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MUMBAI: Viacom18 Media has emerged as the clear winner, with seven gold and seven silver, at the PromaxBDA Awards. Nick got the maximum, winning four gold...
MUMBAI: Taglines can be very strong only if used effectively, said Lee Hunt president and founder Lee Hunt, while speaking at the PromaxBDA conference. Citing the...
MUMBAI: Television is the best form to create demands and Web to fulfill them, making the combination a multi-billion dollar industry. These were the words of...
MUMBAI: Integrated brand communications agency, Six Inches Communication, has won the brand communication mandate of bullion traders, RiddiSiddhi Bullions (RSBL). No pitch process took place prior...
MUMBAI: United States is better than any other country when it comes to marketing products, says Crest Animation Studios chief executive officer A K Madhavan. Madhavan...
MUMBAI: Aegis Group’s market research arm, Synovate, has appointed Shreya Baksi Sen to lead its specialist customer experience practice in India. Sen, who has close to...
MUMBAI: Ogilvy & Mather India has bagged creative duties of MIRC Electronics’ consumer electronics brand, Onida. The account size is estimated to be approximately Rs 1...
MUMBAI: IMG Licensing, a division of global sports, fashion and media company IMG Worldwide, has signed the family of legendary basketball coach John R. Wooden for...
MUMBAI: HDFC Life‘s advertising spend will stay flat this year as the insurance company seeks to turn profitable. “This is the first year we are trying...
MUMBAI: Leo Burnett has appointed Suvadip Ghosh Mazumdar as vice president at the Mumbai office. Mazumdar, who has over 12 years of varied experience as a...
MUMBAI: After the buyout of its local partner, Dentsu is working out its team at the top in India. Dentsu India Group has announced five senior-level...
MUMBAI: Media conglomerate Zee Enterprises Entertainment Ltd (Zeel) will unveil on 19 June a new brand identity that will feature the network’s new logo, packaging and...
MUMBAI: McCann Worldgroup’s creative agency, TAG Ideation, has won the mandate for Mohan Clothing’s ready-to-wear brand, Blackberrys. This is the second win for MWG TAG in...
MUMBAI: Dentsu Marcom has promoted its executive creative director Titus Upputuru as the national creative director. Upputuru will be replacing former NCD Nitin Suri, who left...
MUMBAI: Percept’s brand activation arm, Percept Activ, recently organised a two-day road show starting 5 May in Thimpu to promote the art, culture, cuisine and tourism...
MUMBAI: Colors‘ flagship dare devil reality show Fear Factor Khatron Ke Khiladi returns on 3 June with a weekend telecast, a strong indication that Hindi general...
MUMBAI: Further ramping up its creative team, Rediffusion – Y & R has brought on board Prabhakar Jampa as creative head – design and digital. Jampa...
BANGALORE: Food and beverage player (F&B) Blue Foods (Pan India Food Solutions) recently changed creative agencies, replacing Focus with Mumbai-based Rickshaw. Future Media continues as the...
BANGALORE: The Godrej group (Godrej) today published a brand valuation report that has pegged the present value of the Godrej brand at $2.86 billion. Godrej commissioned...
MUMBAI: Publicis Groupe’s Saatchi & Saatchi Delhi has roped in Jaibeer Ahmad as the new vice president. In his advertising career spanning over a decade, Ahmad...
MUMBAI: The fourth edition of the Indian Premier League (IPL), following the cricket World Cup, continues to put up a weaker performance compared to its earlier...
MUMBAI: Swedish home furnishing retail company, IKEA, will receive the prestigious Advertiser of the Year Award at the 58th Cannes Lions International Festival of Creativity, to...
MUMBAI: Indian agencies were placed well at the 9th edition of Asian Marketing Effectiveness Awards, with all the 19 shortlists being on the winning side. While...
BANGALORE: French female actor Le?la Bekhti, who has just been named ‘Most Promising Actress’ at the Cesar awards 2011, today joined the family of L’Oréal Paris...
