Connect with us
MUMBAI: Goafest 2011, in alliance with the Indian chapter of International Advertising Association, will host the first ever Olive Crown Awards on 9 April. Aimed at...
MUMBAI: Cheil Worldwide SW Asia has appointed Elvis Sequeira as national creative director. Sequeira will be head of creative for SWA regional office of Cheil and...
MUMBAI: Advertisers are peeved that ESPN Star Sports (ESS) did not inform them about offering an ad clean feed on its high definition (HD) service for...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
NEW DELHI: Operational community radio stations have become entitled to empanelment with the Directorate of Advertising and Visual Publicity for getting government advertisements. Following this decision...
MUMBAI: Amrutanjan Health Care has signed an agreement with Siva‘s Soft Drink to buy its soft drink and fruit-based beverages business for Rs 262 million. The...
MUMBAI: Lowe Lintas India has appointed Sabyasachi Mishra as its chief growth officer. Says Lowe Worldwide CEO Michael Wall, “Sabyasachi has a wealth of client and...
MUMBAI: Mobile social network RockeTalk has launched Cricket World Cup contests – ‘Cricket Vidhata’ and ‘Funny Commentator Contest’. In ‘Cricket Vidhata’ users can participate by answering...
MUMBAI: World Wrestling Entertainment (WWE) and Kmart have announced that Kmart will be the exclusive presenting sponsor of all the WWE’s US live events throughout 2011....
MUMBAI: The first 10 World Cup matches have fetched an average TVR of 2.06 compared to a rating of 2.04 in 2007, demonstrating that the current...
MUMBAI: Reliance Brands, a part of Reliance Industries, today announced an exclusive long-term license agreement with designer Steven Madden to launch his fashion-forward range of footwear...
MUMBAI: FMCG company Godrej Consumer Products (GCPL) has relaunched FairGlow soap in a new pack and shape. Godrej FairGlow has launched an activation programme – ‘No...
MUMBAI: Running into the ninth week of 2011, the Hindi general entertainment channel (GEC) space is seeing interesting twists and turns. Even as Star Plus continues...
MUMBAI: Base Batteries has roped in OmnicomMediaGroup (OMD) as its media agency. The overall account stands at Rs 400 million. The mandate was awarded following...
MUMBAI: With the cricket World Cup preceding the Indian Premier League (IPL), Max has decided to up its marketing spend by 30 per cent for...
MUMBAI: Plan B has bagged the creative mandate for MTR‘s upcoming snacking business. The mandate was awarded following a multi-agency pitch. The other agencies were JWT,...
MUMBAI: Windchimes has been handed the social media mandate for the Kochi Indian Premier league (IPL ) team Indi Commandos and will handle the team’s presence...
MUMBAI: PerceptH has roped in Ryan Menezes as its chief creative officer. He moves in from McCann Erickson, where he was executive creative director. Prior...
Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010, as...
MUMBAI: Starcom MediaVest Group chief digital officer, north and south Asia and global head of social marketing practice Pushkar Sane has put in his papers. Based...
MUMBAI: Though the 83rd Academy Awards ceremony was watched extensively around the globe, it failed to beat last year’s ratings. In its three-hour presentation, the Oscar...
MUMBAI: Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010,...
MUMBAI: Scarecrow Communications has roped in Kapil Tammal as its creative director. Prior to this, Tammal was with McCann Erickson Mumbai serving as creative director (art)....
MUMBAI: Marketers have to be accountable for business consequences and not just idea executions, experts in the industry said. “There has to be an analytical correlation....
MUMBAI: Brands need to hold on to consumers through a constant engagement process. Digital conversations are important but not many brands are using it enough. A...
MUMBAI: Disruptive innovations like the Indian Premier League (IPL) can break through a cluttered market, several experts said. Kolkata Knight Riders CEO Venky Mysore noted that...
MUMBAI: Global market research company Synovate has effected changes in China, Hong Kong and Taiwan, promoting two senior executives and roped in a new one. Managing...
MUMBAI: IT services and solutions provider Allied Digital Services has appointed Gaurav Bahirvani as its global chief marketing officer. Bahirvani will report directly to chairman and...
MUMBAI: Euro RSCG has won the creative mandate of Zee Business. The account size, pegged at between Rs 80 to 100 million will have the agency‘s...
MUMBAI: In a curious case, Monique da Silva Moore, global healthcare director in the Boston office of the Publicis Groupe SA, has sued the company for...
MUMBAI: Marketing relies on innovation to keep pace in a fractured world, Mindshare Worldwide CEO Dominic Proctor said here today. Speaking at The Mindsahre Brand Equity...
MUMBAI: Fox International Network is searching for an additional creative partner in India even as it has had an active expansion spell with seven new channels...
MUMBAI: The television trade event MipTV 2011 will present the first Brand of the Year Award (April 5) as part of its two-day Branded Entertainment Summit...
MUMBAI: BBDO India has roped in Varun Mehta as its senior creative director – special projects. Mehta returns to advertising after an 18-month-long sabbatical and will...
MUMBAI: Sudarshan Banerjee, currently VP at Mudra India, will head Ignite Mudra from 1 April 2011. Banerjee will be replacing Chandan Nath who will continue with...
MUMBAI: Medela AG, manufactures products targeted for breast feeding mothers and other medical vacuum solutions, has appointed Vizeum India as its media AOR. The media arm...
MUMBAI: The World Cup is off to a solid start, scoring across the country with a peak TVR of 12.2 as India demolished Bangladesh in the...
MUMBAI: JWT India, the creative agency of Kellogg‘s, has launched a new TV commercial for Kellogg‘s Chocos that features Karisma Kapoor. The new campaign informs mothers...
MUMBAI: The power of television premiere of big movies has once again helped Colors ramp up ratings as it narrowed the gap with Hindi GEC (general...
MUMBAI: The cricket World Cup has made a cautionary statement to Hindi general entertainment channels as it has opened to strong debut ratings. The inaugural World...
MUMBAI: Korea‘s total ad spending has jumped 16.5 per cent to close 2010 with $7.5 billion, up from $7.1 million posted in the earlier year. The...
MUMBAI: RK Swamy Media Group has roped in Tejal Shastri as senior media director of Media Direction. She will report to VP K Satyanarayana. Prior to...
MUMBAI: The Muthoot Group has come on board as the main team Sponsor of the Delhi Daredevils Indian Premier League (IPL) franchise. A number of joint...
MUMBAI: Pepsi has emerged as the most recalled brand advertised (unaided level) after the first Cricket World Cup match, which was played between India and Bangladesh...
MUMBAI: GroupM has joined hands with Quasar to build an integrated digital media agency network. As per the deal, Quasar will align its media units, Quasar...
MUMBAI: The Canadian Tourism Commission (CTC) has asked Akshay Kumar to promote Canada tourism and has appointed him as its ambassador for India. In his new...
MUMBAI: The cricket World Cup and IPL 4.0 are expected to bring big smiles on the faces of consumer electronics companies. In order to cash in...
MUMBAI: Beverage conglomerate Coco-Cola has announced the second season of its ‘Sprite Gully Cricket championship‘ as a prelude to the DLF-Indian Premier League (IPL), which will...
MUMBAI: The Indian cricket team is miles ahead of its competitors ahead of the ICC Cricket World Cup 2011 in terms of buzz. As expected, the...
MUMBAI: The National Basketball Association (NBA) and beverage conglomerate Coca-Cola have announced a new multi-year extension of their longstanding global marketing partnership. The continuing association will...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
