MUMBAI: SBI Life Insurance is launching a new television campaign with a major focus on the emerging tier II and tier III towns. According to SBI...
MUMBAI:The Advertising Agencies Association of India (AAAI) and the Internet and Mobile Association of India (IAMAI) have joined hands in an attempt to develop the digital...
NEW DELHI: Can one get rid of pesky mosquitoes by using a mobile handset as a mosquito repellant? Apparently yes, if one goes by the claims...
MUMBAI: Ignitee Digital Solutions has partnered with Om Books International to launch a digital media handbook titled, ‘Honey I Shrunk the World‘. Targeted at the global...
MUMBAI: 141Sercon, a WPP company that specializes in executing effective business events and below-the-line marketing initiatives, has launched the “1Click, 1Tree” online initiative. The CSR (corporate...
MUMBAI: OOH Media, the Ishan Raina-owned out-of-home television company, has forayed into the healthcare and pharma segment. To begin with, the company has tied up with...
MUMBAI: Moms, the outdoor division of Madison Media, has appointed Anirban Ghosh as business director for its Mumbai office with immediate effect. Ghosh will report to...
MUMBAI: Ignite Mudra has won the creative duties for Interactive Manpower Solutions (IMS). Founded in 2006, IMS works in the area of providing staffing and manpower...
MUMBAI: Following a multi-agency pitch, JWT India has bagged the creative duties of Whyte & Mackay (W&M) for its Bangalore office. As part of the new...
MUMBAI: People have an odd relationship with luxury. According to a recent study by global market intelligence firm Synovate, two in every three people across 11...
MUMBAI: RK Swamy BBDO has appointed Mukesh Anand as principal consultant. He will report to president (West) and executive creative director Sangeetha N. Said Sangeetha N,...
BANGALORE: Sri Sankara TV, a national spiritual well being multilingual C&S TV channel, has signed a non-exclusive MOU with Bangalore-based MQ Networks for handling its ad...
BANGALORE: Reliance Retail Limited (Reliance) is planning to increase the number of its standalone Reliance Autozone format stores from the current eight to 12 by March...
MUMBAI: There is a flurry of activity going on in Vinod Chopra Productions. Head-honcho Vidhu Vinod Chopra, along with director Rajkumar Hirani, lead actors Aamir Khan,...
BANGALORE: Leonia Holistic Resorts (Leonia) will be spending approximately Rs 100 million towards media for promotion of its brands, especially the mother brand Leonia Resorts and...
MUMBAI: The Fast Moving Consumer Goods (FMCG) sector has emerged as the industry of choice for this year‘s management graduates, with 44 per cent of students...
MUMBAI: The Emerging Media owned Indian Premier League (IPL) franchise Rajasthan Royals has roped in Paras Pharmaceuticals as a sponsor. “Moov will be the Official Fitness...
MUMBAI: Euro RSCG has appointed Shavon Barua as director Mumbai agency. The former JWT executive business director will take up her new role beginning next year....
MUMBAI: US media research company Nielsen and Catalina Marketing, that offers consumer-driven print communications, have formed Nielsen Catalina Ventures to create the next generation of precision...
BANGALORE: Tata Photon Plus, the mobile broadband service of Tata Teleservices Limited (TTSL), has entered into a strategic marketing alliance with James Cameron‘s adventure epic Avatar...
MUMBAI: Following the success of the first print roadblock on the Times of India (ToI), German car manufacturer Volkswagen created an out-of-home (OOH) roadblock in Mumbai....
MUMBAI: My FM has appointed Giraj Sharma as an Ombudsman. Sharma will cater to the specific needs and requirements of advertisers as well as listeners using...
MUMBAI: In the wake of a multi-agency pitch, TBWAIndia has secured creative duties of Wigan and Leigh College India (WLCI) while Madison India has secured its...
MUMBAI: Ogilvy seems to be having a dream 2009, a year that was tough for advertising agencies as they battled against a slump in spends amid...
NEW DELHI: The Directorate of Advertising and Visual Publicity (DAVP) expects the business in the current financial year to increase by 20 per cent to Rs...
