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MUMBAI: Advertising agency Scarecrow has been appointed as the communication agency for toilet soap brand Margo. DraftFCB Ulka is the incumbent agency. The mandate was given...
NEW DELHI: Around 60 per cent of Reebok‘s entire advertising and marketing budget will be spent in the months of February, March and April on promoting...
MUMBAI: Star Plus‘ gamble to sprinkle weekend content with original shows as a counter to movie telecast on rival general entertainment channels seems to be paying...
MUMBAI: Lowe Lintas India CEO Joseph George has been invited to be part of the panel of judges at the prestigious 2011 Global Effie Awards. In...
MUMBAI: Digital media network platform, Komli Media, has roped in Gulshan Verma as VP and country head, ad network for India and Middle East. Verma moves...
MUMBAI: Consumer electronics company Sony India has roped in Indian skipper Mahendra Singh Dhoni as its brand ambassador, hoping to cash in on the cricket World...
MUMBAI: Samsung India has launched various consumer offers on its flat panel televisions for the World Cup cricket season. The offers that are being launched today...
MUMBAI: Grey India has won the creative duties of Honda Siel Cars India‘s hatchback Brio that is slated to launch later this year, a source close...
MUMBAI: K&L Arms Communications has retained the creative and media businesses of camera company, Nikon. Nikon India, a subsidiary of Nikon Corporation Tokyo, made the decision...
MUMBAI: Amid fading hopes for a full economic recovery this year in most parts of the world, Indians have emerged as the most optimistic consumers globally....
MUMBAI: Indian Premier League (IPL) franchise Sahara Pune Warriors has awarded its exclusive sponsorship mandate to Percept Sport. A joint team of Sahara Corporate Communications led...
MUMBAI: Dentsu Inc. has bought out its joint venture partner in India for an undisclosed amount, a move indicative of the consolidation that is taking place...
MUMBAI: ESPN Star Sports (ESS) has roped in eight sponsors for the World Cup and is in negotiations to add one more to complete its roster....
MUMBAI: Gitanjali Group has roped in Indian actress Riya Sen and cricketer Sreesanth to endorse its jewellery brand Rivaaz, a line of 18K gold jewellery with...
MUMBAI: MTV has partnered with footwear retailers ‘Mochi – The Shoe Shoppe’ to launch an entire range of ‘Roadies’ footwear. Priced between Rs 249 to Rs...
MUMBAI: BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, wins five accounts in a row starting with Leela Kempinski Gurgaon (Delhi NCR)....
MUMBAI: Neutrogena, which offers skincare and cosmetics products, has announced that actress Kristen Bell will be the face of their new Neutrogena Naturals line that pioneers...
NEW DELHI: The Information and Broadcasting Ministry has issued a show-cause notice to Ten Cricket on violation of advertising code during the telecast of the India–South...
MUMBAI: Scarecrow Communications has conceptualised a new campaign, “India Positive”, for DNA (Daily News and Analysis). The campaign was launched on the Indian Republic Day across...
MUMBAI: Mudra Group has created a new National Anthem video for Big Cinemas, part of the Reliance ADA Group. The video has been shot in sign...
MUMBAI: Television-and-Internet audience measurer Nielsen Holdings has raised $1.6 billion through an initial public offering (IPO). Nielsen will use the money heaved through the IPO to...
MUMBAI: Two wheeler company Hero Honda Motors, which is a global partner of the International Cricket Council (ICC), has unleashed a slew of activities offering opportunities...
MUMBAI: Warner Bros. India has appointed Ignitee Digital Solutions for their social media marketing activities that will be used to promote movies under its banner. The...
MUMBAI: Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals. The natural personal care products company is...
MUMBAI: LG Mobile will spend Rs 400 million for the LG Mobile Army marketing campaign aimed at the cricket World Cup. LG Mobile will conduct...
MUMBAI: Golf player Colin Montgomerie has been announced as the new ambassador for Golfing World, a golf media platform launched by global sports and media company...
MUMBAI: Samsung India has appointed Raj Kumar Rishi as VP, business head for its Audio Visual (AV) business. In this role, Rishi will be responsible...
MUMBAI: The Media Edge (TME), Rediffusion Y&R‘s media planning arm, has appointed Chetan Ahuja as its general manager for Mumbai. This position was previously occupied by...
MUMBAI: Hindustan Unilever (HUL) has consolidated all its OOH (out-of-home) business with Lintas Media Group‘s outdoor arm Aaren Initiatives. Until recently, Unilever’s OOH duties were...
MUMBAI: DDB India, DDB Mudra’s strategic business unit, has appointed Anurag Tandon as VP – account management. Tandon joins DDB India from Rediffusion Y&R, where he...
MUMBAI: Anything that has to do with the Indian Premier League is drawing audience attention. The two-day player auction, telecast fully live on a single television...
MUMBAI: The toughest challenge is to retain people after making the acquisition as they don’t want to be where they have ended up, said the founder...
BANGALORE: Hitachi Home & Life Solutions (India) Ltd (HHLI) will be spending around Rs.500 million this year towards brand building, media, advertising and marketing, reveal company...
MUMBAI: Fox International Channels (FIC) has appointed Liz Dolan as CMO, a post newly created. The announcement was made by FIC president, CEO Hernan Lopez, to...
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has appointed Navroze Hodiwala as its general manager, strategy. Prior to joining Allied Media,...
MUMBAI: Customer marketing and analytics company Hansa Customer Equity, has embarked on a drive to increase customer interactions and conversations through its focused division called Customer...
MUMBAI: Lintas Media Group has roped in Biju Menon as vice president for their digital arm, Digital Initiative. He will be based in Delhi and will...
MUMBAI: Sandeep Madan has put in his papers as executive vice president of Rediffusion – Y & R. He has been working with Rediffuson Y&R for...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Span Communications India has appointed Asad Jamal as its new chief operating officer for media. His job will be to primarily expand the business and...
MUMBAI: Leo Burnett has bagged the creative duties of FMCG company CavinKare‘s new product that is expected to be launched soon. The mandate was awarded following...
MUMBAI: Everest Brand Solutions has won the creative duties of Mumbai-based low-cost airline GoAir. Industry sources have pegged the account at Rs 250 to 300 million....
MUMBAI: Mumbai based personal care company Amar Remedies has awarded its creative mandate to M&C Saatchi. There was no formal pitch for the account. M&C Saatchi...
MUMBAI: The BBC and The Economist have joined hands to present two special events in India, designed to provide a platform for exchanging ideas and thoughts...
MUMBAI: Mudra has appointed former BBDO India VP planning Arindam Sarkar to head planning for its Delhi branch. A Mudra Delhi official confirmed the news to...
MUMBAI: Ignite Mudra expects to double its revenue growth in the next fiscal with opportunities coming from smaller towns. “We are looking at a 30 per...
MUMBAI: Nokia is India‘s most trusted brand, according to a study published by Trust Research Advisory.As part of the study, the philanthropic Tata was ranked second,...
MUMBAI: The exit of the popular reality show Bigg Boss doesn‘t seem to worry Rajesh Kamat. His two replacement shows, Phulwa and Mukti Bandhan, have managed...
MUMBAI: Priti Nair‘s recently launched Curry nation has won the creative mandates of Emami‘s Fast Relief, Hairlife and Lalima brands. The mandate for the three brands...
MUMBAI: Law & Kenneth India has roped in Sanjib Dey as its COO. Based in Delhi, Dey will report to CEO and managing partner Anil Nair....
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
