MUMBAI: Comcast has sued DirecTV for an alleged fake NFL Sunday Ticket advertising. The cable company has claimed that the satellite company is fleecing consumers by...
MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help online advertisers achieve better visibility over their Internet-based promotional...
MUMBAI: Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their...
MUMBAI: Airtel has exited the Champions T20 League as the title sponsor, exercising its review option after two years. Nokia is likely to take up Airtel‘s...
MUMBAI: Joono Simon has been appointed as the executive creative director of Ogilvy & Mather, Bangalore. Simon was previously heading Leo Burnett Solutions – Colombo as...
MUMBAI: The PGA Tour and Wyndham Worldwide have announced that Wyndham has extended its title sponsorship of the Wyndham Championship, one of the golf tour‘s longest-running...
MUMBAI: JWT India has appointed Sanjeev Bhargava as managing partner JWT Delhi. He replaces Rohit Ohri who left to join Dentsu as its India head. In...
MUMBAI: Global network of marketing solutions companies, Whitefield, has appointed Dilip Keshu as its chief executive officer with immediate effect. Keshu will be based in Whitefield‘s...
MUMBAI: The third season of Colors’ talent reality show, India’s Got Talent, has surpassed the opening day performance of all other non-fiction launches in 2011. In...
MUMBAI: They are more accustomed to producing fireworks on the golf course, but could The European Tour‘s best golfers set alight a barrel full of gunpowder...
MUMBAI: The footwear brand, Liberty Shoes, has roped in Indian actor Hrithik Roshan as its brand ambassador. With this move, Liberty is aiming to connect with...
MUMBAI: Olive e-Business has bagged the digital account of healthcare brand Max Healthcare. The pitch that took place recently also involved agencies such as Web...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
MUMBAI: Zee Entertainment Enterprises (Zeel) has brought back Sulekha Sharma as deputy vice president and national head, ad sales. Sharma will report to Zeel ad sales...
MUMBAI: Business process outsourcing company WNS has renewed its contract with the insight, information and consultancy group, Kantar. In the renewed contract, WNS will focus on...
MUMBAI: Lowe Lintas has won the creative business of a digital education company, iProf. The account will be handled out of their Delhi Office. As part...
MUMBAI: Interface Communications executive director Nagesh Alai has been re-elected president of Advertising Agencies Association of India (AAAI) for the year 2011-2012 at its Annual General...
MUMBAI: Paint company, AkzoNobel has assigned the creative mandate of Dulux Paints to McCann Erickson. For Dulux, globally, AkzoNobel has aligned with Bartle Bogle Hegarty, following...
MUMBAI: Kinetic, the WPP-owned lifestyle and environments agency has kaunched airport and in-flight media specialist, Aviator. Aviator India will be headed up by Kinetic India business...
MUMBAI: Inbisco, the distributor of Indonesia‘s food manufacturer Mayora‘s products in India, has assigned the creative duties of two of its products to TBWA Chennai. The...
MUMBAI: Bates 141 has appointed Srijib Mallik as executive vice president and head of Delhi operations. Mallik moves in from Rediffusion Y&R, where he was the...
MUMBAI: Hindustan Unilever, the Indian unit of Anglo-Dutch Unilever Plc, has slashed its advertising spend for the first quarter by 15.74 per cent, signalling a possible...
MUMBAI: McCann Erickson has won the creative duties of telecom major, Aircel. The news has been confirmed to Indiantelevision.com by the agency‘s spokesperson. The size of...
MUMBAI: India‘s leading education and skilling services provider, Shri Ram New Horizons (SRNH,) has signed up Irrfan Khan as its brand ambassador. Known for his films...
NEW DELHI: Two public service announcements (PSAs) are to be aired on all major radio and television channels under the National Tobacco Control Programme as part...
MUMBAI: Rediffusion Y&R has made two elevations in the Delhi office. Abhik Santara is being elevated as vice president and Chraneeta Mann as executive creative director....
MUMBAI: Asia TV USA Ltd, the exclusive television, entertainment and media distributor of Zee TV in the United States, has appointed Tom Marsillo as senior vice...
MUMBAI: Aegis Group plc has agreed to sell its market research business Synovate to French market research company, Ipsos S.A, for $860 million, opening the window...
MUMBAI: For the second consecutive week, Imagine TV has proved that its fortunes are heavily dependent on the Swayamvar franchise. The channel, which had crossed the...
MUMBAI: FMCG major Marico has increased its spend on advertisement and sales promotion by 9.1 per cent for the first quarter ended June as it has...
MUMBAI: US broadcaster Fox, Syco Television and television format creator and distributor FremantleMedia North America have announced Sony Electronics as the official consumer electronics sponsor of...
MUMBAI: Cut the Crap has won the creative business of Cycle‘s Lia incense sticks. The account was won sans a formal pitch process and the agency...
MUMBAI: Paras Pharmaceutical has assigned its creative business of health care products to Euro RSCG India. The agency has won the mandate following a multi-agency pitch...
MUMBAI: Govind Shahi has joined Heath Media Group as a co-promoter in their existing business ventures. Shahi brings with him over 15 years of experience in...
MUMBAI: Percept Limited has unveiled an all India campaign, called”Go for Gold”, coinciding with the start of 365-day countdown to the largest sporting event in the...
MUMBAI: Spatial Access Solutions has appointed Harsha Joshi as its chief executive officer. Joshi moves in from Madison where she was the COO, media buying and...
MUMBAI: Titan has assigned its digital duties to 22feet, an independent digital solutions provider. The mandate was awarded following a multi-agency pitch. 22feet managing partner...
MUMBAI: Grey Worldwide has been assigned the creative duties of S Kumar‘s menswear brand- Belmonte. The account was won following a multi-agency pitch. The win has...
MUMBAI: Mudra Max has appointed Subhashish Sarkar as senior vice president for its outdoor division. Sarkar will be heading Mudra Max OOH, North and East and...
MUMBAI: Full-service advertising agency Eleven Brandworks has appointed Sampada Chaudhari as its chief operating officer. She will be responsible for running the agency and leading new...
MUMBAI: US media conglomerate News Corp has completed the sale of its 79 per cent stake in News Outdoor Russia and News Outdoor Romania to a...
MUMBAI: The Football Association (The FA) has appointed BBC Worldwide as its licensing agent for the England and The FA Cup brands. The brand joins BBC...
MUMBAI: adidas and the Argentine Football Association (AFA) have announced the extension of their sponsorship agreement, extending their current relationship until December 2022. The extension agreement...
MUMBAI: Joydeep Ghosh, a senior industry professional with more than 22 years of experience across media and technology services, has been appointed to head eBus Aidem...
MUMBAI: The awards ceremony of the 11th edition of EMVIEs, the media awards instituted by The Advertising Club Bombay, will be held on 26 August. The...
MUMBAI: FMCG major Colgate-Palmolive India has amplified its ad spends by 42.34 per cent during the quarter ended June 2011, as it launched a series of...
MUMBAI: Soccer’s governing body Fifa has announced that the Women’s World Cup Germany 2011 has set a new benchmark for the sport after viewers around the...
MUMBAI: Nimbus Sport has called for pitches from creative agencies regarding conceptualising and running a campaign for its World Series Hockey initiative. Nimbus Sport COO Yannick...
MUMBAI: The IP Platform from the Reliance Broadcast stable, ‘Big Rising Star Awards’, has bagged Samsung and UK Infrastructure as partners for the awards. A creation...
MUMBAI: Epson India has returned to television advertising as one of the associate sponsors of the India versus England cricket series that is being telecast on...