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MUMBAI: The No 3 and No 4 players, Zee TV and Sony, in the GEC sweepstakes shaved off largish GRP chunks in week 20 in C&S...
MUMBAI: Force Motors has roped in Salman Khan and Sohail Khan to feature in its new television commercial, which talks about the company‘s latest entrants to...
MUMBAI: It has ambitions to hand its rivals a beating. HUL‘s Lifebuoy Hand Santiser had been launched in select markets last year. The company is now...
MUMBAI: Ajay Naqvi has joined Mudra India as EVP and head – North & East. Prior to this, Naqvi was national business head for Airtel at...
MUMBAI: Low-fare airline IndiGo has launched its 2010 advertising campaign on national TV, digital, print and outdoor media. Created by Wieden+Kennedy, the Delhi-based agency, the campaign...
MUMBAI: With an increase in client demand for strategic digital services, OgilvyOne has appointed James Sandberg as digital lead – client servicing. In his new role,...
NEW DELHI: Samsung India Electronics has been signed as the sponsor of the Indian Contingent to the 16th Asian Games being held at Guangzhou, China between...
MUMBAI: Mudra Connext, a unit of Mudra Max (integrated communications planning & implementation), has been assigned the media mandate for the hotel and air ticket booking...
MUMBAI: The Raj Nayak-promoted Aidem Ventures has bagged another client: the Anurradha Prasad-promoted BAG Films & Media. BAG has outsourced its entire ad sales function for...
Daring, stupid, wild and innovative, are some of the campaigns that the biggest jeans brands in the country are currently running. In an attempt to connect...
MUMBAI: Zenith Optimedia‘s optimistic report about the growth of the Indian TV ad market has been backed by a study from UK researcher Informa Media &...
MUMBAI: Six Inches Communication, the five-year-old integrated brand communication agency, is slowly but steadily growing in muscle as it is pushes for more than Rs 150...
MUMBAI: US broadcaster Fox has extended its two-year partnership with Innerscope Research through which the network provides advertising clients with biometric engagement measures for on-air and...
MUMBAI: Telekom Malaysia Berhad (TM) has signed a license agreement with the England Football Association (The FA) to become the official England telco licensee in Malaysia. ...
BANGALORE: In a bid to expand its brand presence across the booming luxury accessories market in India, William Penn is planning to launch 15 network stores...
MUMBAI: The Information & Broadcasting Ministry‘s initiative to set up a committee under Ficci secretary general Amit Mitra to review the Indian TV ratings system (run...
MUMBAI: Responding to the needs of the modern traveller, VIP has launched Superlite – a new range of lightweight strolly. They have roped in Shazan Padamsee...
BANGALORE: It‘s brewing expansion. The UK headquartered Costa Coffee (Costa) is planning to open 10 outlets in Bengaluru by end 2010 and add another 15 outlets...
MUMBAI: Reebok is set to launch the EasyTone TV commercial in India, created under the brand‘s new “Ree” marketing platform. To kick off the “Ree” campaign,...
MUMBAI: IAA‘s India Chapter has been honoured with the 2010 IAA Chapter Excellence Award. The award was given away at the 42nd IAA World Congress, Moscow,...
MUMBAI: Wednesday brought good news for Star Plus, the flagship Hindi entertainment channel from the Star India stable. TAM ratings for week 19 showed that it...
MUMBAI: Mahindra & Mahindra (M&M) has launched new television campaign to promote the SUV, Xylo. The company has roped in India‘s top fashion photographer Atul Kasbekar...
MUMBAI: This year‘s One Show Design Awards gave away top honours to three Indian agencies. While Bates 141 won one silver pencil, Karigari Designs and Out...
MUMBAI: Mudra Max has elevated Anurag Gupta to chief strategy officer CSO). Gupta will continue to report to Mudra Group COO and Mudra Max CEO Pratap...
MUMBAI: It‘s Moscow ahoy for all those from the ad and marketing frat as they gather for another jamboree. This time it is for the 42nd...
