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MUMBAI: BBC Worldwide is heading to Brand Licensing Europe next month with a portfolio of brands launching to the licensing community for the first time and...
MUMBAI: Huawei Devices has signed author Chetan Bhagat as brand associate for its smartphones and tablets category. The Chinese telecommunications company is all set to introduce...
MUMBAI: Leading broadcasters will continue to post strong ad revenue growth while the long tail will be severely hurt as advertisers tend to consolidate their spends...
MUMBAI:Saatchi & Saatchi India has appointed Hari Ganesh Desikan as senior planner at its Mumbai office. Desikan will be responsible for regional planning for Pampers as...
MUMBAI: Sony Entertainment Television‘s (SET) magic run with Amitabh Bachchan at the lead continues as it scales new heights, inching closer to the market leader Star...
MUMBAI: British Airways is launching its biggest brand advertising campaign for a decade to coincide with a five-year programme of investment for the benefit of customers....
MUMBAI: Viva-Your Family Chemist, a brand of Surya Healthcare, has given Blackpencil India (the latest agency from the Leo Burnett group worldwide) to handle its creative...
MUMBAI: Everest has lapped up the creative duties of Ranbaxy Laboratories’ Volini portfolio. The other seven agencies that participated in the pitch include DDB Mudra, Law...
MUMBAI: Reckitt Benckiser has launched Dettol Liquid Handwash in new packs. The range that claims to give effective protection against a wide range of unseen germs...
MUMBAI: Custom research company, TNS, has launched its TRI*M Digital Reputation Manager, designed to assist companies in understanding the drivers of reputation in a digital environment...
MUMBAI: Rotomac Pens has appointed Ignite Mudra to handle branding and creative duties for its corporate and writing instruments brands. The agency’s approach on how will...
NEW DELHI: The Government has no plans to ban advertisements of fast food products but is taking measures to promote healthy food habits through various measures....
MUMBAI: Aegis Media’s OOH company, Posterscope, has completed three years in India. To celebrate, Posterscope has planned India’s first celebration party on a billboard in Worli,...
NEW DELHI: The Department of Consumer Affairs is studying the possibility of framing some guidelines to check misleading advertisements in the print and electronic media, following...
MUMBAI: Rohit Gopakumar has joined as Percept Intellectual Properties chief operating officer. In his new role, Gopakumar will be responsible for managing and leveraging the IPs...
MUMBAI: The on-going Rugby World Cup 2011 could generate $1.67 billion for the global sports economy with overseas visitors to New Zealand generating $654 million, according...
MUMBAI: Lodestar UM CEO Shashi Sinha has taken guard as the new Bombay Ad Club president for 2011-12, replacing Bennett, Coleman and Co. Ltd (BCCL) director...
MUMBAI: Percept/H has appointed Rajiv Agrawal as executive creative director for its Delhi branch. He joined the agency on 13 September and will report to Percept/H...
MUMBAI: Wieden+Kennedy Delhi has won the creative duties of Invista Apparel’s Lycra and Coolmax brands. A person close to the development also informed that the account was...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in...
MUMBAI: For Star India, the unconventional strategy of premiering a big-ticket film on its movie channel rather than on Star Plus seems to have worked. Powered...
MUMBAI: Gulf Oil, a Hinduja Group Company, has roped in cricket captain MS Dhoni to be the new face of the company. Dhoni will now represent...
MUMBAI: Former Ignitee Digital Solutions‘ COO Shankar. B has joined media sales outsourcing company, Fourth Dimension Media Solutions, as CEO. He will be relocating to Chennai...
MUMBAI: Star shined bright in the week ended 10 September. Not only did its Hindi movie channel Star Gold see a major surge but also Star...
MUMBAI: OOH media agency Scala India has acquired the digital signage advertising rights for Terminal 3 at the Indira Gandhi International Airport – New Delhi. Scala...
BANGALORE: Sony India plans to spend Rs 1 billion towards marketing during the festive season of Durga Pooja and Diwali, as it aims to garner revenues...
