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Category: MAM

  • Sania serves up a bold shot with Boldfit as athlete, investor, and designer

    Sania serves up a bold shot with Boldfit as athlete, investor, and designer

    MUMBAI: When Sania Mirza picks up a racket, history follows. Now, the six-time Grand Slam champion is turning her legendary forehand toward the boardroom, joining Boldfit not just as an athlete, but also as an investor and co-creator of its newest range of tennis rackets and pickleball paddles.

    The Bengaluru-headquartered sports and fitness brand, founded in 2018, has built its name on high-performance apparel, footwear, and equipment. With Sania on board, Boldfit is swinging into racket sports with fresh ambition, aiming to make tennis and pickleball more accessible to India’s 1.4 billion-strong sporting population.

    “Pickleball is exploding across all age groups, while tennis has always been my first love,” Sania said. “Partnering with Boldfit lets me bring my years of experience into designing gear that’s lighter, durable, and truly built for Indian players. My hope is to inspire more people to pick up a racket and fall in love with these sports.”

    Boldfit’s “Boldfit Athlete” roster already boasts names like cricketer KL Rahul, and Sania’s addition signals its intent to become a multi-sport powerhouse. Rahul summed it up: “Her joining Boldfit goes beyond equipment, it’s about inspiring millions to embrace sport as part of life itself.”

    The tie-up also puts pickleball, the world’s fastest-growing sport firmly in Boldfit’s sights. By developing performance-driven paddles alongside Sania, the brand hopes to capitalise on the sport’s surging popularity, supported by new courts and a growing community.

    For Boldfit founder and CEO Pallav Bihani the partnership reflects the company’s broader mission. “Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” he said. “This is about giving aspiring Indian players access to products designed with the insight of a legend.”

    With tennis, table tennis, pickleball, and cricket already in its portfolio, Boldfit is steadily cementing its reputation as the sporting glue of modern India. And with Sania’s backing, the brand seems set to rally an entire generation toward sport as lifestyle not just pastime.

  • The Sancy cuts a fine figure as Chandan Allen brings label home to India

    The Sancy cuts a fine figure as Chandan Allen brings label home to India

    MUMBAI: Fashion, when stitched with purpose, always fits better. Mumbai-born, California-based designer Chandan Allen has brought her ready-to-wear label The Sancy to India, unveiling a debut collection that reimagines accessible luxury through the lens of craftsmanship and cultural depth.

    Launched as a digital-first brand, The Sancy offers a curated range of tops, tailored bottoms, dresses, and jumpsuits designed for women who crave elegance without excess. Priced between Rs 3,500 and Rs 8,500, the collection positions itself firmly in the premium yet attainable bracket, balancing refinement with responsibility. Each garment is crafted in Allen’s Mumbai atelier using sustainable practices, turning everyday pieces into lasting wardrobe investments.

    Among the early favourites are the Teres Shift Dress, Linearis Shift Lace Dress, Encelia Wrap Skirt, and Carissa Printed Dress. With clean silhouettes, heritage-inspired detailing, and a muted colour palette, the line promises both versatility and timeless appeal.

    Allen’s own journey reads like a global design itinerary. Trained at Central Saint Martins in London, she honed her skills blending Indian handcraft with European precision. Years spent in Cape Town and California sharpened her eye for lifestyle-driven fashion, and in 2009 she set up Chandan Allen Designs Pvt. Ltd. in Mumbai. The Sancy, born out of this trajectory, is her answer to fast fashion’s fleetingness: garments built to last, imbued with artistry and meaning.

    “The Sancy is not just a fashion label, it’s a conversation between heritage and modernity,” Allen says. “My Indian roots anchor me in craft, while my global exposure sharpens the silhouettes. Together, it’s about creating pieces with longevity, not just seasonal appeal.”

    Currently available only through thesancy.com, the label will soon expand offline with a flagship Mumbai store, the first step in a larger retail rollout across India’s metros. The strategy mirrors the evolution of Indian fashion retail itself, where consumers increasingly seek story-driven, conscious luxury.

    With sustainability stitched into its seams and style woven into its fabric, The Sancy’s arrival signals that India’s fashion-forward needn’t choose between meaning and modernity, they can now wear both.

  • Priyadarshan Garg takes charge as IDPL’s chief business officer

    Priyadarshan Garg takes charge as IDPL’s chief business officer

    MUMBAI: From print to pixels, Priyadarshan Garg knows how to make headlines. The seasoned media executive has now stepped into a new chapter as chief business officer at Indiadotcom Digital Private Limited (IDPL), the digital arm of Zee Media Corporation Limited.

    The move is more than just a leadership shuffle. It signals IDPL’s ambitions to scale up its digital-first strategy, sharpen its editorial edge and build content ecosystems that attract both audiences and advertisers.

