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MUMBAI: In a first of its kind move, telecom giant Bharti Airtel has awarded its entire advertising inventory management to Sandeep Goyal-promoted Mogae Media. A senior...
MUMBAI: History TV18, a joint venture between A+E Networks and TV18, is targeting to launch two more language feeds as it expects a wider regional presence...
MUMBAI: Saatchi & Saatchi has launched a TV campaign for Otrivin, a nasal decongestant spray from Swiss healthcare major Novartis. The campaign is based on the...
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC)...
NEW DELHI: Following the Telecom Regulatory Authority of India’s (Trai) directive on usage of SMS for promotional messages, marketers plan to increase their budgets towards email...
MUMBAI: Jagran Prakashan’s tabloid iNext has launched a new campaign to make inextlive.com the “news website of choice for the youth”. Created by Mudra Max, the...
MUMBAI: Kotak Life Insurance has launched a new 360 degree advertisement campaign spanning TV, radio, digital media and outdoor hoardings across the country. JWT is the...
MUMBAI: Creative agency Leo Burnett has launched the new campaign for McDonald‘s, which is based on the concept ‘happiness doesn‘t come with a price tag’. McDonald’s...
MUMBAI: Greenply Industries has re-appointed e-business solutions and software development company, Olive e-Business, as its digital partner. Greenply Industries VP- marketing Alex Joseph said, “Digital medium...
MUMBAI: MediaCom has bagged the media duties of KDD India following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office. KDD India...
MUMBAI: Grey Bangalore has been awarded the creative duties for the i1 Superseries, the upcoming motorsport racing league by Machdar Motorsports. Confirming the news, Grey VP...
BANGALORE: Mahindra Two Wheelers Ltd (Mahindra 2 Wheelers) from the Mahindra group has kick-started a multi-media campaign to promote its new 2 wheeler – Duro DZ....
MUMBAI: Madan Sanglikar has joined AD2C, a digital media start up as its CEO. He was earlier principal partner invention at Mindshare India. AD2C is gearing...
MUMBAI: The India operations of global communication consultancy APCO Worldwide has entered into a strategic partnership with Ahmedabad-based advertising agency Aakriti Promotions and Media, to focus...
MUMBAI: ACK Media has announced the promotion of Manas Mohan to COO. Mohan, who was head – direct to customer, will now oversee the direct marketing...
MUMBAI: Zee TV’s flagship dancing reality show Dance India Dance (DID) has announced its tie-up with sportswear giant Reebok to launch apparel range and unveil the...
MUMBAI: Reliance Communications has decided to realign its media duties and hand them over to MEC India. The account, which will be effective March, is pegged...
MUMBAI: Food and beverage company, PepsiCo India, has donned a new positioning for its lemon flavoured drink 7Up and its sub-brand Nimbooz. The new brand philosophy...
MUMBAI: Oral care brand Colgate-Palmolive (India) has roped in Indian tennis player Mahesh Bhupathi and actor, rugby player Rahul Bose as ambassadors to support Colgate Total‘s...
MUMBAI: RP Singh is shifting base to Mumbai and has joined digital and direct media agency, Neo@Ogilvy, as VP media. He comes in from Starcom Media...
MUMBAI: Mindshare announced today a series of management changes and key appointments to strengthen the media agency and position it for long-term success. M Parthasarathy, currently...
MUMBAI: Canara Bank has empanelled eight agencies – Inter Publicity, Lowe Lintas India, Percept/H, Adwit, Ad Factors, Ad Syndicate, Aakar Advertising, and MC&A Communications. An official...
MUMBAI: Law & Kenneth has bagged the eBay India’s creative mandate. eBay‘s annual media spends are estimated to be Rs 300 million. The agency‘s Mumbai office...
MUMBAI: One in three US TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen....
MUMBAI: Global entertainment company Lionsgate has announced that it has entered into an agreement with consumer entertainment products company, MGA Entertainment, to acquire the home entertainment...
NEW DELHI: Bollywood actor Madhuri Dixit has joined Oral B Smile India Movement as the chief smile officer to promote a mission to ‘Protect a Billion...
