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MUMBAI: Rediffusion-Y&R has won the digital account for telecom service brand MTS following a multi-agency pitch. The team will manage all digital brand communication: creative, online...
MUMBAI: Educomp Schools has selected Aegis Media‘s Vizeum India as its media AoR. Vizeum India will handle Educomp schools media mandate in India to identify the...
MUMBAI: The current affairs magzine The Economist has appointed Aidem Ventures as the media representative of their online business in India. The Economist Group (Asia/Pacific) digital...
MUMBAI: MediaVest Worldwide has bagged the media duties of SuperMax following a multi-agency pitch. MediaVest will handle the media planning and buying across all media for...
MUMBAI: Since the launch of International brands in the Indian market, there have been few successful stories and few unsuccessful stories too. But there has always...
MUMBAI: Today, brand positioning and brand marketing for a corporate is so critical that one has to be on his foot all the times. Essar Group...
MUMBAI: The best ideas in the digital arena are simple and straightforward. Simplicity can be a very big idea. It is not necessary to have a...
MUMBAI: English movie channel Star Movies has announced a new marketing initiative ‘Star Movies Chillout Nites‘. The property aims to promote the channel‘s Movie of the...
MUMBAI: Marketers should look at the new opportunities to grow themselves and should stay ahead of time, these were the thoughts of LG Electronics CMO Laxmikant...
MUMBAI: Ormax Media, the media research and consulting firm, has released a new research report called ‘The Success of Saathiya – Learning for Hindi GECs.‘ The...
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial...
MUMBAI: Mobile operator, Aircel has divided its media duties between Starcom Worldwide and Mudra Max followed by a multi-agency pitch called in September. Starcom Worldwide will...
MUMBAI: Export transportation company, FedEx Express (FedEx), a subsidiary of FedEx Corp has launched a new campaign, ‘Connect your Business to a Changing World‘. The campaign...
MUMBAI: Indian marketers have started adopting the “Guerrilla social media marketing”, an unconventional marketing strategy intended to get maximum results from minimal resources. It is about...
MUMBAI: Four former corporate leaders – Ravi Kiran (Starcom MediaVest Group former CEO-South East & South Asia), Suhail Kazmi (Yes Bank former President – retail banking...
MUMBAI: Bajaj Allianz has launched a new brand campaign, ‘The one thing I have learnt‘, conceptualised by Batey, a Grey Group company. The idea of this...
MUMBAI: RK SWAMY BBDO has created a new TVC for Moods Condoms for the International markets. The campaign titled ‘Your Time, Your Place, Your Moods‘ will...
MUMBAI: The top two Hindi general entertainment channels (GEC) – Star Plus and Sony entertainment channel (Set), which saw a dip in the GRPs (gross rating...
MUMBAI: M&C Saatchi‘s former CMD Kamal Oberoi is going to head the India outfit of Quo Global, the consultancy company that specialises in travel, tourism and...
MUMBAI: Zoom Entertainment, the Bollywood entertainment and lifestyle channel from Times Television Network has roped in Hersh Bhandari as the head of sales. Bhandari was earlier...
MUMBAI: Span communications has won the media and creative account of Spring Travels. The account size is pegged at Rs 150 million. Confirming the development, Span...
MUMBAI: The three-day World Brand Congress is schedule to begin on 24 November in the city. The summit will see executives from global brands and influential...
MUMBAI: Online travel company Yatra.com has launched a new on-ground campaign, ‘Travel-O-Dance‘ as an extension to its 360 degree marketing campaign, ‘Creating Happy Travellers‘. Yatra.com head...
MUMBAI: Mobile manufacturer Maxx Mobile have shifted their media account from MPG to Prachar, confirms Maxx Mobile chairman and MD Ajjay Agarwal. The account shift has...
MUMBAI: Low cost airline service provider IndiGo has launched a new television commercial dedicated to their new international operations. The TVC was launched recently and currently...
MUMBAI: Creativeland Asia, the advertising and brand communications agency, has announced two senior level appointments in its creative team. The company has hired Harshad Lad as...