    Garg brings more than 25 years of industry experience, with stints at Zee5, Alibaba, Dainik Bhaskar and TV Today. Known for combining newsroom instincts with business smarts, he has already made waves at IDPL since joining in April by driving the successful launch of Pinewz, one of the company’s fastest-growing digital-first ventures.

    In his new role, he will steer editorial direction, unlock revenue opportunities and strengthen IDPL’s position as a digital powerhouse. As he put it, “Digital is not just about content delivery. It is about creating immersive and trustworthy ecosystems where audiences feel engaged and empowered. At IDPL, I see huge potential to harness data, technology and creativity to fuel growth while maintaining the highest standards of journalism.”

    Zee Media Corporation Limited, ceo, Karan Abhishek Singh welcomed him on board and said, “Priyadarshan’s leadership comes at a crucial time when IDPL is scaling new heights in digital reach and influence. His industry insight and ability to deliver transformative strategies will play a vital role in shaping IDPL’s future.”

    For IDPL, the appointment is a step towards reimagining digital journalism in India. With Garg at the helm, the focus will be on truth-driven storytelling, innovative formats and building long-term value for users and partners alike.
     

  • Kenstar turns up the heat with smart water heaters built to last longer

    Kenstar turns up the heat with smart water heaters built to last longer

    MUMBAI: Bathing blues just got a hot upgrade. Kenstar, one of India’s most trusted appliance brands, has unveiled its latest portfolio of water heaters under the cheeky campaign “Bath Ban Jaye,” a promise to end the nation’s dreaded “half bath” syndrome.

    The new line-up is designed to tick every modern checklist: smarter heating, energy efficiency, sleek design, and safety at its core. Backed by SwirlHeat Technology, the heaters deliver 20 per cent more hot water output, while high-density PUF Insulation keeps it warm 10 per cent longer, trimming electricity use. Add to that German Blue Sapphire Technology, which extends product life by 40 per cent, and Kenstar’s proposition of “Heats Fast, Makes It Last” feels less like a tagline and more like a guarantee.

    With a wide capacity range from 3 litres to 100 litres, the line includes storage, instant, tankless, gas heaters, and even immersion rods all tested to withstand 8-bar water pressure, suiting India’s growing high-rise lifestyle.

    Kenstar hasn’t skimped on safety either. Its 7-Level Safety Shield combines thermal cut-out protection, an IPX4 splash-proof design, and multi-functional valves, ensuring peace of mind with every shower. Each unit also comes with a 7-year warranty on tanks, adding durability to dependability.

    For those who think style belongs only in the living room, Kenstar’s designs make bathrooms just as chic. The Art Series adds a wooden finish, while the Oris Series comes in Snow White, Golden Yellow, Cocoa Brown, and Ocean Blue, a palette that makes water heating look positively fashionable.

    “Every bath should be complete, not compromised,” said Kenstar CEO Sunil Jain as the brand doubled down on its mission of blending smart, stylish, and sustainable home solutions. With 5-star BEE ratings, Kenstar water heaters are designed to lighten not just bills but also the everyday burden of Indian households.

    From cutting bills to cutting cold showers short, Kenstar’s latest range is turning up the heat on the competition ensuring that when it comes to bathing, India gets the full story, not a half chapter.
     

  • Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    MUMBAI: When Ajay Devgn does the splits, India sits up and shops. Swiggy’s Instamart has kicked off its first-ever Quick India Movement 2025 billed as the nation’s quickest festive mega sale by bringing back the actor’s legendary debut stunt with a cheeky twist.

    Rolling out from 19–28 September 2025 on both the Swiggy and Instamart apps, the sale promises lightning-fast deliveries and discounts of 50 per cent to 90 per cent across electronics, kitchen, dining, beauty, personal care, and toys. It’s not just a shopping spree; it’s a sprint.

    The campaign film, conceptualised by Lowe Lintas, reimagines Devgn’s Phool Aur Kaante split, this time not between motorcycles but everyday essentials like speakers, jugs, ladders, and toys. Backed by the playful refrain “I just splitttt”, Devgn declares, “Jo mujhe chahiye, abhi chahiye.” The tongue-in-cheek homage captures the absurd, meme-worthy energy Instamart wants to bottle this festive season.

    Shoppers can score an extra 10 per cent off with Axis, RBL, HSBC, and IDFC Bank, plus an additional 10 per cent cashback on Swiggy HDFC Bank Credit Cards. Digital wallets are in on the action too Rs 150 cashback via Amazon Pay, Rs 50 off on Simpl, and up to Rs 200 cashback on Mobikwik UPI.

    Ajay Devgn summed up the stunt-with-a-spin: “Instamart has given my Phool Aur Kaante stunt a twist. The Quick India Movement is all about bringing speed and ease to everyone!”

