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MUMBAI: Lintas Media Group Bangalore has won the media mandate of Citizen watches. The current size of the account is Rs 250 million, and is expected...
MUMBAI: Health centre chain Talwalkars Better Value Fitness has roped in Carat Media as its media agency and Guava Creative Solutions as its creative partner. Talwalkar‘s...
MUMBAI: Jaypee Group, the infrastructural company, has roped in Mudra India Delhi as its creative agency. The agency will handle the creative duties of the real...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: The downturn in US and Japan has massaged the brand value of Indian banks as 18 of them make it to the Top 500 league....
MUMBAI: Beauty products company Oriflame India has signed Ignitee Digital Solutions as the digital media agency for a period of one year. Ignitee will run a...
MUMBAI: Sakal Media Group has roped in Kajal Malik to head its brand solutions cell. Malik moves from Lintas Media Group where she headed the planning...
MUMBAI: The glamour and glitz of Bollywood is raking in ratings. In its most recent exposure, the Filmfare Awards has given its telecast partner Sony Entertainment...
MUMBAI: Reliance Life Insurance has joined hands with the International Cricket Council (ICC) and Room to Read – a global non-profit organisation committed to promoting literacy...
BANGALORE: Timex Group India (Timex) has ramped up its retail strategy in India, and more specifically in the southern region. Timex announced the opening of the...
BANGALORE: Himalaya Herbal Healthcare (Himalaya) and its creative agency Meridian have decided to tap selected facebook community members for creating awareness about its hand sanitizer ‘Pure...
MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by...
MUMBAI: PepsiCo‘s mango drink, Slice, is launching a new campaign featuring Katrina Kaif on 19 February. There will be a 40-second long television commercial, which will...
MUMBAI: Radio One and Chennai Live, Chennai’s talk radio station, have joined hands for advertising sales, an arrangement that is spreading across private FM radio operators...
MUMBAI: Starcom Worldwide has been appointed as media partner in India by Swedish beauty products company Oriflame. Starcom’s Delhi office will manage the account. Says Oriflame...
MUMBAI: Soon after the announcement of an ad hike for the Tamil channels, Kalanithi Maran-promoted Sun TV Network said Monday it has decided to up the...
MUMBAI: Japanese Mitsubishi Pencil‘s Uni-ball Pens, marketed by Linc Pen & Plastics in India, has roped in Bollywood actress Katrina Kaif as their brand ambassador. This...
IPL franchise Kings XI Punjab has renewed sponsorship deals with Emirates, Reebok, USL and Wrigley ahead of the fourth season. Emirates, the Dubai-based global airline, continues...
MUMBAI: Samsonite South Asia has decided to continue with Karishma Initiative as its media partner to handle their entire portfolio of brands. The luggage brand made...
MUMBAI: Law & Kenneth has roped in Lerin Zacharia as its vice-president to specifically handle the agency‘s Renault account. Based in Mumbai, Zacharia will work closely...
BANGALORE: Jewellery brand Joyalukkas‘ will be spending over Rs 500 million towards advertisements across major mediums like television, print, outdoor and radio this fiscal, revealed an...
BANGALORE: Castrol India today announced the signing of Australian pace bowler Brett Lee as its global brand ambassador for two years. The speedster’s band ‘White Shoe...
MUMBAI: Sony India has mandated JWT Delhi, to continue as the creative partner of its laptop computers brand, Sony Vaio. The same was confirmed by JWT...
MUMBAI: Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) said Thursday that the sixth edition of Goafest will be extended to five...
MUMBAI: Dabur India has divided the creative duties for its various skin brands between Law & Kenneth and Brand David. The mandates were given following...
BANGALORE: Indian IT peripherals and consumer electronics brand Techcom plans to spend Rs 1 billion towards brand building over the next three years, of which it...
MUMBAI: Lintas Media Group (LMG) has restructured its top rung managent. While Sudha Natrajan has been made the CEO of Lintas Media Group, Hemanth Shah has...
MUMBAI: A Bollywood actress once said that “Shah Rukh Khan and sex sells”. On television, however, the Badshah of Bollywood could not attract audiences that sex...
MUMBAI: The world‘s second-largest consumer-goods company should try to acquire Colgate-Palmolive Co, if it wants to increase sales growth in emerging markets and enlarge its personal-care...
MUMBAI: India‘s burgeoning youth population is the core attraction of every marketer. And reshaping the marketing industry is the fact that 65 per cent of the...
NEW DELHI: Bajaj Allianz is one of the few major advertisers on television which has refrained from using a brand ambassador, because it feels the basic...
NEW DELHI: Hyundai expects to spend around Rs 2 billion over the next five years on promoting cricket, which works out to around 25 to 30...
MUMBAI: Catching the signals of a strong rebound in the Indian economy, Sun TV Network has decided to increase its advertising rates just five quarters after...
MUMBAI: Indian agencies will continue to be gobbled by their multinational counterparts, senior executives in the industry said. “The acquisition of Sandeep Goyal‘s stake by Dentsu...
MUMBAI: Ice-cream brand Gelato Italiano has joined hands with music channel 9XM and launched Bheegi Billi Strawberry Splash as the flavour of the month to celebrate...
MUMBAI: The recently launched Curry-Nation will now have two leaders. Nagessh Pannaswami has joined the agency to lead the business side of the agency, while Priti...
MUMBAI: FMCG Company Gillette India has roped in actor Arjun Rampal as its brand ambassador. Gillette that owns brands like Gillette Mach 3 Turbo, Oral-B and...
MUMBAI: Rediffusion Y&R has won the digital mandate of Kingfisher Airlines. The agency will now handle all digital brand communications for Kingfisher businesses – Kingfisher Airlines,...
MUMBAI: Sandeep Madan, who had quit recently as Rediffuson Y&R EVP, is joining Ogilvy Africa as managing director. Madan was with the Delhi branch of Rediffuson...
MUMBAI: Marketing company, Planman Marcom, has launched Powerbrands 2010-11, a research-driven power book that consists of India‘s most powerful brands. The book, launched in two formats...
MUMBAI: Bharti Telemedia, Nuzen Herbal, Gillette India, Piramal Healthcare, and Space Age Multiproducts have faced the ire of the Advertising Standards Council of India (Asci) which...
MUMBAI: Sony Entertainment Television is launching a new finite fiction series produced by Yash Raj Films (YRF) Television starting 14 February. Sources say Sony is spending...
MUMBAI: The fourth Advertising Club of Bombay (ACB) Young Achievers‘ Awards 2011 (YAA) turned out to be a ladies night. All the categories had at least...
MUMBAI: Aje and The Football Association in England (The FA) have signed a two-year exclusive license agreement. As per this Aje‘s brand Big Cola has become...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Triton Communication has bagged the creative mandate of ECS Infotech, the newly launched eco-friendly Computech solution company and sister concern of Sai InfoSystem (India). There...
MUMBAI: Suhaana, the protagonist of Star Plus’ popular show Sauraal Genda Phool, has replaced Balika Vadhu’s Anandi to become the most popular character among the Hindi...
MUMBAI: With the ICC World Cup just 15 days away, Percept Limited, along with Idea Cellular, kicked off its ‘Champions of the World‘ campaign on 2...
MUMBAI: Internet products company Directi‘s recently launched BigRock.com has roped in Mediacom as its media buying partner. It has also roped in Ideas@Work to handle its...
MUMBAI: Mudra Max, a part of the Mudra Group, has appointed Sonia Lal as the vice president for its outdoor division- South India. Prior to this...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
