Category: MAM

  • Policybazaar for Business adds medical stalwarts to advisory board

    Policybazaar for Business adds medical stalwarts to advisory board

    MUMBAI: Policybazaar for Business, the corporate arm of one of India’s largest insurance platforms, has bolstered its advisory board by bringing in three distinguished leaders from the medical fraternity: air marshal (retd) dr Rajesh Vaidya, dr Arun Gupta, and dr Mohit Mathur.

    The move strengthens the company’s focus on Professional Indemnity (PI) for doctors: a cover still under-penetrated in India despite rising medico-legal cases, AI-driven diagnostics, and evolving patient rights. It also enriches Policybazaar for Business’ Employee Health & Wellness vertical, particularly in preventive care, compliance, and critical illness management.

    The new members bring diverse expertise: AVSM, VSM, air marshal (retd) and former DG medical services (air) dr Rajesh Vaidya, who managed healthcare delivery for over 1.5 lakh personnel across 100 plus facilities. A decorated officer and reformer, he pioneered large-scale health programmes and worked with the WHO on public health strategy.

    Delhi Medical Council, former president, Dr Arun Gupta, with over 4,000 medico-legal cases adjudicated: A leading authority on ethics and compliance, he has delivered 600 plus lectures shaping discourse on medical law and litigation risk.

    Veteran anaesthesiologist and critical care leader, formerly with Max Super speciality hospitals, Gurgaon and Dwarka, Dr Mohit Mathur: Recognised with the Sushruta Award (2021), he has advanced ICU medicine and trained multidisciplinary teams.

    Commenting on the development, Policybazaar for Business, head, Sajja Praveen Chowdary said, “Professional Indemnity for Doctors and Employee Health & Wellness are critical verticals for us. The addition of these dignitaries gives unprecedented strength to our efforts  helping us safeguard doctors in a complex medico-legal environment while also designing new-age covers for risks emerging from AI-driven diagnostics and modern treatment protocols.”

    With this expansion, Policybazaar for Business builds on its decorated advisory board, which already includes Ajit Kumar, AV Rao, and S Nagaraj. The strengthened panel reflects the brand’s commitment to addressing the evolving insurance needs of corporates, hospitals, and healthcare professionals.

  • Oberoi Realty honours engineers with inspiring video this Engineers’ Day

    Oberoi Realty honours engineers with inspiring video this Engineers’ Day

    MUMBAI: On Engineers’ Day, the luxury real estate developer unveiled a special tribute video saluting the minds that turn blueprints into landmarks. The film celebrates engineering not just as a science of structures, but as the art of shaping communities, where precision meets imagination.

    From the first sketch on paper to towers that redefine cityscapes, the video reflects the patience, creativity, and discipline that lie at the heart of progress. It is a reminder that while steel and concrete may build walls, it is engineering vision that creates spaces where people truly live, connect, and thrive.

    Oberoi Realty, senior vice president & head of marketing and corporate communications, Sarina Menezes summed it up and said, “Engineering is about people: their aspirations, their comfort, and the way they experience life. Engineers blend precision with purpose and innovation with integrity. Their expertise allows us to create developments that stand for connection as much as progress.”

    Every frame of the tribute highlights how engineers bridge ambition with detail, transforming possibility into reality and leaving behind legacies that endure for generations.

  • HTCS checks out with 40 million dollars savings in Warehouse digital revamp

    HTCS checks out with 40 million dollars savings in Warehouse digital revamp

    MUMBAI: When retail meets reboot, the savings add up. Tata Consultancy Services (TCS) has inked a strategic partnership with New Zealand’s The Warehouse Group (TWG) to modernise its technology backbone unlocking up to 40 million dollars in licence and managed service cost savings over five years.

    The tie-up will see TCS consolidate platforms, trim technical debt and sharpen efficiencies across TWG’s end-to-end retail chain, from merchandising to supply chain. But it’s not just about cost-cutting: the IT giant will also help upskill TWG’s workforce in digital and AI capabilities, setting the stage for smarter, faster, and more resilient operations.

    TWG Group CEO Mark Stirton called the deal “a significant step forward” after a year of belt-tightening. “TCS will build on our current cost initiatives and unlock the capability and capacity to obtain more value from the technology investments we’ve made to date,” he said.