MUMBAI: Vodafone has expanded the OOH campaign in collaboration with Bates landscape from 13 cities to all over India for its latest offering the ‘Vodafone 555...
MUMBAI: Bobby Pawar is joining JWT India as chief creative officer and managing partner. Currently he is with Mudra Group serving as chief creative officer. Confirming...
MUMBAI: Vedanta Group, the London Stock Exchange-listed FTSE 100 diversified mining company, has awarded its media duties to Lodestar UM for India. Lodestar UM COO Nandini...
MUMBAI: The Advertising Standards Council of India (Asci) has appointed Google India MD and country head Rajan Anandan as a member of its board of directors....
MUMBAI: Digital marketing agency, Webchutney has unveiled a new report -‘catching the e-healthcare bug‘. The report analyses the growing influence of digital media such as the...
MUMBAI: Global telecom company, Vodafone is sponsoring ‘Celebrate Bandra‘ the quintessential festival that residents of Bandra celebrate once in two years. This year, the festival is...
MUMBAI: Yummiez, ready-to-cook vegetarian and non vegetarian snacks from Godrej Tyson stable has launched ‘Y party‘ commercials aimed at positioning itself as a ‘Party Maker‘. The...
MUMBAI: With more entrants coming into the television space including the kids genre brand building is becoming more important. As Turner Broadcasting System Asia Pacific VP,...
MUMBAI: PSI India, a division of global airports advertising agency Posterscope group, has decided to move beyond airports by including International OOH campaigns in its services....
MUMBAI: Mobile and Internet services provider MTS has launched a new initiative – ‘MTS Saheli‘ -to engage and connect with female customers across West Bengal. The...
BANGALORE: Pearson Education Services, part of Pearson Plc has roped in former Indian test cricket team captain Anil Kumble as its brand ambassador. The iconic cricketer...
MUMBAI: Big Bazaar, the chain of hypermarkets in India has completed 10 years and to commemorate the occasion, it has unveiled a new logo with a...
MUMBAI: Matt Seddon, the newly appointed Saatchi & Saatchi India CEO, who will be replacing Kamal Basu, is all set to take the advertising agency‘s India...
MUMBAI: Prime Focus, the global visual entertainment services company, has unveiled its refurbished advertising facility ‘Prime Focus Commercials‘. Located in the western suburbs of Mumbai, the...
NEW DELHI: The Government today asked the Advertising Standards Council of India (Asci) to improve the self-regulatory mechanism by speeding up the processes and compliance of...
MUMBAI: ESPN Star Sports (ESS) has promoted Sanjay Kailash to ESPN Software India (ESI) executive VP and head of sales. He will have an expanded role...
MUMBAI: Bollywood star Salman Khan proved his power not only on cinema screens but also on TV screens this week. Khan‘s recent release Bodyguard, which had...
MUMBAI: Waggener Edstrom Worldwide, a multiservice communications agency, today announced its expansion in India, as it establishes a presence in major cities Delhi and Bangalore. This...
MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable, has seen a 32 GRPs (gross rating points)...
BANGALORE: Van Heusen has roped in Bollywood debutante Nargis Fakhri as the brand ambassador for its women‘s range of fashion wear – Van Heusen Woman. Fakhri,...
MUMBAI: Cannaught Plazarestaurant Pvt Ltd (CPRL), the joint venture between Cannaught Plazarestaurant and McDonald‘s Corporation, has roped in OMD to handle its digital duties. OMD will...
MUMBAI: Sony Ericsson has given its global media duties to PHD in an open pitch process. The agreement comprises all Sony Ericsson‘s media investments globally for...
MUMBAI: Olam Agro, a global supply chain manager and processor of agricultural products and food ingredients, has handed over its creative duties to Publicis Capital after...
MUMBAI: Saatchi & Saatchi CEO Kamal Basu has resigned. Basu, who served the company for 11 years, will be replaced by Matt Seddon who is currently...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
