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MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
MUMBAI: Grey India has brought in a series of changes in its creative leadership team. Vishnu Srivatsav will move to Mumbai and serve as executive creative...
MUMBAI: Big Live, the intellectual property division of Reliance Broadcast Network, has partenered with FMCG major Marico for executing an outreach programme called Nihar Sundar Saksham...
MUMBAI: Lintas Media Group has won the media mandate for OCL and Eden City. OCL is the flagship company of Dalmia Group and manufacturers Konark Cement...
MUMBAI: MediaVest Worldwide has won the media business for Ramdev Food Products. The agency will handle the media planning and buying duties for the Ramdev Chilly...
MUMBAI: Sony Entertainment Television (Set) has added 31 GRPs (gross rating points) in the week ended 28 April, to climb back to No. 2 position, overtaking...
MUMBAI: Procter & Gamble Hygiene and Health Care (P&G) has significantly increased its ad and promotion expenses for the fiscal third quarter ended 31 March 2012...
MUMBAI: Digital marketing firm Kenscio Digital Marketing has appointed Hemant Patel to the post of director data services for its Mumbai operations. This move is part...
MUMBAI: Comic Con India launches its own line of merchandise called ‘Comic Con India merchandise’ in India. The USP of the merchandise is that it is...
MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership. According to TAM data...
MUMBAI: Two-wheeler manufacturer, Suzuki Motor Corporation, has roped in Salman Khan as the brand ambassador for Suzuki Motorcycle. This is the first time that Suzuki has...
MUMBAI: Ad Club Madras has promoted Karthic Moorthy from secretary to president. Moorthy is also executive partner at Elegant Publicities and will be replacing O&M director...
MUMBAI: Tata Group‘s Nelco has undergone changes to unveil a new brand identity. Nelco is metamorphosing into a new and dynamic enterprise. It has redefined its...
MUMBAI: Fast moving consumer goods (FMCG) major Hindustan Unilever (HUL) has reduced its spend on advertising and promotions by 3.58 per cent in the fiscal ended...
MUMBAI: Trident Group has entered into an agreement with HT Media for advertising in print. The duration of the agreement is two years. The company has...
MUMBAI: Perfetti Van Melle India (PVMI), the Confectionary company, has roped in Bollywood actor Kareena Kapoor to endorse its Alpenliebe 2 Choco Eclairs brand. This is...
MUMBAI: After foraying into the eye wear category last year, Nickelodeon is back with a new collection of eye accessories this summer in association with Ganko...
MUMBAI: Bollywood yesteryears superstar Rajesh Khanna is making his debut television commercial. Electrical and power distribution equipment manufacturer Havells India Limited unveiled its new ad campaign,...
MUMBAI: As part of its strategy to aggressively tap the mobile advertising space in India, Bangalore-based mobile advertising network InMobi has embarked upon its expansion plans....
MUMBAI: Omnicom‘s branding firm Interbrand, present in India through Water Strategic Branding and Design, will now also be focusing on the digital branding space. Interbrand European...
MUMBAI: Dharampal Satyapal Limited (DSL) has appointed Lintas Initiative Media as media agency for its recently launched chewing gum brand Chingles. The account was won on...
MUMBAI: US media and telecommunications regulator Federal Communications Commission has approved a controversial proposal requiring television stations to disclose details of political ads aired on their...
MUMBAI: Volkswagen India has roped in Neil Nitin Mukesh as the brand ambassador for its Think Blue initiative. The Bollywood actor will support the campaign for...
MUMBAI: Mumbai-based design and communication studio Design Stack has been appointed as the creative agency for the Disney network of channels. The agency will handle the...
MUMBAI: Yudhvir Singh has joined Mogae Digital as general manager and head of mobile activation. He was earlier a part of the VAS team at Videocon...
MUMBAI: Meritnation.com has awarded its media duties to Lintas Initiative media. Meritnation is an Infoedge group venture, offering e-learning for school students. Lintas Initiative Media COO...
Mumbai: Madison Media Omega has won the media mandate for Gokaldas Intimatewear‘s Enamor. The account has been won on the back of a multi-agency pitch in...
MUMBAI: With rural and semi-urban India seeing rapid growth in income and consumption, DDB Mudra Group‘s rural marketing agency Terra is gearing up to seize the...
MUMBAI: Brands have to learn to be creative across all platforms so that they can engage today’s youth, the most important segment that marketers need to...
NEW DELHI: Wipro Technologies is the title sponsor of the San Francisco Marathon (TSFM) 2012. In addition to being the title sponsor of the 2012 Marathon,...
BANGALORE: Sanrio Co. Ltd, the creators of the ‘Hello Kitty’ brand, have announced in Bangalore the launch of the Hello Kitty apparel collection in India through...
MUMBAI: That the social media and digital platform is the present and future of marketing is no longer a surprise or a secret. Also, the fact...
MUMBAI: Big Magic, the regional general entertainment channel from the Reliance Broadcast Networks (RBNL) for the Hindi heartland, is launching a new ad campaign, ‘100% UP...
BANGALORE: Cricket Association for the Blind in India (CABI) has announced that former Indian cricket team captain and IPL player Saurav Ganguly will be the brand...
Posted on 27 April 2012 Indiantelevision.com and Spatial Access Private Limited‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts...
NEW DELHI: Upcoming Bollywood actress Sunny Leone is the brand ambassador of ‘Chaze’, a new entrant into the Indian cellular handset industry. Leone has been roped...
Mumbai: Rediffusion- Y&R has elevated its East and South region COO Amitava Sinha to COO. Based in Delhi, he will now take over the additional responsibility...
Mumbai: Havas Media’s flagship brand, MPG India, has appointed Soumya Sarkar as senior business director. Based in Mumbai, he will report in to MPG – West...
MUMBAI: Lintas Initiative Media (LIM) has appointed media veteran Subhas Warrier as EVP and head of South. Warrier will report to LIM CEO Sudha Natrajan. Warrier...
MUMBAI: Comedy Central has roped in 30 advertisers after three months of launch and is looking at developing other revenue streams including on-ground events and licensing...
MUMBAI: Aegis Media‘s Vizeum India has won the media mandate for Cholamandalam Finance, the financial services arm of the Murugappa Group. The account will be handled...
MUMBAI: Dentsu’s creative agency Dentsu Marcom has bagged the creative duties for Honda Motorcycle and Scooter India‘s CB Shine range of bikes, and the soon to...
MUMBAI: Saatchi & Saatchi India has announced the appointment of Ashutosh Karkhanis as executive creative director-Mumbai. In his new role, Karkhanis will be heading the creative...
MUMBAI: English movie channel Pix will air the children‘s and family Film ‘The Smurfs’ as its Super Pix on 29 April at noon with a repeat...
MUMBAI: The fifth season of the Indian Premier League is settling down to lower ratings than its previous edition, making it tough for Multi Screen Media...
MUMBAI: Experiential marketing and event management company Wizcraft International has announced launch of its international base in Singapore. The Singapore office will service the Asia-Pacific region...
MUMBAI: Trai’s ad regulation proposal has divided two of the country’s leading multi-system operators (MSOs) into opposite camps with Digicable coming out in support while Hinduja...
MUMBAI: Zee TV has climbed back to number two spot on the back of the grand finale of the third season of its popular dance reality...
MUMBAI: Purple Focus has bagged the creative mandate for DLF Place, the premium fashion lifestyle mall in South Delhi. The incumbent agency for the account was...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