NEW DELHI: Weber Shandwick was ranked as one of the top 10 “Agencies of the Decade” by Advertising Age. In explaining this ranking, Advertising Age recognised...
MUMBAI: Ignitee Digital Solutions has appointed R Sreekant as general manager- business development for the northern and eastern regions. Prior to this, Sreekant was assistant vice...
MUMBAI: Reliance Media World‘s FM radio network Big 92.7 FM has entered into an advertising alliance with Radio Dhamaal and Rangila FM. With this deal in...
MUMBAI: Network18 has entered into a co-marketing agreement with the professional networking platform LinkedIn for the Indian market. The alliance is aimed at exploiting content integration...
MUMBAI: citizen dentsu, Dentsu India‘s specialised division for social communications, has been assigned Delhi government‘s Civility Campaign. Led by the Directorate of Information and Publicity, the...
MUMBAI: With recession creating roadblock across every economy and with consumer pockets going hollow, year 2009 was the most unfurnished testing ground for the Indian advertising...
MUMBAI: Media in the new digital age – that was the theme of the Media Thinkers Congress held at the St Regis Hotel in Singapore, organised...
MUMBAI: Tata Indicom has taken the radio route in a bid to expand its footprints in Gujarat. The telecom operator together with Radio One Ahmedabad has...
MUMBAI: The recession plague may finally be sketching its way out of the Indian economy map, making way for the ad industry to once again fill...
MUMBAI: Divya Bhaskar, one of the leading daily newspapers from Gujarat, has assigned its creative duties to Ignite Mudra, the Mudra Group‘s brand building agency for...
MUMBAI: Following a multi-agency pitch, Dabur has roped in Bates 141 and Law & Kenneth to handle the creative duties of Oxybleach (for women) and Saka...
MUMBAI: Big TV, the Anil Ambani-owned direct-to-home (DTH) company, has entered into a marketing alliance with Fox Star Studios for promoting James Cameron’s magnum opus Avatar...
MUMBAI: Casual romps in the sack with busty bimbettes can be costly. That we all know. But Tiger Woods is learning this first hand, following the...
MUMBAI: Ignitee Digital Solutions has roped in Shankar B as national business director. In his new capacity, Shankar will report to chief executive officer Atul Hegde...
MUMBAI: Multi Screen Media (formerly Sony Entertainment Television) is eyeing an advertising revenue of Rs 7 billion from the third season of the Indian Premier League...
MUMBAI: Madame has signed former VJ, singer and Bollywood actress Sophie Choudry as its brand ambassador. Choudry will feature in the upcoming promotions and campaigns. She...
MUMBAI: At the Media Agency of the Year 2009 awards held on 9 December in Singapore, OMD India MD Jasmin Sohrabji bagged the ‘Agency Head of...
MUMBAI: Leo Burnett has roped in Hemant Jain as executive creative director. He will be based out of Mumbai. This is Jain‘s second stint with the...
MUMBAI: Fever FM Bangalore has tied up with Kannada movie Maleyali Jotheyali. The radio station is organising a mix of on-air and on-ground activities, to create...
MUMBAI: Following a multi-agency pitch, Black Swan Life has bagged the creative duties of Crusoe, a brand from the Coimbatore-based Jagannath Textile Company. Crusoe, will be...
MUMBAI: Milestone Brandcom has roped in Krishnendu Ghosh as regional head (North India) and core member of the steering committee. It has also appointed Prashant Mishra...
MUMBAI: Synovate Business Consulting (BC), the consulting arm of global market research firm Synovate, has elevated Karthik Ramamurthy as India head. Prior to this, Ramamurthy was...
MUMBAI: Nielsen, the US media research company, has announced that it will begin measuring television viewing in Puerto Rico. Clients that have signed up for Nielsen’s...
MUMBAI: JK Helene Curtis, a wholly owned subsidiary of JK Investo Trade India, has awarded its media duties to MediaVest, a division of Starcom MediaVest Group...
MUMBAI: Zee TV USA, has announced its sponsorship of several California bridal events in 2010. By throwing its Tiara into the bridal ring, the broadcaster has...