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MUMBAI: As part of its digital campaign for the recently concluded ICCCricket World Cup, Mentos rolled out two campaigns created by OgilvyOne India. The campaign got...
MUMBAI: After a promising debut, the fourth season of the Indian Premier League (IPL) has seen a 21.8 per cent skid in its ratings over the...
MUMBAI: Lowe Lintas India has roped in S. Subramanyeswar as its national planning director. Previously, Subramanyeswar was national planning director at Publicis Communications. In an advertising...
MUMBAI: United Biscuits has signed on Bollywood actress Bipasha Basu and South Indian actor Shriya Saran for endorsing its flagship brand McVitie‘s in India. Basu and...
MUMBAI: HAVAS’ Media Planning Group (MPG) has bagged the global media account of Mittal family trust-owned Escada. MPG will take over the seven-digit account in April...
MUMBAI: Dentsu India Group has appointed Nobuki Sakai as its chief financial officer. Sakai relocates to India from Dentsu’s Group Companies Management Division in Tokyo. Prior...
MUMBAI: LG Electronics plans to spend Rs 3 billion towards marketing its flat panel televisions as it aims to get a 50 per cent share in...
NEW DELHI: Metacafe, an entertainment destination solely dedicated to showcasing videos from the world of movies, video games, sports, music and TV, has entered into an...
MUMBAI: Advertisers will need to cough out more to place their ads on television as two leading Indian broadcasters have indicated that they would be upping...
MUMBAI: Reliance Broadcast Network Ltd. (RBNL) has appointed Asheesh Chatterjee as its chief financial officer. Chatterjee will lead the finance and legal side of the business...
BANGALORE: Costa Coffee India (Costa) has started promoting the Bolllywood film ‘I am’ in some of the 75 of its select outlets in India. The movie...
MUMBAI: Colors’ latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the...
MUMBAI: Microsoft has named Frank Holland to the job of corporate vice president in charge of Microsoft‘s global advertising sales business, the newly created advertising and...
MUMBAI: The IPL fever is enticing international hospitality chains. Close on the heels of Marriott India Hotels & Resorts’ sponsorship deal with Rajasthan Royals comes the...
MUMBAI: Mudra Max has launched an on-the-ground promotional activation for Slice, PepsiCo’s mango drink. Slice Mango lounges aims to reach out over 1.5 million consumers by...
MUMBAI: Publicis Ambience has appointed Paritosh Srivastava as its Mumbai head. He is expected to come on board in early May. Srivastava moves in from Rediffusion...
MUMBAI: The Suzlon Group has roped in Lowe Lintas as their creative partner. Grey was the incumbent agency. According to industry sources, the size of the...
MUMBAI:Publicis Groupe’s media services group, ZenithOptimedia India, has appointed Roopam Garg as chief operating officer, India. Until recently, Garg was managing director, PGM across ZenithOptimedia, Starcommediavest...
MUMBAI: The IPL fever is on. As per data from Tam Sports for the week ended 16 April, the 12 matches that were played clocked an...
MUMBAI: It seems that the cricket euphoria in India is never- ending. Just after the World Cup when experts were casting doubts on the Indian Premier...
MUMBAI: After Dentsu bought out its joint venture partner in India in January this year, four senior executives have resigned—the latest being Dentsu India president Rajesh...
MUMBAI: Fox International Channels (FIC) has roped in Grey Worldwide as the creative partner for its business in India. TapRoot India, the network‘s creative partner in...
MUMBAI: Private life insurance company, HDFC Life, has unveiled a new campaign featuring Rajasthan Royals players such as Shane Warne, Rahul Dravid, Ross Taylor, Shaun Tait,...
MUMBAI: Marketer of dry cell batteries, Eveready Industries, has signed up Bollywood actor Akshay Kumar as its brand ambassador. Eveready VP Deepak Khaitan said, “We are...