    For TCS, which already partners with the world’s top 10 retailers, the pact underscores its growing footprint in New Zealand. The company has been active in shaping the region’s digital future, from launching the Asia Pacific Digital Sustainability Index in 2022 to running STEM empowerment programmes like GoIT and GoIT Girls to inspire the next generation of innovators.

    Armed with AI-powered platforms like TCS Omnistore for unified commerce and TCS Optumera for data-led merchandising, the consultancy brings both scale and smarts to the table. Tata Consultancy Services president for growth markets Girish Ramachandran summed it up: “We are committed to supporting one of New Zealand’s most iconic retail brands in streamlining systems and enhancing capabilities through AI adoption laying the foundation for sustained, long-term value creation.”

    With efficiency, innovation and sustainability stitched into its plan, TWG’s latest retail chapter promises to be more than just business as usual, it’s retail therapy for the digital age.

     

  • Healthok pops up with Haldiram’s for a pure veg twist this Navratri

    Healthok pops up with Haldiram’s for a pure veg twist this Navratri

    MUMBAI: When Navratri calls for nine days of purity, Healthok and Haldiram’s are serving a dose of devotion with a side of wellness. Mankind’s Healthok, India’s pure vegetarian multivitamin brand, has teamed up with Haldiram’s Nagpur to champion health for vegetarians during the festive season.

    The campaign rolling out across 76 Haldiram’s outlets in Maharashtra, Madhya Pradesh, Gujarat and Chhattisgarh reminds devotees that just as they trust Haldiram’s for pure veg delicacies, they can count on Healthok for vegetarian nutrition. Adding to the flavour, a co-branded digital video is running on YouTube and Instagram, while Healthok tablets and gummies are now stocked at participating Haldiram’s stores.

    “Navratri is when millions turn to pure vegetarian living. We want them to approach Healthok with the same trust they have in Haldiram’s,” said Mankind Consumer Products vice president for sales and marketing head Joy Chatterjee. He added that the tie-up amplifies the brand’s “24 Hour Active Energy” promise and cements its vegetarian-first positioning.

    Haldiram director Neeraj Agrawal echoed the sentiment: “Our dedication to high-quality vegetarian food aligns perfectly with Healthok’s mission. Together, we make it easier for vegetarians to lead a healthier life.”

    From temple visits to thali feasts, Navratri is a season where tradition meets lifestyle choices. With this collaboration, two household names are making sure that while plates stay pure, energy levels stay powered because devotion deserves a healthy boost.
     

  • Studds puts safety in style with new Vogue D1 square helmet series

    Studds puts safety in style with new Vogue D1 square helmet series

    MUMBAI: Studds Accessories Ltd., one of the world’s largest two-wheeler helmet maker by volume in 2024, has launched the Vogue D1 square, its first graphic series under the popular ‘Vogue’ line.

    Known for blending safety, comfort, and value, the ‘Vogue’ range has long been a commuter favourite. The new D1 square edition adds a splash of personality, rolling out six striking colour combinations, from black-and-pastel blue to black-and-pink, while keeping the ISI-certified protection intact.

    Studds, managing director, Sidhartha Bhushan Khurana said the refresh was inspired by riders’ growing appetite for expressive, contemporary designs. “We’re evolving the Vogue series to offer something that’s not only safe and reliable but also visually appealing. This lightweight, open-face helmet lets riders show their individuality without compromising comfort or safety,” he noted.

    The D1 square features regulated-density EPS for protection, a quick-release chin strap for convenience, and a hypoallergenic liner with top air exhausts to keep riders cool, especially handy in India’s sweltering climate. Available in four sizes (xs to l), the helmet is designed for men and women alike, making it a versatile choice for both daily commutes and weekend spins.

    With prices starting at Rs 1,095, the Vogue D1 Square is on sale at Studds exclusive outlets, offline retailers, and the official online store, with availability on major marketplaces coming soon.

     

  • Banijay Asia shoots for the stars with Thailand’s first space reality show

    Banijay Asia shoots for the stars with Thailand’s first space reality show

    MUMBAI: Space just got a primetime slot. Banijay Asia, in collaboration with SERA (Space Exploration & Research Agency) and Truevisions Now, has unveiled Race to Space Thailand, a genre-bending reality format that will see one Thai citizen catapulted from dreamer to astronaut.

    Produced by Deepak Dhar’s Creasia Studio, the show marks the first time Thailand will select and send a citizen into orbit. SERA, which partners as the backbone of the mission, will work hand in glove with Creasia to turn this ‘out-of-the-planet’ spectacle into a reality.