    The sale reflects a broader shift in how India shops. From groceries to gadgets, Instamart has become a festive favourite in Tier II cities and beyond, with demand peaking on occasions like Holi, Father’s Day, Mother’s Day, and Rakhi.

    With movie nostalgia, meme-ready swagger, and heavy-duty deals, Instamart’s Quick India Movement 2025 looks set to prove one thing when India wants it, India wants it now.

  • 84 per cent Indians seek healthier food choices: Pwc report

    84 per cent Indians seek healthier food choices: Pwc report

    MUMBAI: A new Pwc India report reveals that for Indian consumers, it’s no longer just about what’s on the plate, it’s about how it’s made, how safe it is, and how it supports their health goals.

    Released on 11 September, the ‘Voice of the consumer 2025: India perspective’ surveyed over 1,000 Indian consumers and uncovered a clear appetite for healthier, tech-integrated, and eco-friendly food choices.

    Among the standout stats: 84 per cent of respondents said food safety is a top priority; 29 per cent would switch brands for health benefits; 80 per cent now use health apps or wearables to manage wellness; nearly half prefer eco-friendly packaging, while 73 per cent would even pay more to support sustainable farming.

    “Nutrition, affordability and sustainability are shaping today’s food choices,” said Pwc India, partner and leader- retail and consumer sector, Ravi Kapoor.“Consumers are embracing tech-led, personalised wellness, local produce and digital shopping experiences offering huge opportunities for forward-looking brands.”

    The report also highlights a shift towards cost-conscious shopping, with 63 per cent of consumers citing food prices as a key concern. They’re mixing it up buying from supermarkets, local kirana shops, and digital delivery platforms to get the best value.

    Interestingly, tradition still holds its ground: 74 per cent of consumers said their food habits are rooted in cultural heritage, proving that while innovation matters, nostalgia isn’t going anywhere.

    As supply chains tighten and consumer expectations climb, the food industry is feeling the heat but it’s also getting a recipe for reinvention. Clean labelling, tech-savvy wellness solutions, and genuine sustainability practices could be the key ingredients for future growth.

  • Taneira wraps the festive season in ‘The Gift of Pure Love’

    Taneira wraps the festive season in ‘The Gift of Pure Love’

    MUMBAI: Taneira, the ethnic wear brand from the House of Tata, is weaving emotions into every fold this festive season with its touching new campaign, ‘The gift of pure love’: a celebration of relationships, memories, and the timeless elegance of the saree.

    Rooted in the belief that true love should be felt, not just seen, the campaign highlights how a thoughtfully gifted saree can carry far more than aesthetic value, it carries intention, memory, and meaning. A Taneira saree is crafted with the purity of natural fabrics, the gentle shine of silk, and the soul of Indian handcraft traditions. It’s more than a gift, it’s an embrace.

    Through two emotionally resonant films, Taneira brings alive everyday stories: a husband’s quiet gesture, a sister’s heartfelt surprise, all wrapped in the grace of a saree. These vignettes aren’t about grand declarations, but about quiet, personal acts of love that make festivals truly special.

    “Our campaign beautifully captures the spirit of festive gifting and meaningful bonds,” said Taneira, chief sales and marketing officer, Somprabh Singh. “With the Miara collection, we’re offering not just sarees, but heirlooms of love and craftsmanship.”

    Alongside the campaign, Taneira launches its ‘Miara’ collection, a festive range designed for today’s woman, marrying traditional artistry with a modern twist. From delicate cottons to lustrous silks, Miara sarees start at Rs 6,499, offering versatility for every festive mood, whether as a cherished gift or a personal indulgence.

    Ogilvy South, executive creative director, Aarti Nichlani, summed it up and said, “These aren’t just pretty colours and textures. These sarees tell stories – honest, real, and deeply Indian. Just like the moments we’ve captured in the campaign.”

    In an era of fast fashion and fleeting trends, Taneira’s campaign is a reminder that some gifts never go out of style, especially when they come from the heart, stitched with meaning, and steeped in tradition.

     

  • Aashirvaad Atta’s Ganesh idols on wheat grains set record this Ganpati

    Aashirvaad Atta’s Ganesh idols on wheat grains set record this Ganpati

    MUMBAI: Holy grain! In a record-breaking festive twist, ITC’s Aashirvaad Atta has proven that devotion need not be larger than life. Sometimes, it fits on a single grain of wheat.

    During the 10-day Ganesh Chaturthi celebrations at the iconic ‘Andheri cha raja’ pandal in Mumbai, Aashirvaad pulled off a feat that earned it a place in both the India book of records and the Asia book of records for the ‘biggest distribution of Ganesha idols on wheat grains.’