MUMBAI: McCann Erickson has won the creative duties of four Mankind Pharma brands: Addiction, men’s deodorant; Manforce condoms; Gas-o-fast, digestive tablet and pregnancy detection kit Prega...
BANGALORE: Former Australian spin bowler and IPL-4 Rajasthan Royals cricket team captain Shane Warne and Reliance Trends announced the launch of Warne’s apparel label ‘Spinners by...
MUMBAI: Sanitary ware products manufacturer, HSIL, has unveiled a new identity for its ceramic brand, Hindware. With the new identity, the company intends to position Hindware...
MUMBAI: The IPL 4 online viewership has witnessed a surge of 62 per cent in the first week, over last year. In IPL 3, during the...
MUMBAI: Dentsu Marcom national creative director Nitin Suri has resigned from his position. Suri will be serving his notice period till middle of May. Suri’s...
MUMBAI: Nestle India has appointed Scarecrow Communications as creative consultant for one of their soon-to-be launched brands. The company and the agency have denied revealing any...
MUMBAI: MTV India has decided to hike its ad rates even as it has readied international format show launches, something the youth-music genre has found it...
MUMBAI: Global custom market research firm Synovate has announced the global launch of its BrandLife solution, a research technique that allows respondents to utilise images instead...
MUMBAI: Zenithoptimedia has revised the ad spend growth forecast down from 4.6 per cent to 4.2 per cent due to the turmoil in Middle East and...
MUMBAI: Star India has appointed Gayatri Yadav as its marketing director. Yadav has joined Star from today. She was earlier with General Mills where she was...
MUMBAI: Creativeland Asia has roped in Roy Menezes as creative director of its digital operations. Menezes moves in from Rediffusion–Wunderman, the digital and direct communications arm...
MUMBAI: Cadbury India, a part of Kraft Foods, has launched its first marketing campaign in India for its global power brand, Tang. The spot is developed...
MUMBAI: Social media agency, Windchimes Communications, has been roped in by Yardley London to consult the cosmetic brand as it forays into social media. Yardley is...
MUMBAI: Quadrant Communications has bagged the creative duties of real estate developers Paranjape Schemes. According to market sources, the account size is pegged at Rs 40-50...
MUMBAI: MediaCom has appointed Niti Kumar as national director-new business and insights. She will be based in Delhi. In her last stint, Kumar was head of...
MUMBAI:Havas Media’s flagship brand, MPG India, has bagged the media planning and buying business of Clarks Future Footwear, following a multi-agency pitch process. According to market...
BANGALORE: Unilever’s detergent brand Surf Excel has partnered with the Star Network’s Tamil offering to create a one hour television show–‘Surf Excel Little Big Film Makers’...
MUMBAI: India will emerge as the fifth-fastest growing advertising economy in the world by 2013, as developed markets are still recovering from the tremors of a...
MUMBAI: Looks like the World Cup hangover does not exist for the Indian cricket fan who just wants more. The fourth edition of the Indian Premier...
MUMBAI: MTV India has decided to up its advertising rates even as it beefs up its programming lineup with international format shows. For the new big-ticket...
MUMBAI: Facing bouncers and googlies from the cricket World Cup, India‘s Hindi general entertainment channels (GECs) have regained their old order in the television audience graph...
MUMBAI: Jewellery brand, Tanishq, has associated with movie-stars Amitabh Bachchan and Jaya Bachchan for their forthcoming diamond campaign. The campaign that is scheduled to go on...
MUMBAI: Law & Kenneth has conceptualised its first television commercial (TVC) for Tata AIG General Insurance. Law & Kenneth CEO and managing partner Anil Nair said...
MUMBAI: Dentsu India executive vice-chairman and chief creative officer Gullu Sen has put in his papers. He is currently serving his notice period. Sen had joined...
MUMBAI:Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi as executive creative director. Until now, the agency’s Delhi clients such as...
MUMBAI: MTV India, the youth destination, is reviving its iconic property – the Youth Marketing Forum. The company has also got Virgin Mobiles as the presenting...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