    “As an Indian creator, it fills me with pride to see our ideas travelling beyond borders,” said Creasia Studio Banijay Asia Endemol Shine India Founder & Group CEO Deepak Dhar. “Thailand is just the beginning. The format will soon resonate in India as well as across South East Asia.”

    For Banijay Asia, the mission goes far beyond entertainment, it’s a milestone in exporting Indian-born creativity to global frontiers. The series blends science, aspiration, and showbiz, democratising space travel and inviting ordinary citizens, regardless of background, to compete for an extraordinary chance.

    Truevisions Now’s Ongard Prapakamol called it “a gateway to global-scale content and a new frontier for Thailand,” highlighting how, for the first time, everyday Thais will be in contention for a shot at space.

    Banijay Asia & Endemol Shine India Group CDO Mrinalini Jain described it as “a landmark concept that embodies aspiration, innovation, and inclusivity.” SERA co-founder Joshua Skurla added that the project would “inspire an entire nation” while confirming India is next in line for lift-off.

    With Season One ready for launch in Thailand and India’s chapter waiting on the launchpad, Banijay Asia’s Race to Space could well be reality TV’s boldest leap yet proof that the sky is no longer the limit.

  • AI storm brews as Studio Blo films fashion in a whole new dimension

    AI storm brews as Studio Blo films fashion in a whole new dimension

    MUMBAI: When fashion meets philosophy in the middle of a sandstorm, you know something otherworldly is at play. Studio Blo, the next-gen content studio pushing the limits of AI-driven filmmaking, has dropped a 100 per cent AI-generated film for the Almost Gods × Fila collection blurring lines between fantasy, sport, and storytelling.

    The high-concept short, live on Youtube and Instagram, unfolds during a rare celestial event where three cloaked figures summon a sweeping sandstorm. Each figure wears pieces from the new collection, which reimagines Fila’s clay-court tennis heritage through Almost Gods’ brutalist aesthetic, laced with mysticism and elemental power.

    In a striking industry first, real fashion models were digitally cloned, with every garment and accessory rendered entirely in AI, no physical shoot, no stitched seams, just crafted pixels with the gravitas of a full-scale cinematic production. Months of prep went into the project, with seasoned cinematographers, creative directors, and AI artists at the helm.

    Studio Blo co-founder & CEO Dipankar Mukherjee set the record straight: “AI films aren’t quick and cheap. This took months, not minutes, because pedigree demands time, talent, and vision. Almost Gods treated us as true creative partners, and that made all the difference.”

    Studio Blo Co-Founder & CCO Rishabh Suri added: “AI gave us the canvas to make a metaphysical thriller in fashion form. Traditional production would’ve struggled with the sheer scale and spectacle. Here, we created something immersive and emotionally resonant, where philosophy and symbolism flow seamlessly into couture.”

    Studio Blo, staffed by veterans from VFX giants like Dneg and MPC, has already delivered showstoppers for Warner Music, YRF Films, Dentsu, and Nykaa. This film cements its mission: AI is not a shortcut, but a collaborator expanding fashion’s stage into realms once thought impossible.

    With the Almost Gods × Fila collection, sport-luxury isn’t just walking the runway; it’s conjuring storms.

  • The Essential Guide to Third-Party Car Insurance for Vehicle Owners

    The Essential Guide to Third-Party Car Insurance for Vehicle Owners

    Owning a vehicle comes with more than just the freedom to travel at will—it also comes with legal responsibilities. One of the most important is having an active and valid car insurance policy. Among the various options available in India, third-party car insurance remains the most widely mandated and crucial form of cover for vehicle owners. But what makes it so essential, and how does it actually work?

    Understanding Third-Party Car Insurance in India

    Third-party car insurance is a legal necessity under the Motor Vehicles Act of 1988. This policy covers you against any liability that arises due to damage or injury caused to a third person, their vehicle, or property in an accident where you are at fault. Essentially, it ensures that you don’t bear the financial burden for harm caused to others while using your car.

    This type of insurance does not extend coverage to your own car or personal injuries, but rather acts as a safety net for everyone else affected by the incident. It is the most basic and compulsory form of motor insurance you must have to operate your vehicle legally on Indian roads.

    How Does Third-Party Insurance Protect You?