MUMBAI: US software company SeaChange International has announced its new generation SeaChange Infusion Advanced Ad Platform to help video operators manage centralised ad operations and scale...
MUMBAI: Advertising Agencies Association of India (AAAI) and The Times Group have proclaimed the winners for AAAI-Cannes Young Lions Creative Competition 2011. Leo Burnett Mumbai‘s art...
MUMBAI: Havas Media’s flagship brand, MPG India, has won the media duties for Swiss brand Victorinox, which offers products such as pocket multi-tools, fine cutlery, time-pieces...
MUMBAI: English movie channel Pix started its ‘Movie Club‘ brand building initiative eight months back. The aim was to build a connect with college students by...
MUMBAI: C has said that PepsiCo chairperson and CEO Indra Nooyi will be the Keynote Speaker at the Congress to be held in New Delhi from...
MUMBAI: Publicis, the world‘s number three advertising group, has agreed to acquire U.S.-based Rosetta Marketing Group for at least $575 million to enhance its digital and...
MUMBAI: Law & Kenneth (L&K), an independent brand communications agency, has bagged the creative duties of state-run oil firm, Bharat Petroleum Corporation (BPCL), along with the...
Mumbai: Madison Media has appointed Sushma Jhaveri as COO of Madison Media Infinity. Jhaveri moves in from Carat Media, where she was senior VP. She will...
MUMBAI: Carat Media has won the media planning and buying duties of recruitment services brand ABC Consultants. ABC will conduct an identity revival exercise and plans...
MUMBAI: Saatchi & Saatchi has bagged the creative duties of automobile manufacturer, Škoda Auto India, a fully owned subsidiary of Skoda Auto a.s., Czech Republic (Volkswagen...
MUMBAI: Leo Burnett, Mumbai, has created a new television commercial featuring John and Bipasha, for Proctor & Gamble’s hair colour brand – Wella Kolestint. According to...
MUMBAI: ZenithOptimedia, the global media services agency from the Publicis group, has won the media duties of Honda Siel Cars India, a joint venture between Honda...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: Telecom giant Airtel has christened its redesigned logo as ‘Wave‘. Wave is crowd sourced and has been chosen after a six month long excercise. Airtel...
MUMBAI: Bangalore-based agency, ThoughtBox, has bagged the media duties of sleep comfort products manufacturers, PEPS Industries. The account size is estimated to be around Rs 60...
MUMBAI: Leo Burnett, Mumbai, has been appointed as the creative agency on record (AOR) for Asia Motor Works (AMW), the truck manufacturing company in India. The...
MUMBAI: India‘s largest private bank, ICICI, appeared for a second consecutive year in the BrandZ Top 100 ranking, at No. 53, with a brand value of...
MUMBAI: Triton Ahmedabad has created three spots for Vadilal to make the brand more youthful and popularise ice cream eating. Pegged at Rs 25 billion, the...
MUMBAI: Cheil Worldwide SW Asia has unveiled two new television commercials for Samsung smartphones — Galaxy Ace and Galaxy Pro. The two spots showcase people using...
MUMBAI: Rediffusion – Y & R has won the creative mandate of Kolkata based consumer product giant Emami for its two flagship brands – BoroPlus and...
MUMBAI: The average TVR for the fourth edition of the Indian Premier League (IPL) has fallen to 3.94 for the first 49 matches, according to data...
MUMBAI: Luggage maker, Samsonite, has unveiled its new campaign — step out — simultaneously worldwide. Also for the first time, Samsonite has done away with the...
MUMBAI: The Asian Marketing Effectiveness Festival in Shanghai aims to offer delegates an extensive and topical two-day content programme, followed by an awards gala dinner which...
MUMBAI: Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table, says the...
MUMBAI: Dilip Marathe has been appointed as creative head – art at Rediffusion – Y & R, Mumbai. Marathe moves in from Publicis Ambience and will...
MUMBAI: Cheil Worldwide SW Asia has beefed up its Interactive team in India. Chandrashekhar B Mhaskar has joined as general manager, Interactive, while Manav Narula has...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
