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MUMBAI:New IPL entrant Pune Warriors received a shot in the arm with India‘s third largest two wheeler manufacturer, TVS Motor Company, leading as team sponsors. The...
MUMBAI:Targeted Marketing Solutions (TMS) has acquired the rights to sell airtime and sponsorship of ITV‘s coverage of the IPL in the UK. With India winning the...
MUMBAI: Ketchum, Omnicom Group’s public relations unit, has acquired a majority stake in Indian communications agency, Sampark PR. Bela Rajan and NS Rajan, who founded Sampark...
BANGALORE: Regional amusement park player Wonderla Holidays plans to increase its mass media communication spends to Rs 90 million this year, up from the Rs 50...
MUMBAI:Mudra Max has appointed Anwesh Bose as its branch head for North and East. Prior to this appointment he was with the Dentsu India Group as...
MUMBAI: Rediffusion Y&R has promoted Gautam Talwar as its chief strategy officer He takes over as head of the strategic planning function from Arvind Mohan who...
VARCA: The biggest revolution is happening in mobile commerce, said Wunderman chairman and chief executive officer Daniel Morel. Adding leverage to his thought, he said: “In...
VARCA: BBH worldwide creative director Sir John Hegarty‘s session at Goafest 2011 witnessed the highest turnout. In his presentation termed ‘Super Bowl to Super Social‘, Hegarty...
MUMBAI: Bicycle manufacturer, Hero Cycles, announces a strategic tie-up with Sports Division- Pantaloon Retail India Limited, part of Future Group, to market and sell their new...
MUMBAI: Lowe Lintas India has elevated its chief operating officer, Fali Vakeel, to vice chairman. Vakeel will continue to be based in Mumbai and his new...
MUMBAI: As India‘s cricket board is trying to clean up its biggestcricket-entertainment property, there are still questions looming over the business model of the Indian Premier...
MUMBAI: Direct response marketing company, Guthy-Renker, has roped in OMD as its media agency-on-record (AOR) for digital and print Media. OMD India MD Jasmin Sohrabji said, “We...
The Indian Premier League (IPL) has seen an erosion in brand value due to governance issues. Two franchises got termination notice from India‘s cricket board but...
BANGALORE: The Dentsu India Group announced today the appointment of Titus Upputuru as executive creative director, Dentsu Marcom. In his new role, Titus will lead the...
VARCA: If the advertising industry is Formula 1, Ogilvy & Mather is Michael Schumacher. At least that is how it looked at the end of the...
VARCA: Brands need to maintain continuity in their communications as consumers don’t like changing their minds. “It takes an effort for the customers to change their...
MUMBAI: Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4. Speaking on...
VARCA: Advertisers need to wake up to the new mantra: Community engagement. In today‘s age and time, consumers don‘t really need advertising; they crave for education,...
VARCA: The task of brand managers is to create cultural movements while the concept of USP is not relevant anymore, industry thinkers said. While addressing the...
VARCA: Maxus has done it again, clinching the maximum number of metals this year. The WPP agency has emerged as a clear winner at the Media...
VARCA: Advertising agencies should cut costs and invest in technology, experts at the Goafest 2011 summit said. Cutting costs and employing technologies that can save recurring...
VARCA: Advertising industry is growing world over except in North America and India is a star among the emerging markets, said Leo Burnett chairman and chief...
MUMBAI: Kingfisher Airlines will again be the Official Umpire Partner for the upcoming DLF Indian Premier League (IPL) 2011 season. In making this announcement, the DLF...
VARCA: Agencies should be ready with leaner structures, have a strategy for new media and retain their talent pool as they compete in the new decade...
VARCA: A common emotion runs through the agencies: Better remuneration. Almost every speaker at ”The Advertising Conclave–‘Preparing the profession for the new decade’ implied that the...
BANGALORE: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 Big FM Hyderabad has been appointed as the official radio partners for...
BANGALORE: Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador. Docomo’s new campaign ‘Make it simple,...
MUMBAI: IPL franchise Kings XI Punjab has roped in five new partners. Pearl Group and Flying Machine are Official Team Partners, Carlsberg is the Exceptional Team...
MUMBAI: Linc Pens, one of the leading pen brands of the country, has inked sponsorship deals with three teams for the current season of the Indian...
MUMBAI: Mudra West has roped in Priyanka Rishi as senior VP to overlook its FMCG and infrastructure verticals. Apart from this, Rishi will also help with...
MUMBAI: Discovery Channel will present the Advertising Conclave at Goafest 2011 for the third year in succession. The Advertising Conclave, presented by Discovery Channel, will take...
MUMBAI: In the week that ended with India lifting the World Cup, Colors has occupied the top spot in the Hindi general entertainment channel space amid...
MUMBAI: When MS Dhoni hit a towering six to seal India‘s victory at the World Cup final, it was mass India watching a piece of history...
MUMBAI: The Indian Premier League (IPL) franchise Kings XI Punjab has roped in Q Cinemas as their official multiplex sponsor for the upcoming tournament. Under this...
NEW DELHI: TI Cycles of India, one of the leading bicycle manufacturers and part of the Rs.159.07 billion Murugappa Group, today announced their tie-up with Chennai...
BANGALORE: Godrej today announced a nation-wide consumer connect initiative through the fourth season of the Indian Player League (IPL, IPL-4) – the ‘Godrej Power Play‘, an...
MUMBAI: MakeMyTrip.com, which is an online travel agency, has unveiled a new communication strategy that looks to underline its promise of creating memorable experiences for its...
MUMBAI:Sonear, earlier known as Donear, decided to hike its annual ad spend by 50 per cent this year to over Rs 150 million. The company has...
MUMBAI:For the first time, National Basketball Association (NBA) jerseys will be available to basketball fans in India at adidas stores across the country. The initial collection...
MUMBAI:Indian Premier League (IPL) franchise Kings XI Punjab today renewed its association with cement manufacturer (ACC) as their Official Team Partner for the IPL season 4....
MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals today launched their team‘s new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the...
MUMBAI: Integrated media company Converge Integrated Media Solutions has bagged the overall media duties for Dinesh Tobacco Industries‘ Zafri Pan Masala, following a multi-agency pitch. The...
MUMBAI: Aegis Media Group‘s activation company, Carat Fresh Integrated, has appointed Dinesh Malhotra as senior vice president and head of business. Malhotra moves in from International...
MUMBAI: Aegis Media Group‘s digital marketing outfit, Isobar India, has won the digital duties for real estate developers, Tata Housing‘s La Montana and New Haven. Isobar...
MUMBAI: The Media Research Users’ Council [MRUC] has said that two global consulting companies have become members and subscribers to its flagship product — the Indian...
MUMBAI: With Dhoni‘s men being crowned World Champions, the cricket economy is set for an upward swing as India has a heavy calendar this year. ODIs...
MUMBAI: Gulf Oil Corporation, a Hinduja Group company, today announced their alliance with Indian Premier League (IPL) Chennai Super Kings as the ‘Official Team Partner‘ in...
MUMBAI: Nike has announced that it will premiere “United By Blue,” its latest and final Nike Cricket TV spot of this tournament season today. Again capturing...
MUMBAI: The logo for the International Cricket Council (ICC) Cricket World Cup 2015 to be held in Australia and New Zealand was unveiled as part of...
MUMBAI: As part of its creative sports sponsorship policy, BNP Paribas is launching a website, wearetennis.com, entirely dedicated to tennis news. This initiative will provide tennis...
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
