MUMBAI: While the soccer World Cup has got off to a promising start, the question is what happens once the event is over? Will the additional...
MUMBAI: The final NBA match between The Los Angeles Lakers and Boston Celtics on ABC has fetched a record Nielsen preliminary overnight rating of 18.2. It...
MUMBAI: Grey India has appointed Goral Ajmera as senior creative director – Art. Ajmera started her career with Enterprise Nexus and has over ten years of...
MUMBAI: Big FM has appointed Paikar Jamal as programming head. She will be leading the Delhi programming team to put forth a creative mix for the...
MUMBAI: Reliance Media Worlds has formed Big Connect, a 200-people sales team, which will use all the company verticals and reliance ADAG‘s Big Cinemas and Zapak,...
MUMBAI: In India, the traffic for viewing the soccer World Cup is increasing despite less goals being scored. A record 19.7 million television viewers tuned in...
MUMBAI: Sony Entertainment Television‘s (Set) sibling channel Sab has reached a milestone with 100 GRPs (gross rating points) in its kitty for the week ended 12...
MUMBAI: Turner Entertainment has completed its 2009-10 upfront deals, pushing its CPM 9-10 per cent upward over last year‘s price. Adult Swim, Cartoon Network and CNN...
MUMBAI: Global market research firm Synovate has launched a new customer relationship system that offers companies comprehensive and customer-driven approach to understanding customer experiences, attitudes and...
MUMBAI: Bharti AXA General Insurance has signed on Grey as its advertising agency. The account will be handled by the agency‘s Bangalore office that will provide...
MUMBAI: Micromax‘s latest TVC created by Lowe Lintas which went on air on 12 June 2010, is promo for Micromac‘s latest cricketing foray, wherein they are...
MUMBAI: Fortune Global 500 company Henkel has launched ‘Margo Nutri Care‘, a new version of its flagship brand Margo, and has roped in Bollywood actress Genelia...
MUMBAI: Starcom MediaVest Group (SMG) India has named Kaushik Chakravorty as group chief operating officer -out of home. Chakravorty will now be responsible for managing operations...
MUMBAI: Following a multi-agency pitch, Mudra Group has been awarded the creative and media duties for Kalpataru real estate. Mudra MAX (Integrated Communications Planning & Implementation)...
MUMBAI: Mudra MAX, Mudra Group‘s integrated communications planning and implementation agency, bagged an astounding 21 awards out of the total 35 at the Outdoor Advertising Convention...
MUMBAI: Neo Cricket has sold 80 per cent of its inventory for the Asia Cup which kicks off tomorrow. Neo Sports Broadcast executive VP ad revenue...
MUMBAI: PromaxBDA, the global association for marketing, promotion and design professionals in the entertainment industry, has elevated two members of its board of directors to co-chairmen....
MUMBAI: eCommerce marketplace eBay India and apparel brand adidas are offering football fans a chance to own merchandise of Fifa World Cup teams. eBay India will...
MUMBAI: Manappuram General Finance and Leasing Ltd has appointed Bollywood actor Akshay Kumar as brand ambassador. Akshay will join other super stars of the South namely,...
MUMBAI: The Union of European Football Associations (Uefa) has announced the appointment of Warner Bros. Consumer Products (WBCP) as the exclusive licensing representative for all national...
MUMBAI: Nielsen and McKinsey have announced a global joint venture, NM Incite, to help leading companies harness the power of social media intelligence to drive superior...
MUMBAI: Zen Mobile has roped in Amitabh Bachchan as its brand ambassador. The company says that its brand stands for style, innovation, and performance, the qualities...
MUMBAI: Mudra Connext, a unit of Mudra Max (integrated communications planning & implementation) has bagged the media mandate for Apollo Hospitals. It will be handled out...
MUMBAI: Ten years ago, Star Plus went all-Hindi to give rise to a new wave of ground-breaking shows that redefined the programming strategy for Hindi general...