MUMBAI: Viacom18 Media has appointed Viraj Singh as national head – brand solutions. The division that was set up to develop clients through the route of...
MUMBAI: Until now The Economist has exploited outdoor and print media platforms extensively to reach out to its target audiences in India. But now, for its...
MUMBAI: CNN International and Korean Air have signed an exclusive advertising partnership around CNN‘s new programme, CNNGo, launching to global audiences on 13 May. In a...
MUMBAI: Following a multi-agency pitch, Jaypee Greens, part of the Jaypee Group of companies, has appointed Pencil Inc to handle the creative duties of its Golf...
MUMBAI: Global fast food chain McDonald’s has chalked out a two-month ‘Shrek Festival’ for kids in India to promote DreamWorks Animation‘s upcoming movie, Shrek The Third....
MUMBAI: Uk pubcaster the BBC‘s commercial arm BBC Worldwide has announced the appointment of Bob Traub as VP of Retail Development for the Americas. Reporting to...
MUMBAI: Aegis Media‘s Vizeum has been roped in to handle the media planning and buying for Credila Financial Services, part of HDFC Ventures. The size of...
MUMBAI: When it comes to getting brand exposure for clients in India, print has always played the king. However, 2010 seems to be foretelling a different...
MUMBAI: ZenithOptimedia-owned Equinox has bagged the Mitsubishi portfolio for the India region. The size of the account is pegged at Rs 300 million. The portfolio currently...
MUMBAI: In a strategic move to expand its footprint in India, the Singapore Tourism Board will appoint marketing representatives in Chennai and Bangalore. The marketing representatives...
MUMBAI: Bindass, the youth entertainment channel from the UTV stable, is investing Rs 40 million to market and promote the new season of the reality show,...
MUMBAI: ICICI Lombard has launched a new ad campaign, conceptualized by Ogilvy One. Directed by Jayant Rastogi, aims to state that it is an extremely easy...
MUMBAI: The International Cricket Council (ICC) has appointed Ogilvy & Mather as the advertising and media agency for World Cup 2011, setting the stage for the...
MUMBAI: R K Swamy Hansa has appointed Tyronne Devdros as vice president, Hansa Outdoor. He will report to Hansa Outdoor CEO Surojoy Banerjee. Prior to this,...
MUMBAI: Spice has appointed Ogilvy as its new creative agency for Spice Mobiles – its mobility businesses of handsets & devices, Spice Hotspot – telecom retail...
MUMBAI: Bajaj Finserv, the financial services arm of the Bajaj Group, has adorned a new logo that encompasses the group company‘s business activities as well as...
MUMBAI: With an expanded focus in the digital space, The Media Edge (TME), Rediffusion Y&R‘s media planning arm, has appointed Uma Sivakumar as national digital head....
The Indian Premier League (IPL) defied financial gravity at a time when the world was struggling to fight the menace of recession. Even as capital became...
MUMBAI: Colors, which had lost its leadership position in the Hindi general entertainment channel (GEC) space during the IPL window, has zoomed back to the top...
MUMBAI: Coca-Cola is celebrating the countdown to the 2010 Fifa World Cup South Africa by encouraging people around the world to take part in what it...
BANGALORE: Titan Industries Limited (Titan) has launched the Raga carnival across India and has also launched a TVC, created by Ogilvy, to spread brand awareness. Titan...
MUMBAI: 92.7 Big FM, the radio arm of Reliance Media World, has launched its latest television commercial to promote its show BIG 30 Countdown, endorsed by...
MUMBAI: The Hindustan Times Media Group‘s strong readership performance in the first quarter of 2010 may prove to be the ideal platform for its proposed Rs...
MUMBAI: In the wake of the ongoing controversy that has been hammering the Goafest judging verdict for long, the Advertising Club of Bombay management committee has...
MUMBAI: The Great Indian Nautanki Pvt Ltd has appointed ZenithOptimedia as the media agency for Kingdom of Dreams. ZenithOptimedia plans to release the first phase of...
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....