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MUMBAI: Carlsberg India has appointed Saatchi & Saatchi, Delhi as its creative partner. As part of the mandate, Publicis Groupe‘s agency will handle all communication development...
MUMBAI: Borges Mediterranean Group, exporters of branded olive oil from Spain, has appointed Aegis Media Group’s Carat Media for its India launch. The company wants to...
BANGALORE: Following its recent announcement of signing on Katrina Kaif as brand ambassador for its women’s range of Raga watches, Titan Industries announced Bollywood personality Farhan...
MUMBAI: In its zest to focus on formulating a national levelcommunication strategy to ensure the specified target audience understand its national campaign Aadhaar, the Unique Identification...
MUMBAI: Radio Audience Measurement (RAM), launched by TAM Media Research in 2007 for the radio Industry, has expanded its footprint across nine additional Indian cities –...
MUMBAI: Bajaj Allianz, the life and general insurance company, has launched an 8-city ‘Drive Safely‘ campaign across India with Mercedes GP Petronas F1 driver Nico Rosberg...
MUMBAI: Kantar, the wholly-owned operating company of advertising firm WPP PLC, has acquired the remaining 51 per cent shares in Lanka Market Research Bureau Pvt Ltd.(LMRB),...
MUMBAI: The fourth edition of the Nokia Champions Twenty20 League is maintaining its average TVR of 1.46 on ESPN Star Sports (ESS) channels, same as that...
MUMBAI: Conceptualised by TBWA, handbag brand Lavie has launched its first ever TV commercial featuring the brand ambassador Kareena Kapoor. The TVC for Lavie is created...
BANGALORE: Indian watches brand Titan Industries Limited (Titan) has roped in Bollywood diva Katrina Kaif as the brand ambassador for its exclusive women’s watch brand, Titan...
MUMBAI: One of the most remarkable personalities of the television business, Arthur C. Nielsen Jr, has died at the age 92. Nielsen took over the company...
MUMBAI: Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series after a multi-agency pitch. As a part of the contract, Euro RSCG’s...
MUMBAI: Star Plus is continuing to lead the Hindi general entertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in...
BANGALORE: With plans to double revenues over the next three years, TI Cycles of India (TI Cycles) will be increasing its marketing spends proportionately. The cycle...
MUMBAI: P&G has appointed Indian actress Karisma Kapoor as the new brand ambassador for its anti ageing skincare product, Olay Total Effects. Kapoor joins other actresses...
MUMBAI: ESPNcricinfo has made a long-term mobile advertising deal in with mobile operator Idea Cellular, with an aim to demonstrate its ability to deliver value to...
MUMBAI: Mudra Max has bagged media duties of state-run oil firm, Bharat Petroleum Corporation (BPCL). The account will be handled out of the agency‘s Mumbai office....
MUMBAI: GroupM‘s MEC has been awarded the India media duties of audio and infotainment solutions provider, Harman International. The Stamford, Connecticut-headquartered company, whose brands include...
MUMBAI: Mudra Max Media has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice of...
MUMBAI: The Asian Federation of Advertising Associations (AFAA) has confirmed the participation of four more personalities as speakers for the three day event. They are Ford...
MUMBAI: After negotiating a deal to buy jackets at a discount of 45 per cent from Berghaus clothing, the British Broadcasting Corporation (BBC) has been accused...
MUMBAI: The US ad industry spending is on pace to grow by 4.1 per cent in 2011 to $1.120 trillion and will expand at a 5.5...
MUMBAI: Yatra.com has become the presenting sponsor for Billboard Music Awards 2011 that will be aired on English GEC Zee Café on 29 October at 9...
MUMBAI: The presence of Shah Rukh Khan as the brand ambassador and the addition of a fourth Indian Premier League (IPL) team have not done much...
MUMBAI: Reliance Industries president – Brand Strategy & Marketing Communication Kaushik Roy has been re-elected as the president of the India Chapter of the International...
MUMBAI: Manufacturer of audio solutions, Harman International India, has roped in AR Rahman, as the India brand ambassador for JBL by Harman‘s “Hear the truth” –...