    Yes, you read that right. Lord Ganesha, meticulously engraved onto actual grains of wheat, was at the centre of this unique campaign. Over 2,000 micro-idols were distributed to devotees, each grain carefully enclosed in an acrylic display box with a built-in magnifying lens. Think of it as a divine collectible with a sprinkle of science and a whole lot of soul.

    The initiative was part of Aashirvaad’s festive campaign: “Gehu gehu hai vishesh, har gehu mein hai Ganesh,” spotlighting the purity and cultural significance of wheat in Indian homes. Through this punny yet poignant message, the brand wove a connection between the grain that sustains millions and the god who removes obstacles.

    Commenting on the milestone, ITC, chief executive, staples & adjacencies, foods division, Anuj Rustagi said, “Ganesh Chaturthi is a festival where devotion meets grandeur, and we wanted to offer something truly unique. By engraving Lord Ganesha on a single grain, we showcased how tradition and innovation can come together to celebrate purity in a memorable way.”

    From its trusted ‘chakki MP sehori aata’ to ‘organic aata,’ Aashirvaad continues to win hearts across India by delivering quality flour that meets local tastes and now, sets records too.

    Looks like when it comes to devotion and innovation, Aashirvaad truly doesn’t grain and bear it, it goes the extra (milli)metre.
     

  • Berger wipes the slate clean with playful new easy clean TVC

    Berger wipes the slate clean with playful new easy clean TVC

    MUMBAI: When crayons meet walls, most parents see red but Berger Paints wants them to see only smiles. India’s second-largest paint and coatings company has launched a new television and digital campaign for Berger Easy Clean Interior Paint, championing the promise: “No Daag. No Tension. Only Beautiful Walls.”

    Conceptualised by Lowe Lintas, the heart-warming film dives into a scene familiar to every household: a child’s crayon doodles covering the living room wall. The family dog takes the blame, but instead of frayed tempers, the moment turns light-hearted as easy clean wipes away the mess in seconds restoring walls and moods alike.

    Berger Paints India managing director & CEO Abhijit Roy explained the insight: “Walls often become a child’s first canvas. Our new TVC encourages parents to embrace those moments, knowing that stains are no longer a concern. Easy Clean has led India’s washable paint category for nearly two decades, offering homes both beauty and peace of mind.”

    With its advanced stain resistance, Easy Clean targets the everyday mess of modern Indian homes, making upkeep stress-free while keeping walls looking brand-new.

    Lowe Lintas executive director and head of creative for copy (South) Arpan Bhattacharya added: “Every parent has lived this story. Instead of portraying wall doodles as a problem, we chose to celebrate the innocence, because with Easy Clean, families can cherish the joy without compromise.”

    Berger, the pioneer of washable interior emulsions in India, has long positioned itself at the intersection of innovation and everyday living. With Easy Clean, the brand is painting a future where childhood imagination leaves memories not permanent marks on the walls.

  • Radio tunes into growth as ad volumes rise 3 per cent in H1 2025

    Radio tunes into growth as ad volumes rise 3 per cent in H1 2025

    MUMBAI: Radio isn’t just background noise, it’s making advertisers sit up and listen. According to TAM Adex’s Half-Yearly Advertising Report, radio ad volumes grew by 3 per cent in January–June 2025 compared to the same period last year, signalling a steady tune-up for the medium.

    Services struck the loudest chord, accounting for a massive 30 per cent share of all ad volumes. Collectively, the top ten sectors spanning auto (11 per cent), banking and finance (10 per cent), education (9 per cent), and food and beverages (7 per cent) captured nearly 89 per cent of the airtime. Durables made a new entry into the top 10, showing the medium’s appeal beyond traditional categories.

    Among categories, properties and real estate kept their prime spot with 14 per cent share, but hospitals and clinics surged into second place, clocking 18 per cent growth, while jewellers glittered with 17 per cent growth. Pan masala puffed up by 78 per cent, and commercial vehicles raced ahead, multiplying their presence 27 times over.

    On the advertiser leaderboard, Maruti Suzuki India overtook LIC of India to claim pole position, while newcomers like Vishnu Packaging and Muthoot Financial Enterprises accelerated into the top 10. Jeena Sikho was the leading brand on radio, followed by Maruti Suzuki Arena and SBI.

    Regionally, Gujarat topped the charts with an 18 per cent share of ad volumes, with Maharashtra close behind at 16 per cent. Jaipur retained its crown as the country’s leading radio city, commanding 9 per cent of the pie, ahead of Nagpur and Delhi.

    Evenings were prime time, accounting for 37 per cent of ad volumes, followed by mornings (31 per cent). And when it came to messaging length, advertisers kept it short and snappy 94 per cent of ads were under 40 seconds.

    With over 360 categories and 8,000 advertisers using radio in the first half of 2025, the medium is proving it’s still music to brands’ ears blending reach, resonance, and regional punch in equal measure.