MUMBAI: Former Law & Kenneth, Mumbai SVP and branch head, Neeraja Kale has joined PerceptH as COO. She will be reporting to PerceptH CEO Prabhakar Mundkur....
MUMBAI: Broadcast networks in the US continued to stumble despite humble gains in advertising spends on television as a whole. During the first half of 2011,...
MUMBAI: Sports will see a degrowth in advertising revenue while Hindi general entertainment channels (GECs) will lose their pricing power this fiscal, said Zee Entertainment Enterprises...
MUMBAI: India’s nutrition brand, Ultimate Nutrition, has signed Bollywood actor John Abraham as its brand ambassador. This is the first time ever that Abraham, is going...
MUMBAI: Star Gold has unveiled its new brand logo with a new tagline — ‘Karo Dil Ki‘. The new logo was launched during the television premiere...
MUMBAI: Mobile handset manufacturer HTC India has appointed OMD India as its media Agency on Record (AOR). When contacted, OMD managing director Jasmin Sohrabji declined to...
MUMBAI: Dentsu India Group has made another two key appointments. Ashwin Parthiban has joined Dentsu Communications, Bangalore as executive creative director, while Rajesh Bhargava has been...
MUMBAI: ESPN Star Sports (ESS) will spend in the region of Rs 250-300 million to market the Champions League Twenty20. Bollywood Badshah Shah Rukh Khan will...
MUMBAI: After two-weeks of hysteria surrounding Anna Hazare’s crusade against corruption, television news channels have gone back to their old ratings graph. The English TV news...
MUMBAI: Makani Creatives has bagged the creative duties of the popular suiting and shirting company Siyaram Silk Mills. Confirming the same, Makani Creatives director Sameer Makani...
MUMBAI: Proximity, the digital and data arm of BBDO, has won the digital mandate of Visa. Proximity was launced in June last year to meet the...
MUMBAI: Tapping into a growing segment, Publicis Groupe‘s ZenithOptimedia (ZO) has launched its search engine marketing unit, Performics, in India. ZO said Thursday the India launch...
NEW DELHI: Around 1200 delegates are expected to converge in the Indian capital to hear 50 of the world’s top experts in the world of marketing,...
MUMBAI: Eenadu director I Venkat has been elected chairman of the Board of the Advertising Standards Council of India (Asci). Leo Burnett chairman of India sub-continent...
MUMBAI: Mudra West has won the creative duties for Maxo, the household insecticide brand of Jyothy Laboratories. The account was awarded following a multi-agency pitch that...
MUMBAI: Euro RSCG India has appointed Ravi Raghavendra as executive creative director (ECD) to head the creative team at its Gurgaon office. Raghavendra will take charge...
MUMBAI: Edging out incumbent Carat Media, OMD has won the global media account of Tourism Australia for three years. In addition to Carat, that worked on...
MUMBAI:Arnab Banerjee, who was earlier the creative consultant with August Communications for a year, has joined Everest Brand Solutionsb as Head of Creative – Art, for...
MUMBAI: Daiki Brands has assigned its creative duties to Percept/H. Confirming the same to indiantelevision.com, Daiki Brands assistant manager Shilpa Rathi said,” Though we had offers...
MUMBAI: A week after the Anna Hazare movement when the whole nation was hooked on to news channels, the Hindi general entertainment genre has seen a...
MUMBAI: GlaxoSmithKline Consumer Healthcare is repositioning its Horlicks brand as Horlicks Gold. This is a phased launch; south and east are the first markets for this...
MUMBAI: Textile company Sangam India has released their television commercial to launch their latest collections — Naturals and Glaciers. Conceptualised by TWBA India, the campaign features...
MUMBAI: Adfonic, one of Europe’s largest mobile advertising company, has raised $7.5 million in funding. The investment, made by Adfonic‘s existing investors, is expected to fuel...
MUMBAI: Grey Group has formed a strategic alliance with a Taiwan-based ad agency, Eastern Advertising. Eastern Advertising CEO Paul Tsai said that the industry is currently...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
