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MUMBAI: Digital agency Marmalade Digital has developed a digital platform called Demand Side Platform. This new platform offers transparent automated media buying across multiple sources in...
MUMBAI: Yang Communications, the agency from the house of Saints and Warriors, has won the creative duties of Red FM. The agency was selected after a...
MUMBAI: RK Swamy Media Group has appointed VR Padmanabhan as general manager- South. Padmanabhan‘s last stint was as an entrepreneur and consultant at Linear Communications. At...
MUMBAI: The semi-final match between Spain and Portugal was the most watched match of Uefa Euro 2012 garnering 2.04 TVR in the six metros (Sec ABC...
MUMBAI: A wave of consolidation is sweeping across global media agencies. France-based media communications conglomerate Publicis Groupe has taken full control of Britsh creative agency Bartle,...
MUMBAI: Computer manufacturer Acer has chosen BBH India to handle the brand‘s creative duties. Dentsu Communications was handling the account since 2007.Madison continues to be the...
MUMBAI: Italian sports lifestyle brand Fila has appointed ace cricketer Virender Sehwag as its brand ambassador as it plans to increase its footprint across the Indian...
MUMBAI: Windchimes Communications has won the social media mandate for Yes Bank. The agency’s mandate is to set up and sustain the bank’s presence across different...
MUMBAI: Dabbling in the horror genre seems to be working for Zee TV. Fear Files, opened with 3.8 TVR, more than double what the channel used...
MUMBAI: Telecom service provider Vodafone has launched a new campaign to familiarise the users and audiences with its Vodafone Delights. The earlier ‘Delights‘ campaign showed a...
Mumbai: Springwel mattresses is launching a new ad campaign that has been conceptualised by Saatchi & Saatchi. Springwel mattresses wanted to give its potential customers an...
MUMBAI: Cricket Australia has got Toyota Australia on board as a new gold sponsor and official automotive partner. The deal comes close on the heels of...
MUMBAI: Metro Tyres, manufacturer and exporter of two wheeler tyres in India, have unveiled a new brand identity, a new logo and an ad campaign ....
MUMBAI: Expanding its operations in the Asia Pacific region, global communications conglomerate WPP Group has acquired South Korean media planning and buying agency Alchemedia for an...
MUMBAI: Former DDB Mudra Delhi creative director Vandana Katoch has formally announced the launch of her creative agency – Clayground. She had quit DDB Mudra in...
MUMBAI: Global marketing & communications giant WPP has acquired 70 per cent stake in Brazil-based digital agency Foster Informatica through its operating agency Ogilvy & Mather....
MUMBAAI: RK Swamy Hansa Group‘s integrated customer marketing technology services company, Hansa Cequity, has appointed Nishad Ramachandran as vice president and head of digital experience. Ramachandaran...
MUMBAI: Mogae Media has appointed Rajendra Gupta as chief value officer. Gupta moves from Reliance Communications where he spent the last 10 years in a broad...
MUMBAI: Disha Communications has bagged the creative mandate for Tamil news channel Puthiya Thalaimurai. Grey is the incumbent agency on the account while OMD continues to...
MUMBAI: Debuting in the media planning and buying realm, Mumbai-based Curry-Nation has won the creative and media mandate for Pune-based dessert mix manufacturer Weikfield. This is...
MUMBAI: MediaVest Worldwide, a Starcom MediaVest Group agency, has appointed Atul Sharma as GM-Delhi. Sharma has joined from Madison Media where he worked on clients like...
MUMBAI: Scarecrow Communications has won the creative mandate for Danone Narang beverages’ B’lue. This is Scarecrow’s fourth account win within a week. The other businesses that...
Mumbai: Warner Bros has partnered with Cadbury Bournville, the dark chocolate brand from Cadbury, for the release of its soon-to-be released Hollywood movie ‘The Dark Knight...
MUMBAI: Starcom MediaVest Group has bagged the digital mandate of Sennheiser India, a German audio company. The incumbent agency on the account was OMD which handled...