    Imagine being involved in a road mishap where your car damages another vehicle or causes injury to someone. Without the right insurance, you could be liable for paying medical bills, legal costs, or property repair expenses out of your own pocket. This is where third-party insurance steps in, covering all such costs within the limits set by regulatory authorities.

    Not only does this shield you from sudden financial stress, but it also ensures that the affected parties receive the compensation they deserve. By shifting this liability to the insurer, you avoid the emotional and monetary distress that could arise in such unfortunate events.

    Why It’s Mandatory—and Rightly So

    The law mandates at least third-party cover because it supports the wider safety net of road users. Accidents can be unpredictable and sometimes involve people or properties that are completely unrelated to the driver. By enforcing minimum coverage, the government ensures that victims in road incidents receive due compensation without unnecessary disputes or delays.

    From a governance standpoint, this also reduces the burden on public systems, such as hospitals or civil courts, by routing settlements through insurers. It contributes to a more structured and predictable system of accountability.

    What’s Actually Covered in a Third-Party Plan?

    The scope of third-party insurance is straightforward yet effective. It covers:

    ●    Property damage caused to third parties, including vehicles, walls, fences, etc.

    ●    Bodily injury or death of another person caused by your insured car.

    ●    Legal liabilities, including expenses involved in defending you in court if a claim is raised.

    While the sum insured for property damage may have certain limits, coverage for bodily injury or death is typically unlimited as per the law. This ensures victims of serious accidents are adequately compensated.

    Where It Falls Short: Key Exclusions To Know

    Although a third-party plan covers external damages, it excludes coverage for the policyholder’s own vehicle damage or personal medical expenses. So, if your car is badly dented in an accident, you would need to bear those repair costs unless you have a more comprehensive policy.

    It also doesn’t cover incidents where the policyholder was driving under the influence, without a valid license, or using the vehicle for unauthorised purposes like racing or commercial transport if the policy does not include those terms.

    How the Claim Process Works

    Once an accident occurs, the injured third party (or their representative) can file a claim under your insurance policy. The insurer, in turn, will assess the claim, verify documentation, and facilitate the settlement—whether through repair costs, hospital expenses, or legal support. Some insurers may even assist in court proceedings if a lawsuit is filed.

    Insurers like TATA AIG often handle these claims with a dedicated support system that helps you through documentation, estimation, and final settlement. This makes the process relatively smooth and much less stressful than going at it alone.

    Premiums and How They Are Calculated

    In India, premiums for third-party insurance are regulated by the Insurance Regulatory and Development Authority of India (IRDAI). The amount is mainly based on your vehicle’s engine capacity (in cc). A car with a smaller engine pays a lower premium, while a larger engine commands a higher rate. This system ensures fair pricing while keeping the policy affordable for the masses.

    These rates are revised periodically and applied uniformly across all insurers. This means there’s not much room for variation when it comes to premium costs for third-party coverage.

    Why More People Are Buying Third-Party Car Insurance Online

    In the age of digitisation, more and more consumers are turning to digital platforms to handle their car insurance needs. Buying third party car insurance online offers a number of advantages, such as quick policy issuance, ease of comparing multiple options, and convenient claim tracking—all without the need for an agent or paperwork.

    Moreover, most insurers now offer mobile apps or web portals that let you download your policy instantly, raise a claim, or renew your policy with minimal effort. This shift towards online insurance makes it easier to stay compliant with legal requirements while enjoying round-the-clock service.

    When Should You Upgrade From Just Third-Party Coverage?

    While third-party insurance is a legal must-have, it may not be enough if you’re looking for complete financial protection. If your car is new or you frequently drive in high-traffic areas, you might want to consider upgrading to a comprehensive plan. This would not only include third-party liabilities but also offer coverage for damages to your own vehicle due to accidents, theft, or natural disasters.

    Think of it as upgrading your basic safety net to a complete financial shield—one that takes care of both your liabilities and your assets.

    Conclusion

    Third-party car insurance is more than just a box to tick for legal compliance. It’s a fundamental form of protection that ensures your responsibilities as a car owner don’t turn into financial burdens. From compensating accident victims to shielding you against costly legal claims, this policy offers peace of mind every time you hit the road. Whether you’re a new driver or a seasoned commuter, understanding how this insurance works is the first step towards driving smarter and safer. 
     

