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MUMBAI: Food and beverage company, PepsiCo India, has appointed actor Sharman Joshi as brand ambassador for its natural lemon flavoured drink, 7Up. The brand has also...
MUMBAI: Grey’s executive creative director Rohit Malkani and creative director Bhavesh Kosambia have been appointed onthe Jury Panel for the New York Festival International Advertising Awards...
MUMBAI: The English movie channel genre is sized at Rs 3.25 billion and is expected to grow at 20-25 per cent due to the entry of...
MUMBAI: The cricket World Cup has delivered an average TVR of 2.41 across six Metros, an improvement compared to 2.12 for the same period in 2007....
BANGALORE: Yahoo’s joint venture and horizontal ad network, Tyroo Media, has announced a few additions in their Sales and Performance team as a part of expansion...
MUMBAI: The print media is in serious trouble. For the first time ever in history, more people have said that they got their news from the...
MUMBAI: McCann Erickson has roped in Alok Lall as executive director McCann Worldgroup to replace Debashis Paul, who moves on to head the newly formed outfit...
MUMBAI: The India-South Africa encounter attracted 81 million viewers and the peak TVR stood at 21.33. The match fetched a rating of 10.11, according to data...
MUMBAI: BBH (Bartle Bogle Hegarty) India has appointed Paul Ward as its managing partner. The position has been lying vacant since Priti Nair left a few...
MUMBAI: Lenovo India has appointed Shailendra Katyal as the its marketing head. Based out of Lenovo‘s Bangalore head office in Bangalore, Katyal will be responsible for...
MUMBAI: Digital Direction, part of the R K Swamy Media Group has appointed Vishal Singh as its General Manager. He will report to R K Swamy...
MUMBAI: Publicis Groupe’s MSLGroup has launched MSLGroup Creative+, a global design and creative services unit in India. Hanmer CEO and MSLGroup India board member Jaideep Shergill...
MUMBAI: Grey Bangalore has conceptualised a new television commercial for Bharti AXA General Insurance Company. According to Grey, the new TVC brings humour to serious insurance...
MUMBAI: Multi Screen Media’s Hindi comedy entertainment channel Sab has awarded its creative duties to Saints & Warriors after a multi-agency pitch. Sab claims that 15...
MUMBAI: Scarecrow Communications has won the creative duties of five brands belonging to Rupa, the knitwear company. The mandate was awarded following a multi-agency pitch. The...
MUMBAI: Dainik Jagran and The Times of India have retained their stature as the most read publications in the Hindi and English language dailies, according to...
MUMBAI: Cable & Satellite (C&S) and Internet are two sectors which are seeing robust growth in reach compared to the sequential quarter, whereas radio is continuously...
MUMBAI: Kalanithi Maran-promoted Sun TV Network will be upping ad rates for its Malayalam and Kannada language channels from 1 April, in tune with its other...
MUMBAI: MediaCom has won the Rs 300 million MakeMyTrip.com media business following a multi-agency pitch. The business moves from the previous agency Starcom, which had been...
MUMBAI: Big Street, a subsidiary of Reliance Broadcast Network operating in the media aggregation space, has signed its first client – The Radisson Hotel and Country...
MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consumer’s spending on fast moving consumer goods stimulated, according...
MUMBAI: NDTV Ltd. has decided not to renew its ad sales contract with Raj Nayak-promoted Aidem Ventures from 1 April, according to sources familiar with the...
MUMBAI: The World Cup match between India and Ireland got a TVR of 9.8, according to data from Tam Sports (C&S 4+ six Metros). The match...
MUMBAI: The cricket World Cup is eating into the share of the other popular genres including the Hindi general entertainment channels, reinforcing the mass reach that...
MUMBAI: Star Movies will double its marketing spend this year as it shifts to a digital and on-air focus while retaining selective off air activities. In...
MUMBAI: PromaxBDA, the global association for marketing, promotion and design professionals working in the entertainment industry, has announced that former US VP Al Gore who is...
MUMBAI: With the World Cup in full swing, Base Batteries has charged up the tempo by announcing a sponsorship agreement with Cricket Canada. During the World...
MUMBAI: Alchemist, the talent solutions company led by former Percept Talent Management CEO Manish Porwal, launched its Delhi (NCR) office last week with communications expert Nandini...
MUMBAI: Volkswagen has launched a special edition of its popular model, the Vento, coinciding with Season four and five of the Indian Premier League (IPL). The...
MUMBAI: CNN is banking on India to boost its ad revenue this year as the international news outfit hunts for fast-growing economies in a downturn environment....
MUMBAI: Neo Sports has roped in a clutch of sponsors for the All England Badminton Championship. The sponsors are Perfetti, Adidas, Vodafone and Tata DoCoMo e-connect,...
MUMBAI: The cricket World Cup is showing the first signs of softening in ratings compared to its previous edition in 2007, though in terms of reach...
MUMBAI: Royal Enfield is releasing a new ad this week–created and produced by Wieden+Kennedy, Delhi. The film will be released across cinemas, digital channels and other...
MUMBAI: Discovery has announced the appointment of Mehuli Shah as director – advertising sales, West. Shah will be responsible for generating advertising revenue along with planning...
MUMBAI: Kwan, India‘s entertainment and marketing company, has acquired controlling interest in PR agency Eye D Communications for an undisclosed amount. Eye D and Kwan already...
MUMBAI: Like often in the past, Zee TV has been unable to retain its lead over Colors for a second straight week. After one week of...
MUMBAI: Discovery has announced a 12-month sponsorship deal with Nissan Motor in Australia. The partnership, an exclusive in the auto category in Australia, will feature Bear...
MUMBAI: JWT has won the creative duties of the Central Vigilance Commission (CVC) for three years. The size of the account is pegged at Rs 1...
MUMBAI: Following a competitive tender, five agencies have been appointed to the BBC‘s restructured creative services roster. “WInterbrand has been appointed for brand strategy work,...
MUMBAI: Hero Honda Motors, the largest two-wheeler manufacturer, has come on board as the new team sponsor for the Mumbai Indians (MI), the Mumbai franchise of...
MUMBAI: Media Research Users Council (MRUC) has elected Hormusji N Cama as its new vice chairman. He replaces Bharat Kapadia, who had resigned citing personal reasons....
MUMBAI: Digital imaging company Canon is now a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be...
MUMBAI: Samsung has awarded the creative duties of its refrigerator business to Leo Burnett. Industry sources have pegged the account size to be in the region...
MUMBAI: MEC has won the media duties of the daily newspaper Daily News & Analysis (DNA), owned by Diligent Media, a joint venture company of the...
MUMBAI: The GVK-led Mumbai International Airport has appointed TBWA as its creative AoR (agency of record) for the Chhatrapati Shivaji International Airport (CSIA). GVK is...
BANGALORE: Yahoo’s Indian ad network joint venture Tyroo Media and SlideShare today announced an exclusive partnership in the India region. Under this agreement, Tyroo Media will...
MUMBAI: Digital Law & Kenneth has appointed Dinesh Swamy as its creative director. Swamy will report to Anil K Nair, managing partner of agency. Earlier,...
MUMBAI: Consumer electronics company Samsung India has appointed Elkana Ezekiel as its chief marketing officer. In this role, Ezekiel will be heading the corporate marketing function...
MUMBAI: Meridian Bengaluru has roped in Ravikumar C and Manoj Jacob to head its creative function. The duo, who assumed office on 1 March, bring in...
MUMBAI: The cricket World Cup is climbing new heights, taking home record ratings at the early stage of the competition. The cliff-hanger tied match between India...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
