MUMBAI: Channel [V], the youth channel from the Star India stable, has appointed JWT India to handle its creative duties. With this win, JWT now has...
MUMBAI: In a move to firm up its top management, Publicis Ambience has elevated Aniruddha Banerjee and Ashish Khazanchi to the newly created posts chairman and...
MUMBAI: Dhanalakshmi Bank is shedding its navy blue look as it unveils its corporate identity makeover. The new logo sports a purple colour that stands for...
MUMBAI: While the soccer World Cup takes place only in June, ESPN Star Sports (ESS) is already selling sponsorships. The broadcaster has already sold four sponsorship...
MUMBAI: Indian FMCG marketers are looking at differentiated packaging to attract consumer attention, reveals the latest study by Datamonitor. Food packaging across the globe has seen...
MUMBAI: Wieden+ Kennedy (W+K) has bagged the creative duties of The Park Hotel and will handle the account from its Delhi office. As part of its...
MUMBAI: Bloomberg UTV has appointed Manoj Padmanabhan as VP sales. He would be reporting to Bloomberg UTV business head Deepak Lamba. UTV Global Broadcasting Ltd CEO...
MUMBAI: Indian TV guide company What’s On India has joined hands with Ormax Media to create a learning initiative on promotional strategies for television channels. Ormax...
MUMBAI: BBDO India has roped in Arindam Sarkar as vice president, strategic planning. Prior to this, Sarkar was senior planning director at Ogilvy Delhi where he...
MUMBAI: Classmate, ITC‘s Education and Stationery Products, has roped in Yuvraj Singh and Soha Ali Khan as brand ambassadors for their entire product range. Says Chand...
MUMBAI: In the wake of a multi-agency pitch, Maruti Suzuki has signed Denstu Creative Impact as its creative partner for its newly-launched multi purpose vehicle (MPV),...
MUMBAI: The Advertising Standards Council Of India (ASCI) is in the process of reviewing the Tata Sky complaint against competition brand Airtel Digital TV‘s “Dil Titli”...
MUMBAI: In the wake of a multi-agency pitch, Mudra West has bagged the creative and media duties of Mexus Education, an education innovations enterprise from the...
MUMBAI: Hindi general entertainment channels (GECs) have weathered the recessionary storm and will be posting an ad revenue growth of 24 per cent this fiscal, according...
MUMBAI: The Walt Disney Co, CNN and MTV are among the companies that created the maximum social media buzz last year, reveals the latest study by...
MUMBAI: In the wake of a multi agency pitch, Zee Entertainment Enterprises Ltd (Zeel) has roped in Mediaedge: cia (MEC) as its media partner. Sources from...
MUMBAI: Mumbai-based Bounce Enterprises is foraying into the Indian toy market in the next two to three months and thus, in a bid to expand its...
MUMBAI: Following a multi agency pitch, Publicis Ambience has bagged the creative duties for JK Helene Curtis. According to sources close to the development, the size...
MUMBAI: Partho Sengupta has put in his papers at Iris as creative director. Confirming the development, Sengupta said, “Currently, I am not joining any company as...
MUMBAI: Idea Cellular has launched a new television campaign under its ‘What An Idea Sirji‘ series. Conceptualized by Lowe Lintas, the new campaign plays around the...
MUMBAI: Worldwide the economy is emerging from recession and in some markets the recovery is accelerating, according to the latest Nielsen Global Consumer Confidence Survey. Results...
MUMBAI: The Indian Premier League (IPL) has roped Bandelier 1878 of Geneva, Switzerland as the official watch licensee for the league. This is for the first...
MUMBAI: Even as Max has set a target of getting an advertising revenue of Rs 7 billion, the broadcast rights holder has decided to spend 20...
MUMBAI: Bringing an end to its decade-long partnership with MediaCom, Multi Screen Media has appointed OMD India as its new media partner following a multi-agency pitch. ...
MUMBAI: Solutions|Digitas has roped in Nandu Narasimhan as national creative director. Prior to this, Narasimhan was executive creative director with Saatchi & Saatchi for its Delhi...