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures will be handling the advertising sales duties for Tamil television Jaya TV Network for the next...
MUMBAI: The first 27 games of the Uefa Euro 2012 has notched an average viewership of 0.76 TVR for CS M 15+ ABC TG Six Metros,...
MUMBAI: Tata Chemicals has appointed Chef Sanjeev Kapoor as brand ambassador for its Tata i-Shakti unpolished dals. Tata i-Shakti unpolished dals is a recent addition to...
MUMBAI: Tetra Pak has launched a television commercial that targets mothers with young children that will air for a period of four weeks on popular channels...
MUMBAI: India’s economic confidence remained shaky due to gloomy investor sentiments, chronic gaps in infrastructure, high inflation and interest rate, according to a report by global...
MUMBAI: After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012. It stood at $128 billion in the first...
MUMBAI: For founder-promoters Raghu Bhat, Manish Bhatt and Arunava Joy Sengupta, this week has been a turning point with their two-year-four-month-old agency recording four wins in...
MUMBAI: Zee TV has launched a 360 degree marketing campaign to promote its new paranormal show Fear Files that will premiere on 30 June. The channel...
MUMBAI: Toyota Kirloskar Motor (TKM) launched its new Waku Doki Multi-Media campaign targeted at the youth in India. The creatives of the campaign have been conceptualised...
MUMBAI: French fragrance company Beaute Prestige International (BPI) has appointed Havas Media agency, MPG Media Contacts, as its regional media AOR. The account will be handled...
MUMBAI: Scarecrow Communications has reason to cheer as it bags its third account this week. The agency will get to handle the creative duties of Emami...
MUMBAI: The Mumbai office of Happy Creative Services, a Bengaluru-based creative idea shop, has bagged two new clients – Erosnow.com and Ola Cabs. Erosnow.com is the...
MUMBAI: Consumer electronics major LG will not reduce its ad spend in India despite a difficult economic environment. The company will spend Rs 6 billion on...
MUMBAI: Aegis is expanding its footprint in India. Carat, the media agency from the Aegis stable, has launched in Chennai. Posterscope will also expand its team...
MUMBAI: Metro Shoes, one of the largest fashion footwear retailers in India, and Nickelodeon are set to launch a new range of vibrant Dora the Explorer...
MUMBAI: Japan‘s Mitsui Sumitomo Insurance has acquired New York Life Insurance‘s stake in Max New York Life. Following this, the insurance company will be renamed as...
MUMBAI: Digital media firm ValueFirst Messaging has made its third acquisition of the year by buying Bangalore-based mGinger in an all-cash deal. The buy from Gingersoft...
MUMBAI: Bangalore-based social media agency AliveNow has won the social media mandate of the city‘s Forum Mall. The agency will carry out digital marketing activities for...
MUMBAI: Bengaluru-based community library chain Justbooks Clc, owned by Strata Retail & Technology Services, has appointed Scarecrow Communications as its creative agency. The account will be...
MUMBAI: ESPN Star Sports has completely sold out on its inventory and could earn advertising revenue of Rs 50 million from the Wimbledon tournament. Brands like...
MUMBAI: A fight for the top spot in the Hindi general entertainment channel (GEC) hierarchy is finally surfacing. The gap between the top two positions has...
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has lined up three on-air sponsors for the India versus Sri Lanka series that kicks off on 21 July on...
MUMBAI: Close on the heels of rival media communication house WPP buying out digital agency AKQA for $540 million, rival advertising giant Omnicom Media Group is...
MUMBAI: Global online and mobile advertising provider Httpool has launched its self-serving online and mobile advertising platform AdPlatform in India. The property allows publishers a free...
Mumbai: As part of RK Swamy BBDO‘s Parryware relaunch mandate, the agency has created an ad campaign for sanitary brand Parryware. In this campaign, the agency...
MUMBAI: Real estate developer TVH has roped in World Chess Champion Viswanathan Anand as its brand ambassador. One of the reasons for tapping Anand is that...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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