MUMBAI: Nokia‘s ‘Amazing Everyday Campaign‘ has taken a big leap with the Jet Airways Aircraft branding. Branded entirely in the new Lumia colours, the Jet Airways...
MUMBAI: Online jewellery portal Caratlane.com has awarded its creative duties to Chennai based advertising agency Rubecon Communications. The media mandate for the portal rests with Starcom...
MUMBAI: Maxus Kerala has been selected as the media AoR by Kerala-based media major Matrubhumi, which has presence across dailies, magazines, internet and radio. The estimated...
MUMBAI: Grasshoppers has won the creative mandate for the E-pin distributor and aggregator, Sugal and Damani Group’s Payworld. With its boutique of electronic voucher distribution (E-Commerce)...
MUMBAI: European passenger car manufacturer Volkswagen in association with the Ministry of Tourism has kick-started its Clean India campaign. As per the plan, every year 9...
MUMBAI: The Consumer Complaints Council (CCC) of Advertising Standards Council of India (Asci) has upheld complaints made against 10 advertisements, most of them being products of...
MUMBAI: TBWA has bagged the creative duties for Amanora Town Centre (ATC), a recently-opened lifestyle retail centre in Pune, following a multiagency pitch. Situations Advertising was...
MUMBAI: Lowe Lintas has bagged the creative mandate for Maruti Suzuki‘s soon to be launched multi-purpose vehicle (MPV), Maruti Suzuki Ertiga. According to the industry sources,...
MUMBAI: Creative agency Everest Brand Solutions, which is going through a phase of transformation, has won the creative duties of Kotak Mutual Fund for an undisclosed...
MUMBAI: Bal Mundkur, the man who set up Ulka Advertiisng 50 years ago, succumbed to a heart attack on 7 January at his residence in Goa...
MUMBAI: Concept Communication has bagged Bharat Electronics Ltd’s (BEL) creative duties following a multi-agency pitch that was initiated in the second quarter of 2011. The agency...
MUMBAI: The 2012 political elections has come as a boon for the local television channels in the US as candidates are expected to spend big monies...
MUMBAI: US-based mobile advertising company, Millennial Media, has filed for a $75 million initial public offering (IPO). The company intends to use the funds to expand...
MUMBAI: Piaggio Vehicles is creating a whole new luxury segment in scooter category and launching Vespa in April 2012. Vespa will initially be available in 35...
MUMBAI: Manufacturers of biscuits and confectionery products, Parle, has shifted its media account from Maxus-TME to TME-MPG. Top sources in the agency confirmed the news to...
MUMBAI: Online technology retailer GadgetsGuru.com has awarded the creative mandate to creative agency Thought Bubbles. The media mandate for the company rests with Deadline Advertising. The...
MUMBAI: Mudra Max has appointed NP Sathyamurthy as its president and head of media. Sathyamurthy will be reporting to Mudra Group COO Pratap Bose. He moves...
Mumbai: IDBI Federal Life Insurance has launched a new ad campaign to announce the launch of its new ‘IDBI Federal Childsurance Dreambuilder Insurance Plan‘. It is...
MUMBAI: Mandeep Malhotra has recently been elevated to president and head Mudra Max and will report to Mudra Group COO Pratap Bose. Malhotra will be in...
MUMBAI: Following the success of BC Web Wise’s Facebook campaign for Fortune Plus Low Absorption Oil, the agency has now bagged the entire digital account for...
MUMBAI: Windchimes Communications has bagged the social media mandate for the online lifestyle portal, Pepperfry.com. Windchimes will help the brand launch on social media and expand...
MUMBAI: Lintas Media Group (LMG) has promoted long standing member of the Lintas fraternity, Sudha Natrajan, to the position of CEO of Lintas Initiative Media. Natarajan...
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has made it to the second position again after a hiatus of four weeks. And helping the...
MUMBAI: Indian Oil Corporation Limited (IOCL) has empanelled eight agencies – Continental Advertising, Interads, Newfields, Concept, RK Swamy BBDO, Inter Publicity, Siddhartha advertising and National Advertising...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
