conditioners. The account was earlier handled by...
MUMBAI: Mudra West has won the creative duties for the Lonely Planet Magazine. The agency will help Worldwide Media Group to launch the monthly travel magazine...
MUMBAI: Karishma Initiative has won the media duties of Add Gel Pens. The account size is pegged at Rs 150-180 million upwards. 81 YOE has been...
MUMBAI: Quasar Media has elevated Sandeep Singh as business head brand and media solutions for its operations in Delhi, Mumbai and Bangalore. In his new role,...
MUMBAI: Sponsorship practitioners from all over Europe recorded a resounding vote of no confidence in London’s Olympic sponsorship programme and indeed Olympic sponsorship in general at...
MUMBAI: Cequity, a data-led marketing services provider of the RK Swamy- Hansa Group, has appointed Anand Siva as business head for its newly set up unit...
MUMBAI: After winning the Visa account in November; OMD has now bagged the media duties of Danone. According to a source close to the development, the...
MUMBAI: Vyas Giannetti Creative (VGC), specializing in design and communications, has bagged the creative mandate of Borosil Glassworks wherein the agency will develop a new brand...
MUMBAI: The Bangladesh Cricket Board (BCB) has floated a tender inviting bids from parties for Title Sponsorship and/or in stadia advertising for the tri nation ODI...
MUMBAI: BEST (Brihanmumbai Electric Supply and Transport Undertaking) has awarded for three years the advertising rights to Bright Outdoor for its entire fleet of buses. Bright Outdoor,...
MUMBAI: 63336 (formerly known as AQA 63336), a UK-based text question and answer service, is set to launch a Christmas marketing campaign on 30 November with...
BANGALORE: McDowell’s Celebration is launching the ‘Freestyle Friendzy’ contest to find India’s best freestyle footballer. Betting big on the event, McDowell’s has planned to spend almost...
MUMBAI: Vodafone Essar is back with the second innings of the Zoozoo TVC, starting 27 November. Returning with a renewed focus on a fresh set of...
MUMBAI: Keen to engage with its current and potential customers through a fresh approach, Thomas Cook India (TCIL) has signed ZenithOptimedia and JWT as its media...
MUMBAI: Star India has elevated Kevin Vaz to president, ad sales.Prior to this, Vaz was Star India advertising and sales executive vice president. Said Star India...
MUMBAI: With a change in consumer perceptions and an increase in market competition, Hamdard has decided to re-invent the brand communication of its product, ‘Joshina‘. Earlier,...
MUMBAI: TV Networks including NBC, ABC, Fox, Nickelodeon, ABC Family and other cable networks have banned a new television commercial (TVC) made by People for the...
MUMBAI: Bates 141 Delhi has roped in Vaasu Gavarasana as executive vice president. Gavarasana will assume his new role from 30 November, to replace Jayanto Banerjee. ...
MUMBAI: ZenithOptimedia (ZO) India, which is celebrating its fifth anniversary, has elevated Satyajit Sen MD North to CEO with immediate effect. Meanwhile, Ambika Srivastava has been...
MUMBAI: In a move to extend its ‘Jiyo Befikar‘ message, Bajaj Allianz has tied up with the upcoming Amitabh Bachchan, Abhishek Bachchan starrer Paa. This tie-up...
MUMBAI: In the wake of a multi-agency pitch, MPG India has preserved the media account of Reckitt Benckiser. As part of the new mandate, MPG will...
BANGALORE: The digital signage market (DSM) in India, which is at a nascent stage with a size of about Rs.500 million annually, is expected to grow...
MUMBAI: Maxus India has won the media duties of Akzonobel, formerly known as ICI Paints, following a multi-agency pitch. The other contenders in the pitch process...
MUMBAI: Vizeum India, part of the Aegis Media Group, has bagged the media duties of Essar Corporate. Essar had several media agencies pitching for its multi-crore...
MUMBAI: For almost two years Sun TV Network had left its advertising rates untouched as the market stayed sluggish. But effective 1 January, the southern broadcasting...
MUMBAI: Mediamark Research & Intelligence (MRI) announced that WPP‘s GroupM has purchased MRI‘s AdMeasure, the ad ratings service for major consumer magazines. AdMeasure, which was launched...
MUMBAI: Radio Mirchi has appointed Shamik Talukder to head its national activations. This is Talukder‘s second stint with the company. Said Talukder.”I am very happy to...
MUMBAI: NS Publicity, an out-of-home (OOH) agency based out of Jaipur has bagged the advertising rights of civil structures of Delhi Metro Rail Corporation (DMRC). This...
MUMBAI: MTV is making an entry into the lifestyle segment with the launch of a range of ‘MTV‘ and ‘Roadies‘ eyewear. For this line of business...
MUMBAI: K&V Media, an IMC agency, has bagged the media mandate for Networth Direct. The account size is pegged at approximately Rs 40 million. “Our sound...
MUMBAI: citizen dentsu, Dentsu India‘s specialised division for social communications, has bagged the creative and media duties for the Government of Delhi‘s campaign against child exploitation,...
MUMBAI: After posting a major downfall last season, the second round of IRS 2009 suggests that total readership in India is again on an upswing. While...
MUMBAI: Media Research Users Council (MRUC) general manager Sabina Solomon has resigned. “Yes, I have put in my papers. I feel I have outgrown MRUC. The...
MUMBAI: Mauj Mobile has joined forces with mobile advertising and multimedia solutions provider Mobixell to deliver services in mobile advertising. The partnership will offer a commercial...
MUMBAI: India-based ad network Ozone Media Solutions has launched ‘Eva‘, an ad channel platform that aims to reach out to Indian women online. Says Ozone Media...
MUMBAI: ITC Limited Foods Division has launched a new television communication for its hot chilly variant, Red Chilli Bijli. Directed by Ayappa, the film has been...