MUMBAI: The first five matches of the recently concluded Micromax Cup tri-series cricket ODI managed only an average TVR of 1.18 according to Tam data c&s4+....
MUMBAI: Bikes and especially custom-made ones bring alive a thrill unequalled by any other. Del Monte, the global food and beverage brand brought to India by...
MUMBAI: Dream Theatre, the Mumbai-based entertainment company set up by former Turner executive Jiggy George, has won the exclusive licensing rights for WB‘s Iconic brands such...
MUMBAI: Fitz Roy Media (FRM) has signed an agreement with Brothers Entertainment Merchandising (BEM) and Odd Rods Productions for the development of Odd Rods, an irreverent,...
MUMBAI: Bollywood actor John Abraham is the brand ambassador for V Dot, the clubwear brand from Van Heusen. It has launched a new V Dot line...
MUMBAI: Del Monte, the food and beverage brand, brought to India by FieldFresh Foods Pvt Ltd, will look to rev up excitement at youth hangouts this...
MUMBAI: ITC, the multi-business conglomerate, has forayed into the fairness creams segment with Vivel Active Fair. With this launch, ITC expands its personal care products portfolio....
MUMBAI: World Wrestling Entertainment (WWE) has announced that Eddie Hill is senior VP, marketing. He will be responsible for providing strategic direction around WWE’s branding and...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
BANGALORE: American ice cream brand Swensen’s has opened its first outlet in Bangalore, India at what is purportedly the largest mall in India – The Mantri...
NEW DELHI: Ace cricketer Kapil Dev is the goodwill ambassador in India for Olive Telecommunication after its debut in the Indian market. Kapil Dev will lend...
MUMBAI: With the soccer World Cup kicking off tomorrow Amigo Sport has launched Fifa merchandise in India through a licensing agreement with Global Brands Group which...
MUMBAI: Since inception, Yes Bank‘s strategic focus was on corporate and institutional banking. But now, after growing to over 150 branches and 200 plus ATMs, the...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Carat Media has won the media duties for Scandic Food India which markets processed food products under the brand name, Sil. The account size is...
MUMBAI: AMO Communications, the Percept Hakuhodo company, has won the creative account of Singapore-based Mobell‘s mobile handset business, following a two-month multi-agency pitch. The account will...
BANGALORE: The Reliance Retail Lts (Reliance) juggernaut continues in India in keeping with its announcements of investing about Rs 250 billion into organised retail in the...
MUMBAI: Rediffusion-Y&R has once again won the creative business for the English daily, DNA (Daily News & Analysis). This is the second time the agency will...
MUMBAI: UK pubcaster the BBC‘s commercial arm BBC Worldwide has announced two new appointments within its Licensed Consumer Products division. The appointments see Carla Peyton stepping...
A day to go to the Fifa World Cup and fans are already geared up to pump their lungs that would scream and pound to cheer...
MUMBAI: David Beckham will be Yahoo!‘s brand ambassador for soccer. This summer, Yahoo!’s more than 600 million global users will have even more reason to visit...
MUMBAI: Radio One, the joint venture between BBC worldwide and Mid-day Multimedia, has signed up music directors Shankar, Ehsaan and Loy as its exclusive brand endorsers....
MUMBAI: Nissan Motors, the Japanese car manufacturing company, is entering in the Indian small-car market with Nissan Micra in India in July. The company, going with...
MUMBAI: Football icon and two times FIFA World Cup champion Franz Beckenbauer proudly launched The Quest; adidas‘ new interactive FIFA World Cup football campaign in Johannesburg....
MUMBAI: Consumer electronics company Sony India has announced the launch of the Vaio E Series laptops for which it will spend Rs 200 million towards marketing....
MUMBAI: Rediffusion Y&R has appointed Gautam Talwar as executive VP of new business development and special projects. Based in Mumbai, Talwar will report to Group CEO...