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MUMBAI: Bajaj Allianz will be launching their new product campaign called Guaranteed Maturity Insurance Plan (GMIP) soon. The 20 second TVC is conceptualised by Grey (Batey...
MUMBAI: The leading Hindi general entertainment channel (GEC) Star Plus has seen a dip in its viewership in the week ended 17 December, even if it...
MUMBAI: Design Worldwide, the multi-disciplined strategic branding, design and creative solutions company, has entered into a strategic collaboration with Milan-based Wave Design & Communication (Wave D&C),...
MUMBAI: The full service agency Media2win has won the digital account of UTV Motion Pictures following multi agency pitch. Media2win will be responsible for handling the...
MUMBAI: Ultraviolet Digital, the digital arm of Crayons Advertising, has won the digital duties for the Ministry of Tourism’s Incredible India campaign. The agency will be...
MUMBAI: Caratlane.com, the online portal offering a selection of diamond jewellery, has appointed Starcom as its media agency. The agency will handle all the media investments...
MUMBAI: Lodestar UM has bagged the media duties for Alliance data group‘s LoyaltyOne and financial services brand DSP Blackrock following a multi-agency pitch. Lodestar UM COO...
MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for...
MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be...
MUMBAI: Aidem Ventures will now handle the media sales function for the South Korean international TV channel, KBS World. The channel, which is being distributed and...
MUMBAI: US-headquartered global water solutions and purification solutions provider company Pentair Water solutions has appointed Scarecrow Communications, Delhi as its advertising agency. Scarecrow will handle all...
MUMBAI: Thinktank Games has launched a new board game based on upcoming movie Don 2 at Oberoi Mall in Mumbai. The launch took place in presence...
MUMBAI: UK pubcaster The BBC has begun the first stage in its search for a media agency for combined services. Two BBC business areas have joined...
MUMBAI: English movie channel Pix is eyeing a 20 per cent in fiscal 2011-12, despite a looming slowdown. Pix business head Sunder Aaron says that the...
BANGALORE: Off Road Vehicle (ORV) Polaris Industries‘ Indian subsidiary Polaris India (PIPL) is eyeing a turnover of $100 million by 2016 with a major push through...
MUMBAI: Philips India has appointed Ogilvy & Mather as creative agency for consumer lifestyle and lighting division following a multi-agency pitch. The incumbent agency was DDB....
MUMBAI: Katha Mediatix has won the media mandate for Finnish energy drink Mad Croc. The brand was earlier seen at the F1 Grand Prix race held...
MUMBAI: Creative house Palasa has won the accounts for a low cost furniture brand, Housefull and soon to be launched fashion brand, Rawwar. Rawwar will be...
MUMBAI: Oye! FM ‘sabse filmy‘ has rolled out its second TVC directed by Bollywood director, Pradeep Sarkar. It is inspired by Bollywood movie Delly Belly‘s popular...
MUMBAI: Hungama Digital Media has appointed Nalin Gagrani to the position of consumer business head. He moves from Aircel where he was head of marketing –...
MUMBAI: Cadbury India made a victory at the Effie Awards 2011. Leading with 80 points, it was acknowledged as the Client of the Year. Cadbury India...
MUMBAI: After Hindustan Unilever (HUL), it‘s the time for ITC to do an advertising roadblock on Star Network. ITC has struck a deal with the leading...
MUMBAI: Lintas Media Group has appointed Raghav Subramanian as COO. He will be joining LMG on 19 December. At LMG, he will take on the mantle...
MUMBAI: Piyush Pandey led Ogilvy & Mather (O&M) has done it once again as the agency swept away Effie Agency of the Year Award 2011, third...
MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350...
MUMBAI: The latest footfall figures released by Synovate for the full week commencing 4 December 2011, show that shopper numbers across the UK were 2.7 per...
MUMBAI: Saatchi & Saatchi has created a new campaign for Novartis which is launching its new product, Otrivin Cold Tab in the market. The idea behind...
MUMBAI: Kitchen appliances brand Preethi Kitchen Appliances has signed a two-year agreement with Aircel Chennai Open 2012. Preethi Kitchen Appliances will come on board as the...
MUMBAI: Draftfcb Ulka has launched a new division offering strategic brand activation and experiential marketing solutions. The new division, Aquila Experience, has started functioning in Delhi...
MUMBAI: Dell India has awarded the creative duties of its Consumer and SMB division to Grey Advertising. The account will be handled by the Bangalore office...
MUMBAI: Dreamworks Animation has roped in Kwan and Dream Theatre as its consumer products licensing and promotional representatives in India. Cashing in on the iconic characters...
MUMBAI: Amitabh Bachchan and Salman Khan have first time made to the top 5 of the Characters Youth Loves (CYL) study of Ormax Media. While Bachchan,...
MUMBAI: Windchimes Communications has been assigned with the social media duties by insurance brand Aegon Religare. Windchimes will leverage Aegon Religare‘s presence in the social media...
MUMBAI: Outdoor Advertising Professionals (OAP) has appointed Jesley Joseph as VP South. His induction is with the objective to help develop and strengthen the company in...
MUMBAI: Reliance Broadcast Network Limited (RBNL), has roped in Vivek Malhotra as the head of marketing for its radio brand Big FM. He moves from Bloomberg...
MUMBAI: Divya Radhakrishnan, who had quit in February this year as president of TME, the media arm of Rediffusion-Y&R, has launched her own venture, Helios Media....
MUMBAI: Alliance Advertising and Marketing has won the media responsibilities for all the verticals of ibibo Web. The account was previously held by Zenith Optimedia. Alliance...
MUMBAI: Akhil Saxena has taken over the responsibility of executive creative director at Saints & Warriors. He will report in to senior VP and branch head...
MUMBAI: Proximity India has won the digital mandate of PepsiCo India‘s soft drink brand, 7UP. The agency will also handle 7UP‘s social media activities. PepsiCo India...
MUMBAI: Nokia and Seagrams have joined ESPN Star Sports (ESS) as sponsors for India‘s upcoming cricket series against Australia. The broadcaster could make a little over...
MUMBAI: Hollywood studio Paramount Pictures has kicked off the ‘Flock To Unlock – Be a Part Of The #mission” campaign in support of its upcoming film...
MUMBAI: Home shopping channel Star CJ Alive has come up with a new TVC aiming at attracting more shoppers during the yearend festive season. The film...
MUMBAI: Pure – Home+Living, the retail brand of DLF Brands, has roped in IBD India, a Percept Hukuhodo Company to handle their brand and creative services....
NEW DELHI: The Government has directed that all films and television programmes made before 14 November 2011 and showing consumption of tobacco or liquor will have...
MUMBAI: Viacom18‘s kids entertainment channel Nick and Future Group‘s retail chain Big Bazar have collaborated to launch the Spongebob SquarePants – Back to School range of...
MUMBAI: Karbonn Mobiles, the Indian domestic mobile phone brand, has become the title sponsor of the 2011 edition of the South Asian Football Federation Cup. ‘Karbonn...
MUMBAI: India loves melody and clocked over 150 million mobile music downloads in 2011. After the success of Munni and Sheila in 2010, Chammak Challo from...
MUMBAI: The Zoop brand from Titan stable has launched Puss in Boots inspired watches to celebrate the release of the animation film. The collection comprises of...
MUMBAI: Debunking the notion that viewer fatigue might happen with India cricket taking place almost every month, the recently concluded three match Test series at home...
MUMBAI: LG is moving ahead with an experiential marketing campaign to differentiate and demonstrate the prowess of its Cinema 3D TV line-up — targeting the youth...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