MUMBAI: RK Swamy BBDO has won the mandate to handle the advertising and brand relaunch of sanitaryware brand Parryware. The account was previously handled by Ogilvy....
MUMBAI: Dainik Jagran and The Times of India are holding on to their top spots as the most read publications in the Hindi and English language...
MUMBAI: Amul is the official partner of Sauber F1 team at the inaugural Indian Grand Prix. Gujarat Cooperative Milk Marketing Federation MD RS Sodhi said,...
MUMBAI: McCaan Worldgroup has won the agency of the year award, while Cadbury India was honoured with client of the year title at the 8th Mirchi...
MUMBAI: Advertising Standards Council of India’s (Asci) Consumer Complaints Council (CCC) upheld complaints made against 27 advertisements during the quarter April – June 2011. During the...
MUMBAI: JWT India, a WPP company, has appointed Max Hegerman as SVP and digital head JWT India Group. Earlier, Hegerman headed Tribal DDB India for over...
MUMBAI: Paramount Cosmetics (India) Ltd. has roped in IBD India as its creative and communications partner. On its part, IBD India will ideate and execute a...
BANGALORE: Sony is the largest brand on eBay India because of its multi-product portfolio, says the eBay India Census-2011. According to the fourth edition of the...
MUMBAI: The pecking order of the Hindi general entertainment channel (GEC) genre, which has remained unscathed since the launch of KBC (Kaun Banega Crorepati) on Sony...
MUMBAI: GroupM’s flagship media agency, Mindshare has announced appointment of Sushanto Biswas as partner – client leadership. Based out of Delhi, Biswas will be heading...
MUMBAI: M&C Saatchi India, the Indian arm of the UK-based independent advertising agency said that its India chairman and MD, Kamal Oberoi, has called it a...
MUMBAI: Former Dentsu India president Rajesh Aggarwal and VP Gullu Sen have floated their own agency – From Here On Communications – demonstrating another instance of...
MUMBAI: The A + E Networks and TV 18 JV has taken MPG onboard for media duties for the soon-to-be-launched History channel in India. History will...
MUMBAI: Bajaj Electricals’ is launching a new spot on 28 September that aims at shifting the focus from dry irons to steam irons. Bajaj Electricals’ creative...
MUMBAI: Percept/H, a JV of Percept and Hakuhodo Japan, has bagged the creative mandate of food and beverages company GoodLife Industries‘ Cherio brand. There was no...
MUMBAI: Oswal Woollen Mills‘ (OWM) knitwear brand, Monte Carlo, has shifted its creative account to McCann Erickson. A senior executive from McCann has confirmed the news....
MUMBAI: Multi Screen Media‘s (MSM) English movie channel Pix has shifted its media mandate from OMD to MediaVest and Zoom Advertising. Media Vest will handle television...
BANGALORE: Security company Kaspersky Lab has appointed Indian cricketer Sachin Tendulkar as its brand ambassador. Tendulkar will represent the Kaspersky brand in India and other regional...
MUMBAI: American Tourister has unveiled a new brand campaign, ‘Survive the World‘. The campaign is has been released as a music video on television in from...
MUMBAI: Madison Media Group has roped in Ruby Bana as chief strategy and insights officer. Prior to Madison, Bana was with Havas Media as chief intelligence...
MUMBAI: Pursuing targeted acquisitions, Aegis Media has purchased a majority stake in Doosra Brand Communications to add creative capability to its India outfit. Aegis Media will...
BANGALORE: Deepika Padukone, brand ambassador for ITC Fiama Di Wills, launched ‘Laboratoire Naturel’ – a centre for consumer and product interaction for ITC’s Personal Care Products...
MUMBAI: Home appliance manufacturer Whirlpool has unveiled its festival promotion called ‘Sab ka Jashn Sab ki Jeet’. The promotion will run across the country until 31...
MUMBAI: US media conglomerate Disney’s Parks and Resorts division has joined forces with filmmaker James Cameron and Fox to bring the world of the film ‘Avatar’...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
