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MUMBAI: Theme Ventures, the diversified brand management firm, is on a growth trajectory and plans to have a 100-city operation within three years. The company at...
MUMBAI: Contract Advertising has roped in Kumar Subramaniam as executive vice president for its Mumbai office. As part of his new mandate, Subramaniam will also be...
MUMBAI: Premier sports, entertainment and media company IMG Worldwide has announced that it has signed rising Romanian tennis star, Sorana Cirstea, as a client. Cirstea, 20,...
MUMBAI: The International Cricket Council (ICC) and the hosts of the ICC Cricket World Cup 2015 Australia and New Zealand are requesting proposals from companies interested...
MUMBAI: Rediffusion-Y&R has split its wholly-owned subsidiary, Wunderman, into two distinct entities to segregate its domestic and international clients. Said Wunderman Global CEO and chairman Daniel...
MUMBAI: BBH India has appointed Russell Barrett to head the creative team. Prior to this, Barrett was executive creative director at Bates 141. Barrett will join...
MUMBAI: Rasna International has moved to a new positioning, shifting from ‘I love you‘ Rasna for years to ‘Shararat ek ghoont‘. The fruit drink brand has...
MUMBAI: Luminous Power Technologies has appointed Meridian (an Ogilvy Group agency) as its new creative agency following a multi-agency pitch. The company, which specialises in home...
MUMBAI: Online travel company Yatra.com has launched a new advertisement campaign, “Go See the World”, targeting the young international travelers between the age group of 21...
MUMBAI: Generally cricket and Bollywood compete fiercely with each other for viewers attention. However with ESPN Star Sports’ (ESS) campaign for the Twenty20 World Cup, they...
MUMBAI: Wynn Telecom, the company which recently forayed into the mobile handset market through ‘Wynncom‘, has roped in Bollywood actor Saif Ali Khan as brand ambassador. ...
MUMBAI: The ratings of Indian Premier League (IPL) 3.0 continue to hold firm as the event moves towards the climax stage. The average TVR of the...
MUMBAI: The Indian ad market is on a swift recovery course and is set to grow at 9 per cent this year, leaving behind its slow...
MUMBAI: Miditech Private Limited and Global Agency have signed a Memorandum of Understanding (MoU) at Cannes to strengthen their partnership. Under the pact, Miditech will produce...
MUMBAI: The International Cricket Council (ICC) and Hero Honda Motors have announced a three-year partnership. According to the deal, Hero Honda will become a global partner...
MUMBAI: McCain Foods (India), the Indian subsidiary of McCain Foods Canada, has appointed Leo Burnett as its creative partner following a multi-agency pitch. The agency has...
MUMBAI: Mudra MAX, part of the Mudra Group, has been awarded the media mandate of Shakti Pumps (India). The size of the account is pegged at...
MUMBAI: HCL Technologies, a global IT services provider, has engaged Wieden+Kennedy (W+K) Delhi to work on a global brand strategy project. The first phase of the...
MUMBAI: Shantonu Aditya has joined Manhattan Communications, a total marketing solutions company, as co-promoter and executive director. Besides Adris Chakraborty, other investors in Manhattan Communications and...
MUMBAI: The rising popularity of the Indian Premier League (IPL) has forced the two arch rivals, Star Plus and Zee TV, to join hands. In a...
MUMBAI: Global market research firm Synovate has elevated Scott Miller to North America CEO. In his new capacity, Miller will be responsible for managing Synovate’s US...
MUMBAI: Bates141 Delhi has appointed Sambit Mohanty as executive creative director. Prior to this, he was heading the creative function department at advertising and design firm,...
MUMBAI: Hindustan Times has appointed Equus Red Cell as the creative partner for its tutorial center brand, ‘Studymate‘. While Equus Red Cell CEO Swapan Seth confirmed...
MUMBAI: Bates141 has roped in Kaizad Pardiwalla as executive vice president for its Mumbai office. In his new capacity, Pardiwalla will be responsible for handling the...
MUMBAI: ITC‘s education and stationery products brand Classmate has launched its new television campaign, featuring cricketer Yuvraj Singh and actor Soha Ali Khan. Conceptualised by Rediffusion...