MUMBAI: Percept Talent Management (PTM) has named Shailee Sanghvi as the new chief operating officer (COO). She will replace Vinita Bangard who decided to step down...
MUMBAI: WWP-owned GroupM has selected Rob Norman, currently GroupM Interaction chief executive officer, to take over Marc Goldstein‘s role as CEO for the North America region....
MUMBAI: Close on the heels of Vinita Bangard putting in her papers at Percept Talent Management (PTM) as COO, company CEO Manish Porwal has decided to...
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has bagged the media duties of SBI Mutual Fund (SBI MF). The size of...
MUMBAI: Retail broking house Anagram Capital Ltd has appointed Six Inches Communications as its creative agency that will help the company to launch its new online...
MUMBAI: Vizeum India has appointed Josraj Arakkal as general manager for the West region. Prior to this, Arakkal was associate director – media services at Triton...
MUMBAI: Percept Talent Management (PTM) chief operating officer Vinita Bangard has put in her papers. Currently serving her notice period, Bangard will be with the company...
MUMBAI: Following a multi-agency pitch, Vizeum India has been appointed as the media agency for iPlayup cricket, the trading name of Revo Content Services, a mobile...
MUMBAI: Following a multi-agency pitch, Bangalore-based advertising agency Happy has bagged the creative duties for Diesel for the India market. The global fashion label will enter...
NEW DELHI: Stepping up its efforts towards consumer awareness, the Department of Consumer Affairs commissioned video spots of 30-second duration on various consumer related issues for...
MUMBAI: Chrysler Group LLC has launched a new corporate advertising campaign, designed to reach out to consumers as well as the company‘s suppliers and partners. The...
MUMBAI: Star World, the English general entertainment channel (GEC) from Star India, is set to launch the third season of Ugly Betty, come 1 January. Targeting...
MUMBAI: BBDO India, which was set up in 2007 under the leadership of chairman & national creative director Josy Paul (who was later joined by CEO...
MUMBAI: It’s looking at a brighter 2010. Mumbai-hqed Bright Outdoor Media is pushing for a 15-20 per cent revenue growth in the coming year. The company...
MUMBAI: HLL Lifecare, formerly known as Hindustan Latex, has appointed Lintas Media Group (LMG) as its media AOR, following a multi-agency pitch. The size of the...
MUMBAI: Bangalore-based Out-of-Home (OOH) company Serve & Volley‘s chief operating officer J Vishwanath has put in his papers. Currently serving his notice period, Vishwanath will be...
MUMBAI: Betting big on its upcoming reality cum game show National Bingo Night that will have Abhishek Bachchan making his debut on television as a host,...
MUMBAI: Apple Rush, the producer of Organic 100 per cent juice sparkling beverages, has retained the services of Jumpstart Marketing for its 2010 marketing and advertising...
MUMBAI: Bollywood and lifestyle channel Zoom is the latest beneficiary of the “roadblock” strategy that seems to have caught the fancy of advertisers in a downturn...
MUMBAI: Krimson Media Services has roped in Idea Telecom as the title sponsor for the upcoming cricket series in Bangladesh. Idea will be shelling out Rs...
MUMBAI: ‘Maruti Wagon R‘ has been able to create the highest brand experience followed by ‘Maruti Alto‘, reveals the latest study by TNS. At the same...
MUMBAI: aMap has stitched a contract with Tata Sky, securing the company‘s DTH audience measurement business. Under the agreement, aMap will provide DTH viewership and interactive...
MUMBAI: The Advertising Standards Council of India (ASCI) has pulled mobile service operators Reliance Communication and Idea Cellular for running misleading ad campaigns for the period...
MUMBAI: Global Advertisers, the outdoor advertising agency headquartered in Mumbai, is pushing for a 45-50 per cent revenue growth in 2010. Says Global Advertisers MD and...
MUMBAI: Sony Entertainment Television (Set) has partnered with online matrimonial site Shaadi.com for its new show Rishta.com. Produced by YRF TV, Rishta.com is a one-hour fiction...