  • Soframycin brings care to Lalbaugcha Raja with ‘Bhakti Aapki Care Hamari’

    Soframycin brings care to Lalbaugcha Raja with ‘Bhakti Aapki Care Hamari’

    MUMBAI: Every year, lakhs of devotees walk barefoot, stand in long queues, and brave crowded lanes for a glimpse of Bappa at Lalbaugcha Raja. In this journey of faith, cuts, blisters, and skin discomforts often become companions.

    Encube Ethicals’ trusted antiseptic brand, Soframycin, brought its purpose-driven campaign Bhakti Aapki Care Hamari to life during Ganesh Chaturthi 2025 at one of India’s most iconic and revered pandals. At a festival where faith draws millions, Soframycin stepped in to ensure that devotion could continue without interruption, by caring for the small injuries and discomforts devotees faced along the way.

    This year’s initiative created a truly integrated experience, from a heartfelt campaign film shot at Lalbaugcha Raja capturing devotees’ journeys, to the on-ground distribution of over 25,000 care samples supported by Look-walker teams and a giant Soframycin inflatable, along with special product gifting for karyakartas and volunteers, and a digital layer of comic-style posts, contests, and vox pops that raised awareness about festive injuries while highlighting Soframycin’s quick healing promise.

    The campaign brought Soframycin’s new message Bhakti Aapki Care Hamari alive at Lalbaug, evolving the brand from a trusted antiseptic to a cultural companion during one of India’s most cherished spiritual gatherings.

    With a 1.9 milion plus digital reach and direct engagement with lakhs of devotees, the initiative amplified Soframycin’s presence while deepening its emotional connect with communities of faith.

    “Ganesh Chaturthi is about devotion, community, and care. With Bhakti Aapki Care Hamari at Lalbaugcha Raja, we extended Soframycin’s promise of protection and healing directly to devotees. Seeing thousands walk barefoot with faith, and being able to provide comfort through our care kits, was truly fulfilling,” said business head – India formulations, Encube Ethicals, business head – India formulations, Dinar Mhatre.

    The campaign was conceptualized and executed by BigTrunk Communications, Soframycin’s digital marketing partner. “This campaign shows how tradition and modern engagement can come together. From on-ground activations to amplification across Instagram, Facebook, and YouTube, we created a holistic experience that celebrated both devotion and care, reaching nearly 2 million people,” said BigTrunk Communications, founder & md, Bharat Subramanian .

     

  • Akzo Nobel India marks five years of ‘Dulux Assurance’ with witty new campaign

    Akzo Nobel India marks five years of ‘Dulux Assurance’ with witty new campaign

    MUMBAI: Akzo Nobel India, the maker of Dulux paints, is celebrating five years of its ‘Dulux Assurance’ programme with a new campaign that asks a cheeky question: What’s better? The unmatchable quality of Dulux paints or the unbeatable Dulux Assurance warranty.

    Conceptualised by Lowe Lintas and directed by acclaimed filmmaker Prasoon Pandey, the “Lage Shaandaar, Chale Shaandaar” TVC plays out this dilemma in a lighthearted banter between characters, only to conclude that Dulux homeowners get the best of both worlds.

    “For over 70 years in India, Dulux has been synonymous with world-class quality. The assurance programme reflects both our confidence in that quality and the trust consumers place in us,” said Akzo Nobel India Limited, chairman and managing director, Rajiv Rajgopal.

    Adding to this, Akzo Nobel India, executive director, Rohit Totla noted that Dulux Assurance was introduced in 2021 as the industry’s first promise for colour, finish, and coverage, and was later expanded into a comprehensive warranty programme in 2023. “In just five years, Dulux Assurance has infused new confidence and is helping families across India, from Vellikulangara in Kerala to Nalbari in Assam, flourish with the magic of Dulux,” he said.

    The Dulux Assurance journey has grown from its original “A coat of trust in every stroke” positioning to today’s celebratory “Lage shaandaar, chale shaandaar.” Pandey’s direction brings the story to life with trademark humour and visual charm.

    Lowe Lintas, president – creative, Vasudha Misra added, “Some projects drain you, but this one re-energised us. Finding a fresh take on the warranty conversation and bringing it alive with Prasoon’s vision was an inspiring process.”

    The integrated campaign launches with the TVC and will expand across connected TV, social media, digital platforms, and festive activations, reinforcing Dulux’s message of quality, durability, and peace of mind.