MUMBAI: Big Live, Reliance Media World‘s experiential marketing arm, has roped in Sameet Sharma as regional head-West. In his new role, Sharma will head Big Events,...
MUMBAI: Credit card major Visa, the preferred card of the 2010 Fifa World Cup, has announced an extension of its first-ever global Fifa-themed marketing campaign –...
MUMBAI: Sony Pictures Television (SPT) has announced that it has secured a brand partnership for its global football documentary, How to Win the Fifa World Cup...
CAVELOSSIM: While new creativity is the language of future advertising, consumers trust other people‘s recommendations for their future consumptions, believes Mindshare global leader (invention) George Michaelides. ...
MUMBAI: The successful return of the ZooZoos has earned Ogilvy and Mather and Nirvana one Grand Prix each for the Creative Abby at the Goafest this...
MUMBAI: On the occasion of Levi‘s completing its 15 years in India, the American jeans and casual wear brand has launched the “Change Your World” campaign...
CAVELOSSIM: While creating online buzz for brands could lead to only generating noise for consumers, the right management of brand conversation across the platform could have...
CAVELOSSIM: The refreshing words came from Naked Communications partner Will Collin who was speaking at the ‘Knowledge and Learning’ seminar on day 2 of Goafest 2010....
CAVELOSSIM: Lodestar Universal and Mudra Max have been awarded with three golds each for Media Abby at Goafest 2010, the maximum catch for any agency this...
CAVELOSSIM: The first panel discussion of The Business Conclave session of the fifth edition of Goafest 2010 on Time to Grow – Brand and Creativity was...
CAVELOSSIM: India is on the right side of history and the time has come for the advertising industry to grow, experts said. The size of the...
GOA: In a scenario where the top 20 Indian broadcasters suffer a combined loss of $39 million, a possible way out is to reduce ad inventory...
MUMBAI: Emami has roped in Virender Sehwag, Amit Mishra and Dinesh Karthik to endorse its Zandu Balm brand. Under the contract signed, the three cricketers will...
MUMBAI: ZAPP Media & Entertainment (ZME) has partnered with UK-based Grand Central Entertainment (GC) to launch an independent branded content division that will create branded shows...
MUMBAI: Kirtilal Kalidas Jewellers has awarded its creative and media duties to Chennai-based Fifth Estate Communications. The account size is pegged at Rs 50 million. While...
MUMBAI: Reliance Media World‘s radio arm Big 92.7 FM has roped in Saurabh Doshi as regional head- west zone. In his new capacity, Doshi will be...
MUMBAI: Bates 141 has appointed Sagar Mahableshwarkar as national creative director for the India and Bangladesh region. Currently Rediffusion Y & R chief creative officer, Mahabaleshwarkar...
MUMBAI: Ogilvy & Mather (O&M) has won the creative duties of IndusInd bank for this fiscal, replacing incumbent agency RK Swamy BBDO. The Bank plans to...
MUMBAI: Dhanlaxmi Bank has awarded its media duties to Mindshare. This is the first time the Bank has brought on board an agency to handle its...
MUMBAI: The shortlisted entries for the Creative Abby Awards at Goafest 2010 stand at 571. The entries include works from 73 advertising agencies along with direct...
MUMBAI: OMD India has won the media duties of Cotton World and Hindustan Pencils which has popular brands including Apsara and Nataraj in its portfolio. The...
MUMBAI: Shriram Transport Finance Company Ltd (STFC) has appointed Madison Media as its AOR following a multi-agency pitch. The size of the account is pegged at...
MUMBAI: TV guidance channel What‘s On India has unveiled its first advertising campaign as part of its integrated strategy to reach out to its target viewers....
MUMBAI: Kent RO Systems, the makers of water purifiers, has appointed Law & Kenneth to handle its creative account. Glaze Ads is the incumbent agency. Says...
MUMBAI: The board of Media Research Users Council has roped in Joseph Eapen as MRUC chief executive officer. Currently serving his notice period as aMap CEO,...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....